Rogers & Sons
Rogers & Sons is a family-owned Denver HVAC design-build contractor founded in 1978, delivering residential, luxury estate, commercial, and industrial heating, cooling, air quality, and custom systems supported by an in-house fabrication facility.
- Company typePrivate
- Founded1978
- HeadquartersDenver, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Rogers & Sons does
Rogers & Sons, Inc. is a family-owned HVAC design-build contractor founded in 1978 by Harold J. Rogers and headquartered at 6202 Beach Street in Denver, Colorado. The company employs 51-100 people across field service, in-house fabrication, and a CAD/Revit-capable engineering team. It serves residential and commercial customers across the greater Denver Metro area and most Front Range Colorado municipalities, holding a Class A Contractor License plus H&VA, RefrigA, and Steam and Hot Water certificates.
Core offerings span heating, cooling, air quality, and custom comfort systems. Products include air conditioning, furnaces, boilers, heat pumps, ductless mini-splits, geothermal systems, smart thermostats and zoned controls, whole-house humidifiers, indoor air quality solutions, pool heaters, and custom snowmelt systems. Commercial capabilities include AC service, air-duct design, geothermal heating, HVAC controls, system upgrades, and new-construction HVAC design. A 20,000-square-foot fabrication facility supports in-house production of rectangular duct, fittings, and hydronic piping in galvanized, stainless steel, aluminum, PVC-coated, and paint grip materials, enabling end-to-end delivery without third-party fabrication.
The business model rests on four revenue mechanisms: one-time HVAC installation and replacement projects, transaction-based service and repair (including a $99 diagnostic fee), recurring subscription-style planned maintenance agreements offering priority service, and a financing-revenue share with Sunlight Financial, Synchrony, and PEAC Solutions that supports residential loans ($2,500-$100,000) and commercial financing ($5,000-$1,000,000). Channels are predominantly direct field sales via phone (303-296-2999) and on-site service across residential, luxury estate, commercial, industrial, builder, and architect segments, with content marketing and Google reviews supporting lead generation. No public listing, parent company, subsidiaries, M&A, or external funding events are disclosed.
Rogers & Sons firmographics
Firmographics- Name
- Rogers & Sons
- Legal name
- Rogers & Sons, Inc.
- Website
- https://rogershvac.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Rogers & Sons is a family-owned Denver HVAC design-build contractor founded in 1978, delivering residential, luxury estate, commercial, and industrial heating, cooling, air quality, and custom systems supported by an in-house fabrication facility.
- Ownership category
- akta.pro rank
Rogers & Sons industry classification
Industry- Product category
- HVAC and Mechanical Contracting
- NAICS
- Plumbing, Heating, and Air-Conditioning Contractors (238220)
- SIC
- Steam & Air-Conditioning Supply (4961)
- akta.pro primary industry
- HVAC & Refrigeration Contracting (IMAFALAB)
- akta.pro secondary industries
- Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA), Commercial HVAC/R Installation (Rooftop Units, Split Systems) (HSAOAGAH), HVAC Installation, Service & Repair (IMAIABAA)
Keywords
Where Rogers & Sons is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rogers & Sons business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- HVAC Installation & Replacement: New system installation and equipment replacement services for residential and commercial properties, including custom design and fabrication.
- Service & Repair: On-demand repair and maintenance services for heating, cooling, and air quality systems. Includes diagnostic fees and labor charges.
- Planned Maintenance Agreements: Annual maintenance contracts offering priority service, seasonal tune-ups, and system monitoring with recurring revenue model.
- Financing Partnership Revenue Share: Partnership with Sunlight Financial, Synchrony, and PEAC Solutions to provide financing options; generates revenue through equipment sales that would otherwise be delayed due to cost barriers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Residential Financing - Sunlight Financial / Synchrony |
| Other | Multi-year contract | Commercial Financing - PEAC Solutions |
| Unit Pricing | Pay-as-you-go | Service & Repair - Diagnostic Fee |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Rogers & Sons product offering
Product offeringCore offering
Rogers & Sons is a Denver-based HVAC and mechanical contractor that designs, installs, services, and maintains heating, cooling, ventilation, and specialty systems for residential and commercial customers. Offerings span air conditioning, boilers, furnaces, heat pumps, ductless mini-splits, geothermal systems, custom snowmelt systems, and planned maintenance programs, with in-house sheet metal and hydronic piping fabrication to support new construction and retrofit projects.
