UPSTREAM Investment Partners, LLC

Name

UPSTREAM Investment Partners, LLC

Legal name

Upstream Investment Partners, LLC

Website

https://upstreamip.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Comprehensive Financial Planning (FSAEAAAA)

akta.pro secondary industries

Broker-Dealer Affiliated Wealth Advisory (FSAEABAB), Independent Broker-Dealers (Retail Network) (FSAAAAAC)

Keywords

• Wealth management services
• Retirement planning
• Financial advisory
• Estate planning
• Tax strategy services

Headquarters

HQ city

Lone Tree

HQ country

United States

HQ region

North America

Offices34 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Financial Advisory Services: Wealth management and financial advisory services provided through a network of independent advisors, operating under LPL Financial for securities and investment advisory offerings.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

UPSTREAM Investment Partners delivers personalized financial advisory services through a network of 130+ independent financial advisors across 15 states. Core offerings include Wealth Management, Retirement Planning, Estate and Trust Planning, Tax Strategies, and Insurance and Protection, with securities and advisory services executed through LPL Financial. The firm targets individuals and families seeking multi-generational financial planning supported by behavioral coaching during market fluctuations.

Product overview

UPSTREAM Investment Partners is a financial advisory firm that offers a unified platform of wealth management services delivered through a network of over 130 independent financial advisors. The core service offering includes Wealth Management, Retirement Planning, Estate and Trust Planning, Tax Strategies, and Insurance and Protection. These services are supported by educational resources including a Financial Calculators suite and an Educational Video Library. The firm operates as a services-based practice rather than a technology product company.

Differentiator

Problem solved

Functional benefit

Products and services

• Wealth Management Personalized investment strategies designed to align with clients' financial goals and risk tolerance to support growth and preservation of wealth over time, offered to individuals and families.
• Retirement Planning Tailored retirement plans that consider lifestyle, savings, and future needs to help clients achieve financial independence and a comfortable retirement, targeted at individuals and pre-retirees.
• Estate and Trust Planning Comprehensive planning to organize client affairs and ensure assets are distributed according to the client's wishes for lasting legacy protection, offered to individuals and families.
• Tax Strategies Identification of opportunities to minimize tax liabilities and enhance investment returns, helping clients retain more of their wealth, provided to individuals and families.
• Insurance and Protection Assessment of insurance coverage needs and recommendation of policies to safeguard financial well-being against unforeseen events and challenges, provided to individuals and families.
• Financial Calculators Interactive online tools covering retirement, investment, tax, and insurance calculations to help clients plan and project financial outcomes.
• Educational Video Library Educational videos covering retirement, investment, estate, insurance, tax, and lifestyle financial topics designed to support client financial literacy.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• LPL FinancialcoreStrategic or Co-development Partner · 1 January 2023Strategic partnership marking a significant milestone in the company's evolution. This collaboration enhances ability to deliver comprehensive financial services and cutting-edge solutions by leveraging LPL's robust infrastructure and resources while maintaining independence and personalized approach. Securities and advisory services offered through LPL Financial, a registered investment advisor and member FINRA/SIPC.
• Sigma FinancialminorStrategic or Co-development PartnerInitial partnership at founding in January 2010 before transitioning to LPL Financial in 2023.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Sanctuary Wealth: Fast-growing partnership model for elite breakaway advisors seeking independence; competes for the same high-producing advisors Upstream targets.

Direct peers

• Cambridge Investment Research: Large U.S. independent broker-dealer supporting thousands of independent advisors under a relationship-driven model; directly comparable to Upstream's LPL-affiliated independent advisor network structure.
• Cetera Financial Group: Independent advisor network serving independent financial advisors and RIAs with back-office and product infrastructure; mirrors Upstream's model of partnering independent practitioners with institutional brokerage support.
• Advisor Group (Osaic): Wealth management conglomerate supporting thousands of independent advisors through multiple broker-dealer subsidiaries; competes head-to-head with Upstream for breakaway wirehouse advisors.
• Commonwealth Financial Network: Privately held independent broker-dealer and RIA supporting independent financial advisors across the U.S.; structurally comparable to Upstream's independent advisor network model.
• Kestra Financial: Independent wealth management platform supporting independent advisors and RIAs with comprehensive practice management support; comparable independent advisor network business model.
• Steward Partners: Employee-owned partnership supporting independent advisors with full-service wealth management support; directly comparable independent advisor platform competing for the same breakaway advisor talent.

Broad incumbents

• LPL Financial: Upstream's strategic partner and one of the largest U.S. independent broker-dealers; the broad incumbent ecosystem in which Upstream operates and against which it competes for advisor recruits.
• Raymond James Financial Services: Diversified wealth management firm with a large independent advisor channel offering financial planning, retirement and wealth services; broader portfolio but overlapping client segments with Upstream.
• Edward Jones: Large national wealth management firm serving individuals and families with retirement and financial planning; competes with Upstream for the same mass-affluent and pre-retiree persona.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/upstreamip

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UPSTREAM Investment Partners, LLC