Naxa Digital
Naxa Digital is an Italian strategic marketing and communication consultancy offering strategy, design, digital marketing, web, and AI services on subscription and project bases to Italian SMEs and mid-market B2B clients.
- Company typePrivate
- Founded2007
- HeadquartersMilano, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Naxa Digital does
Naxa Digital (legal entity Naxa s.r.l.) is an Italian strategic marketing and communication consultancy founded in 2007, headquartered in Milan with operational offices in Bernareggio, Lombardy. The firm organizes its offering around five integrated service pillars: Strategy & Consulting, Creativity & Design, Digital Marketing (SEO, Google Ads, social media management), Web & Tech Solutions, and Artificial Intelligence (generative AI, machine learning, AI avatars). It serves primarily Italian SMEs and mid-market B2B clients, with a small set of named enterprise case studies spanning construction, electrical equipment, sports, and healthcare.
Naxa monetizes through a mix of long-term subscription retainers (12, 24, or 36 months with automatic renewal) and one-time project engagements, supplemented by an in-house sub-brand ecosystem (RUN DESIGN, SWYPE, EKKO) that bundles design and adjacent services. Its go-to-market is sales-led and consultative, driven by direct website contact, content marketing (blog, SEO glossary, e-books, webinars via the "Academy"), and active social channels (LinkedIn, Instagram, Facebook, YouTube). The company is privately held, bootstrapped (share capital €11,000, no disclosed funding), and operates exclusively within Italy.
Naxa Digital firmographics
Firmographics- Name
- Naxa Digital
- Legal name
- Naxa s.r.l.
- Website
- https://naxa.ws
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Naxa Digital is an Italian strategic marketing and communication consultancy offering strategy, design, digital marketing, web, and AI services on subscription and project bases to Italian SMEs and mid-market B2B clients.
- Ownership category
- akta.pro rank
Naxa Digital industry classification
Industry- Product category
- Marketing Consulting Services
- NAICS
- Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Graphic Design Services (54143)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Customer Experience (CX) & Digital Experience (BPAHAEAC)
Keywords
Where Naxa Digital is headquartered
LocationHeadquarters
- HQ city
- Milano
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Naxa Digital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Strategic Consulting Services: Marketing strategic consulting, business planning, and communication strategy services offered on subscription (12, 24, or 36 months) or one-time project basis
- Digital Marketing Services: Ongoing digital marketing services including SEO, Google Ads, Social Media Management provided under subscription contracts with periodic reporting
- Web and Technology Solutions: Website development, web solutions, and technology services as project-based or subscription engagements
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Subscription-based consulting services |
| One time/ perpetual license | Pay-as-you-go | One-time project services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Naxa Digital product offering
Product offeringCore offering
Naxa Digital is an Italian strategic marketing and communication agency that delivers five integrated service pillars for businesses: Strategy & Consulting (marketing strategy and positioning), Creativity & Design (brand identity and visual communication), Digital Marketing (SEO, social media management, Google Ads, social advertising), Web & Tech Solutions (website development, hosting, technical implementations), and Artificial Intelligence (generative AI, machine learning, and AI avatars applied to marketing). Engagements are structured as 12, 24, or 36-month subscription retainers or as one-time projects targeting Italian SMEs and B2B companies.
Product overview
Naxa Digital is a strategic marketing and communication agency offering five integrated service pillars: Strategy & Consulting (business strategy and market positioning), Creativity & Design (brand identity and visual communication), Digital Marketing (SEO, social media, advertising campaigns), Web & Tech Solutions (website development and technical implementations), and Artificial Intelligence (AI-powered marketing solutions including generative AI and AI avatars). The company positions itself as a partner for digital transformation, combining technology, creativity, and data to deliver measurable results for clients. Naxa operates primarily in the Italian market serving SMEs and mid-sized enterprises.
Differentiator
Problem solved
Functional benefit
Brands
- RUN DESIGN: Sub-brand referenced in company ecosystem
- SWYPE
- EKKO
Products and services
- Strategy & Consulting Strategic marketing consulting services that help Italian SMEs and B2B companies transform their business vision into measurable results through data-driven strategies and market positioning. The offering covers brand strategy, digital transformation, communication strategy, and business planning.
- Creativity & Design Brand identity and visual communication design services including logo creation, visual design, and creative assets that define a brand's authentic voice and aesthetic. Delivered to Italian businesses seeking differentiated brand expression.
- Digital Marketing Comprehensive digital marketing services including SEO, social media management, Google Ads campaigns, social advertising, and content marketing aimed at amplifying brand impact for Italian SMB and B2B clients.
- Web & Tech Solutions Website development, hosting services, and technical implementation services that power a brand's digital presence. Delivered as project-based or subscription engagements to Italian SMEs and B2B clients.
