Lisman Forklift Trucks

What Lisman Forklift Trucks does

Lisman Forklift Trucks, legally Lisman Vorkheftrucks NV, is a Dutch family-owned company founded in 1967 and headquartered in IJsselstein, Netherlands. The firm operates as a B2B wholesaler of used and light-refurbished material handling equipment, sourcing forklifts, reach trucks, order pickers, pallet trucks, stackers, VNA trucks, telehandlers, aerial platforms, sideloaders, tow tractors and attachments from OEMs (notably Toyota Material Handling and BT), fleet owners and businesses. It then subjects each unit to its proprietary "Lisman Quality Check" — cleaning, technical inspection and necessary repair — before resale exclusively to dealers, traders and rental companies (not to end-users).

Its core "technology" is a refurbishment-and-quality-inspection process rather than software IP; the customer-facing layer is an e-commerce storefront with product filtering, quotation requests, account/wishlist functionality, and stock-update notifications, supported by five dedicated area managers covering linguistic regions (Dutch, Chinese, Polish/Russian/Ukrainian) plus WhatsApp Business for direct inquiry. Inventory held at any given time exceeds 1,600 units spanning brands including Toyota, BT, Linde, Jungheinrich, JCB, Manitou, Flexi and Bendi, and the company reports active shipping capabilities to 80+ countries via a website localized in 17 languages.

The revenue model is wholesale arbitrage: margin between purchased and resold used equipment, with pricing quote-based (not publicly disclosed). A secondary stream is fee-based machinery appraisal and equipment valuation. Customer segments are horizontal B2B (forklift dealers/traders and forklift rental companies), and the go-to-market is sales-led via area managers, supplemented by website-driven inbound quotations and email/WhatsApp outreach. The company remains privately held with no disclosed institutional investment and does not publish revenue or employee figures beyond a 101–250 headcount band.

Name

Lisman Forklift Trucks

Legal name

Lisman Vorkheftrucks NV

Website

https://lismanforklifts.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

101–250 employees

Short description

Lisman Forklift Trucks is a Netherlands-based, family-owned B2B wholesaler founded in 1967 that buys, light-refurbishes and resells used forklifts and material handling equipment — holding 1,600+ units in stock across major brands — exclusively to dealers, traders and rental companies in more than 80 countries.

Ownership category

akta.pro rank

Product category

Used Forklift Wholesale

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Material Handling Equipment Manufacturing (33392), Motor Vehicle Parts (Used) Merchant Wholesalers (42314)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Wholesale-Industrial Machinery & Equipment (5084), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Forklifts & Industrial Trucks (IC & Electric) (IMAHABAA)

akta.pro secondary industries

Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ), Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers) (IMAHABAI)

Keywords

• Used forklift wholesale
• Material handling equipment
• Refurbished forklift trucks
• Warehouse equipment dealer
• Forklift resale services

Headquarters

HQ city

Ijsselstein

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale of Used Forklifts: Lisman Forklifts operates as a B2B wholesaler, buying used forklifts and material handling equipment from OEMs, fleet owners, and businesses, refurbishing them, and selling to dealers and traders worldwide. Revenue is generated through the margin between purchase and sale prices of used forklifts.
2. Machinery Appraisal Services: The company provides machinery appraisal services and equipment valuations for all types of used material handling machinery.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Lisman Forklift Trucks is a B2B wholesaler that buys, refurbishes and resells used and light-refurbished material handling equipment — primarily forklifts — to dealers, traders and rental companies in more than 80 countries. With more than 1,600 machines in stock sourced from OEMs such as Toyota, Linde and BT, the company offers a broad range of counterbalanced forklifts, reach trucks, pallet trucks, VNA trucks, telehandlers, aerial platforms, attachments and other warehouse/industrial vehicles. Complementary services include machinery appraisal/valuation and a "sell your forklift" purchasing program for fleet owners and OEMs.

Product overview

Lisman Forklifts is a wholesale-only dealer specializing in used and light-refurbished material handling equipment, operating as Europe's leading specialist in the wholesale of used forklifts. The company offers a comprehensive portfolio organized across multiple product categories: Forklifts (including compact, heavy-duty, electric, and diesel variants), Reach trucks, Order pickers, Pallet trucks, Pallet stackers, VNA trucks (very narrow aisle), Telehandlers, Aerial platforms, Sideloaders, Rough terrain forklifts, Tow tractors, and Miscellaneous equipment. Additionally, they provide over 50 types of Forklift attachments including sideshifts, fork positioners, clamps, and specialized attachments. The company carries branded equipment from Toyota, Linde, BT, Jungheinrich, JCB, Manitou, Flexi, and Bendi. Services include used forklift dealer sales, sell-your-forklift purchasing, machinery appraisal, and stock update notifications. With over 1,600 used forklifts in stock, all machines undergo cleaning, technical inspection, and quality checks before sale.

