What TradingMarkets.com does

TradingMarkets.com is an online trading education and publishing platform founded in 1999 by Larry Connors and Kevin Haggerty (former head of trading at Fidelity Capital Markets), operating under the parent company The Connors Group, Inc. The platform serves active and professional retail traders seeking systematic, rules-based trading strategies, offering proprietary methodologies built on quantitative research dating back to 2002, including the ConnorsRSI indicator and the 2-period/4-period RSI framework. Its core product portfolio spans physical and digital books (AI For Traders, Cognitive Analysis Guidebook, Buy the Fear Sell the Greed, The Alpha Formula), online courses (Swing Trading College, AI For Traders course), and the premium Chairman's Club membership gated by 3-5 years of trading experience and acceptance-only admission.

The platform's technology stack is fundamentally an educational content delivery system, with proprietary quantitative trading IP (ConnorsRSI, short-period RSI) layered onto standard e-commerce and content publishing infrastructure. The Knowledge Center, free monthly webinars featuring Larry Connors, and active social channels (LinkedIn, Twitter, YouTube) function as top-of-funnel content marketing for paid products. The AI dimension is primarily instructional: the company teaches traders how to use third-party generative AI tools such as ChatGPT for text analysis, chart image interpretation, and multimodal strategy development, with the Cognitive Analysis framework positioning itself as the 'fourth frontier' of trading analysis beyond fundamental, technical, and quantitative methods.

TradingMarkets.com generates revenue through a mix of one-time purchases (books priced $39.95-$79.95, PDF guidebooks, non-refundable video courses) and a high-margin recurring Chairman's Club subscription with non-refundable monthly billing. Products are distributed primarily through a direct e-commerce storefront at store.tradingmarkets.com, supplemented by Amazon for book distribution globally. The business is founder-owned with no external institutional funding disclosed, operating with a small 11-50 employee team from Tampa, Florida. Customer base is a distributed long-tail of individual retail traders with no enterprise concentration, supported by a 25+ year publishing catalog translated into seven languages with hundreds of thousands of cumulative book copies sold.

Name

TradingMarkets.com

Legal name

The Connors Group, Inc.

Website

https://tradingmarkets.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

TradingMarkets.com is an online trading education platform founded in 1999 that sells books, courses, and premium memberships teaching systematic, rules-based trading strategies and AI-assisted trading techniques to active retail traders globally.

Ownership category

akta.pro rank

Product category

Trading Education

NAICS

Retail Trade (44-45)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Algorithmic Trading & Execution Platforms (FSAFANAN)

Keywords

• Trading education
• Quantitative trading
• Trading courses
• Trading indicators
• Trading books

Headquarters

HQ city

Jersey City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations, Supply Chain

Revenue model

1. Educational Products and Books: Sale of trading books and manuals including titles like 'AI For Traders: A Professional Manual for Hedge-Fund-Level Alpha', 'Buy the Fear, Sell the Greed', 'The Alpha Formula', and 'Cognitive Analysis Guidebook'. Physical books are sold with 30-day money-back guarantee while PDF guidebooks have 60-day guarantee.
2. Online Courses and Seminars: Comprehensive trading courses including Swing Trading College, AI For Traders course, and specialized seminars. Courses include video content, downloadable materials, and proprietary trading frameworks. Non-refundable with 30-day exchange period for most video/CD-ROM courses.
3. Chairman’s Club Membership: Premium subscription membership featuring monthly live trading strategy meetings, exclusive research, advanced AI training, and direct access to Larry Connors. Requires 3-5 years of trading experience and admission is by acceptance only. Non-refundable membership.
4. Knowledge Center Content: Free educational content including articles on stocks, ETFs, options, volatility trading, AI integration, risk management, and technical analysis. Serves as both customer education and top-of-funnel marketing for paid products.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

TradingMarkets.com is an online educational platform that sells systematic, rules-based trading education to active traders through physical and digital books, online video courses, PDF guidebooks, and a premium subscription membership called Chairman's Club. The content covers stocks, ETFs, options, and volatility trading, including proprietary methodologies such as ConnorsRSI, the 2-period RSI, and AI-assisted trading strategies developed by founder Larry Connors.

