Columbus Regional Healthcare System

What Columbus Regional Healthcare System does

Columbus Regional Healthcare System (CRHS) is a not-for-profit, community-owned healthcare provider headquartered in Whiteville, North Carolina, founded in 1935 and serving Columbus County and surrounding communities in southeastern North Carolina. The system operates a main acute care hospital and a network of hospital-owned outpatient practices spanning Primary Care, Pediatrics, Cancer Care, Orthopedics, Urology, OB/GYN, Pain Management, and Diagnostic Imaging. Patient acquisition is direct-to-consumer through physician referrals, community outreach, and local presence; the system has no enterprise sales motion and revenue is not publicly disclosed.

CRHS has built a clinically differentiated offering by aggregating advanced robotic and image-guided surgical technology that is uncommon for a rural community hospital. The main hospital anchors one of the highest volume robotic surgical programs in southeastern North Carolina, deploying Intuitive Surgical's da Vinci 5 system, PROCEPT BioRobotics' HYDROSTM AI-powered Aquablation platform, EDAP TMS' Focal One HIFU for prostate cancer, and Zimmer Biomet's ROSA Knee system with the Persona IQ smart knee implant. Supporting infrastructure includes Cerner-Community Works EHR, CommonWell Health Alliance information exchange, a CMS-aligned price estimation tool, and accreditations spanning DNV GL, ISO 9001, ACHC, Baby-Friendly USA, and DNV Acute Stroke Ready certification.

The business model is fee-for-service patient care billed to insurance providers and patients, supplemented by charitable donations through the CRHS Foundation that fund equipment and facility expansion. Pricing includes a 30% automatic uninsured discount, 100% charity care for patients up to 200% of federal poverty guidelines, and catastrophic assistance for qualifying balances. Governance is by a community Board of Trustees; the system has no private equity, venture capital, or parent company ownership. Active expansion includes a 68,000-square-foot Advanced Care Leland medical office building groundbreaking in January 2026 to extend outpatient services into the rapidly growing Leland market.

Name

Columbus Regional Healthcare System

Legal name

Columbus Regional Healthcare System

Website

https://crhealthcare.org

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Columbus Regional Healthcare System is a not-for-profit, community-owned health system in Whiteville, NC, operating a hospital and ten-plus outpatient practices across southeastern North Carolina, distinguished by early adoption of advanced robotic surgical platforms including da Vinci 5, HYDROSTM, Focal One HIFU, and ROSA Knee.

Ownership category

akta.pro rank

Product category

Acute Care Hospital Services

NAICS

General Medical and Surgical Hospitals (622110), Offices of Physicians (62111)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Community & Regional General Hospitals (HLAFAAAB)

akta.pro secondary industry

Ambulatory Specialty Clinics (Multi-Specialty & Single-Specialty) (HLAFABAA)

Keywords

• Acute care hospital
• Robotic surgery services
• Outpatient specialty care
• Urology oncology services
• Orthopedic joint replacement

Headquarters

HQ city

Whiteville

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Patient Care Services: Acute care hospital services, outpatient clinic services, diagnostic imaging, laboratory, surgical procedures, emergency department, and specialty medical services billed to patients and insurance providers.
2. Charitable Donations: Tax-deductible donations to the CRHS Foundation supporting equipment purchases, facility improvements, and community health initiatives. The Foundation compensates for reduced government and private insurer reimbursement payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Columbus Regional Healthcare System is a not-for-profit, community-owned health system that operates an acute care hospital in Whiteville, NC and a network of hospital-owned outpatient practices providing primary care, pediatrics, oncology, orthopedics, urology, OB/GYN, pain management, imaging, and emergency services. The system distinguishes itself through high-volume robotic surgical programs using da Vinci 5, HYDROS Aquablation, Focal One HIFU, and Zimmer Biomet ROSA Knee technologies, delivering specialty care close to home for residents of Columbus County and surrounding communities in southeastern North Carolina.

Product overview

Columbus Regional Healthcare System is a not-for-profit, community-owned healthcare provider offering a comprehensive continuum of care through hospital-owned practices. The system operates as a unified network with multiple specialized service lines: the Columbus Regional Health Network provides Primary Care, Pediatrics, Cancer Care, Orthopedics, Urology, OB/GYN, Pain Management, and Imaging. Key facilities include Advanced Orthopedics (offering robotically-assisted knee replacement with Zimmer Biomet ROSA and Persona IQ smart implants), Advanced Pain Solutions, Advanced Urology locations in Whiteville and Leland (featuring da Vinci 5 robotic surgery, Aquablation therapy with the HYDROSTM system, and Focal One HIFU), Donayre Cancer Care Center, and the Wound Healing Center. The system also provides supporting services including a Preoperative Clinic, CommonWell health information exchange, and a Patient Price Estimation Tool. The organization is developing Advanced Care Leland, a new 68,000-square-foot outpatient facility.

