Florida Family Insurance
Florida Family Insurance is a Florida-focused property insurance carrier offering homeowners, condominium, rental property, and flood coverage through independent agents to over 90,000 policyholders across Florida.
- Company typePrivate
- Founded1996
- HeadquartersBonita Springs, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Florida Family Insurance does
Florida Family Insurance is a Florida-domestic property insurance carrier founded in 1996 by Rick Hardy and headquartered in Bonita Springs, Florida. The company exclusively underwrites homeowners, condominium, rental property (1-4 unit), and flood insurance within the state of Florida, serving more than 90,000 policyholders through a curated network of licensed independent insurance agents. Operations are split between a Bonita Springs headquarters and a Jacksonville claims office, with affiliated entities including Florida Family Insurance Company, Florida Family Home Insurance Company, Florida Family Insurance Services, Barrington Insurance Group, Halogen Software, Barrington Capital, and Emery Holding.
The product portfolio consists of four core lines — homeowners, condo, rental property, and flood (the last distributed via NFIP/FEMA as a Write-Your-Own program) — designed to be bundled for comprehensive Florida-specific protection against hurricanes, tropical storms, flooding, fire, theft, and liability. Technology infrastructure is conventional for the industry: an agent portal, a policyholder portal for self-service (payments, claims reporting, policy management), and a wholly-owned software subsidiary (Halogen Software) whose product role is not publicly disclosed. No proprietary consumer-facing AI or ML capabilities are evidenced. Underwriting, claims, and customer service are executed by a Florida-based team with customer service representatives averaging 14 years of industry experience.
The business model is subscription/recurring: Florida Family collects annual insurance premiums calculated on property characteristics, location, coverage limits, deductibles, and risk factors, and reports a 96% annual policyholder renewal rate. The company holds a B++ (Good) Financial Strength Rating from AM Best (described as the only Florida domestic property insurer with this Secure rating), an A, Exceptional Financial Stability Rating from Demotech, and an A+ BBB accreditation. A multi-year wind exposure reduction program initiated in 2022 has driven an AM Best outlook upgrade to Positive in June 2025 (from Stable in June 2024), reflecting balance sheet strengthening through risk-mix rebalancing rather than geographic or product-line expansion. Ownership remains private with founding/management control and no external institutional investment disclosed.
Florida Family Insurance firmographics
Firmographics- Name
- Florida Family Insurance
- Legal name
- Florida Family Insurance Company
- Website
- https://floridafamily.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Florida Family Insurance is a Florida-focused property insurance carrier offering homeowners, condominium, rental property, and flood coverage through independent agents to over 90,000 policyholders across Florida.
- Ownership category
- akta.pro rank
Florida Family Insurance industry classification
Industry- Product category
- Property Insurance
- NAICS
- Direct Property and Casualty Insurance Carriers (524126)
- SIC
- Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Homeowners Insurance (FSAJACAA)
- akta.pro secondary industries
- Flood Insurance (FSAJACAG), Condominium (HO-6) Insurance (FSAJACAC), Landlord / Dwelling Fire (DP) Insurance (FSAJACAD)
Keywords
Where Florida Family Insurance is headquartered
LocationHeadquarters
- HQ city
- Bonita Springs
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Florida Family Insurance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Insurance Premiums: Florida Family Insurance generates revenue through annual insurance premiums collected from policyholders. The company offers homeowners, condominium, rental property, and flood insurance policies. Premiums are calculated based on property characteristics, location, coverage limits, and risk factors. Policies are renewed annually with a reported 96% renewal rate.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Florida Family Insurance product offering
Product offeringCore offering
Florida Family Insurance sells homeowners, condominium, rental property, and flood insurance exclusively to Florida property owners. The company distributes its products solely through a network of licensed independent insurance agents located throughout Florida, and policies are underwritten by its affiliated carriers (Florida Family Insurance Company and Florida Family Home Insurance Company). Coverage is tailored to Florida-specific risks including hurricanes, tropical storms, flooding, lightning, fire, and theft.
Product overview
Florida Family Insurance operates as a property insurance provider specializing in homeowners, condominium, rental property, and flood insurance exclusively for Florida properties. The company distributes its products exclusively through a network of licensed independent insurance agents. The product portfolio consists of four core insurance products: Homeowners Insurance (covering homes, other structures, personal property, liability, and medical payments), Condo Insurance (protecting individual units against 16 causes of loss), Rental Property Insurance (for single-family and 1-4 unit residential rentals), and Flood Insurance (offered through the NFIP/FEMA program). These products are designed to work together, allowing policyholders to bundle homeowners or condo coverage with flood insurance for comprehensive protection against Florida's unique weather risks.
Differentiator
Problem solved
Functional benefit
Products and services
- Homeowners Insurance Standard homeowners insurance policy covering the home, other structures, personal property, additional living expenses, personal liability, and medical payments for Florida homeowners and their primary or seasonal residences. Protects against Florida-specific perils including lightning, theft, fire, hurricanes, and tropical storms.
