Superflex

What Superflex does

Superflex Ltd. is a New Jersey-based manufacturer founded in 1981 that produces flexible spiral-reinforced PVC hoses and electrical conduit products, operating from a single manufacturing facility at 400 S Second St., Elizabeth, NJ. The company's core technology is integral rigid and flexible phthalate-free PVC construction, organized under two principal brands—Sealproof® for electrical conduit, connectors, and weatherproof enclosures, and Rollerflex™ for industrial, pool/spa, pond, marine, and RV hoses—plus a Superflex Pool & Spa Hose sub-brand. Products are designed to meet overlapping regulatory standards including UL, CSA, IAPMO, USDA, 3A, and FDA, enabling use in food/dairy processing, electrical, plumbing, and outdoor/wet-location applications. A 2024-launched "Custom Products" capability extends the offering into made-to-spec hose, tubing, fittings, and connectors for specialty OEM and industrial buyers.

The company sells exclusively through a direct-sales model: customers request quotes via a website product-inquiry form, email ([email protected], [email protected]), or a 1-800 phone line, with no e-commerce or self-service online purchasing. Pricing is not publicly disclosed and is established quote-by-quote. End markets span seven verticals—marine craft, pool & spa, aquatic/pond, electrical/construction, industrial, recreational vehicle, and agricultural—with electrical/construction and pool & spa flagged as primary segments. The company is privately held, discloses no parent, institutional investors, or funding history tied to the NJ entity, and operates with a headcount band of 1-10, indicating a small, owner-operated manufacturing business. Marketing is limited to a product-catalog website with downloadable spec sheets and a light social media presence on Facebook and LinkedIn.

Name

Superflex

Legal name

Superflex Ltd.

Website

https://superflex.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Short description

Superflex Ltd. is a New Jersey-based manufacturer founded in 1981 that produces phthalate-free flexible spiral-reinforced PVC hoses and electrical conduit under the Sealproof® and Rollerflex™ brands, selling direct to marine, pool/spa, electrical, industrial, RV, and agricultural customers via quote-based sales.

Ownership category

akta.pro rank

Product category

Industrial Hose and Electrical Conduit Manufacturing

NAICS

Rubber and Plastics Hoses and Belting Manufacturing (326220)

SIC

Gaskets, Packg & Sealg Devices & Rubber & Plastics Hose (3050)

akta.pro industry

PRIMARYIMANALAA

Industrial Hoses & Tubing (Rubber/Elastomer)

Industrials, Manufacturing & Construction/Plastics & Rubber Manufacturing/Industrial Rubber Products (Hoses, Belts, Seals)

Keywords

• Flexible hose manufacturing
• Electrical conduit products
• Spiral reinforced hose
• Pool spa hoses
• Weatherproof electrical enclosures

Headquarters

HQ city

Elizabeth

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Flexible Hose and Conduit Product Sales: Superflex generates revenue through the manufacture and sale of flexible spiral reinforced hoses and electrical conduit products. Products are sold to customers in various industries including marine, aquatic, pond, spa, electrical, agricultural, RV, and industrial sectors. No e-commerce is present - sales are handled through direct inquiry and phone orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Superflex Ltd. is a New Jersey-based manufacturer of flexible spiral-reinforced hoses and electrical conduit products, organized under two main brands: Sealproof® (electrical conduit, tubing, connectors, and weatherproof electrical enclosures) and Rollerflex™ (industrial, pool/spa, pond, marine, and RV hoses). The company produces phthalate-free PVC products at its state-of-the-art manufacturing facility in Elizabeth, NJ, serving marine, aquatic, pond, spa, electrical, agricultural, recreational vehicle, and industrial sectors. Sales are handled through direct customer inquiry via website form, email, and phone orders with no e-commerce functionality.

Product overview

Superflex Ltd. is a New Jersey-based manufacturer of flexible spiral reinforced hoses and electrical conduit products, founded in 1981. The company operates as a multi-brand portfolio comprising six main sub-brands: Sealproof® Conduit and Connectors (electrical conduit and tubing products including liquid tight conduit, flexible electrical tubing, ENT tubing, and various connectors), Sealproof® Weatherproof Products (outdoor electrical enclosures including weatherproof covers, outlet boxes, lampholders, and conduit bodies), Rollerflex® Industrial Hose (industrial hoses for water handling, material transfer, food/beverage processing, and air vacuum applications), Superflex Pool & Spa Hose (specialized hoses for pools, spas, and hot tubs), Pond Hose (pond, aquarium, and aquaculture hoses), and Marine and RV Hose (sanitation and drainage hoses for boats and recreational vehicles). Products are manufactured in state-of-the-art facilities in Elizabeth, NJ, using phthalate-free PVC compounds and are certified by Underwriter Laboratories, Canadian Standards Association, IAPMO, FDA, USDA, and 3A for dairy applications.

