Salina Ortho

What Salina Ortho does

Salina Ortho is a physician-owned, independent orthopedic practice headquartered in Salina, Kansas, founded in 1973 by Dr. Jack E. Lundstrum. The practice has explicitly maintained independence from hospital or corporate ownership across five decades and operates a main 10,900-square-foot facility at 523 S Santa Fe Avenue in downtown Salina plus seven satellite clinics hosted inside critical access hospitals across Central and Western Kansas (Belleville, Beloit, Colby, Ellsworth, McPherson, Quinter, and Abilene).

The practice delivers a vertically integrated orthopedic service line encompassing orthopedic surgery (arthroscopy, joint replacement for knee, shoulder, hip, ankle, hand/wrist), sports medicine, fracture care, workers' compensation case management, and condition-specific treatment of back, elbow, foot, and ankle pain. Diagnostic and rehabilitation ancillaries are operated in-house, including a TOSHIBA Vantage 1.5 Tesla MRI (with ultra-short bore), digital X-ray, and one-on-one physical and occupational therapy with board-certified therapists. Surgical cases are performed at the partner facility Salina Surgical Hospital, and the practice has adopted the ROSA Knee robotic-assisted surgery system for total knee replacement. Patient-facing technology comprises the Klara communication/portal platform, Sharecare medical-records integration, and the APPatient mobile app.

The business model is professional-services fee-for-service delivered through direct patient scheduling (99% of patients do not require referrals), physician referrals from the regional primary-care network, and community sponsorship channels (Crossroads Marathon, Smoky Hill River Festival). The practice participates with most commercial insurance plans, Medicare, Kansas Medicaid, Tricare, and VA, and provides Good Faith Estimates for self-pay patients under federal law. Revenue mix is concentrated in clinical visits, imaging (where MRI pricing is positioned at up to ~$1,000 below hospital rates), surgical procedures performed at the partner hospital, and rehabilitation services. The practice reports 7 board-certified/fellowship-trained orthopedic surgeons with multi-specialty support staff (PAs, NPs, PTs, OTs, certified hand therapists) for an aggregate headcount of 251-500, and is led by Practice Administrator Kallie Burgardt.

Name

Salina Ortho

Legal name

Salina Ortho

Website

https://salinaortho.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

251–500 employees

Short description

Salina Ortho is a privately held, physician-owned orthopedic practice founded in 1973 and headquartered in Salina, Kansas, delivering surgical, diagnostic imaging (MRI, X-ray), and rehabilitation (PT/OT) services across eight locations in Central and Western Kansas.

Ownership category

akta.pro rank

Product category

Orthopedic Healthcare Services

NAICS

Offices of Physicians (62111), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

General Orthopedics (HLAKALAA)

akta.pro secondary industries

Orthopedic Surgery (Operative Orthopedics) (HLAKALAC), Orthopedic & Spine Surgery Centers (HLAFAIAG), Spine (Orthopedic Spine) (HLAKALAE)

Keywords

• Orthopedic care services
• Joint replacement surgery
• Physical therapy rehabilitation
• Diagnostic MRI imaging
• Sports medicine treatment

Headquarters

HQ city

Salina

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Clinical Services: Revenue generated from orthopedic consultations, diagnostic imaging (MRI, X-ray), surgical procedures, and in-office treatments including steroid injections and PRP therapy. Services provided through Salina Surgical Hospital partnership for surgical cases.
2. Physical & Occupational Therapy: One-on-one therapy sessions with licensed physical therapists, occupational therapists, and physical therapist assistants for rehabilitation services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Salina Ortho is a physician-owned orthopedic practice that provides comprehensive orthopedic care from head to toe, including orthopedic surgery, joint replacement, sports medicine, fracture care, worker's compensation evaluations, in-house MRI and X-ray diagnostic imaging, and one-on-one physical and occupational therapy. Care is delivered through a main clinic in Salina and seven satellite locations across Central and Western Kansas, with surgical cases performed in partnership with Salina Surgical Hospital.

