The Mx Group
The Mx Group is a privately-held B2B marketing agency delivering integrated brand, demand, ABM, content marketing, and digital experience (web and app development) services to mid-market and enterprise clients, with over 160 employees and 47 active brand clients across the United States.
- Company typePrivate
- Founded1992
- HeadquartersIllinois City, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What The Mx Group does
The Mx Group (legal entity Tritech Marketing dba The MX Group) is a privately-held, U.S.-domiciled B2B marketing agency headquartered in Burr Ridge, Illinois, with a self-described 30-plus-year operating history and positioning as the second-largest independent integrated B2B marketing agency in the United States. The firm delivers an integrated service portfolio covering Brand, Demand, Engagement, Content Marketing, Account-Based Marketing (ABM), Digital Experience (website and mobile app development, UX research and design, SEO and CRO), Data and Technology, and Media, packaged under a proprietary "Power of X" / "Market Experience" integration methodology. Its underlying technology stack is platform-agnostic and partner-certified across Sitecore CMS, Adobe Experience Manager, Salesforce/Pardot, HubSpot CRM, Google Analytics 4, WordPress, Drupal, Webflow, and Strapi, with bespoke build work for client-owned assets such as the Grundfos WellConnect mobile app and the Zekelman e-commerce portal. The company operates on a professional-services revenue model, monetizing work via project engagements and retainers with enterprise and mid-market B2B clients, sourced through direct enterprise field sales, inside sales for mid-market deals, and inbound website inquiry paths. Following the November 2022 integration of content marketing firm Imagination, the combined agency carries more than 160 employees and serves 47 active brand clients including Discover, Charles Schwab, Zekelman Industries, Grundfos, US Cellular, WHOOP Unite, Tempur Sealy, Manheim, and SmileDirectClub across financial services, manufacturing, telecommunications, technology, healthcare, and automotive verticals, with operations concentrated in the U.S. and limited Canadian engagement.
The Mx Group firmographics
Firmographics- Name
- The Mx Group
- Legal name
- Tritech Marketing dba The MX Group
- Website
- https://themxgroup.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Mx Group is a privately-held B2B marketing agency delivering integrated brand, demand, ABM, content marketing, and digital experience (web and app development) services to mid-market and enterprise clients, with over 160 employees and 47 active brand clients across the United States.
- Ownership category
- akta.pro rank
The Mx Group industry classification
Industry- Product category
- B2B Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- B2B/ABM Creative Agencies (MPAAAAAI)
- akta.pro secondary industries
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)
Keywords
Where The Mx Group is headquartered
LocationHeadquarters
- HQ city
- Illinois City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Mx Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- B2B Marketing Agency Services: Full-service B2B marketing agency providing integrated services including brand strategy, demand generation, digital development, and content marketing. Revenue generated through project-based engagements, retainers, and ongoing client relationships with enterprise and mid-market B2B organizations.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
The Mx Group product offering
Product offeringCore offering
Full-service B2B marketing agency providing integrated brand strategy, demand generation, content marketing, account-based marketing (ABM), digital experience (web/app development, UX research, SEO and CRO), data and technology, and media services. The firm combines strategy, creative, technology, and analytics capabilities under one roof to plan and execute marketing programs for B2B clients across multiple industries.
Product overview
The Mx Group operates as a comprehensive B2B marketing agency offering an integrated portfolio of services organized around brand strategy, demand generation, engagement, content marketing, ABM, digital experience, data and technology, and media. The agency combines these services under 'The Power of X' approach to connect brands and buyers. Key offerings include SEO and CRO, UX research and design, mobile and web app development, website development with CMS implementation (supporting Sitecore, AEM, WordPress, Drupal, Webflow, Strapi), e-commerce solutions, and video production. The agency also provides specialized services like sales enablement tools, 3D rendering, and interactive experiential design.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Strategy
- Demand Generation
- Engagement
- Content Marketing
- Account-Based Marketing (ABM)
- Digital Experience
- Data and Technology
- Media
Quantifiable outcome
- US Cellular: 4x visitors in first two years, 96% pipeline contribution, 95% sales acceptance rate, +48% monthly MQL count, -33% annual marketing budget
- +5 more outcomes
Companies that use The Mx Group
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles1 record
The Mx Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The Mx Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ImaginationcoreImagination, a content marketing firm, merged with The Mx Group in November 2022. This acquisition expanded The Mx Group's capabilities and client reach, increasing the combined workforce to over 160 employees and broadening sector experience to serve 47 brands.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
The Mx Group competitors and assessment
Company assessmentDirect peers
- Stein IAS: Independent, B2B-specialist integrated marketing agency offering brand, demand generation, content, ABM and digital experience services. Closest direct comparable in scale, B2B focus, and integrated offering.