Differentiator

Problem solved

Functional benefit

Brands

• Sealproof®: Brand for electrical conduit and connectors products including Non-Metallic Liquid Tight Conduit, Flexible Electrical Tubing, ENT, and various connectors.
• Rollerflex™
• Superflex Pool & Spa Hose

Products and services

• Non-Metallic Liquid Tight Conduit
• Flexible Electrical Tubing
• ENT – Electrical Nonmetallic Tubing FT4-rated electrical nonmetallic tubing made from durable nonconducting rigid phthalate-free PVC, available in 1/2 inch through 2 inch trade sizes in gray color, suitable for encasement in concrete or installation in walls and ceilings per NEC code.
• Rollerflex™ 1000 CL Water Suction and Discharge Hose Transparent, smooth-surface water suction and discharge hose made from phthalate-free PVC, suitable for water, liquids, and light chemicals, available in sizes from 3/4 inch to 4 inch ID with working pressures up to 105 PSI.
• Rollerflex™ 4000 Food, Beverage and Dairy Handling Hose Specialized hose for transfer of edible food products, beverages, milk and milk products, compliant with FDA and 3A sanitary standards, USDA approved for meat and poultry plants, with smooth inner surface for easy flow and cleaning.
• Rollerflex™ 5000 Air Vacuum Hose Phthalate-free PVC air vacuum hose with corrugated surface and gray helix, designed for dust collecting, exhaust applications, air transfer in HVAC systems, available in sizes from 1-1/4 inch to 4 inch ID.
• Rollerflex™ CLT Food Grade Crystal-Clear PVC Tubing FDA and 3A Sanitary Standards compliant crystal-clear PVC tubing for food and beverage dispensing, water feeds, laboratory applications, and pneumatic lines, with smooth inner surface for easy flow and cleaning.
• Superflex Pond Hose IAPMO-listed flexible PVC pond hose with spiral reinforcement for resistance to crushing and impact, tested for aquaculture use, available in 1/2 inch to 2 inch sizes with temperature range of -10 to 150°F.
• Rollerflex™ Recreational Vehicle Hose IAPMO-listed white corrugated RV drain hose made from phthalate-free PVC compound, FDA non-toxic formulation, designed for non-pressure drain applications on recreational vehicles.
• Rollerflex™ 140 Corrugated Sanitation Hose Flexible FDA-compliant vinyl sanitation hose with smooth inside surface for potable water fill, holding tank pump-out, and drain lines, designed for marine and sanitation applications above the water line.
• Extra Duty Metal In-Use Covers UL Extra Duty rated die-cast metal in-use covers with multi-configuration design, lockable, featuring 1-gang vertical/horizontal and 2-gang options with depths of 2-3/4 to 4-1/2 inches, includes gasket and mounting hardware for outdoor electrical installations.
• Custom Products Custom hose, tubing, fittings, and connectors designed and manufactured to customer specifications for specialty applications, with product design, prototyping, and manufacturing capabilities.
• Superflex Pool & Spa Hose Specialized hoses for pool and spa applications including hot tub and swimming pool hoses, pool vacuum hoses, filter pump connection hoses for above-ground pools, and universal pool hose adapters.

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Teknor Apex: Specialty PVC compound and tubing manufacturer with industrial and consumer product exposure — comparable to Superflex at the material/compound and finished tubing level, particularly in pool/spa and industrial fluid handling.
• JM Eagle: Largest PVC pipe and conduit manufacturer in North America — competes with Superflex in PVC conduit categories but operates at much larger scale across construction and infrastructure markets.
• Atkore: Major manufacturer of electrical raceway, conduit, and cable products serving electrical construction markets — directly comparable to Superflex's Sealproof® conduit and weatherproof product lines, though Atkore operates a much broader portfolio.
• ABB (Thomas & Betts / Carlon): Through its Thomas & Betts and Carlon brands, ABB offers PVC conduit, weatherproof boxes, and electrical fittings that overlap with Superflex's Sealproof® product lines, though as part of a much broader electrical products portfolio.
• Eaton (Cooper Lighting / B-Line): Through legacy Cooper/B-Line product lines, Eaton offers weatherproof electrical enclosures, conduit bodies, and fittings competing in the same electrical contractor channel as Superflex's Sealproof® weatherproof products.

Direct peers

• NewAge Industries: Manufacturer of flexible plastic and rubber tubing and hose products for industrial, food/beverage, and pharmaceutical applications — comparable in product category (PVC and specialty tubing) and certifications (FDA, USP) to Superflex's Rollerflex line.
• Kuriyama of America: Manufacturer of industrial PVC, rubber, and thermoplastic hoses including water suction/discharge and food-grade hose lines — closely comparable to Superflex's Rollerflex™ industrial hose portfolio with similar end-market exposure in industrial fluid handling.
• Hosecraft USA: Specialty industrial hose and tubing distributor and manufacturer serving food/beverage, chemical, and industrial markets — comparable to Superflex's industrial hose segment with overlapping FDA/3A compliance positioning.
• Canton Water-flex / PVC Conduit manufacturers (e.g., PVC Pipe / Conduit Co.): PVC electrical conduit and fittings manufacturers competing directly with Superflex's Sealproof® ENT and non-metallic liquid tight conduit products in the same electrical distribution channel.

Regional players

• Hayward Industries: Pool and spa equipment manufacturer that procures hoses and tubing for its filtration and circulation systems — comparable end-market exposure to Superflex's Pool & Spa Hose segment though Hayward is a finished-equipment OEM rather than a hose manufacturer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/Superflex88

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Superflex