BSI Group
BSI Group is a Russian tourism holding founded in 1990 offering outbound tours, hotel booking, airline ticketing, visa services, MICE, education abroad programs, and VIP concierge to consumers, corporate clients, and travel agency partners across 50 countries.
- Company typePrivate
- Founded1990
- HeadquartersMoscow, Russia
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What BSI Group does
BSI Group is a Russian multi-purpose tourism holding company founded in 1990 and headquartered in Moscow, with a regional office in Saint Petersburg. It operates across eight core service lines: outbound and inbound tour packages to 50 countries in Europe, Asia, the Middle East, and the Indian Ocean; hotel booking through global GDS systems (300,000+ properties); airline ticketing with 100+ carriers; visa processing accredited with leading embassies; business travel and MICE services for over 200 corporate clients; education abroad programs (60+ offerings at international universities and summer camps); event ticketing (sports, concerts, exhibitions); and 24/7 VIP/concierge services.
The company distributes through a dual B2B/B2C model. Its online booking platform (online.bsigroup.ru) is powered by the SAMO-Online/SAMO-Soft system and serves registered travel agency partners with commission tracking, while a parallel direct-to-consumer storefront handles individual bookings. The platform integrates hotel inventory, airline ticketing, tour packages, and ancillary services (insurance, cruises) into a single booking environment.
Revenue is generated through a mix of package holiday pricing (tour bundles in rubles), GDS/booking commissions on hotels and flights, transaction fees on airline tickets and event tickets, managed-services fees on corporate travel accounts, and premium service charges on VIP itineraries. The company holds memberships in the Russian Union of Tourism Industry (РСТ), the Association of Tour Operators of Russia (АТОР), Turpomoshch, and IATA, providing both operational accreditation and industry standing. Vadim Ostrovsky serves as General Director (CEO).
BSI Group firmographics
Firmographics- Name
- BSI Group
- Website
- https://bsigroup.ru
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- BSI Group is a Russian tourism holding founded in 1990 offering outbound tours, hotel booking, airline ticketing, visa services, MICE, education abroad programs, and VIP concierge to consumers, corporate clients, and travel agency partners across 50 countries.
- Ownership category
- akta.pro rank
BSI Group industry classification
Industry- Product category
- Tour Operator Services
- NAICS
- Tour Operators (561520), Travel Agencies (561510), Other Travel Arrangement and Reservation Services (56159)
- akta.pro primary industry
- Wholesale Distribution Platforms & Switches (B2B Booking Engines/Marketplaces) (THAKAJAG)
- akta.pro secondary industries
- Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA), B2B OTA/White-Label Booking Platforms & Affiliate Networks (THAKAAAO)
Keywords
Where BSI Group is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices2 records
Markets served
BSI Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Outbound Tourism: Beach and excursion tours, group and individual tours with guaranteed departures to 50 countries in Europe, Asia, Middle East, and Indian Ocean. Revenue from tour packages including flights, hotels, transfers, and excursions.
- Hotel Booking: Connected to global GDS online booking systems with over 300,000 hotels, villas, apartments, chalets, and lodges at special prices with instant confirmation.
- Airline Ticketing: More than 100 airlines in the system, direct integrations, online issuance, optimal fares, convenient connections.
- Visa Services: Accreditation with leading embassies, document preparation and submission, mobile biometrics services.
- Business Travel & MICE: Over 200 corporate clients, hundreds of events and thousands of business trips annually.
- Education Abroad Programs: Over 60 summer and year-round educational programs for children and adults at prestigious international universities, colleges, and summer camps.
- Event Tourism: Entry tickets to the most popular sports events, concerts, festivals, exhibitions, and other events of any format worldwide.
- VIP & Concierge Services: Multi-year experience and expertise in world-class VIP client service in 24/7 mode.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard package tours (3* hotels, BB meals) |
| Other | Pay-as-you-go | Premium package tours (3*+ hotels) |
| Other | Pay-as-you-go | Maldives resort special discounts |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
BSI Group product offering
Product offeringCore offering
BSI Group is a Russian multi-purpose tourism holding that sells outbound and inbound tour packages to 50 countries, hotel bookings through global GDS systems (300,000+ properties), airline tickets (100+ carriers), visa processing services, business travel and MICE for 200+ corporate accounts, 60+ education abroad programs, and VIP concierge services. Distribution runs through a B2C website, a B2B travel-agency platform (SAMO-Online), and direct corporate account management.
Product overview
BSI Group is a Russian multi-purpose tourism holding company operating since 1990, offering a comprehensive B2B travel platform that includes tours and travel packages, event tourism services, education abroad programs, hotel booking, airline ticketing, visa processing, business travel/MICE services, VIP concierge, and inbound tourism services. The company primarily operates through its SAMO-Soft powered online booking platform (online.bsigroup.ru) serving travel agencies with access to over 300,000 hotels and 100+ airlines.
Differentiator
Problem solved
Functional benefit
Products and services
- Outbound and Inbound Tour Packages Beach vacations, sightseeing tours, and group or customized itineraries with guaranteed departures to 50 countries in Europe, Asia, the Middle East, and the Indian Ocean; sold to individual Russian travelers and travel agency partners.
- Hotel Booking Platform Online hotel booking service connected to global GDS systems, providing access to over 300,000 hotels, villas, apartments, chalets, and lodges with instant confirmation and special rates; used by partner travel agencies and direct customers.
