Atlanta Diabetes Associates

What Atlanta Diabetes Associates does

Atlanta Diabetes Associates is a private endocrinology and diabetes specialty medical practice founded in 1984 by Dr. Paul Davidson and headquartered at 1800 Howell Mill Road in Atlanta, Georgia. The practice employs approximately 30 staff, including board-certified endocrinologists, physician assistants, nurse practitioners, certified diabetes educators, and registered dietitians, operating across 12 exam rooms with on-site diagnostic capabilities that include a CLIA-certified laboratory, DEXA bone densitometry, EKG, ultrasound, and ultrasound-guided fine needle aspiration thyroid biopsy. Clinical services span Type 1, Type 2, and gestational diabetes management, thyroid disorders, osteoporosis, pituitary disease, adrenal dysfunction, and broader endocrine care, with NCQA Diabetes Recognition accreditation and Emory University faculty affiliations supporting clinical quality and academic standing.

The practice generates revenue through three primary streams: insurance-billed outpatient endocrinology visits and inpatient endocrinology services performed at Piedmont Atlanta Hospital by Dr. Robertson and Susan Falcone; pharmaceutical-sponsored Phase I-IV clinical research, particularly in diabetes, thyroid disease, hyperlipidemia, obesity, and chronic kidney disease, leveraging 30+ years of research infrastructure including secured drug storage, -20/-70 freezers, and 24-hour on-call physician coverage; and supply-channel partnerships, principally with CCS Medical for diabetes testing supplies, insulin pumps, and wound care. Distribution is anchored in a single physical location complemented by the Piedmont Clinic referral network and MyChart-based patient engagement.

Customer acquisition relies on physician referrals from primary care within the Piedmont Clinic network and broader Atlanta medical community, direct patient scheduling, and recruitment into actively enrolling clinical trials, with brand visibility reinforced through JDRF and American Diabetes Association advocacy participation. The practice does not contract with Medicaid, Well Care, Peach Care, Peach State, Amerigroup, or any Marketplace plans, which constrains the addressable insured population. Recent strategic activity has centered on physician succession: Dr. Bruce Bode shifted toward research focus effective January 2025, with Dr. Carson Womack (February 2025) and Dr. Charlita Worthy (January 2026) added as part of the clinical refresh.

Name

Atlanta Diabetes Associates

Legal name

Atlanta Diabetes Associates

Website

https://atlantadiabetes.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Atlanta Diabetes Associates is a private Atlanta-based endocrinology specialty practice founded in 1984 that treats diabetes (Type 1, Type 2, gestational) and broader endocrine disorders, combining outpatient clinical care, inpatient services at Piedmont Atlanta Hospital, and a 30+ year pharmaceutical-sponsored Phase I-IV clinical research program.

Ownership category

akta.pro rank

Product category

Endocrinology and Diabetes Care

NAICS

Offices of Physicians (62111), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Diabetes (General) (HLAKADAA)

akta.pro secondary industries

Type 1 Diabetes Care (HLAKADAB), Type 2 Diabetes Care (HLAKADAC), Gestational Diabetes (HLAKADAD), Diabetes & Blood Sugar Nutrition Coaching (HSADAFAF)

Keywords

• Diabetes care services
• Endocrinology practice
• Thyroid disorder treatment
• Clinical research trials
• Bone density testing

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Patient Care Services: Outpatient endocrinology and diabetes care visits, inpatient services at Piedmont Atlanta Hospital, diagnostic testing, and ongoing disease management. Revenue generated through insurance billing and patient payments.
2. Clinical Research Trials: Conducting Phase I-IV clinical trials for pharmaceutical companies investigating treatments for diabetes, thyroid disease, hyperlipidemia, obesity, CKD, diabetic peripheral neuropathy, and other endocrine disorders. Study-related diagnostic procedures, visits, and medications provided free of charge; sponsors compensate the practice.
3. Medical Supplies Coordination: Partnership with CCS Medical for diabetes supplies, insulin pumps, and wound care products. Practice facilitates patient access to supplies through referral relationships.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Atlanta Diabetes Associates is a private endocrinology and diabetes medical practice delivering comprehensive outpatient and inpatient care for Type 1, Type 2, and gestational diabetes and related endocrine disorders (thyroid, osteoporosis, pituitary, adrenal). Services include on-site diagnostic testing (DEXA, ultrasound, EKG, fine needle aspiration, full CLIA-certified laboratory) and an established Phase I–IV clinical research program. Patient education, nutrition counseling, insulin pump training, and continuous glucose monitoring support are delivered by certified diabetes care and education specialists.

