Vinoselección

What Vinoselección does

Vinoselección S.A. is a Spanish specialist online wine retailer founded in 1980 (the company celebrated its 45th anniversary in 2025) and headquartered in Madrid. The company operates a direct-to-consumer e-commerce platform built on Magento, offering more than 3,000 Spanish and international wines across red, white, rosé, sparkling, fortified, sweet, vermouth, organic, and non-alcoholic categories. Product discovery is supported by a proprietary human curation team called "Buscavinos" (Jaime and José Luis) who personally travel Spanish wineries to select wines and produce editorial content. The company also maintains a blog, accessories, and spirits categories.

The business operates across four revenue streams: (1) direct one-time bottle and case sales at unit prices from under €6 to over €100, with free shipping on all orders and a €10 + €5 new-customer discount; (2) recurring wine subscriptions across at least seven named clubs (Selección Mensual, Selección Privada, Obras Maestras del Vino, Vinos del Mundo, Club Todovino, Enolobox, plus themed selections); (3) gift wine packages including estuches, large formats, cava/champagne, premium labels, and spirits; and (4) enotourism services spanning hotel bookings, wine travel packages, gastronomy, and corporate events. Annual promotional events (Feria de Vinoselección featuring 29 major Spanish wineries with discounts up to 66%) and seasonal campaigns drive acquisition and reactivation.

Vinoselección serves a horizontally segmented long tail of consumers across Spain, the UK, Germany, the Netherlands, and France through localized e-commerce sites, supported by co-branded sub-brands (Club Todovino, Selección Thyssen), loyalty partnerships (Air Europa miles), and direct supply relationships with 29 Spanish wineries that produce exclusive co-developed bottlings. The company has accumulated 175,000+ customers, maintains Ekomi rating of 9.4/10 (32,714 reviews) and Google 4.7/5, and has won Mejor eCommerce 2024 (Gold) and eAwards 2023. Employee count is reported at 101–250.

Name

Vinoselección

Legal name

Vinoselección S.A.

Website

https://vinoseleccion.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

Vinoselección is a Spanish specialist online wine retailer operating a Magento-based e-commerce platform with 3,000+ wines, seven subscription clubs, and enotourism services, serving 175,000+ consumers across Spain, the UK, Germany, the Netherlands, and France through direct winery partnerships and curated exclusive bottlings.

Ownership category

akta.pro rank

Product category

Online Wine Retail

NAICS

Beer, Wine, and Liquor Retailers (445320)

akta.pro primary industry

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

akta.pro secondary industries

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Fine Wine & Luxury Spirits Retail (CRANABAE)

Keywords

• Online wine retail
• Wine subscription club
• Spanish wine sales
• Wine gift sets
• Curated wine e-commerce

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Wine Sales: One-time purchase of individual bottles or cases of wine through the e-commerce platform, with prices ranging from under 6€ to over 100€ per bottle
2. Wine Subscriptions: Recurring subscription boxes including Selección Mensual, Selección Privada, Obras Maestras del Vino, Vinos del Mundo, Club Todovino, Enolobox, and specialty selections
3. Gift Wine Packages: Gift wine products including wine cases (estuches), large formats, premium labels, and spirits for gifting occasions
4. Enotourism Services: Wine tourism services including hotel recommendations, travel packages, gastronomy, events, and corporate activities related to wine regions

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Vinoselección is a direct-to-consumer online wine retailer and subscription wine club offering 3,000+ Spanish and international wines across multiple categories, price points, and regions. The company sells wine bottles and cases through its e-commerce platform, operates recurring curated subscription boxes, gift wine packages, and enotourism services. Wines are curated by an in-house "Buscavinos" team and the company maintains exclusive co-productions with leading Spanish wineries.

Product overview

Vinoselección is an online wine retail platform operating as a subscription-based wine club. The core offering comprises direct wine sales across multiple Spanish denominations (Rioja, Ribera del Duero, Rías Baixas, Rueda, among others) and international wines. The platform operates on a modular architecture combining the main e-commerce wine sales product with subscription boxes (Suscripciones), gift services (Regala Vino), wine tourism experiences (Enoturismo), and branded exclusive wines. Additional offerings include a wine blog and specialty categories like organic wines, non-alcoholic wines, and accessories.

