ICMI

What ICMI does

ICMI is a family-owned, Australia-based professional speakers bureau that connects organizations with keynote speakers, guest speakers, MCs, and entertainers for corporate events, conferences, government functions, and community programs. The company has operated for more than 35 years (established around 1986-1989) and is headquartered in Prahran, Australia, serving clients across all Australian states and territories as well as New Zealand and select international markets. Founder and CEO Barry Markoff leads a small organization of 11-50 employees structured around a consultative, relationship-driven sales motion delivered through dedicated phone support (1800 334 625) and a website enquiry channel.

The core product is a curated talent directory of 2,288+ speakers and entertainers, including 99 exclusive relationships, filterable online by category, tag, location, gender, and exclusivity. Service offerings span keynote and guest speaker booking, entertainment booking (bands, comedians, magicians, cabaret), and dedicated virtual and webinar speaker hiring. The underlying technology is a website-based booking platform with talent listings categorized by topic, location, and expertise; there is no proprietary AI, API, or platform infrastructure described.

The business model is commission-based: ICMI earns a transaction fee per booking as an intermediary between clients and talent. Pricing is quote-based and not publicly disclosed, varying by speaker profile, exclusivity, event type, duration, and format (live vs. virtual). The company markets through a mix of content (blog, social media across Facebook, Instagram, LinkedIn, and YouTube), email newsletters, and direct outreach, and holds memberships in industry bodies PCOA and PCMA to access event professional networks. Customer segments span corporate organizations (primary), industry associations, government departments, and non-profits, with no disclosed concentration in any single named account.

Name

ICMI

Legal name

ICMI

Website

https://icmi.com.au

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Prahran

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Speaker Booking Commissions: ICMI earns revenue by booking professional speakers, keynote presenters, MCs, and entertainers for corporate events, conferences, and gala events. The company acts as an intermediary, matching clients with talent and facilitating bookings.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ICMI operates a professional speakers bureau that matches organizations with keynote speakers, guest speakers, MCs, and entertainers for corporate events, conferences, gala events, government functions, association events, and non-profit programs. The company also books entertainment acts (bands, comedians, magicians, cabaret and roving performers) and supports virtual and webinar-format bookings. Services include expert consultant matching, booking facilitation, and event logistics coordination across Australia, New Zealand, and international markets.

Product overview

ICMI is a professional speakers bureau offering a talent booking service that connects organizations with Australia's leading professional speakers, keynote presenters, MCs, and entertainers. The core offering consists of a speaker directory and search platform where clients can browse and filter through 2,288+ talent across categories including AI, Business, Celebrity, Sport, Diversity & Inclusion, and more. Services include live event speaker booking, virtual/webinar presentations, and entertainment acts. The company operates as a traditional bureau model rather than a technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Keynote and Guest Speaker Booking Service A talent booking service that connects organizations with professional keynote speakers, guest speakers, and MCs for corporate events, conferences, government events, and community programs.
• Entertainment Booking Booking service for entertainers including bands, musicians, comedians, magicians, cabaret performers, and roving entertainment for events.
• Speaker Directory and Search Online searchable directory of 2,288+ speakers and entertainers with filtering by categories, tags, location, gender, and exclusivity for event organizer self-service discovery.
• Virtual and Webinar Speaker Hiring Booking service for virtual events, webinars, and online presentations, providing speakers who can deliver tailored presentations remotely for clients running digital or hybrid formats.

Quantifiable outcome

• Trusted by leading corporates, associations and government departments across Australia
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ovations International Speakers Bureau: Australian speakers bureau focused on booking international and domestic keynote speakers and entertainers for corporate and association events. Comparable in service offering, customer base, and revenue model.
• Saxton Speakers Bureau: One of the largest speakers bureaus in Australia and New Zealand, offering keynote speakers, MCs, and entertainers for corporate events. Directly comparable in roster scale, customer segments, and consultative sales motion.
• Sydney Speakers Bureau: Australian speakers bureau providing keynote speakers, MCs, and entertainers for corporate and association events. Comparable business model, target segments, and geographic focus on Australia.
• Keynote Entertainment: Australia-based talent booking agency for speakers, entertainers, and musicians serving corporate events and conferences. Directly comparable offering with shared customer segments in corporate and associations.
• Celebrity Speakers Australasia: Australasian speakers and entertainment bureau serving corporate, association, and government clients. Direct competitor with overlapping roster, virtual event capabilities, and consultative matching service.

Broad incumbents

• Leigh Bureau: US speakers bureau with deep history representing keynote speakers and thought leaders for corporate events. Comparable in consultative sales motion and exclusive talent representation model.
• The Harry Walker Agency: One of the largest and longest-running speakers bureaus in the United States, representing high-profile celebrity and business speakers. Comparable in exclusivity model and premium corporate client base, though operating at much larger scale.
• Speakers Corner (UK): Long-established UK-based speakers bureau operating internationally with a large vetted roster. Comparable business model and serves multinational corporate clients seeking speakers across geographies, including Australia.

Others

• PCMA (Professional Convention Management Association): Global industry association for events and convention professionals. ICMI is a member. Serves as a referral and credibility channel for speakers bureaus rather than a direct competitor.
• Professional Conference Organisers Association (PCOA): Australian industry association for professional conference organisers, of which ICMI is a member. Relevant ecosystem partner rather than a competitor — PCOA provides channel access to conference buyers that book speakers bureaus like ICMI.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/icmispeakers
• YouTubeyoutube.com/user/ICMISpeakersBureau
• Facebookfacebook.com/ICMISpeakers
• LinkedInlinkedin.com/company/icmi-speakers-and-entertainers
• Instagraminstagram.com/icmi_speakersandentertainers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ICMI