Women's Health Associates of Southern Nevada

What Women's Health Associates of Southern Nevada does

Women's Health Associates of Southern Nevada (WHASN) is a private, multi-site OB/GYN medical practice founded in 2009 and headquartered in Las Vegas, Nevada. The firm operates 23 Care Centers across Las Vegas, Henderson, North Las Vegas, and Pahrump, staffed by more than 100 OB/GYN physicians, certified nurse midwives, nurse practitioners, and physician assistants, with delivery and surgical privileges at approximately 10 area hospitals including Sunrise, Summerlin, MountainView, Southern Hills, Spring Valley, Henderson, St. Rose (Siena and San Martin), Centennial Hills, and UMC. Service lines span routine obstetrics, gynecology, urogynecology, gynecologic oncology, minimally invasive and da Vinci robotic surgery, mammography, women's urgent care, midlife wellness (Biote BHRT, nutraceuticals, cosmeceuticals, nitrous oxide analgesia), and elective 3D/4D/HD ultrasound. WHASN is a medical affiliate of Unified Women's Healthcare, LP, a Delaware limited partnership headquartered in Tampa, Florida that provides corporate, legal, technology, and back-office services.

The underlying technology stack is conventional clinical IT rather than proprietary: healow (eClinicalWorks) EHR and patient portal, Phreesia-powered self-scheduling, HealowPay online bill pay, and a co-branded WHASN Cares by Wildflower pregnancy/family-health mobile app distributed via the App Store and Google Play. WHASN's revenue model is anchored in professional-services reimbursement from approximately 30+ in-network commercial, Medicaid, and Medicare plans (including HPN, Sierra Health/Life, Anthem, Aetna, Cigna, UHC, Humana, Ambetter, Molina, and local union/employer plans), supplemented by self-pay elective offerings (3D/4D ultrasound packages at $75 and $100, Biote pellets, nutraceuticals, cosmeceuticals, nitrous oxide), facility-adjacent hospital delivery/surgical professional fees, and centralized phone-based scheduling and billing. The go-to-market is primarily direct-to-consumer via 23 owned Care Centers, with digital patient acquisition through SEO-optimized location/provider pages, location-specific Instagram accounts, a "Hablamos Español" provider directory, earned media via Top Doctors recognitions, and member-of-US-Women's-Health-Alliance branding. Leadership comprises Dr. Rebecca Herrero (MD, MBA, FACOG) as President & CEO and Dr. John Martin (MD, FACOG) as Founder.

Name

Women's Health Associates of Southern Nevada

Legal name

Women's Health Associates of Southern Nevada

Website

https://whasn.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Women's Health Associates of Southern Nevada (WHASN) operates 23 OB/GYN Care Centers across Las Vegas and southern Nevada with 100+ providers, delivering obstetric, gynecologic, robotic-surgery, urogynecology, urgent-care, and midlife-wellness services to women across the lifespan.

Ownership category

akta.pro rank

Product category

Obstetrics and Gynecology Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLAFAJAA

Obstetrics & Gynecology (OB/GYN) Clinics

Healthcare & Life Sciences/Healthcare Providers & Systems/Women’s & Children’s Health Providers

Keywords

• Obstetric and gynecologic care
• Women's health services
• Prenatal and postpartum care
• Minimally invasive surgery
• Well-woman preventive care