- Artificial Intelligence AI-powered marketing solutions leveraging generative AI, machine learning, and AI avatars to transform business challenges into innovative opportunities. Targeted at Italian enterprises adopting AI for marketing automation and business growth.
Companies that use Naxa Digital
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Naxa Digital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Naxa Digital partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- RUN DESIGNminorRelated company under the Naxa system/network. Listed as part of the company ecosystem alongside Swype and Ekko.
- SWYPEminorRelated company under the Naxa system/network. Listed as part of the company ecosystem.
- EKKOminorRelated company under the Naxa system/network. Listed as part of the company ecosystem.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Naxa Digital competitors and assessment
Company assessmentDirect peers
- Jakala: Italian-headquartered martech and digital services company offering integrated marketing, data, and technology solutions to enterprise clients. Directly comparable as a domestic Italian full-service digital agency competing in similar service categories, but operating at significantly larger scale.
- Alkemy: Italian digital transformation company providing strategy, creativity, technology, and data services to brands. Closely mirrors Naxa's five-pillar integrated offering (strategy, design, digital marketing, tech, data/AI) but at a national scale with listed-company resources.
- Webranking: Italian digital agency specializing in SEO, content marketing, and performance advertising for mid-market and enterprise clients. Directly comparable on the SEO, content, and digital marketing pillars where Naxa also competes for Italian SMB and B2B budgets.
- Conversion E-commerce: Italy-based digital agency focused on performance marketing, e-commerce, and data-driven campaigns. Comparable to Naxa's digital marketing and web/tech solutions offerings, with similar target buyers (Italian SMBs and mid-market).
- SEOninja: Italian boutique agency focused on SEO, web design, and digital marketing for SMBs. Comparable to Naxa on the SEO and digital marketing pillars, with similar customer profile (Italian SMBs) and pricing models.
Regional players
- Armando Testa: One of Italy's largest independent advertising and creative agencies, headquartered in Turin with a long history in brand creativity and integrated campaigns. Comparable on the creativity/design and integrated marketing pillars but serves larger national brands rather than SMBs.
Broad incumbents
- Publicis Groupe: Global advertising and communications holding with a significant Italian presence (Publicis Italia / Leo Burnett Italy). Competes with Naxa for integrated marketing, digital, and creative work, but operates a much broader portfolio of services and brands globally.
- WPP: Global communications services holding with multiple Italian agencies (GroupM, Ogilvy, VMLY&R Italy). Overlaps with Naxa across advertising, digital marketing, branding, and media services but at enterprise scale with significantly larger client rosters.
- Dentsu: Global advertising holding company with established Italian operations (Dentsu Creative Italy, Merkle Italy). Comparable on integrated digital marketing, SEO, paid media, and CX offerings, but at national/international scale with deeper media-buying capabilities.
- Ogilvy: Global creative agency network with operations in Italy, offering branding, advertising, digital, and CX services. Comparable to Naxa's creativity/design and digital marketing offerings but serves enterprise clients globally rather than Italian SMBs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Naxa Digital social profiles
Digital presenceNaxa Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Naxa Digital leadership team
Management profileNumber of profiles
Profiles5 records
Naxa Digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Naxa Digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Naxa Digital
What does Naxa Digital do?
Naxa Digital is an Italian strategic marketing and communication agency that delivers five integrated service pillars for businesses: Strategy & Consulting (marketing strategy and positioning), Creativity & Design (brand identity and visual communication), Digital Marketing (SEO, social media management, Google Ads, social advertising), Web & Tech Solutions (website development, hosting, technical implementations), and Artificial Intelligence (generative AI, machine learning, and AI avatars applied to marketing). Engagements are structured as 12, 24, or 36-month subscription retainers or as one-time projects targeting Italian SMEs and B2B companies.
Is Naxa Digital a public or private company?
Naxa Digital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Naxa Digital founded?
Naxa Digital was founded in 2007. It employs 11 to 50 people.
Where is Naxa Digital based?
Naxa Digital is headquartered in Milano, Italy, in the Europe region.
How does Naxa Digital make money?
Three revenue lines are on record. Strategic Consulting Services are the primary driver. The others are digital Marketing Services and web and Technology Solutions.
Who are Naxa Digital's main competitors?
Direct peers on record are Jakala, Alkemy, Webranking, Conversion E-commerce and SEOninja. Armando Testa is listed as a regional player. Broad incumbents are Publicis Groupe, WPP, Dentsu and Ogilvy.
Does Naxa Digital have an API?
No public API is recorded for Naxa Digital.
What industry is Naxa Digital in?
Naxa Digital's product category is Marketing Consulting Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 54181 and its SIC code is 7311.