- Airline Ticket Booking
- Visa Processing Services
- Business Travel and MICE
- Education Abroad Programs
- Event Tourism Services
- VIP and Concierge Services
- Inbound Tourism Services
- Cruise Bookings
- Travel Insurance
Companies that use BSI Group
Customer profileSegments5 records
Ideal customer profiles4 records
BSI Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BSI Group partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Russian Union of Tourism Industry (РСТ)coreBSI Group is a member of the Russian Union of Tourism Industry (РСТ), one of the leading industry associations for tourism companies in Russia.
- Association of Tour Operators of Russia (АТОР)coreBSI Group is a member of the Association of Tour Operators of Russia (АТОР), the primary professional association for tour operators in Russia.
- Turpomoshch (Объединение туроператоров в сфере выездного туризма)coreBSI Group is a member of Turpomoshch, the association of tour operators in the outbound tourism sector providing mutual assistance and protection.
- IATA (International Air Transport Association)coreBSI Group is connected to the International Air Transport Association (IATA), providing access to airline ticketing systems and accreditation.
- Quality EnglishminorBSI Group is certified by Quality English, an international organization for language schools and educational travel providers.
- ICEA (Instituto de Crédito Oficial)minorBSI Group is certified by ICEA, an international educational organization.
- ICALCminorBSI Group is certified by ICALC, an international organization for language and cultural travel programs.
- Outrigger Maldives Maafushivaru ResortminorExclusive promotional partnership offering up to 35% discounts on villa categories and free meal upgrades for BSI Group clients booking at this 5-star Maldives resort.
- NH Maldives Kuda Rah ResortminorExclusive promotional partnership offering 30-55% discounts on accommodation and complimentary meal upgrades for BSI Group clients.
Scale indicators6 records
BSI Group competitors and assessment
Company assessmentOthers
- Aviasales: Russia's leading travel metasearch engine for flights and hotels. Comparable as a Russia-based travel booking/discovery platform, though positioned as a meta-search rather than a tour operator.
Direct peers
- Sunmar: Russian outbound tour operator offering mass-market beach and excursion packages with extensive hotel allocations. Comparable in target segment (Russian leisure travelers) and tour operator business model.
- Intourist: Historic Russian tour operator with outbound and inbound tourism, corporate travel, and visa services. Comparable multi-specialty tourism holding with similar service breadth.
- Coral Travel: Russian outbound tour operator with similar package tours, hotel and flight services, and MICE offerings. Now closely tied to Anex Tour/TUI Russia, competing head-to-head with BSI in the Russian outbound market.
- TUI Russia: Russian arm of global tour operator TUI Group selling package holidays across Europe, Asia, and other destinations. Comparable in scale, multi-service offering, and outbound tour operator positioning.
- ICS Travel Group: Russian travel management company with strong MICE and corporate travel focus alongside leisure tourism. Directly comparable in its mix of B2B corporate travel and outbound tour packages.
- Russian Express: Russian tour operator specializing in outbound tourism, including premium packages and exclusive destinations. Comparable business model focused on outbound Russian travelers with curated tour offerings.
- Pegas Touristik (Pegas Group): Largest Russian outbound tour operator offering package holidays to international destinations along with airline and hotel integrations. Highly comparable multi-vertical travel business serving Russian consumers.
- Anex Tour: Major Russian tour operator offering outbound package tours, hotel booking, and flight services. Comparable in offering a wide destination portfolio and integrated GDS-backed booking platform.
Emerging players
- Ostrovok (Emerging Travel): Russian online travel agency focused on hotel booking and travel packages. Comparable online booking platform serving Russian consumers though more digitally native and narrower in scope.
Market position
Strengths5 records
Weaknesses5 records
Key risks6 records
Key highlights7 records
Customer concentration
BSI Group social profiles
Digital presenceBSI Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
BSI Group leadership team
Management profileNumber of profiles
Profiles1 record
BSI Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BSI Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BSI Group
What does BSI Group do?
BSI Group is a Russian multi-purpose tourism holding that sells outbound and inbound tour packages to 50 countries, hotel bookings through global GDS systems (300,000+ properties), airline tickets (100+ carriers), visa processing services, business travel and MICE for 200+ corporate accounts, 60+ education abroad programs, and VIP concierge services. Distribution runs through a B2C website, a B2B travel-agency platform (SAMO-Online), and direct corporate account management.
Is BSI Group a public or private company?
BSI Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BSI Group founded?
BSI Group was founded in 1990. It employs 501 to 1,000 people.
Where is BSI Group based?
BSI Group is headquartered in Moscow, Russia, in the Europe region.
How does BSI Group make money?
Eight revenue lines are on record. Outbound Tourism is the primary driver. The others are hotel Booking, airline Ticketing, visa Services, business Travel & MICE, education Abroad Programs, event Tourism and VIP & Concierge Services.
Who are BSI Group's main competitors?
Aviasales is listed as an others. Direct peers are Sunmar, Intourist, Coral Travel, TUI Russia, ICS Travel Group, Russian Express, Pegas Touristik (Pegas Group) and Anex Tour. Ostrovok (Emerging Travel) is listed as an emerging player.
Does BSI Group have an API?
No public API is recorded for BSI Group.
What industry is BSI Group in?
BSI Group's product category is Tour Operator Services. Its primary akta.pro industry code is THAKAJAG, Wholesale Distribution Platforms & Switches (B2B Booking Engines/Marketplaces), with a secondary code of THALAMAA, Online Booking & Reservation Platforms (B2B/B2C). Its NAICS code is 561520.