What Modexa does

Modexa AB is a privately held Swedish interior-maintenance company founded in 1998, headquartered in Borås, that renovates kitchens, storage and bathrooms in occupied rental apartments on behalf of housing companies. The core proposition is the 'Modexametoden' (Modexa method): careful, industrialised renovation that lets tenants remain in place (kvarboende), enabled by ~80% pre-fabrication in Modexa's own factories in Västerås and Kungsäter, custom-made cabinet doors and drawer fronts, and a network of approximately 150 trained Multimontör installers across ~30 partner companies. The company holds the #1 ranking in the Swedish HBV (SABO) framework agreement (Ramavtal 21-140) for lacquered and foiled kitchen categories and renovates roughly 10,000 kitchens per year.

The technology stack combines in-house manufacturing (with catalytic process-air purification at 96-97%, first in the industry since 1994), the proprietary Bobutiken web application for tenant selection and automatic digital order generation, the Varsamhetsanalys four-perspective decision framework, the Boendedialog tenant-communication methodology, and the Återbruksrapporten CO2e calculator that converts measured reuse volumes into CSRD-ready sustainability reporting. Product lines include Köksförnyelse (Small/Medium/Large packaged tiers), Förvaringsförnyelse, Badrum & stam, Förnyelse av studentkök, Förebyggande förvaltning, Källsortering i befintliga köksstommar, Pilotkök, Omlackering vs. dörrbyte decision-support, plus the licensable Bobutiken KÖK SaaS subscription.

Revenue is generated primarily through quote-based renovation project services to municipal and private housing companies (Bostaden Umeå, Familjebostäder Stockholm, Uppsalahem, Partillebo, Huge Bostäder, HSB Brf Hasselbacken, Studentbostäder i Linköping), supplemented by a recurring Bobutiken KÖK software license (3,000-12,000 SEK/month with a 6-month free period), managed-service subscriptions (preventive management, twice-yearly student-kitchen service), and consulting engagements (Varsamhetsanalys, Boendedialogen, rent-negotiation guidance). Distribution is executed through a named regional sales team, the public-procurement HBV channel, subcontractor relationships with general contractors, and co-located showrooms via Showrooms by MAKAJO in Stockholm and Malmö — all domestic Swedish.

Name

Modexa

Legal name

Modexa AB

Website

https://modexa.se

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Modexa is a Swedish interior-maintenance company founded in 1998 that renovates ~10,000 kitchens, storage and bathrooms per year in occupied rental apartments for Swedish housing companies, using its own custom-manufactured doors and a trained multimontör installer network, and holds the #1 HBV (SABO) framework ranking for lacquered and foiled kitchen categories.

Ownership category

akta.pro rank

Product category

Kitchen & Bathroom Renovation Services

NAICS

Appliance Repair and Maintenance (811412), Reupholstery and Furniture Repair (811420)

SIC

Services-Miscellaneous Repair Services (7600), Household Furniture (2510)

akta.pro primary industry

Kitchen Permitting, Design & Project Management (HSAPAAAK)

akta.pro secondary industry

Architectural Reconfiguration & Structural Alterations (HSAPAEAB)

Keywords

• Kitchen renovation services
• Custom cabinet doors
• Rental housing maintenance
• Bathroom pipe renovation
• Storage cabinet solutions

Headquarters

HQ city

Borås

HQ country

Sweden

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Renovation project services (kök & förvaring): End-to-end kitchen and storage renovation projects for housing companies, sold on a per-apartment basis and delivered as a full value chain — needs analysis, custom manufacturing, logistics, installation with kvarboende tenants, and follow-up. Modexa renovates ~10,000 kitchens per year. Pricing varies by scope (Small/Medium/Large packages) and is typically negotiated rather than published.
2. Product sales — custom cabinet doors, drawer fronts, storage components: Sale of made-to-measure cabinet doors, drawer fronts, sinks, mixers, hardware and storage interiors from in-house production (Västerås and Kungsäter factories), supplied with installation and backed by 10-year product/service warranty (20-year warranty on Modexa cabinet doors).
3. HBV framework-agreement sales (Ramavtal 21-140): Sales of kitchen/storage products and installation services to Swedish housing companies via the public HBV (SABO) framework agreement, where Modexa holds the #1 ranking in Lackat and Folierat categories with national delivery coverage.
4. Bobutiken digital-software subscription (Bobutiken Kök license): Recurring SaaS license for the Bobutiken Kök tenant-selection platform: 3,000–12,000 SEK/month per customer (6 months free on start), plus optional add-on services (Bobutiksuppsättning 1,500–6,000 SEK/month, project/campaign 2,000–5,000 SEK each, support 1,000–2,500 SEK/month, customisation 1,500 SEK/hour).
5. Managed/recurring maintenance — Förebyggande förvaltning & Studentkök serviceabonnemang: Preventive property management package (leakage protection, source-separation) and twice-yearly 'nollställning' service subscription for student kitchens (service protocol, warranty and wear repairs) — generating recurring managed-services revenue.
6. Consulting — Lyckade hyresförhandlingar (rent negotiation guidance): Advisory service supporting property owners through rent negotiations with Hyresgästföreningen, including process design, benchmarking, and integration with the underlying renovation project workflow.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels10 records

Core offering

Modexa renovates kitchens, storage, and bathrooms in Swedish rental apartments with residents remaining in place (kvarboende), delivering ~10,000 kitchen renovations per year. The offering combines in-house custom manufacturing of made-to-measure cabinet doors and drawer fronts (factories in Västerås and Kungsäter) with installation services, a proprietary Multimontör multi-trade installer concept, the Bobutiken digital tenant-selection platform, and the Återbruksrapporten CO2e sustainability reporting service.

