Vitabox

What Vitabox does

Vitabox is a privately held, US-based marketplace sales partner that sources consumer products from brands at wholesale via purchase orders and resells them across Amazon, Walmart, eBay, Kroger, Google Shopping, and its own Vitabox.com at Minimum Advertised Price. The company targets "better-for-you" consumer brands — those positioned around ingredients, environment, and employee treatment — and offers full-stack operational support covering forecasting, warehousing, FBA/WFS prep, fulfillment (including DTC site orders), customer service, returns, and advertising execution. Pricing on advertising is passed through at cost with no mark-up, and engagements are structured without long-term contracts, making the model low-friction for brand partners.

Founded in 2018 and domiciled as VITABOX LLC in Hamilton, Ohio, Vitabox operates with 11-50 employees and reports 2,000,000+ orders shipped annually across 9,000+ SKUs, supported by an 11,000+ member loyalty program and a 98% customer approval rating. Revenue is generated through the wholesale-to-retail margin spread on each transaction. Named enterprise partners include Unilever (CPG) and Prestige Consumer Healthcare (consumer health), indicating traction with large, brand-conscious suppliers. The company does not disclose proprietary technology, AI/ML capabilities, APIs, or app products, and operates its web presence on a standard Squarespace stack — pointing to an operationally leveraged, services-led model rather than a technology-platform play.

Name

Vitabox

Legal name

VITABOX LLC

Website

https://vitabox.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Vitabox is a US-based marketplace sales partner that sources consumer health and wellness products from brands at wholesale and resells them across Amazon, Walmart, eBay, Kroger, Google Shopping, and Vitabox.com, providing full-stack fulfillment, advertising, and customer service to better-for-you brands including Unilever and Prestige Consumer Healthcare.

Ownership category

akta.pro rank

Product category

Marketplace Sales Partner Services

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (424210), Food (Health) Supplement Retailers (456191)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Pharmacy Front-End & Sundries Distribution (Health & Wellness, Personal Care, Convenience) (CRAOAHAG)

akta.pro secondary industry

OTC & Consumer Health Distributors (HLAIAJAC)

Keywords

• Marketplace sales partner
• Ecommerce reselling services
• Amazon marketplace management
• FBA fulfillment services
• Brand distribution services

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Resale / Margin: Vitabox purchases products from brands via purchase orders at agreed wholesale prices and resells them on marketplaces and Vitabox.com at MAP. Revenue is generated through the margin/spread between wholesale purchase price and retail sale price. They also manage advertising for brands with no additional mark-up on the advertising budget.

Go-to-market motion1 record

Distribution channels6 records

Core offering

Vitabox is a marketplace sales partner that purchases products from brands via purchase orders at agreed wholesale prices and resells them on Amazon, Walmart, eBay, Kroger, Google Shopping, and Vitabox.com at MAP (Minimum Advertised Price). The service covers the full operational stack: product listing, forecasting, warehousing, FBA/WFS prep, fulfillment, customer service, returns, and advertising execution, allowing brands to offload marketplace operations while retaining brand control.

Product overview

Vitabox is a single product/service offering: a premier marketplace sales partner that acquires and grows 'better for you' brands through a comprehensive suite of ecommerce services. The company sources products from top brands, listing them on Vitabox.com and major online marketplaces (Amazon, Walmart, eBay, Kroger, Google Shopping), handling the entire operational stack from inventory management to fulfillment to customer service and advertising. There is no modular or platform-plus-modules architecture described — the offering is a unified service model focused on marketplace reselling and brand growth.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketplace Sales Partner Services End-to-end marketplace sales partnership for consumer brands: direct product purchase via purchase orders at wholesale prices, listing at MAP on Amazon, Walmart, eBay, Kroger, Google Shopping, and Vitabox.com, plus forecasting, warehousing, FBA/WFS prep, fulfillment, customer service, returns, and advertising execution. Designed for 'better-for-you' consumer brands seeking risk-free, no long-term-contract engagement.

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• UnilevercoreChannel Partner/ Reseller/ DistributorUnilever is a trusted partner of Vitabox. Vitabox sources and resells Unilever products on marketplaces and Vitabox.com, managing the complete sales operation including inventory, fulfillment, and customer service.
• Prestige Consumer HealthcarecoreChannel Partner/ Reseller/ DistributorPrestige Consumer Healthcare is a trusted partner of Vitabox. Vitabox sources and resells Prestige Consumer Healthcare products on marketplaces and Vitabox.com, managing the complete sales operation including inventory, fulfillment, and customer service.

Scale indicators7 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• BuyBoxer: BuyBoxer is a third-party Amazon reseller that buys brands' inventory via wholesale POs and resells on marketplaces - structurally identical to Vitabox's PO-based resale model for CPG/consumer health brands.
• Pattern: Pattern is an Amazon brand accelerator that predicts demand, purchases inventory from brands, and resells on Amazon at scale, competing directly with Vitabox for the same enterprise CPG brand partnerships.
• Perch: Perch partners with brands to sell and grow on Amazon and other marketplaces, operating a similar brand-distribution/PO resale model targeting the same better-for-you CPG segment.
• Bobsled: Bobsled is a marketplace sales partner that helps consumer brands launch and grow on Amazon and other marketplaces via wholesale purchasing and resale - a near-twin go-to-market to Vitabox.
• Mavrk Digital: Mavrk Digital is a marketplace-focused agency that helps consumer brands sell on Amazon and major marketplaces with operational services overlapping Vitabox's offering.

Broad incumbents

• Thrasio: Thrasio is a large-scale acquirer and operator of Amazon-native consumer brands; it operates a broader roll-up model rather than a PO-resale model, but targets the same brand-distribution adjacency.

Others

• Carbon6: Carbon6 provides software, services, and agency offerings for Amazon and Walmart sellers; an adjacent ecosystem enabler to Vitabox's marketplace reseller business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/vitabox
• Facebookfacebook.com/vitabox

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitabox