What John Good Logistics Limited does

Denholm Good Logistics Ltd (trading as Denholm Good Logistics, formerly John Good Logistics) is a UK-headquartered, privately held freight forwarding and supply chain management provider founded in 1826 and operating across four direct country markets — the United Kingdom, Ireland, China, and Türkiye — supported by a broader global partner network. The company serves enterprise customers with an end-to-end service portfolio that spans sea, air, and road freight forwarding (including European road freight and UK road haulage), import/export consolidation, customs clearance, 3PL and 4PL supply chain management, project forwarding for complex and oversized cargo, port and liner agency services, and warehousing capabilities covering bulk, FMCG, bonded, and port-centric facilities. Its proprietary digital layer, branded Connect, provides real-time shipment visibility, and a separate Carbon Emissions Tracking & Reporting platform supports customer ESG and net-zero reporting requirements.

The company's go-to-market is a consultative, solution-selling motion targeting enterprise and mid-market buyers through direct field sales, supported by over 20 published case studies, a content-marketing programme (blog, podcasts, webinars, regulatory insights), active social channels on LinkedIn and X, and a dedicated customer login portal. Pricing is bespoke and quote-based with no public rate cards, and engagements are structured as multi-year managed-services contracts rather than transactional spot purchases. Revenue is generated primarily through transaction fees on freight movements, managed-service fees on 3PL/4PL contracts, storage and handling fees for warehousing, and professional-services fees for customs clearance.

Notable enterprise customers span food and beverage (Vestey Foods, Essity, Compleat Food Group, Merchant Gourmet, Untamed Cat Food, SPL Foods), construction and building materials (Marshalls, Nicholls and Clarke, CTH Group/Falcon Timber, IMS Insulation, United Blinds), manufacturing and industrial (Meridian Steel, Amiblu, Lankelma, Eunisell, Conway Packing), specialised freight (Tuscor Lloyds, LS Cargo Solutions, OTC International, Transport Paris International, Trans-Arenas), retail (Lakeland), tobacco and duty-free (Emmark UK), and renewable energy infrastructure (Sofia Offshore Wind Farm). The company holds AEO customs certification, a Bronze Ecovadis sustainability rating, and memberships/accreditations with BIFA (including a Sea Freight Forwarder Award win), RHA, UKWA, IATA, and BRC, and was a Mersey Maritime Award Finalist and MMIA Award recipient in 2025.

Name

John Good Logistics Limited

Legal name

Denholm Good Logistics Ltd

Website

https://goodlogisticsgroup.com

Company type

Private

Founded year

1826

Operating status

Operating

Headcount range

101–250 employees

Short description

Denholm Good Logistics (formerly John Good Logistics) is a UK-headquartered freight forwarder and supply chain management provider serving enterprise customers across food, construction, manufacturing, and renewables with sea, air, and road freight, customs, warehousing, and project forwarding, supported by a proprietary real-time tracking platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Hessle

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Freight Forwarding Services: Revenue generated from managing global transport of cargo via sea freight, air freight, and road freight (including European road freight and UK road haulage), handling the complexities of transportation to ensure cargo reaches destinations efficiently, sustainably, and cost-effectively.
2. Supply Chain Management (3PL & 4PL): Comprehensive end-to-end logistics and supply chain management solutions tailored to unique business demands, providing 3PL and 4PL services.
3. Warehouse & Distribution: State-of-the-art warehouse and distribution services including bulk warehousing, FMCG warehousing, bonded warehousing, and port-centric warehousing, generating revenue from storage and inventory handling fees.
4. Customs Clearance: Experienced customs clearance team ensuring compliance with international regulations and expediting the clearance process, minimising delays for goods moving across borders.
5. Import & Export Consolidation: Consolidation services for import and export shipments, allowing multiple shippers to share container space and reduce costs.
6. Project Forwarding Solutions: Specialised logistic services for complex and large-scale shipments, including project cargo handling for oversized or heavy items.
7. Port & Liner Agency: Port and liner agency services facilitating smooth vessel operations, including port logistics, vessel coordination, and documentation management.
8. Carbon Offsetting Solutions: Carbon offsetting solutions offered to customers as part of environmental sustainability commitments, helping businesses navigate their journey towards net zero.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

John Good Logistics Limited (trading as Denholm Good Logistics) provides global freight forwarding, supply chain management (3PL and 4PL), warehousing and distribution, customs clearance, project forwarding for complex shipments, and port and liner agency services. The company serves enterprise customers across the UK, Ireland, China, and Türkiye, complemented by proprietary digital platforms (Connect for real-time shipment tracking and a Carbon Emissions Tracking & Reporting solution) that deliver visibility and sustainability reporting.

Product overview

Denholm Good Logistics operates as a comprehensive logistics and shipping provider offering a unified platform of interconnected services. The core offering includes Supply Chain Management (3PL & 4PL solutions), Freight Forwarding (sea, air, and road freight with consolidation), Customs Clearance, Warehouse & Distribution (with specialized sub-services for bulk, FMCG, bonded, and port-centric warehousing), Project Forwarding Solutions, and Port & Liner Agency services. Supporting these core operations are two digital platforms: Connect for real-time shipment tracking and Carbon Emission Reporting & Tracking for sustainability compliance. The company has almost 200 years of industry experience with offices in the UK, Ireland, China, and Türkiye.