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices24 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Insurance Reimbursement (Professional Services): Primary revenue stream. WHASN is in-network with ~30+ commercial, Medicaid and Medicare payers (Aetna, Ambetter, Anthem BC/BS, Cigna, Health Plan of Nevada, Humana, Molina, Sierra Health/Life, UMR, UHC, Medicare, Railroad Medicare, Culinary, MGM, Teamsters, TriWest, etc.). Patient responsible for copays/coinsurance; HMOs require referral/precert.
2. Self-Pay Elective & Wellness Services: Direct patient-pay revenue for elective ultrasound packages (Sweet Beginnings $75 / Face-to-Face $100 at WHASN Summerlin), Biote BHRT pellets, nutraceuticals, cosmeceuticals, and nitrous oxide analgesia (WHASN Meadows). Not covered by insurance.
3. Hospital Delivery & Surgical Fees: Provider-staffed deliveries and gynecologic surgeries performed at affiliated hospitals (Sunrise, Summerlin, MountainView, Southern Hills, Spring Valley, Henderson, St. Rose Siena/San Martin, Centennial Hills, UMC) generate facility-adjacent professional fees.
4. Patient-Pay Billing & Online Bill Pay: Centralized billing office (702.476.5595) plus HealowPay online portal collect patient balances for deductibles, non-covered services, and self-pay items.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels9 records

Core offering

WHASN operates a multi-location OB/GYN medical practice delivering obstetric, gynecologic, mammography, women's urgent care, and elective wellness services across 23 Care Centers in Las Vegas and southern Nevada, staffed by 100+ physicians, midwives, and nurses, and supported by a digital patient portal, self-scheduling, and a co-branded pregnancy mobile app. Care is reimbursed through commercial insurance, Medicaid, and Medicare, supplemented by self-pay elective offerings such as 3D/4D ultrasound packages and Biote hormone therapy.

Product overview

WHASN operates a multi-Care-Center platform-plus-modules model rather than a single unified product. The foundation is a network of ~20 physical WHASN Care Centers across Las Vegas, Henderson, and Pahrump, organized under the WHASN brand and unified by a single Patient Portal (healow) for test results, refills, appointments, and online bill pay (HealowPay), with Phreesia-powered self-scheduling layered on top. Onto that core, WHASN has layered several modules: the WHASN Cares by Wildflower pregnancy and family-health mobile app, a Women's Urgent Care by WHASN walk-in service at City Center and Skye Canyon, the WHASN Mammography Center at three locations, an Elective 3D/4D/HD Ultrasound offering at WHASN Summerlin, a Biote + nitrous oxide program at WHASN Meadows, and specialty lines for urogynecology and gynecologic oncology at WHASN Specialty — all delivered by 100+ OB/GYN physicians, certified nurse midwives, NPs, and PAs affiliated with area hospitals (Sunrise, Summerlin, MountainView, Spring Valley, Southern Hills, Henderson, Centennial Hills, St. Rose – Siena/San Martin, and UMC).

Differentiator

Problem solved

Functional benefit

Brands

• WHASN Cares by Wildflower: Mobile application branded under WHASN offering pregnancy trackers, health articles, appointment connections and family health tracking; powered by Wildflower.
• Women's Urgent Care by WHASN