- Condo Insurance
Quantifiable outcome
- 97% of customer service calls answered within 30 seconds
- +4 more outcomes
Companies that use Florida Family Insurance
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Florida Family Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Florida Family Insurance partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- National Flood Insurance Program (NFIP) / FEMAcoreFlorida Family offers flood insurance backed by the National Flood Insurance Program (NFIP) and administered by the Federal Emergency Management Agency (FEMA). Flood coverage is distributed through Florida Family's agent network as a complement to homeowners, condo, and rental property insurance products.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Florida Family Insurance competitors and assessment
Company assessmentDirect peers
- Tower Hill Insurance Group: Florida-focused property insurance carrier headquartered in Gainesville, FL, offering homeowners and commercial property insurance through independent agents. Highly comparable as a regional Florida-domiciled carrier competing for the same agent network and policyholders.
- Universal Property & Casualty Insurance Company (UPCIC): Florida-domiciled property and casualty insurance carrier that underwrites homeowners, condo, and rental property insurance in Florida. Closely comparable as a direct competitor in the same Florida property insurance niche with similar distribution through independent agents.
- Heritage Property & Casualty Insurance Company: Florida-headquartered property insurance carrier offering homeowners and dwelling fire coverage through independent agents. Direct competitor with similar geographic focus, product mix, and distribution model in the Florida property market.
- Citizens Property Insurance Corporation: Florida's state-backed residual market property insurer, by far the largest writer of Florida property insurance. Compares directly as a Florida-only property carrier competing for the same homeowner and condo policyholders, with materially larger scale.
- People's Trust Insurance Company: Florida-domiciled homeowners insurance carrier with a distinctive direct-to-consumer and affinity partner model. Comparable as a Florida-only property insurance specialist competing for the same homeowners and condo policyholders.
- Homeowners Choice Property & Casualty Insurance Company: Florida-based property and casualty carrier writing homeowners, condo, and dwelling fire insurance primarily through independent agents. Comparable as a direct competitor in the Florida residential property market.
- Southern Oak Insurance Company: Florida-focused homeowners and property insurance carrier operating through a select group of independent agents. Comparable as a regional Florida-only carrier with similar underwriting focus and agent distribution.
- Universal Insurance Holdings (UPC Insurance): Parent of UPCIC, a publicly traded holding company for Florida property insurance carriers. Comparable as a Florida property insurance specialist with similar lines of business and geographic concentration.
- FedNat Holding Company: Florida-focused property insurance holding company writing homeowners, condo, and dwelling fire insurance. Comparable as a Florida-only property insurance specialist serving similar policyholders through independent agents.
Broad incumbents
- Allstate: National homeowners and property insurance incumbent with a meaningful Florida footprint and Allstate brand umbrella. Compares as a broad incumbent offering overlapping homeowners and property coverage across all 50 states, including Florida.
Market position
Strengths5 records
Weaknesses3 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Florida Family Insurance social profiles
Digital presenceFlorida Family Insurance compliance and trust
Trust signalCompliance4 records
Florida Family Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Florida Family Insurance leadership team
Management profileNumber of profiles
Profiles6 records
Florida Family Insurance subsidiaries and ownership
Company hierarchySubsidiaries5 records
Florida Family Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Florida Family Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Florida Family Insurance
What does Florida Family Insurance do?
Florida Family Insurance sells homeowners, condominium, rental property, and flood insurance exclusively to Florida property owners. The company distributes its products solely through a network of licensed independent insurance agents located throughout Florida, and policies are underwritten by its affiliated carriers (Florida Family Insurance Company and Florida Family Home Insurance Company). Coverage is tailored to Florida-specific risks including hurricanes, tropical storms, flooding, lightning, fire, and theft.
Is Florida Family Insurance a public or private company?
Florida Family Insurance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Florida Family Insurance founded?
Florida Family Insurance was founded in 1996. It employs 101 to 250 people.
Where is Florida Family Insurance based?
Florida Family Insurance is headquartered in Bonita Springs, United States, in the North America region.
How does Florida Family Insurance make money?
One revenue line is on record: insurance Premiums.
Who are Florida Family Insurance's main competitors?
Direct peers on record are Tower Hill Insurance Group, Universal Property & Casualty Insurance Company (UPCIC), Heritage Property & Casualty Insurance Company, Citizens Property Insurance Corporation, People's Trust Insurance Company, Homeowners Choice Property & Casualty Insurance Company, Southern Oak Insurance Company, Universal Insurance Holdings (UPC Insurance) and FedNat Holding Company. Allstate is listed as a broad incumbent.
Does Florida Family Insurance have an API?
No public API is recorded for Florida Family Insurance.
What industry is Florida Family Insurance in?
Florida Family Insurance's product category is Property Insurance. Its primary akta.pro industry code is FSAJACAA, Homeowners Insurance, with a secondary code of FSAJACAG, Flood Insurance. Its NAICS code is 524126 and its SIC code is 6331.