Product overview
Rogers & Sons is an HVAC service company offering a unified suite of heating, cooling, and air quality products and services for residential and commercial customers in the Denver Metro area. The core offering includes air conditioning (repair, installation, replacement, maintenance), boiler services, furnaces, heat pumps, geothermal systems, and smart thermostats/zoned controls. Add-on comfort modules include whole-house humidifiers and indoor air quality solutions. Specialty services encompass custom snowmelt systems, pool heater installation, and luxury HVAC design for high-end properties. For commercial clients, services include AC services, air duct design, geothermal heating, HVAC controls, HVAC design, and system upgrades. The company operates an in-house fabrication facility for custom sheet metal ductwork and hydronic piping. Financing options are available through partnerships with Sunlight Financial, Synchrony, and PEAC Solutions. The company has been serving the greater Denver area since 1978.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential HVAC installation, repair, and maintenance Full-service residential heating and cooling work for homeowners, including diagnostics, repair, equipment replacement, and seasonal maintenance of furnaces, air conditioners, heat pumps, boilers, and related distribution.
- Commercial HVAC design, build, and service End-to-end mechanical contracting for commercial properties in Denver, including HVAC system design, new installation, retrofit, controls integration, upgrades, repair, and ongoing planned service.
- Air Conditioning Services Installation, replacement, repair, and maintenance of central air conditioning systems and ductless mini-split cooling equipment for homes and commercial properties.
- Heating Services and Furnace Replacement Repair, replacement, and maintenance of furnaces, boilers, and other heating systems for residential and commercial customers, including full furnace replacement projects.
- Boiler Maintenance and Installation Maintenance, repair, and installation of boilers for residential and commercial hydronic heating applications.
- Heat Pump Installation and Repair Installation, replacement, and repair of heat pump systems for residential and light commercial heating and cooling.
- Geothermal Heating and Cooling Design and installation of geothermal heat pump systems that use ground-source energy for residential and commercial heating and cooling.
- Custom Snowmelt Systems Design and installation of hydronic snowmelt systems for driveways, walkways, and other exterior surfaces at luxury homes and commercial properties in the Denver area.
- Luxury HVAC Design Custom HVAC design work tailored to luxury and high-end residential construction, integrating heating, cooling, ventilation, and specialty systems into architecturally driven projects.
- Planned Maintenance Programs Recurring HVAC maintenance agreements under which Rogers & Sons performs scheduled inspections, tune-ups, and preventive service on residential and commercial HVAC equipment.
- New Construction HVAC Design-Build Mechanical design-build package for new residential and commercial construction projects, covering HVAC system design, sheet metal and hydronic fabrication, installation, and commissioning from the design phase through completion.
- Commercial HVAC Controls Integration of HVAC controls and building automation features into commercial HVAC systems as part of new installation or retrofit work.
- Commercial HVAC Upgrades Upgrade and retrofit of existing commercial HVAC systems, including equipment replacement and modernization of controls and distribution.
- Sheet Metal Fabrication In-house sheet metal fabrication of ductwork, custom enclosures, and other sheet metal components used in Rogers & Sons' residential and commercial HVAC installations.
- Hydronic Piping Fabrication In-house fabrication of hydronic piping assemblies used in residential and commercial heating and snowmelt installations.
- Pool Heater Installation Installation of pool heaters as a specialty heating offering for residential and luxury residential customers.
Quantifiable outcome
- Systems lose about 4% of heating output capacity for every 1,000 feet of elevation above sea level unless properly adjusted for high-altitude conditions
Companies that use Rogers & Sons
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles4 records
Rogers & Sons technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Rogers & Sons partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Folds of HonorcommunityPartnership with leading non-profit organization that awards educational scholarships to spouses and children of fallen or disabled American military service members and first responders. Since 2007, Folds of Honor has awarded over 51,000 educational scholarships.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Rogers & Sons competitors and assessment
Company assessmentDirect peers
- Bob's Heating & Air Conditioning: Long-established Denver-area residential and commercial HVAC contractor offering installation, repair, and maintenance services. Directly comparable to Rogers & Sons in geography, service mix, and customer base.