Differentiator

Problem solved

Functional benefit

Brands

• Connect: Real-time shipment tracking digital platform

Products and services

• Supply Chain Management (3PL & 4PL) Comprehensive end-to-end 3PL and 4PL logistics solutions tailored to meet the unique demands of enterprise businesses, covering the entire supply chain from origin to destination. Designed for organisations requiring coordinated, outsourced supply chain management.
• Freight Forwarding Seamless logistics and shipping services managing global transport needs across sea, air, and road freight modes, with import/export consolidation. Designed for businesses with international shipping requirements.
• Sea Freight International ocean freight forwarding services for cargo transport via shipping routes worldwide. Designed for businesses requiring cost-effective international ocean transport.
• Air Freight Express air cargo services for time-sensitive shipments across global destinations. Designed for businesses requiring rapid international transport.
• Road Freight (European Road Freight & UK Road Haulage) Road transportation services including European road freight and UK road haulage operations. Designed for businesses requiring continental or domestic ground transport.
• Import & Export Consolidation Cargo consolidation services combining multiple shipments to optimise costs and efficiency for importers and exporters. Designed for businesses seeking to reduce freight costs through shared container space.
• Customs Clearance Experienced customs clearance team ensuring compliance with international regulations and expediting border crossing processes. Designed for businesses moving goods across international borders.
• Warehouse & Distribution State-of-the-art warehouse and distribution services providing secure storage and efficient inventory handling across specialised facility types. Designed for businesses requiring outsourced storage and distribution.
• Bulk Warehousing Storage solutions for bulk cargo and materials requiring specialised handling facilities. Designed for industrial and commodity shippers.
• FMCG Warehousing Fast-moving consumer goods warehousing with specialised facilities for rapid turnover products. Designed for FMCG producers and distributors.
• Bonded Warehousing Customs-bonded storage facilities allowing duty deferment until goods are released. Designed for importers seeking duty suspension on stored goods.
• Port-Centric Warehousing Strategic warehouse locations near ports optimising logistics flow and reducing transit times. Designed for businesses needing rapid port-to-warehouse transfer.
• Project Forwarding Solutions Specialised logistics services for complex and large-scale shipments requiring precision handling and coordination, including oversized and heavy-lift cargo. Designed for infrastructure, construction, energy, and industrial project owners.
• Port & Liner Agency Vessel operations management including port logistics, vessel coordination, and documentation for efficient port calls. Designed for shipping lines and vessel operators requiring port agency support.
• Connect – Real-Time Tracking Platform Intuitive digital platform providing real-time information on shipment status and cargo location for enhanced visibility and control. Designed for existing logistics customers requiring supply chain visibility.
• Carbon Emission Reporting & Tracking Digital platform for tracking and reporting carbon emissions, supporting customers' journey towards net zero sustainability goals. Designed for businesses with ESG and carbon reporting obligations.
• Carbon Offsetting Solutions Carbon offsetting solutions offered to customers as part of environmental sustainability commitments, helping businesses navigate their journey towards net zero. Designed for organisations seeking to offset logistics-related emissions.

Named customers25 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Network of Global PartnerscoreChannel Partner/ Reseller/ DistributorDenholm Good Logistics maintains a network of global partners that extends their reach and capabilities across international markets, supporting freight forwarding and logistics operations in countries beyond their direct office locations in the UK, Ireland, China, and Türkiye.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Flexport: Digital-native global freight forwarder applying technology to international forwarding; represents the platform-led competitive threat to traditional UK mid-market forwarders like Denholm Good Logistics.

Direct peers

• Wincanton: UK-based contract logistics and transport provider now owned by GXO; directly comparable as a UK-headquartered 3PL serving enterprise customers with warehousing and transport services.
• CEVA Logistics: Global 3PL operating freight management, contract logistics and customs services with similar multi-mode, multi-service positioning to Denholm Good Logistics, though at considerably larger scale.
• Yusen Logistics: International freight forwarding and contract logistics provider with UK and global operations, offering ocean/air/road forwarding and warehousing aligned to Denholm Good Logistics' service catalogue.
• Expeditors International: Asset-light global freight forwarder with strong air and ocean forwarding presence; competes for similar UK and European mid-market forwarding mandates and customs work.
• XPO Logistics: Provider of integrated freight transportation, contract logistics and last-mile services in Europe and globally; comparable mid-market and enterprise 3PL footprint with a similar freight + warehousing offering.

Broad incumbents

• Kuehne+Nagel: One of the world's largest freight forwarders and contract logistics providers, offering integrated sea/air/road forwarding and 4PL services comparable to Denholm Good Logistics' core offering, but at vastly greater global scale.
• DHL Global Forwarding: Global freight forwarding and customs arm of Deutsche Post DHL, providing end-to-end air, ocean and road freight plus customs and warehousing closely overlapping with Denholm Good Logistics' service mix.
• DSV A/S: Danish-headquartered global forwarder (now incorporating DB Schenker) operating integrated air/sea/road forwarding and contract logistics; competes directly for UK and European mid-market forwarding accounts.
• C.H. Robinson: Major global freight broker and 3PL combining managed services with technology-enabled forwarding; competes for multi-mode freight forwarding and supply chain management deals overlapping with Denholm Good Logistics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GoodLogisticsUK
• LinkedInlinkedin.com/company/goodlogistics

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about John Good Logistics Limited