What 76 Words does

76 Words is a Democratic political advertising and media production firm founded in 2011 by Sarah Flowers and headquartered in Washington DC. The firm provides strategic and creative services, including television and digital ad production, message development, and campaign strategy, for Democratic candidates, progressive advocacy organizations, and ballot initiative campaigns operating at the federal, state, and local levels. Its core methodology combines creative production with a narrative-based approach designed to reach conflicted and difficult-to-motivate voters, integrating research from groups such as the Winning Jobs Narrative Project and reproductive freedom organizations. The firm has accumulated a long track record of wins across ballot initiatives on marriage equality, minimum wage increases, death with dignity, criminal justice reform, voting rights expansion, and abortion access protection, as well as candidate campaigns including U.S. Senate, Congressional, gubernatorial, mayoral, and state legislative races.

The firm operates as a boutique professional services business with two co-founding partners, Sarah Flowers and Matt Erickson, who serve as Partner and strategic/creative director respectively. Revenue is generated through consulting fees for media strategy, ad production, and campaign consulting engagements under what appears to be project-based or retainer arrangements. The client base is concentrated within the progressive political ecosystem, with named long-term relationships including Planned Parenthood, Reproductive Freedom for All (formerly NARAL), The Nature Conservancy, League of Conservation Voters, and candidates such as Jon Tester for Senate. The firm has earned multiple Pollie awards from the Association of Political Consultants, and Sarah Flowers was named Most Valuable Player by the American Association of Political Consultants.

The go-to-market motion relies on direct engagement with campaign managers, political consultants, and advocacy organization leadership to secure independent expenditure and media consulting contracts. The firm has no external institutional investors, no disclosed subsidiaries, and no AI/ML or technology-platform component to its offering. Operating geographies span the Southeast, Southwest, Midwest, and Northeast United States, anchored by the Washington DC headquarters at 1255 Union Street NE.

Name

76 Words

Legal name

76 Words

Website

https://76words.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

76 Words is a Democratic political advertising agency founded in 2011 that produces television and digital ads, message strategy, and campaign consulting for Democratic candidates, progressive advocacy organizations, and ballot initiative campaigns at federal, state, and local levels.

Ownership category

akta.pro rank

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Political Advertising and Media Consulting: 76 Words provides strategic and creative political advertising services to Democratic candidates, progressive advocacy organizations, and ballot initiative campaigns. Revenue is generated through consulting fees for media strategy, ad production (television and digital), and campaign consulting engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

76 Words is a Democratic political advertising and media strategy firm that produces television and digital political ads and crafts messaging for candidate campaigns, ballot initiatives, and progressive advocacy organizations. The firm combines strategic message development with creative ad production to reach and persuade conflicted voters, with a focus on emotional narrative storytelling.

Product overview

76 Words is a political advertising agency offering a unified suite of creative and strategic services focused on political television and digital advertising. The firm specializes in crafting persuasive messages for political campaigns, ballot initiatives, and advocacy organizations. Their core offering centers on producing emotionally compelling political ads designed to reach and persuade conflicted voters, combining artistic production with strategic message development.

Differentiator

Problem solved

Functional benefit

Products and services

• Political Advertising Services Strategic political advertising services including television and digital ad production, message development, and campaign strategy for Democratic candidates, ballot measures, and progressive advocacy organizations. Designed for campaigns needing to break through voter skepticism and generate emotional connections with conflicted voters.

Quantifiable outcome

• Produced one of the best-testing Presidential independent expenditure ads of the 2024 election cycle that out-performed hundreds of other tested ads
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• GMMB: One of the largest Democratic political media and consulting firms in the U.S., producing television, digital, and direct mail for candidates and progressive causes. Directly comparable in service mix and client profile to 76 Words, but at substantially greater scale.
• Bully Pulpit Interactive: Progressive digital-first agency combining advertising, communications, and creative for Democratic campaigns and nonprofits. Comparable as a Democratic-aligned creative agency serving advocacy and electoral clients, with stronger digital capabilities.
• SKDK: Top-tier Democratic public affairs and political consulting firm offering advertising, communications, and crisis work. Comparable as a Democratic-aligned strategic and creative agency serving high-profile progressive candidates and causes.
• Hilltop Public Solutions: Democratic political consulting firm offering media, message, and campaign strategy services. Comparable as a progressive boutique competitor for political advertising and ballot initiative work.
• AKPD Message & Media: Long-established Democratic political advertising firm producing television and digital ads for candidates and progressive causes. Directly comparable in core service offering and ideological alignment.
• Precision Strategies: Democratic political consulting firm offering advertising, digital, polling, and fundraising for candidates and progressive organizations. Comparable as a Democratic-aligned creative and strategic services competitor.
• Blue State: Progressive digital agency combining creative, media, and technology for advocacy organizations and Democratic campaigns. Comparable as a creative agency serving the same progressive advocacy client base as 76 Words.
• Burns 360: Democratic political media firm led by longtime party operative ad-maker. Comparable as a boutique Democratic political advertising agency producing TV and digital creative for candidates and causes.

Emerging players

• Trilogy Interactive: Progressive digital agency offering advertising, content, and engagement for advocacy organizations. Comparable in serving progressive advocacy clients with creative advertising, though more digitally focused than 76 Words' TV-and-digital mix.
• Do Big Things: Progressive digital creative agency producing social impact campaigns for advocacy organizations and nonprofits. Comparable in serving progressive advocacy clients with creative persuasion content, though smaller and more digitally oriented.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/seventysixwords
• Facebookfacebook.com/76Words
• LinkedInlinkedin.com/company/76-words-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 76 Words