- gyro (Dentsu B2B): Large global B2B creative agency (part of Dentsu) delivering integrated brand, content, demand and digital experience work for enterprise B2B clients. Direct competitor on enterprise B2B RFPs but with greater geographic reach.
- Godfrey: Independent B2B marketing agency providing brand strategy, demand generation, content, ABM and digital services to enterprise and mid-market B2B clients. Comparable independent integrated B2B peer of similar scope.
- Bluetext: B2B branding and digital marketing agency offering brand strategy, web development, content, and demand generation for technology and B2B clients. Comparable in mid-size, B2B-focused, integrated scope.
- Manifest: B2B marketing agency delivering brand, content marketing, demand generation, ABM and digital experience services. Comparable independent mid-size B2B integrated agency serving enterprise clients.
- Wpromote: Mid-size digital marketing agency offering SEO, paid media, content, and integrated digital services with a sizable B2B practice. Comparable on digital/SEO/CRO capability and mid-market-to-enterprise client mix.
- Williams Worldwide: B2B-focused creative agency providing brand, content and integrated marketing services to enterprise B2B clients. Comparable in B2B specialization and integrated offering scope.
Broad incumbents
- Pace Communications: Established integrated marketing agency offering content, brand, demand and digital services across B2B and B2C. Larger and more diversified than The Mx Group but overlaps on integrated B2B content and demand work.
- Accenture Song (formerly Quarry): Global consulting-led creative and marketing services arm of Accenture, overlapping on B2B brand, content, demand and digital experience for large enterprises. Bigger and broader; competes on global delivery scope.
Emerging players
- Tilt Metrics: B2B-focused marketing and analytics agency with offerings in demand generation, ABM and martech enablement. Smaller and more focused on data/ABM execution; relevant peer on overlapping ABM/demand-gen capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Mx Group social profiles
Digital presenceThe Mx Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Mx Group leadership team
Management profileNumber of profiles
Profiles7 records
The Mx Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
The Mx Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Mx Group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Mx Group
What does The Mx Group do?
Full-service B2B marketing agency providing integrated brand strategy, demand generation, content marketing, account-based marketing (ABM), digital experience (web/app development, UX research, SEO and CRO), data and technology, and media services. The firm combines strategy, creative, technology, and analytics capabilities under one roof to plan and execute marketing programs for B2B clients across multiple industries.
Is The Mx Group a public or private company?
The Mx Group is a private company. It is classified as unknown and is currently operating.
When was The Mx Group founded?
The Mx Group was founded in 1992. It employs 51 to 100 people.
Where is The Mx Group based?
The Mx Group is headquartered in Illinois City, United States, in the North America region.
How does The Mx Group make money?
One revenue line is on record: B2B Marketing Agency Services.
Who are The Mx Group's main competitors?
Direct peers on record are Stein IAS, gyro (Dentsu B2B), Godfrey, Bluetext, Manifest, Wpromote and Williams Worldwide. Broad incumbents are Pace Communications and Accenture Song (formerly Quarry). Tilt Metrics is listed as an emerging player.
Does The Mx Group have an API?
No public API is recorded for The Mx Group.
What industry is The Mx Group in?
The Mx Group's product category is B2B Marketing Services. Its primary akta.pro industry code is MPAAAAAI, B2B/ABM Creative Agencies, with a secondary code of BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies. Its NAICS code is 541810 and its SIC code is 7311.