SWEDOOR

What SWEDOOR does

SWEDOOR is a Swedish door manufacturing brand operated by JELD-WEN Sverige AB, a wholly-owned subsidiary of NYSE-listed JELD-WEN Inc. The company produces and distributes a comprehensive range of interior, exterior, sliding, security, storage, and apartment entrance doors, including the premium handcrafted SUPERIOR Collection (manufactured in Denmark) and the ADVANCE-LINE and clever-line exterior door families. Operations are anchored by two production sites in Sweden — Åstorp (operating since 1902) and Forserum (operating since 1922) — with Forserum specializing in institutional products and producing approximately 700 doors per day.

The business serves three primary customer segments: individual homeowners purchasing through a nationwide network of authorized resellers and web shops; building professionals (architects, contractors, retailers) who specify Swedoor products via technical documentation, BIM objects, CE marking, and EPD/BREEAM support material; and a project market channel serving multi-family housing, schools, offices, and hospitals, supplied directly by Forserum. Products meet European harmonized standards (CE marking under EN 14351-1), carry Cradle to Cradle Certified® sustainability credentials, and comply with FSC/PEFC chain-of-custody and EUTR regulations — features that materially strengthen specification in institutional tenders.

SWEDOOR's revenue model is product hardware sales through resellers and direct project contracts; pricing is not publicly disclosed and customers are routed to local retailers. The brand derives additional competitive leverage from its parent JELD-WEN's global scale (approximately 150 divisions, 18,000+ employees, operations in 22 countries), design collaborations such as the Thomas Sandell partnership, and flagship marketing projects including Villa Wahlgren with Rörvikshus. Recent strategic activity (2023–2025) centers on premium product line extensions, the ECO climate-smart exterior door launch, and a steel door for multi-family buildings targeting the institutional channel.

Name

SWEDOOR

Legal name

JELD-WEN Sverige AB

Website

https://swedoor.se

Company type

Private

Founded year

1902

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Door Manufacturing

NAICS

Wood Window and Door Manufacturing (321911), Metal Window and Door Manufacturing (332321)

SIC

Metal Doors, Sash, Frames, Moldings & Trim (3442)

akta.pro primary industry

Interior Doors (IMADAIAB)

akta.pro secondary industry

Exterior Doors (IMADAIAA)

Keywords

• Interior doors
• Exterior doors
• Sliding doors
• Door manufacturing
• Residential door solutions

Headquarters

HQ city

Huskvarna

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Door Manufacturing and Sales: Swedoor manufactures and distributes a wide range of door products including inner doors, exterior doors, sliding doors, security doors, steel doors, and custom-made doors. Revenue is generated through one-time product sales to end customers via a reseller network.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

SWEDOOR manufactures and distributes a range of door products, including interior doors, exterior doors, sliding doors, security doors, steel doors, and custom-made doors. The company sells primarily through a reseller network across Sweden and the wider Scandinavian market, serving both private homeowners and building professionals.

Product overview

SWEDOOR is a door brand under JELD-WEN Sverige AB, offering a comprehensive portfolio of door solutions for residential applications. The product portfolio spans interior doors (Innerdörrar) available in multiple series including Accessorie, Arv, Charisma, Compact, Craft, Easy, Easy Nature, Format, Plan, Purity, Sekel, Stable, Stable Effect, Stable Nature, Style, Tid, Tradition, and Unique; exterior doors (Ytterdörrar) under ADVANCE-LINE (Classic, Nordic, Statement, Vision), clever-line and clever-line+ sub-brands, and ECO climate-smart doors; sliding doors (Skjutdörrar); apartment entrance doors (Lägenhetsentrédörrar); storage doors (Förrådsdörrar); and the premium SUPERIOR Collection of exclusive interior doors. The offering is complemented by frames and accessories (Karmar och tillbehör) and door handles/options (Dörrhandtag och tillval). Products are distributed under both Swedoor® and Dooria® brands alongside related brands Dooria WST and Jite, with manufacturing facilities in Åstorp and Forserum, Sweden, and a century-long heritage in door manufacturing.