Differentiator

Problem solved

Functional benefit

Brands

• Club Todovino: A subscription wine club offering curated wine selections delivered to members.
• Selección Thyssen
• Buscavinos

Products and services

• Vinos (Wine Sales) Online wine catalog offering over 3,000 Spanish and international wines across reds, whites, rosés, sparkling, fortified, sweet, and vermouth. Customers can filter by price, region, and grape variety for personal consumption purchases.
• Wine Subscriptions (Club Vinoselección) Recurring subscription wine boxes including Selección Mensual, Selección Privada, Obras Maestras del Vino, Vinos del Mundo, Club Todovino, Enolobox, Selección Blancos, and Quesos Artesanos. Delivers curated wine selections on a regular cadence.
• Regala Vino (Gift Wine) Wine gifting service featuring gift sets (estuches), large formats, cava and champagne, premium labels, and spirits, designed for special occasions and reliable delivery presentation.
• Enoturismo (Wine Tourism) Wine tourism services including hotel bookings, wine travel packages, gastronomy experiences, events, leisure activities, and corporate team-building activities in wine regions.
• Vinos Exclusivos (Exclusive Wines) Exclusive wines elaborated only for Vinoselección by the best wineries in Spain, co-produced with partner wineries and unavailable elsewhere.
• Vinos Ecológicos (Organic Wines) Organic wines produced following EU and international organic farming criteria, respecting vineyards, surroundings, and environment.
• Vinos Sin Alcohol (Non-Alcoholic Wines) Non-alcoholic wine alternatives, featuring proposals from Bodegas Familiares Matarromera and other producers.
• Vinos Internacionales (International Wines) Selection of international wines from France, Italy, Portugal, Hungary, Argentina, Chile, and the United States, featuring producers such as Maison Louis Latour, La Spinetta, and Bouchard Père & Fils.
• Destilados (Spirits) Spirits and distilled beverages offered as a complementary category to the wine catalog.
• Accesorios (Wine Accessories) Wine accessories and tools offered as a complementary category to the wine catalog.

Quantifiable outcome

• 9.4/10 customer rating on Ekomi based on 32,714 reviews
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature1 record

Partnerships

Two partnerships are on record, tiered minor and core.

• Air EuropaminorGTM or Marketing PartnerLoyalty partnership allowing customers to earn Air Europa Flying Club miles when purchasing wine on the platform. Miles can be redeemed for flights and travel rewards.
• 29 Spanish Wineries (Feria de Vinoselección)coreStrategic or Co-development PartnerAnnual promotional event 'Feria de Vinoselección' featuring 29 major Spanish wineries including Hermanos Pérez Pascuas (Viña Pedrosa), Bodegas Hermanos Sastre, CVNE, Marqués de Cáceres, Familia Torres, and others. Includes exclusive wines and discounts up to 66%.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wine.com: Largest US online wine retailer with deep catalog, gift services, and subscription clubs. Comparable on DTC wine retail mechanics, broad catalog, and gifting/subscription monetization.
• Vinissimus: Leading Spanish online wine shop offering a broad catalog of Spanish and international wines with same/next-day delivery. Closely comparable on product, customer base, and Spain-centric DTC wine retail.
• Bodeboca: Spanish online wine retailer and wine club selling curated Spanish wines directly to consumers. Directly comparable to Vinoselección in product, target customer, geography, and DTC subscription model.
• Laithwaites: Long-established UK-based wine subscription and online wine merchant. Comparable as a multi-country wine club operator using curated selection and subscription boxes; also overlaps as a European DTC wine peer.
• Naked Wines: Global online wine subscription platform connecting consumers with independent winemakers. Comparable business model (DTC subscription + curated wine portfolio) and multi-market European footprint.

Emerging players

• Uvinum: Spain-based wine comparison and e-commerce platform connecting consumers with multiple retailers. Comparable as a Spanish-market online wine discovery and purchase channel.
• Vivino: Global wine marketplace and discovery app with community reviews and integrated wine purchasing. Comparable as a digital discovery-and-purchase channel for wine consumers, though more marketplace-led than curated subscription.
• Bright Cellars: US wine subscription club using taste-profile matching for personalized monthly selections. Comparable on subscription-led DTC wine model, though focused on a single (US) market and digital-native audience.

Broad incumbents

• Berry Bros. & Rudd: Historic UK fine wine merchant offering curated wines, en primeur, and cellar services. Comparable on premium/fine wine retail and curated expertise, though broader and more established.
• Majestic Wine: Large UK high-street and online wine retailer with broad portfolio and in-store tasting. Comparable on multi-channel wine retail and broad catalog, though with a much larger store footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vinoseleccion
• YouTubeyoutube.com/user/VINOSELECCION
• Facebookfacebook.com/VinoseleccionDE
• Instagraminstagram.com/vinoseleccion

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vinoselección