717 Armory

What 717 Armory does

717 Armory is a privately-held, founder-owned firearms and archery retailer and service provider headquartered at 7601 Rear Derry Street, Harrisburg, PA. Founded in 2017 by Patrick Connaghan, a former US Marine Corps Sergeant with three combat deployments, the company operates a single physical storefront in central Pennsylvania serving the greater Harrisburg and Mechanicsburg market. The business offers firearms and ammunition retail through both a brick-and-mortar shop and an online storefront at shop.717armory.com, alongside a portfolio of fee-based services including FFL firearms transfers, professional gunsmithing (repairs, custom work, Cerakote and other certified finishes, and historical firearm restoration), a 25-yard four-lane indoor archery range with a full-service archery shop, and firearms training courses such as Handgun 101 and private lessons.

The company's revenue model is a mix of hardware sales (firearms, ammunition, optics, archery equipment) and professional services billed on a transaction or per-job basis, including $50 incoming FFL transfers, $125-$165 outgoing shipment fees, and $50 person-to-person transfer fees inclusive of PICS background checks. Go-to-market is direct-to-consumer and local, supported by an educational blog on gun safety and archery, an email newsletter, and an active presence on Facebook, Instagram, YouTube, and X. Distribution is concentrated in a single physical location in Harrisburg, PA, with an e-commerce channel extending brand reach to online buyers of firearms accessories and non-regulated goods.

The business is bootstrapped with no external funding, no parent company, and no disclosed institutional investors. Customer base consists of individual firearms enthusiasts, first-time buyers in Pennsylvania, and archery practitioners, with no enterprise or institutional clients. Operational footprint is limited to one retail and service facility, and the company's competitive differentiation is grounded in the founder's military credentials, the breadth of in-house services, and community engagement (including Weekends with Warriors veteran support and youth sponsorships) rather than in proprietary technology or scale.

Name

717 Armory

Legal name

717 Armory

Website

https://717armory.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

717 Armory is a founder-owned, single-location gun shop and indoor archery range in Harrisburg, PA, offering firearms retail, FFL transfers, professional gunsmithing, firearms training, and a 25-yard archery range to individual consumers in the greater Harrisburg market.

Ownership category

akta.pro rank

Product category

Firearms Retail and Services

NAICS

Small Arms, Ordnance, and Ordnance Accessories Manufacturing (332994)

akta.pro primary industry

Firearms & Ammunition Retail (CRAMAKAA)

akta.pro secondary industries

Hunting, Shooting Sports & Archery Retail (CRAMABAK), Archery Equipment & Accessories Retail (CRAMAKAB), Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG), Reloading & Gunsmithing Supplies Retail (CRAMAKAF), Armed Security & Firearms Training & Qualification (BPAKAOAB)

Keywords

• Firearms retail sales
• Gunsmithing services
• Firearms training
• Indoor archery range
• FFL transfer services

Headquarters

HQ city

Harrisburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Firearms and Gear Retail: Sale of firearms, ammunition, and shooting accessories through both physical retail store and online shop (shop.717armory.com).
2. Firearms Transfer Services: FFL transfer services including incoming transfers ($50 per firearm), outgoing shipments ($125 pistols, $165 rifles/long guns), and person-to-person transfers ($50 includes PICS background check).
3. Gunsmithing Services: Professional gunsmithing including general repairs, custom cerakote finishes, firearm restoration, scope mounting, and custom work.
4. Archery Services: Indoor archery range access (25-yard, 4 lanes), bow setup services, and archery equipment sales.
5. Firearms Training: Training courses including Handgun 101 and private shooting lessons taught by professional instructors.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

717 Armory operates a full-service gun shop in Harrisburg, PA that sells firearms, ammunition, and shooting accessories through a physical storefront and an online store. The company also offers professional gunsmithing services (including repairs, custom Cerakote finishes, and firearm restoration), indoor archery range access with a 4-lane 25-yard range, FFL firearms transfer services, and firearms training courses for all skill levels.

Product overview

717 Armory is a premier firearms and archery retailer and service provider in Harrisburg, PA, offering a comprehensive portfolio centered around three core pillars: retail sales of firearms and gear through its online store and physical shop; professional gunsmithing services including repairs, custom work, and refinishing (Cerakote, Duracoat, Parkerizing, etc.); and firearms training courses. The company also operates an Archery Den with a 25-yard indoor range and full-service archery shop, and provides FFL firearms transfer services for incoming, outgoing, and person-to-person transactions. Additional offerings include firearm restoration and optics sales consultation. The portfolio is organized as a unified retail and training operation rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Firearms and Gear Retail Online and in-store retail of firearms, ammunition, and shooting accessories, serving Harrisburg and the surrounding central Pennsylvania area. Available through the shop.717armory.com e-commerce store and the physical storefront at 7601 Rear Derry Street, Harrisburg, PA.
• Firearms Transfer Services
• Gunsmithing Services
• Firearm Finishes
• Firearm Restoration
• Archery Den
• Firearms Training
• Optics Sales and Consultation

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Emerging players

• Palmetto State Armory: Online-direct firearms and accessories retailer that has expanded into brick-and-mortar showrooms. Comparable as an emerging competitor applying scale economics to the same firearms/hardware retail category.

Broad incumbents

• Bass Pro Shops / Cabela's: Largest US outdoor retailer combining firearms, ammunition, ranges, and archery under one roof (Cabela's acquired 2017). Comparable as a destination firearms + archery retailer with integrated service experiences, though operating at vastly larger scale and broader assortment.
• Sportsman's Warehouse: Multi-store US sporting goods chain with a sizable firearms and archery assortment, competing for the same hunting, shooting, and outdoor customer. A credible comparison point for assortment and pricing pressure on independent gun shops.
• Academy Sports + Outdoors: Large-format sporting goods retailer carrying firearms, ammunition, and archery equipment alongside a broader outdoor assortment. Comparable as a big-box competitor that competes for share-of-wallet of the same firearms enthusiast customer in regional markets.
• Scheels: Employee-owned US sporting goods mega-store chain with dedicated firearms departments and increasingly archery offerings. Overlaps with 717 Armory's combination of retail depth and experiential destination positioning.
• Rural King: Rural-focused farm and outdoor retailer with growing firearms and archery departments across the Midwest and Mid-Atlantic. Comparable for hunting/shooting customer overlap and as a low-price competitor to independent gun shops.

Direct peers

• MidwayUSA: Long-standing mail-order and online firearms, reloading, and gunsmithing supplies retailer based in Missouri. Directly comparable to 717 Armory's gunsmithing and shooting-accessories merchandising, though operating purely online rather than as a destination store.
• Point Blank Range & Gun Shop: Multi-location indoor firearms range and retail operator combining gun sales, range time, and training under one roof. Closest comparable business model to 717 Armory's integrated retail + range + training concept.
• Range USA: Growing US chain of indoor shooting ranges with retail and training offerings. Directly comparable to 717 Armory for membership/range-driven economics and represents the kind of scaled, multi-unit version of the same destination-range model.
• Shoot Point Blank: Multi-state indoor shooting range and gun store operator offering retail, range access, and firearms training. Directly comparable integrated offering to 717 Armory and a useful benchmark for the range-retail unit economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/717armory
• YouTubeyoutube.com/channel/UCd_TBi516mtkkUgUNqgMTiQ
• Facebookfacebook.com/717armorypa
• Instagraminstagram.com/717armory/?hl=en
• LinkedInlinkedin.com/company/717-armory

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 717 Armory