Product overview

Salina Ortho is a physician-owned orthopedic practice providing comprehensive orthopedic care through multiple service lines. The practice operates as a single unified practice offering surgical services (orthopedic surgery, joint replacement), diagnostic imaging (MRI, X-ray), and rehabilitation services (physical and occupational therapy) under one roof. Additional services include sports medicine, worker's compensation, regenerative medicine (PRP), pain management injections, and treatment for specific conditions affecting the shoulder, elbow, hand/wrist, hip, knee, ankle, back, and foot. The practice serves Central and Western Kansas through its main Salina location and multiple satellite clinics.

Differentiator

Problem solved

Functional benefit

Products and services

• Orthopedic Surgery

Quantifiable outcome

• MRI cost savings up to $1,000 compared to hospital pricing
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Salina Surgical HospitalcoreStrategic or Co-development PartnerStrategic partnership providing seamless surgical experience from consultation through recovery. Salina Surgical Hospital serves as the surgical facility for all orthopedic procedures, enabling coordinated care throughout the entire surgical process.
• Crossroads MarathonminorGTM or Marketing PartnerCommunity support partnership. Salina Ortho sponsors Crossroads Marathon, an annual event drawing 2,500+ participants including a Boston Marathon Qualifier race.
• Smoky Hill River FestivalminorGTM or Marketing PartnerCommunity sponsorship supporting the annual Smoky Hill River Festival celebrating arts, culture, and natural beauty of the Midwest.
• University of Kansas School of MedicinecoreStrategic or Co-development PartnerAcademic partnership where Salina Ortho physicians serve as Clinical Assistant Professors, teaching medical students and providing residency education. Dr. Daily serves as Director of Clinical Skills and Gross Anatomy Instructor at KU-Salina.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• OrthoVirginia: Independent orthopedic practice serving Virginia with multiple subspecialties, in-house imaging, physical therapy, and outpatient surgical services. Directly comparable independent multi-specialty orthopedic group.
• Rothman Orthopaedic Institute: Large independent, physician-owned orthopedic group operating across multiple locations with comprehensive orthopedic services including surgery, imaging, and therapy. Highly comparable as a multi-subspecialty independent practice model.
• Resurgens Orthopaedics: Large physician-owned orthopedic group in Georgia offering comprehensive orthopedic care, imaging, and rehabilitation across multiple locations. Comparable independent orthopedic practice with vertically integrated services.
• OrthoKansas: Independent orthopedic practice serving Kansas with multiple locations offering surgical, imaging, and therapy services. Closest regional direct peer in terms of geographic market and service model.

Regional players

• Salina Regional Health Center: Local community hospital system serving Salina and surrounding region. Direct geographic competitor for orthopedic services and primary employer of the practice administrator before her Salina Ortho tenure.
• Stormont Vail Health: Regional health system serving northeast Kansas including Topeka. Comparable as a multi-specialty healthcare provider in the Kansas market with overlapping orthopedic services.

Emerging players

• US Orthopaedic Partners: PE-backed orthopedic practice management organization partnering with independent orthopedic groups across the Southeast. Relevant as a potential roll-up acquirer or strategic partner for an independent practice like Salina Ortho.

Broad incumbents

• Concentra Group Holdings: Occupational health and worker's compensation services provider with national footprint. Directly competes for Salina Ortho's worker's compensation patient segment.
• University of Kansas Health System: Academic medical center and health system serving Kansas with comprehensive orthopedic services including sports medicine and joint replacement. Competes for specialist talent and complex orthopedic cases.
• ATI Physical Therapy: Large national physical therapy provider with orthopedic rehabilitation focus. Comparable on the rehabilitation service line that Salina Ortho offers in-house.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SalinaOrtho
• Facebookfacebook.com/SalinaOrtho
• LinkedInlinkedin.com/company/herrenbruck-todd-w-md

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salina Ortho