- Cool Heating & Air Conditioning: Colorado-based HVAC contractor providing residential and light commercial heating and cooling services. Comparable in regional focus, service breadth, and target customer segments to Rogers & Sons.
- Pioneer Heating & Cooling: Denver-based HVAC contractor offering installation, repair, and maintenance services for residential and commercial customers. Operates in the same Front Range market with overlapping service lines.
- Compass Heating and Air: Regional HVAC service provider in the Denver/Colorado market offering residential HVAC installation and repair. Comparable to Rogers & Sons in scale, service delivery model, and target homeowners.
- McLain's Heating & Cooling: Colorado-based HVAC contractor providing residential heating, cooling, and indoor air quality services. Operates in the same Front Range geographic market with similar customer profile.
- Total Mechanical Solutions: Mechanical contractor offering HVAC, plumbing, and hydronic services for residential and commercial clients in Colorado. Comparable in design-build capabilities and commercial/residential service mix.
Broad incumbents
- One Hour Heating & Air Conditioning: National HVAC franchise with locations across the U.S., including the Denver market. Competes with Rogers & Sons on residential HVAC service but lacks Rogers & Sons' specialization in custom design-build and luxury estate work.
- Service Experts Heating & Air Conditioning: Large national residential HVAC services provider with significant presence in Colorado. Comparable service offerings but operates as a broad incumbent rather than a specialized local design-build firm.
- Lennox International: Major HVAC equipment manufacturer and distributor. Rogers & Sons installs and services Lennox equipment; comparable as an established incumbent in the broader HVAC industry even though it operates on the supply side rather than contracting.
- Trane Technologies: Global HVAC manufacturer whose equipment Rogers & Sons installs and services. Represents the broad incumbent ecosystem in which Rogers & Sons operates as a local design-build contractor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Rogers & Sons social profiles
Digital presenceRogers & Sons compliance and trust
Trust signalCompliance8 records
Rogers & Sons financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rogers & Sons leadership team
Management profileNumber of profiles
Rogers & Sons funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rogers & Sons M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rogers & Sons
What does Rogers & Sons do?
Rogers & Sons is a Denver-based HVAC and mechanical contractor that designs, installs, services, and maintains heating, cooling, ventilation, and specialty systems for residential and commercial customers. Offerings span air conditioning, boilers, furnaces, heat pumps, ductless mini-splits, geothermal systems, custom snowmelt systems, and planned maintenance programs, with in-house sheet metal and hydronic piping fabrication to support new construction and retrofit projects.
Is Rogers & Sons a public or private company?
Rogers & Sons is a private company. It is classified as family owned and is currently operating.
When was Rogers & Sons founded?
Rogers & Sons was founded in 1978. It employs 51 to 100 people.
Where is Rogers & Sons based?
Rogers & Sons is headquartered in Denver, United States, in the North America region.
How does Rogers & Sons make money?
Four revenue lines are on record. HVAC Installation & Replacement is the primary driver. The others are service & Repair, planned Maintenance Agreements and financing Partnership Revenue Share.
Who are Rogers & Sons's main competitors?
Direct peers on record are Bob's Heating & Air Conditioning, Cool Heating & Air Conditioning, Pioneer Heating & Cooling, Compass Heating and Air, McLain's Heating & Cooling and Total Mechanical Solutions. Broad incumbents are One Hour Heating & Air Conditioning, Service Experts Heating & Air Conditioning, Lennox International and Trane Technologies.
Does Rogers & Sons have an API?
No public API is recorded for Rogers & Sons.
What industry is Rogers & Sons in?
Rogers & Sons's product category is HVAC and Mechanical Contracting. Its primary akta.pro industry code is IMAFALAB, HVAC & Refrigeration Contracting, with a secondary code of HSAOAGAA, Residential HVAC System Installation (Furnace/AC/Heat Pump). Its NAICS code is 238220 and its SIC code is 4961.