Differentiator

Problem solved

Functional benefit

Brands

• SUPERIOR Collection: Exclusive inner door series featuring handcrafted doors made in Denmark, including mirror doors, double doors, and custom designs such as the Arv model featured in high-profile projects.
• ADVANCE-LINE
• clever-line
• clever-line+
• Dooria®

Products and services

• Interior Doors

Quantifiable outcome

• Cradle to Cradle Certified® products demonstrating sustainability commitment

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Thomas SandellflagshipStrategic or Co-development Partner · 1 January 2025Unique design collaboration with architect Thomas Sandell. Thomas Sandell has been a design advisor throughout the Villa Wahlgren project and is a prominent Swedish architect. This collaboration represents Swedoor's focus on design excellence and premium positioning.
• RörvikshusflagshipStrategic or Co-development Partner · 1 January 2022Collaboration with Rörvikhus (house manufacturer) on the Villa Wahlgren project for Pernilla Wahlgren. Swedoor supplied SUPERIOR Collection Arv doors for this high-profile residential project. This collaboration demonstrates Swedoor's capability to work with premium housing developers.
• JELD-WENcoreOthersSwedoor is a brand owned by JELD-WEN (NYSE listed), one of the world's largest manufacturers of doors and windows. JELD-WEN was founded in 1960 and operates in 16 countries with approximately 150 divisions and 18,000+ employees. JELD-WEN entered the European market in 1993 and acquired Vest-Wood (Denmark) in 2006. Swedoor products are marketed globally under JELD-WEN's portfolio of leading regional brands.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ASSA ABLOY: Stockholm-listed global leader in access solutions, including doors, locks, and entrance systems. Comparable as a Scandinavian-headquartered building products giant whose security and entrance door offerings overlap with Swedoor's security and fire-rated ranges.
• Saint-Gobain: Paris-listed global building materials group with door, facade, and interior solutions. Comparable as a broad European incumbent supplying residential and commercial construction with overlapping interior and exterior door product lines.
• Tyman plc: London-listed supplier of engineered door and window hardware, components, and access solutions. Comparable as an established European player in door systems serving manufacturers, contractors, and developers.
• JELD-WEN: NYSE-listed parent company (JELD) and one of the world's largest door and window manufacturers with 150+ divisions across 16 countries. Swedoor is one of JELD-WEN's European regional brands, benefiting from and competing within the parent's broader global portfolio.
• Masonite: Major North American door manufacturer (NYSE: DOOR) with a growing international footprint, offering interior, exterior, and architectural wood-composite doors. Comparable as a global branded door manufacturer serving residential and commercial channels.
• Hörmann: German family-owned manufacturer of doors, frames, and operators for industrial, commercial, and residential applications. Comparable as an established European door incumbent with broad product portfolio and premium positioning.

Direct peers

• Inwido: Stockholm-listed manufacturer of windows and doors, with a strong Nordic footprint and multiple regional brands. Comparable as a Scandinavian peer operating door and window factories serving residential renovation and new-build markets similar to Swedoor.
• Daloc: Swedish manufacturer specializing in security, fire, and industrial doors for residential and commercial buildings. Direct competitor in the Swedish market for high-performance door categories that overlap with Swedoor's security and fire-rated offerings.

Others

• Skånska Byggvaror: Swedish building materials retailer carrying doors, windows, and home improvement products. Comparable as a domestic distribution channel touching the same end customers, though operating on the retail side rather than as a manufacturing peer.
• Dooria: Secondary door brand also operated by JELD-WEN Sverige AB alongside Swedoor. While owned by the same parent, Dooria targets a different segment of the Swedish door market and represents an internal sibling brand rather than an external competitor.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/swedoor
• Facebookfacebook.com/SwedoorSE
• LinkedInlinkedin.com/company/swedoor-sverige

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SWEDOOR