Products and services

• WHASN OB/GYN Care Center Network A network of 23 Care Center locations across Las Vegas, Henderson, and Pahrump, Nevada, providing obstetric and gynecologic services delivered by 100+ OB/GYN physicians, certified nurse midwives (CNMs), nurse practitioners, and physician assistants to women across their lifespan.
• Obstetrics Services Full-scope obstetric care including prenatal, labor and delivery, and postpartum care delivered across the WHASN Care Center network and at affiliated hospitals (Sunrise, Summerlin, MountainView, Spring Valley, Southern Hills, Henderson, Centennial Hills, St. Rose – Siena/San Martin, and UMC).
• Gynecology Services Gynecologic care including well-woman exams, contraception, colposcopy, urogynecology, gynecologic oncology, minimally invasive and robotic surgery using the da Vinci system, hormone replacement therapy, and menopause/perimenopause care.
• WHASN Mammography Center Dedicated breast imaging service operating at the Lake Mead, Meadows, and Henderson Care Centers, providing mammography screening and diagnostic imaging for WHASN patients.
• Women's Urgent Care by WHASN Walk-in, women's-health-focused urgent care clinics operating at the City Center and Skye Canyon Care Centers with 12-hour shifts three days per week and alternating weekends, providing same-day access for women's health concerns.
• Elective 3D/4D/HD Ultrasound Sessions Optional keepsake ultrasound offering at WHASN Summerlin with two paid packages: Sweet Beginnings Package ($75, 13–20 weeks) and Face-to-Face Package ($100, 20+ weeks), providing gender determination, heartbeat, movements, and printed/digital photos and video.
• WHASN Meadows Biote + Nitrous Oxide Program In-office offerings at WHASN Meadows including nitrous oxide ('laughing gas') for pain and anxiety reduction during exams and procedures, plus Biote pellet bioidentical hormone replacement therapy, nutraceuticals, and cosmeceuticals.
• WHASN Cares by Wildflower Pregnancy App iOS/Android pregnancy and family-health app co-branded with Wildflower; provides weekly baby-development videos, a Learn Library, trackers (weight, kicks/movement, feeding, diaper, vaccination, height, weight), a To-Do List with prenatal vitamin reminders, a Baby Boost meditation tool, a Q-List, click-to-call Who to Call, health-plan integration via member ID, and family member profiles.
• Da Vinci Robotic Surgery Program Minimally invasive gynecologic and urogynecologic surgery using the da Vinci robotic surgical system, practiced by credentialed WHASN surgeons including Drs. Strebel, Rosenbaum, Kushnir, Swainston, Bebla, Nguyen, Singh, Royle, and Casper, including scarless surgical techniques.
• WHASN Specialty (Urogynecology & Gynecologic Oncology) Specialty Care Center offering comprehensive obstetric and gynecologic services with subspecialized care in urogynecology (Dr. Norman Bebla) and gynecologic oncology (Dr. Christina Kushnir), including minimally invasive surgery for endometriosis, treatment of chronic pelvic pain, surgical treatment of fibroids, infertility surgery, urinary fistulas, and gynecologic malignancies.

Quantifiable outcome

• 23 Care Centers across Las Vegas and southern Nevada
• +4 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core flagship partnership, core flagship partnership — corporate parent, mid-tier alliance membership, core technology vendor, core clinical network — 10+ delivery/surgery affiliations, mid-tier clinical partnership, mid-tier wellness vendor and major payer contracts — core distribution enabler.