Product overview

Atlanta Diabetes Associates is a specialized medical practice offering comprehensive diabetes and endocrine care services. The practice operates as a unified healthcare delivery system comprising diabetes care (including Type 1, Type 2, and gestational diabetes management), endocrine care (thyroid disorders, osteoporosis, hormone imbalances), diagnostic testing (onsite lab, DEXA scans, ultrasound, fine needle aspiration biopsies), and clinical research trials (Phase I-IV). The practice also provides patient support services including CCS medical supplies coordination, diabetes education programs, and nutrition counseling. Founded in 1984, the practice is accredited by the National Committee for Quality Assurance (NCQA) and participates in cutting-edge diabetes research.

Differentiator

Problem solved

Functional benefit

Products and services

• Diabetes Care Services Comprehensive diabetes management for Type 1, Type 2, and gestational diabetes, using the latest treatments, state-of-the-art technology, and a holistic approach for adult and pediatric patients.
• Endocrine Care Services Diagnostic evaluation and long-term management of endocrine gland deficiencies or excesses, including thyroid disorders, osteoporosis, pituitary disease, adrenal dysfunction, and thyroid cancer.
• Clinical Research Trials Phase I–IV clinical trials investigating treatments for Type 1 and Type 2 diabetes, hyperlipidemia, obesity, CKD, diabetic peripheral neuropathy, and other endocrine disorders, sponsored by pharmaceutical companies including Novo Nordisk, Provention Bio/Sanofi, and VTv Therapeutics.
• Diagnostic Testing In-house diagnostic testing including fine needle aspiration biopsies, bone density (DEXA) scans, ultrasound, EKG, and comprehensive CLIA-certified laboratory services to accelerate diagnosis and treatment decisions.
• Type 1 Diabetes Care Specialized treatment for Type 1 diabetes with insulin therapy management, continuous glucose monitoring support, and insulin pump therapy for patients across age groups.
• Type 2 Diabetes Care Comprehensive Type 2 diabetes management including lifestyle modification, oral medications, insulin therapy, and ongoing monitoring to prevent or delay complications.
• Gestational Diabetes Care Specialized monitoring and treatment for gestational diabetes diagnosed during pregnancy, including dietary modifications, physical activity guidance, and medication management.
• CCS Medical Supplies Program Referral partnership with CCS Medical for convenient home delivery of diabetic testing supplies, insulin pumps, wound care, and related medical equipment, with insurance paperwork handling for Medicare, Medicaid, and commercial plans.
• Fine Needle Aspiration (FNA) Biopsy Ultrasound-guided thyroid nodule biopsy performed on-site for rapid diagnosis of thyroid conditions including cancer evaluation.
• Bone Density Testing (DEXA) Precise bone density measurements to detect osteoporosis and osteopenia with low radiation doses compared to standard densitometers.
• Patient Education Programs Diabetes self-management education and support services including nutrition counseling, insulin pump training, and continuous glucose monitoring education delivered by certified diabetes care and education specialists.
• Thyroid Cancer Care Comprehensive thyroid cancer diagnosis and treatment including surgery coordination, radioactive iodine therapy, radiation therapy, chemotherapy, and ongoing follow-up surveillance.