Product overview

Modexa is a single, integrated offering rather than a multi-product platform: a Swedish interior-maintenance contractor for rental housing, built around a 'Modexametoden' (the Modexa method) of careful, on-site reuse renovation with tenants remaining in place. The portfolio combines physical core services — Köksförnyelse (kitchen renewal, packaged in Small/Medium/Large tiers), Badrum & stam (bathroom & pipe renovation), Förvaringsförnyelse (storage renewal), Förnyelse av studentkök (student kitchen concept), Förebyggande förvaltning (preventive maintenance), Källsortering i befintliga köksstommar (source sorting in existing cabinets) and Prova med ett pilotkök (pilot kitchen) — together with consulting services (Varsamhetsanalys, Riktad kampanj, Boendedialogen, Guide till lyckade hyresförhandlingar), a sustainability analytics service (Återbruksrapporten), and a digital tenant-facing selection tool (Bobutiken, with the licensed Bobutiken Kök tier). The whole offering is delivered through the HBV-avtal (HBV framework agreement) and uses the Multimontör concept and Modexa's own production in Västerås and Kungsäter, where custom-made doors and drawer fronts are manufactured and lacquered.

Differentiator

Problem solved

Functional benefit

Brands

• Modexa bostadsförädling: Subsidiary brand for renovating entire residential areas, with kvarboende (in-place) tenants. Established June 2017.
• Bobutiken

Products and services

• Köksförnyelse (Kitchen renovation) Careful renovation of kitchens in occupied Swedish rental apartments, including need analysis, custom-manufactured doors/drawer fronts from Modexa's own factory, and installation in approximately half a working day per apartment. Packaged into three levels: Small (new doors, worktops, drawers, fittings), Medium (adds compact panels over existing tile and painting of cabinet frames), and Large (adds tile, sink, faucet, lighting, dishwasher prep, electrical upgrade, hood, flooring).
• Förvaringsförnyelse (Storage renewal)

Quantifiable outcome

• ~10,000 kitchens renovated per year with kvarboende residents
• +7 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature7 records

Scale indicators17 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Nobia: Stockholm-listed European kitchen group (parent of Marbodal and HTH among others) and one of the largest kitchen manufacturers in the Nordics. Directly comparable to Modexa on the manufacturing and kitchen-cabinet side, though Nobia serves a much broader retail and B2B customer base rather than specialising in kvarboende rental-housing renovation.
• Kvik: Danish-origin kitchen retailer/manufacturer with a strong Scandinavian footprint. Comparable as a Nordic kitchen brand, but operates a franchise/retail model rather than rental-housing project services.
• IKEA (Kitchen / METOD): Global home-furnishing incumbent with a major kitchen and cabinet offering (METOD). Comparable on the kitchen-cabinet side but IKEA's DIY/self-assembly model is a fundamentally different GTM than Modexa's kvarboende full-service renovation.
• Peab: One of Sweden's largest construction groups with a civil and housing-renovation business that targets the same Swedish municipal landlords as Modexa. Comparable on the rental-housing renovation customer base but operates at vastly larger and broader scale across all construction trades.
• Bravida: Nordic technical-installation and service group active in housing renovation (HVAC, plumbing, electrical). Comparable on the multi-family housing-renovation end-market and service delivery in Sweden, though focused on technical installations rather than cabinet/kitchen renovation.

Direct peers

• Marbodal: Swedish kitchen cabinet and door manufacturer (part of the Nobia group) that also supplies into the HBV/SABO framework. Closest direct competitor to Modexa's cabinet/door manufacturing business, but is more retail-oriented and less specialised in kvarboende renovation services.
• HTH: Scandinavian kitchen manufacturer and retailer with significant Swedish presence. Comparable to Modexa as a kitchen brand operating in the same Nordic market, though HTH's model is predominantly retail/showroom rather than rental-housing project services.
• Ballingslöv: Swedish kitchen manufacturer with a national presence selling through kitchen studios and to professional buyers. Comparable to Modexa in Swedish kitchen manufacturing but without Modexa's specialised kvarboende service model and HBV #1 ranking.
• Vedum: Swedish kitchen and bathroom furniture manufacturer selling through its own retail network and B2B channels. Comparable on the Swedish kitchen-manufacturing axis; less specialised in occupied rental-housing renovation.
• Byggmästargruppen: Swedish construction group acting as general contractor on housing-renovation projects (including Huge Bostäder where Modexa is subcontractor). Comparable as a Swedish multi-family renovation contractor, though Byggmästargruppen is general-construction rather than kvarboende-kitchen specialist.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/modexa
• Xx.com/ModexaAB

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modexa