Differentiator

Problem solved

Functional benefit

Products and services

• Forklifts Used and light-refurbished counterbalanced forklifts (four-wheel and three-wheel) in electric, diesel, LPG and hybrid configurations, with capacities from compact models up to 1,600 kg to heavy-duty units exceeding 9,000 kg. Sold exclusively B2B to dealers, traders and rental companies.
• Reach Trucks Used electric reach trucks designed for narrow-aisle warehouse operations with high lifting heights, sold to B2B resellers and rental companies.
• Order Pickers Used warehouse order-picking equipment for selecting items at various heights in distribution centers, sold B2B to dealers and rental companies.
• Pallet Trucks Used manual and electric pallet trucks for horizontal transport of palletized loads, sold B2B to dealers and rental companies.
• Pallet Stackers Used stackers for lifting and stacking pallets to various heights in warehouse environments, sold B2B to dealers and rental companies.
• VNA Trucks (Very Narrow Aisle) Used very narrow aisle trucks including Flexi and articulated forklifts designed to maximize warehouse storage density, sold B2B to dealers and rental companies.
• Telehandlers Used telescopic handlers with lifting capacities from 2 to 21 tons and lifting heights up to 30 meters, sold B2B to dealers and rental companies.
• Aerial Platforms Used mobile elevating work platforms for personnel access at height, sold B2B to dealers and rental companies.
• Sideloaders Used side loader trucks for handling long and heavy loads with lifting capacities of 1,000–50,000 kg and lifting heights up to 8 meters, sold B2B to dealers and rental companies.
• Rough Terrain Forklifts Used off-road forklifts with 4-wheel drive and large tires designed for challenging surfaces in construction, agriculture and forestry applications, sold B2B to dealers and rental companies.
• Tow Tractors Used towing tractors in various sizes for in-house transportation, with core tow tug tractors capable of pulling up to 4,500 kg, sold B2B to dealers and rental companies.
• Forklift Attachments Over 50 types of used forklift attachments including sideshifts, fork positioners, bale clamps, carton clamps, paper roll clamps, rotating clamps, weighing systems, winches, loading buckets and masts, sold B2B to dealers and rental companies.
• Miscellaneous Equipment Additional used material handling equipment including construction equipment, sweepers, scrubber driers and industrial tractors, sold B2B to dealers and rental companies.
• Used Forklift Dealer Service Wholesale B2B dealer service enabling dealers, traders and rental companies to purchase quality-checked used forklifts with paperwork handling and international shipping assistance.
• Sell Your Forklift Service B2B purchasing service where Lisman evaluates and makes offers on used forklifts and material handling equipment supplied by OEMs, fleet owners and businesses, feeding its refurbishment and wholesale pipeline.
• Machinery Appraisal Services Professional appraisal and equipment valuation services for all types of used material handling machinery, provided to B2B customers such as fleet owners, financiers and resellers.

Quantifiable outcome

• 55+ years in business
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Toyota Material HandlingcoreStrategic or Co-development PartnerLisman Forklifts maintains an excellent global relationship with Toyota Material Handling as a partner. Working closely together, they ensure that every lift truck provided lives up to all customer expectations. The partnership involves sourcing of Toyota forklifts and adherence to professional standards in the used forklift market.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Manitou Group: Manitou is a French OEM of telehandlers and material handling equipment, prominently featured in Lisman's brand portfolio. Its dealer and used-equipment activities overlap with Lisman's telehandler and rough-terrain forklift wholesale lines.
• KION Group (Linde Material Handling): KION Group owns Linde Material Handling and STILL, both of which Lisman trades as used inventory. KION's owned used-truck programs and dealer network create a competing certified-used channel for Linde forklifts that overlaps with Lisman's offering.
• Jungheinrich: Jungheinrich is a German intralogistics OEM and one of the brands Lisman actively trades. It runs its own used-equipment ("JUNGSTAR") and rental programs, providing a vertically integrated alternative to Lisman's independent wholesale channel for Jungheinrich-branded used forklifts.
• Toyota Material Handling: Toyota Material Handling is the OEM partner of Lisman and a global leader in new forklifts. While it primarily sells new equipment, it also operates certified pre-owned programs that compete with independent used dealers like Lisman in the same customer relationships.
• Hyster-Yale Materials Handling: Hyster-Yale is a global forklift OEM with Hyster and Yale brands actively traded by Lisman. Its dealer networks and used-equipment programs serve overlapping B2B rental and dealer customers with whom Lisman also does business.

Regional players

• Troostwijk Auctions: Troostwijk is a European auction house specializing in industrial and commercial equipment including material handling. It competes with Lisman in the used-equipment transaction space, primarily across the Benelux and broader European geography where Lisman has its strongest dealer footprint.

Direct peers

• B&B Forklifts: B&B Forklifts is a UK-based used forklift dealer and exporter serving dealers and traders globally. It operates in the same niche wholesale segment as Lisman, focusing on refurbished used forklifts and material handling equipment with international shipping.
• Van der Spek Vianen: Van der Spek is a Dutch dealer of new and used forklifts and material handling equipment. Like Lisman, it serves B2B customers in warehousing and logistics with multi-brand forklift offerings across the Netherlands and broader European market.
• Heka Trucks: Heka Trucks is a Netherlands-based used forklift and material handling equipment dealer operating internationally. It competes directly with Lisman in the same wholesale-of-used-forklifts category with overlapping customer base of dealers and rental companies.

Emerging players

• Ritchie Bros. Auctioneers: Ritchie Bros. operates a global online auction platform for used industrial equipment including forklifts. While not a refurbisher, it provides an alternative price-discovery channel that competes with Lisman for both supply (fleet sellers) and demand (dealer and rental buyers) of used forklifts.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/lismanforklifts
• Facebookfacebook.com/LismanForklifts
• LinkedInlinkedin.com/company/lisman-vorkheftrucks-bv

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lisman Forklift Trucks