Differentiator

Problem solved

Functional benefit

Brands

• Advanced Imaging: Advanced imaging services including CT, ultrasound, X-ray, and MRI
• Advanced Orthopedics
• Advanced Pain Solutions
• Advanced Pediatrics & Family Care
• Advanced Primary Care
• Advanced Urology
• Baldwin Woods OB/GYN
• Donayre Cancer Care Center
• Wound Healing Center
• Columbus Regional Preoperative Clinic
• CRHS Foundation
• Pain Management Solutions

Products and services

• da Vinci 5 Robotic Surgery Program
• Advanced Orthopedics
• Advanced Urology
• HYDROS Robotic System for Aquablation Therapy
• Focal One HIFU (High-Intensity Focused Ultrasound) for Prostate Cancer
• Zimmer Biomet ROSA Knee System with Persona IQ Smart Knee Implant
• Advanced Pain Solutions
• Advanced Pediatrics & Family Care
• Advanced Primary Care
• Baldwin Woods OB/GYN
• Donayre Cancer Care Center
• Wound Healing Center
• Columbus Regional Preoperative Clinic
• Advanced Imaging
• CommonWell Health Information Exchange
• Patient Price Estimation Tool
• Financial Assistance Program (Charity Care)
• Uninsured Patient Discount
• CRHS Education Center - AHA Training Programs

Quantifiable outcome

• 90%+ patient satisfaction with Artificial Urinary Sphincter device
• +3 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• PROCEPT BioRoboticscoreTechnology or Integration · 11 November 2025Provider of the HYDROSTM Robotic System - next-generation AI-powered platform for Aquablation therapy to treat benign prostatic hyperplasia (BPH). CRHS is among the first in the region to offer this technology.
• Intuitive SurgicalcoreTechnology or IntegrationProvider of the da Vinci 5 robotic surgical system - one of the highest volume and most experienced robotic surgical programs in southeastern North Carolina. CRHS utilizes this advanced robotic platform for precision surgical procedures.
• EDAP TMS (Focal One)coreTechnology or IntegrationProvider of the Focal One HIFU system for High-Intensity Focused Ultrasound focal therapy treatment of prostate cancer with real-time imaging and precision ablation capabilities.
• Zimmer BiometcoreTechnology or IntegrationProvider of the ROSA Knee System for robotically-assisted knee replacement and Persona IQ Smart Knee Implant for continuous post-surgery monitoring. CRHS Advanced Orthopedics utilizes these technologies for precision joint replacement.
• CommonWell Health AlliancecoreTechnology or IntegrationHealth information exchange network enabling fast and secure exchange of test results and medical information among participating hospitals, labs, x-ray facilities and doctors statewide. Provides second storage for records in case of emergencies.
• Cerner (Oracle Health)coreTechnology or IntegrationThird-party information system (Cerner-Community Works) for patient billing, managing charge master data, contracted rates, and payer-specific negotiated charges for machine-readable CMS compliance files.
• American Hospital Association - Equity of CareminorStrategic or Co-development PartnerCRHS participates in the Equity of Care Pledge - a national campaign to eliminate healthcare disparities through data collection, cultural competency training, diversity in leadership, and community partnerships.
• American Heart AssociationminorStrategic or Co-development PartnerCRHS Education Center offers American Heart Association courses including Basic Life Support, Advanced Cardiac Life Support, Pediatric Advanced Life Support, and Heartsaver First Aid to the community.
• DAISY FoundationminorStrategic or Co-development PartnerEvidence-based nurse recognition program honoring the skillful and compassionate care nurses provide. Active in over 5,800 healthcare facilities internationally. CRHS implements this program to recognize extraordinary nurses.
• BEE Award ProgramminorStrategic or Co-development PartnerHospital-wide recognition program for extraordinary team members excluding licensed nurses (who receive DAISY Award). Recognizes nursing assistants, unit clerks, transportation aides, environmental services, and other support personnel.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• HCA Healthcare: Largest for-profit hospital operator in the U.S. with multiple facilities across North and South Carolina. Competes for tertiary referrals and physician talent in the same southeastern NC service area, though with much broader portfolio scale.
• Novant Health: Major North Carolina-based not-for-profit health system with hospitals and physician practices throughout the state, including southeastern NC. Overlaps with CRHS in primary/specialty care and ambulatory services but operates with substantially larger scale.
• Atrium Health (Advocate Health): Large regional health system spanning the Carolinas with deep primary/specialty care footprint in southeastern NC (Wilmington area). Same geography and overlap in specialty services; significantly larger scale and broader tertiary capability.
• Tenet Healthcare: Multi-state acute care and ambulatory operator including hospitals and outpatient centers across the southeastern U.S. Comparable in ambulatory expansion strategy and specialty services, with materially larger enterprise scale.

Direct peers

• McLeod Health: Regional, not-for-profit community health system serving the Pee Dee region of northeastern South Carolina and southeastern North Carolina. Comparable scope including acute care hospital, multi-specialty practices, oncology, orthopedics, and women's health.
• Ardent Health Partners: Community-focused health system operator with regional hospitals and physician networks, including southeastern locations. Closely comparable mid-sized community hospital model with integrated specialty practices.
• ECU Health: Community-focused regional health system serving eastern North Carolina including many rural counties. Provides the same broad continuum (primary, specialty, hospital) and competes for similar patient populations in the broader eastern NC catchment.
• LifePoint Health: Operator of community and rural hospitals across the United States. Many LifePoint facilities mirror CRHS's profile (community hospital, multi-specialty network, rural service area), making it a useful operational and strategic comparable.
• UNC Health Southeastern: Community-based regional health system (Lumberton, NC) anchored in Robeson County directly adjacent to CRHS's Columbus County. Comparable size, scope, and rural southeastern NC service profile; direct competitor for patient referrals and physician recruitment.
• Cape Fear Valley Health: Regional community health system serving southeastern North Carolina including Fayetteville and surrounding counties. Operates an acute care hospital plus multi-specialty physician network with comparable scope (primary care, orthopedics, oncology, women's health) and similar rural/small-city footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/crhealthcare
• Facebookfacebook.com/CRHealthcare

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Columbus Regional Healthcare System