Product overview

TradingMarkets.com is an educational publishing platform founded by Larry Connors in 1999, delivering trading education through books, courses, and membership programs. The core product portfolio includes AI-focused trading manuals (AI For Traders, Cognitive Analysis), behavioral quant strategy books (Buy the Fear Sell the Greed, The Alpha Formula), swing trading education (Swing Trading College), and premium membership (Chairman's Club). The platform also offers proprietary trading tools like ConnorsRSI. Content spans stocks, ETFs, options, and volatility trading across beginner to advanced levels.

Differentiator

Problem solved

Functional benefit

Products and services

• AI For Traders: A Professional Manual for Hedge-Fund-Level Alpha A professional manual by Larry Connors teaching traders how to extract alpha from AI, strategy by strategy, trade by trade, covering hedge-fund-level techniques for using AI in trading.
• Cognitive Analysis Guidebook The fourth frontier of trading analysis combining professional trader knowledge with AI capabilities, teaching cognitive analysis techniques for generating alpha beyond fundamental, technical, and quantitative analysis.
• Buy the Fear, Sell the Greed A hardcover book presenting seven behavioral quant strategies for traders covering VIX and volatility trading strategies.
• The Alpha Formula A hardcover book presenting high-powered quantitative strategies designed to beat the market with less risk.
• Swing Trading College An online educational course on swing trading strategies and methodologies including video content, downloadable materials, and proprietary trading frameworks.
• Chairman's Club Premium subscription membership offering monthly live trading strategy meetings, exclusive research, advanced AI training, and direct access to Larry Connors for experienced traders with 3-5+ years of trading history. Admission is selective.
• ConnorsRSI Proprietary composite oscillator developed by Larry Connors combining traditional RSI with the duration of the short-term trend and the magnitude of the recent price change, oscillating between 0 and 100 to identify short-term trading opportunities.
• AI Wealth Creation Traders Report A subscription-based newsletter report focused on AI-driven wealth creation strategies in trading.

Quantifiable outcome

• 2-period and 4-period RSI maintains statistical edge after 20+ years in public domain
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tastytrade (tastytrade / tastylive): Financial network and education platform combining content, courses, and tools oriented to options and active trading — same content-plus-education hybrid model with monetization via subscriptions and adjacent product offerings.
• StockCharts.com: Technical-analysis charting and education platform with subscription tiers and a strong educational content library — comparable in pairing proprietary technical indicators and educational content with paid membership.
• Investors Underground: Day/swing-trader education platform offering courses, trade alert services, and chat-room subscriptions — directly comparable subscription-plus-education monetization targeting active traders.
• Bear Bull Traders: Day-trading education and community platform with courses, chat rooms, and mentoring — directly comparable active-trader education and subscription business to TradingMarkets.
• Warrior Trading: Day-trading education platform selling courses, chat rooms, and mentoring programs targeted at active retail traders — closely mirrors TradingMarkets' mix of proprietary methodology, paid courses, and premium community offerings.
• Babypips: Long-standing online trading education platform focused on forex and broader active-trader education with courses, forums, and premium memberships — directly comparable business model to TradingMarkets' education-plus-membership monetization for active traders.
• Online Trading Academy: Established trading education provider with proprietary curricula, live in-person and online classes, and Pro Trading Rooms — comparable to TradingMarkets' education-led, methodology-driven business across stocks and ETFs.

Broad incumbents

• TradingView: Larger, broadly-adopted charting and trading community platform with educational content and premium subscriptions; broader scope than TradingMarkets but overlapping customer base of systematic, technical-analysis-driven active traders.
• The Motley Fool: Long-tenured investor-education subscription brand spanning investing education, premium memberships, and content. Broadly relevant given TradingMarkets' subscription plus book publishing model, but covering a far wider investing audience.
• Investopedia: Major consumer-facing financial education and reference site; overlaps in educational content for active/investing audiences but operates at substantially larger scale and breadth than TradingMarkets' niche systematic-trading focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TheTradeMarkets
• YouTubeyoutube.com/@Tradingmarketsdotcom
• LinkedInlinkedin.com/company/trading-markets
• Facebookfacebook.com/TradingMarketsInfo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TradingMarkets.com