Quantifiable outcome

• NCQA accreditation for diabetes care quality standards
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Juvenile Diabetes Research Foundation (JDRF)coreStrategic or Co-development Partner · 1 January 2014Dr. Jonathan Ownby was honored in 2014 as part of the JDRF One Group initiative recognizing accomplishments in community education and networking activities. The practice participates in JDRF awareness and fundraising events.
• Piedmont CliniccoreStrategic or Co-development PartnerAtlanta Diabetes Associates is part of the Piedmont Clinic network, enabling referrals to other Piedmont doctors and facilitating integrated care within the Piedmont healthcare system.
• Piedmont Atlanta HospitalcoreStrategic or Co-development PartnerDr. David G. Robertson practices endocrinology at Piedmont Atlanta Hospital, and Susan Falcone (Inpatient PA) provides exclusive inpatient diabetes and endocrine management services at Piedmont Atlanta Hospital.
• CCS MedicalcoreChannel Partner/ Reseller/ DistributorCCS Medical is a premier provider of diabetic testing supplies, insulin pumps, wound care, and medical supplies. They offer free home delivery and handle all insurance paperwork including Medicare, Medicaid, and commercial plans. The practice has a dedicated patient representative.
• Emory University School of MedicinecoreStrategic or Co-development PartnerMultiple providers have faculty associations with Emory University. Dr. Bruce Bode is a Clinical Associate Professor. Dr. Robertson was previously faculty at Emory and was an NIH investigator. The practice serves as a clinical preceptor for medical students.
• MDVIPminorStrategic or Co-development PartnerDr. N. Spencer Welch is an MDVIP-affiliated provider, offering concierge-style wellness programs with enhanced patient engagement.
• MyChart (Piedmont)coreTechnology or IntegrationPatient portal for appointments, record-keeping, and provider messaging powered by Piedmont Healthcare's MyChart system.
• MedFusioncoreTechnology or IntegrationPatient billing and payment portal for managing account balances and online payments.
• Camp KudzuminorGTM or Marketing PartnerGeorgia-based camp offering programs for children and families with diabetes. Dr. Lisa Tolbert has served on the Board of Directors and Medical Committee since 2000, and volunteers as a clinician.
• American Diabetes Association (ADA)coreStrategic or Co-development PartnerDr. Bode sits on the advisory board. The practice has participated in ADA Sugar Squad for JDRF One Walk events.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• U.S. Endocrinology Partners: Platform backed by Welsh, Carson, Anderson & Stowe that has been rolling up independent endocrinology and diabetes practices across the U.S., including Texas Diabetes & Endocrinology. It is the most direct competitive and consolidation threat to an independent Atlanta endocrinology group.

Direct peers

• Endocrine Center of Florida: Specialist endocrinology, diabetes, and metabolism practice in Florida offering DEXA, ultrasound, thyroid FNA, insulin pump/CGM training, and clinical research participation—an offering and clinical research footprint closely comparable to Atlanta Diabetes Associates.
• Endocrinology Associates of New Jersey: Independent, multi-physician endocrinology and diabetes practice with on-site diagnostics and patient education programs. Closely mirrors Atlanta Diabetes Associates' specialty focus, in-house lab/ultrasound model, and physician-led clinical research involvement.
• Palmetto Endocrinology: Multi-physician endocrinology and diabetes practice in the Southeast U.S. with comparable service mix (diabetes management, thyroid, bone density, ultrasound-guided biopsy) and similar physician-extender staffing model.
• Carolina Endocrinology & Diabetes: Southeastern multi-physician endocrinology and diabetes specialty practice with physician assistants, certified diabetes educators, and in-house ultrasound/DEXA—directly comparable in scale and service mix to Atlanta Diabetes Associates.

Regional players

• Northside Hospital Endocrinology: Hospital-affiliated endocrinology group serving the Atlanta metro. Competes for the same regional patient base, particularly in North Atlanta where many of Atlanta Diabetes Associates' patients reside.
• Emory Endocrinology Clinic: Academic endocrinology practice within Emory Healthcare in Atlanta. Overlaps in patient population and is staffed by faculty with whom Atlanta Diabetes Associates' physicians share academic ties, creating both referral overlap and talent competition.
• Piedmont Endocrinology: Hospital-employed endocrinology practice within Piedmont Healthcare in metro Atlanta. As Atlanta Diabetes Associates' own referral partner, Piedmont-employed endocrinologists compete for the same in-network patients and could absorb referrals internally over time.

Emerging players

• Profil Institute for Clinical Research: Specialty clinical research site focused on diabetes, obesity, and cardiometabolic Phase I-IV trials. Competes with Atlanta Diabetes Associates for pharmaceutical trial placements, and represents the type of dedicated research site that could win sponsors from traditional practices.

Others

• Medtronic Diabetes: Major manufacturer of insulin pumps, CGMs, and automated insulin delivery systems that sponsors clinical trials and trains specialty practices like Atlanta Diabetes Associates on its devices. An ecosystem partner whose product roadmap shapes demand for the practice's CGM and pump services.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlanta Diabetes Associates