• Wildflower (WHASN Cares by Wildflower app)core flagship partnershipStrategic or Co-development PartnerCo-branded mobile pregnancy app 'WHASN Cares by Wildflower' distributed via App Store and Google Play. Distributed via App Store and Google Play. Contains pregnancy tracking tools (weight, kicks, feeding, diapers, vaccinations), weekly development videos, Q-list, Who-to-Call routing into WHASN Care Centers, due-date personalization, and health plan resources. Patients receive a personal registration code by email/text. Listed under whasn.onelink.me/6LLL/ww.
• Unified Women's Healthcare, LPcore flagship partnership — corporate parentStrategic or Co-development PartnerDelaware LP headquartered at 4010 W. Boy Scout Blvd, Suite 500, Tampa, FL 33607. Operates the WHASN website, processes privacy/legal requests, houses the privacy officer (1.866.825.1606), and is the employer/recruiter for WHASN physicians (apply through unifiedwomenshealthcare.com/joinwhasn/). Backs WHASN's HIPAA compliance, ToS, and Privacy Policy.
• US Women's Health Alliancemid-tier alliance membershipGTM or Marketing PartnerProud Member of US Women's Health Alliance (logo displayed in site footer; links to uswha.com). Alliance provides referral, benchmarking, and best-practice sharing for independent women's health practices.
• Phreesiacore technology vendorTechnology or IntegrationSelf-scheduling and digital patient intake platform powering 'Self-Scheduling' CTAs sitewide (phreesia.me/WHASNSelfSchedule). Integrated with the EHR/Healow portal stack.
• Healow (eClinicalWorks)core technology vendorTechnology or IntegrationPowers the WHASN Patient Portal (healowpay.com) for test results, prescription refill requests, appointment requests, and online bill payment (HealowPay). Several provider self-scheduling links route through healow.com/apps/provider/.
• Affiliated Hospitals (Sunrise, Summerlin, MountainView, Southern Hills, Spring Valley, Henderson, St. Rose Siena, St. Rose San Martin, Centennial Hills, UMC)core clinical network — 10+ delivery/surgery affiliationsChannel Partner/ Reseller/ DistributorWHASN providers hold privileges at 10+ Las Vegas-area hospitals where they perform deliveries, gynecologic surgeries and inpatient admissions. Hospital affiliations are listed on every provider bio and used to route patient admissions/surgeries.
• Intuitive Surgical (da Vinci)mid-tier clinical partnershipTechnology or IntegrationSeveral WHASN surgeons (Strebel, Swainston, Singh, Nguyen, Rojas, Bebla) are credentialed on the da Vinci robotic platform; Drs. Swainston and Bebla serve as instructors/proctors for Intuitive Surgical on robotic gynecologic procedures.
• Biotemid-tier wellness vendorOEM/ Whitelabel/ Licensing PartnerWHASN Meadows offers in-office Biote bioidentical hormone replacement therapy pellet insertions, plus nutraceuticals and cosmeceuticals.
• Health Plan of Nevada / Sierra Health & Life / Sierra Health-Care Optionsmajor payer contracts — core distribution enablerChannel Partner/ Reseller/ DistributorLocal Nevada payer relationships providing in-network access for a large share of southern Nevada patients. Payers listed on /our-practice/insurance-information/.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Unified Women's Healthcare: National women's-health platform and parent/back-office operator of WHASN. Operates a multi-state network of OB/GYN affiliates; directly comparable as the parent organization and the most relevant peer for platform-level benchmarking.
• Pediatrix Medical Group (formerly MEDNAX): National physician-services platform historically encompassing OB/GYN via its women's-and-children's practice. Comparable in scaling multi-site OB services through practice-affiliation M&A and back-office consolidation.
• Advantia Health: Multi-state women's-health and primary-care platform operating practice groups with shared technology and back-office infrastructure. Comparable to WHASN in multi-site women's-health delivery model and platform-style affiliation.
• Women's Health USA: Multi-state OB/GYN and women's-health practice management platform. Comparable in that it consolidates independent OB/GYN groups under a shared corporate umbrella with back-office and payer-negotiation leverage.
• US Women's Health Alliance: Alliance of independent women's-health practices of which WHASN is a member. Comparable because its member practices operate at similar scale and structure (multi-site OB/GYN groups with shared back-office and benchmarking services).

Others

• One Medical (now Amazon One Medical): Multi-site consumer-facing primary-care platform using member subscriptions, in-office technology, and integrated patient portals. Comparable in D2C patient-experience orientation and tech-enabled primary-care delivery, though WHASN is single-specialty OB/GYN.
• U.S. Anesthesia Partners: Physician-services platform consolidating independent specialty practices under a national platform. Comparable as a structural peer for specialty-practice roll-up economics and the affiliated-practice model WHASN sits within.
• Da Vinci / Intuitive Surgical (robotics partner): Intuitive Surgical, maker of the da Vinci robotic system used by WHASN's GYN surgeons. Comparable as an ecosystem enabler whose credentialing and proctor relationships shape WHASN's surgical capability and specialty reputation.

Direct peers

• OB/GYN Associates (various large private groups): Large multi-site OB/GYN physician groups operating under an 'OB/GYN Associates' brand across multiple U.S. metros. Comparable in service mix (full-scope OB, GYN, urogynecology, in-office ultrasound), physician count and direct-to-consumer positioning.
• Center for Obstetrics & Gynecology (regional multi-site practices): Regional multi-physician OB/GYN practices delivering comprehensive obstetric and gynecologic care across several locations. Comparable in care-center model, payer-mix approach, and hospital-delivery relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/whasnv
• Facebookfacebook.com/WHASNV

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women's Health Associates of Southern Nevada