Florida Family Insurance

What Florida Family Insurance does

Florida Family Insurance is a Florida-domestic property insurance carrier founded in 1996 by Rick Hardy and headquartered in Bonita Springs, Florida. The company exclusively underwrites homeowners, condominium, rental property (1-4 unit), and flood insurance within the state of Florida, serving more than 90,000 policyholders through a curated network of licensed independent insurance agents. Operations are split between a Bonita Springs headquarters and a Jacksonville claims office, with affiliated entities including Florida Family Insurance Company, Florida Family Home Insurance Company, Florida Family Insurance Services, Barrington Insurance Group, Halogen Software, Barrington Capital, and Emery Holding.

The product portfolio consists of four core lines — homeowners, condo, rental property, and flood (the last distributed via NFIP/FEMA as a Write-Your-Own program) — designed to be bundled for comprehensive Florida-specific protection against hurricanes, tropical storms, flooding, fire, theft, and liability. Technology infrastructure is conventional for the industry: an agent portal, a policyholder portal for self-service (payments, claims reporting, policy management), and a wholly-owned software subsidiary (Halogen Software) whose product role is not publicly disclosed. No proprietary consumer-facing AI or ML capabilities are evidenced. Underwriting, claims, and customer service are executed by a Florida-based team with customer service representatives averaging 14 years of industry experience.

The business model is subscription/recurring: Florida Family collects annual insurance premiums calculated on property characteristics, location, coverage limits, deductibles, and risk factors, and reports a 96% annual policyholder renewal rate. The company holds a B++ (Good) Financial Strength Rating from AM Best (described as the only Florida domestic property insurer with this Secure rating), an A, Exceptional Financial Stability Rating from Demotech, and an A+ BBB accreditation. A multi-year wind exposure reduction program initiated in 2022 has driven an AM Best outlook upgrade to Positive in June 2025 (from Stable in June 2024), reflecting balance sheet strengthening through risk-mix rebalancing rather than geographic or product-line expansion. Ownership remains private with founding/management control and no external institutional investment disclosed.

Name

Florida Family Insurance

Legal name

Florida Family Insurance Company

Website

https://floridafamily.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Florida Family Insurance is a Florida-focused property insurance carrier offering homeowners, condominium, rental property, and flood coverage through independent agents to over 90,000 policyholders across Florida.

Ownership category

akta.pro rank

Product category

Property Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126)

SIC

Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Homeowners Insurance (FSAJACAA)

akta.pro secondary industries

Flood Insurance (FSAJACAG), Condominium (HO-6) Insurance (FSAJACAC), Landlord / Dwelling Fire (DP) Insurance (FSAJACAD)

Keywords

• Homeowners insurance
• Condo insurance
• Flood insurance
• Rental property insurance
• Independent insurance agents

Headquarters

HQ city

Bonita Springs

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Premiums: Florida Family Insurance generates revenue through annual insurance premiums collected from policyholders. The company offers homeowners, condominium, rental property, and flood insurance policies. Premiums are calculated based on property characteristics, location, coverage limits, and risk factors. Policies are renewed annually with a reported 96% renewal rate.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Florida Family Insurance sells homeowners, condominium, rental property, and flood insurance exclusively to Florida property owners. The company distributes its products solely through a network of licensed independent insurance agents located throughout Florida, and policies are underwritten by its affiliated carriers (Florida Family Insurance Company and Florida Family Home Insurance Company). Coverage is tailored to Florida-specific risks including hurricanes, tropical storms, flooding, lightning, fire, and theft.

Product overview

Florida Family Insurance operates as a property insurance provider specializing in homeowners, condominium, rental property, and flood insurance exclusively for Florida properties. The company distributes its products exclusively through a network of licensed independent insurance agents. The product portfolio consists of four core insurance products: Homeowners Insurance (covering homes, other structures, personal property, liability, and medical payments), Condo Insurance (protecting individual units against 16 causes of loss), Rental Property Insurance (for single-family and 1-4 unit residential rentals), and Flood Insurance (offered through the NFIP/FEMA program). These products are designed to work together, allowing policyholders to bundle homeowners or condo coverage with flood insurance for comprehensive protection against Florida's unique weather risks.

Differentiator

Problem solved

Functional benefit

Products and services

• Homeowners Insurance Standard homeowners insurance policy covering the home, other structures, personal property, additional living expenses, personal liability, and medical payments for Florida homeowners and their primary or seasonal residences. Protects against Florida-specific perils including lightning, theft, fire, hurricanes, and tropical storms.
• Condo Insurance

Quantifiable outcome

• 97% of customer service calls answered within 30 seconds
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• National Flood Insurance Program (NFIP) / FEMAcoreOthersFlorida Family offers flood insurance backed by the National Flood Insurance Program (NFIP) and administered by the Federal Emergency Management Agency (FEMA). Flood coverage is distributed through Florida Family's agent network as a complement to homeowners, condo, and rental property insurance products.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tower Hill Insurance Group: Florida-focused property insurance carrier headquartered in Gainesville, FL, offering homeowners and commercial property insurance through independent agents. Highly comparable as a regional Florida-domiciled carrier competing for the same agent network and policyholders.
• Universal Property & Casualty Insurance Company (UPCIC): Florida-domiciled property and casualty insurance carrier that underwrites homeowners, condo, and rental property insurance in Florida. Closely comparable as a direct competitor in the same Florida property insurance niche with similar distribution through independent agents.
• Heritage Property & Casualty Insurance Company: Florida-headquartered property insurance carrier offering homeowners and dwelling fire coverage through independent agents. Direct competitor with similar geographic focus, product mix, and distribution model in the Florida property market.
• Citizens Property Insurance Corporation: Florida's state-backed residual market property insurer, by far the largest writer of Florida property insurance. Compares directly as a Florida-only property carrier competing for the same homeowner and condo policyholders, with materially larger scale.
• People's Trust Insurance Company: Florida-domiciled homeowners insurance carrier with a distinctive direct-to-consumer and affinity partner model. Comparable as a Florida-only property insurance specialist competing for the same homeowners and condo policyholders.
• Homeowners Choice Property & Casualty Insurance Company: Florida-based property and casualty carrier writing homeowners, condo, and dwelling fire insurance primarily through independent agents. Comparable as a direct competitor in the Florida residential property market.
• Southern Oak Insurance Company: Florida-focused homeowners and property insurance carrier operating through a select group of independent agents. Comparable as a regional Florida-only carrier with similar underwriting focus and agent distribution.
• Universal Insurance Holdings (UPC Insurance): Parent of UPCIC, a publicly traded holding company for Florida property insurance carriers. Comparable as a Florida property insurance specialist with similar lines of business and geographic concentration.
• FedNat Holding Company: Florida-focused property insurance holding company writing homeowners, condo, and dwelling fire insurance. Comparable as a Florida-only property insurance specialist serving similar policyholders through independent agents.

Broad incumbents

• Allstate: National homeowners and property insurance incumbent with a meaningful Florida footprint and Allstate brand umbrella. Compares as a broad incumbent offering overlapping homeowners and property coverage across all 50 states, including Florida.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/floridafamilyinsurance
• LinkedInlinkedin.com/company/florida-family-insurance

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florida Family Insurance