Intourist
Intourist is a Moscow-based, direct-to-consumer tour operator selling online-bookable packaged tours to Russian travelers for outbound trips to 70+ countries and domestic destinations including Sochi, operating with 11–50 employees.
- Company typePrivate
- Founded1929
- HeadquartersMoscow, Russia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Intourist does
Intourist is a Moscow-based tour operator that sells packaged tours directly to Russian consumers through its online booking platform at intourist.ru. Its product portfolio combines outbound international travel to more than 70 countries with domestic Russian tourism, anchored on resorts such as Sochi on the Black Sea coast. The company runs a direct-to-consumer go-to-market motion with no documented B2B or enterprise channel, and pricing is not publicly disclosed. Its revenue model is built on one-time package tour sales, distributed via an e-commerce storefront on its owned website.
Underlying technology is described as an online tour reservation platform with no documented proprietary features, AI capabilities, mobile application, or third-party integrations; the firm has no disclosed patents, certifications, or partnership ecosystem. The business is structured as a private, independent operator (no parent company or institutional investor is identified beyond the 2010 Thomas Cook investment) with a small headcount of 11–50 employees and a single Moscow headquarters. No management team, regulatory actions, M&A history, or post-2010 funding activity are documented in the available source material, and the company faces demand headwinds in its core domestic market, with Sochi bookings down 30% year-on-year as of February 2026 amid security incidents and rising airfares.
Intourist firmographics
Firmographics- Name
- Intourist
- Legal name
- Intourist
- Website
- https://intourist.ru
- Company type
- Private
- Founded year
- 1929
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Intourist is a Moscow-based, direct-to-consumer tour operator selling online-bookable packaged tours to Russian travelers for outbound trips to 70+ countries and domestic destinations including Sochi, operating with 11–50 employees.
- Ownership category
- akta.pro rank
Intourist industry classification
Industry- Product category
- Tour Operator Services
- NAICS
- Tour Operators (561520), Tour Operators (56152)
- akta.pro primary industry
- Escorted Coach & Bus Package Tour Operators (THAKADAA)
- akta.pro secondary industry
- Tours, Activities & Experiences Booking (HSACAKAF)
Keywords
Where Intourist is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
Intourist business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Tour package sales: Intourist generates revenue through the sale of packaged tours to consumers, covering both outbound international travel to more than 70 countries and domestic Russian tourism destinations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Intourist product offering
Product offeringCore offering
Intourist is a Moscow-based tour operator that sells packaged tours to individual consumers for both outbound international travel to more than 70 countries and domestic tourism within Russia, including destinations such as Sochi. Bookings are taken directly through its own online platform at intourist.ru.
Product overview
Intourist operates as a single unified tour operator platform providing online booking services for travel packages to over 70 countries. The company serves as both an outbound and domestic tourism operator based in Moscow, Russia.
Differentiator
Problem solved
Functional benefit
Products and services
- Intourist tour packages (outbound and domestic)
Companies that use Intourist
Customer profileSegments2 records
Ideal customer profiles2 records
Intourist technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Intourist partnerships and signals
Strategic signalScale indicators3 records
Recent moves3 records
Intourist competitors and assessment
Company assessmentDirect peers
- Biblio Globus: Established Russian tour operator offering outbound packages to dozens of countries plus domestic Russian tours; comparable scale, customer base, and product mix to Intourist.
- ICS Travel Group: Russia-based tour operator offering outbound package tours and inbound tourism services; operates in the same regulatory and market environment as Intourist with overlapping destination coverage.
- Coral Travel: Major Russian outbound and domestic tour operator with overlapping product offering (package tours to Sochi and international destinations) and similar customer base of Russian consumers.
- OneTwoTrip: Russia-focused online travel platform offering tour packages, flights, and hotels; competes directly with Intourist for the same Russian consumer segment and is mentioned alongside it in industry reporting.
- Pegas Touristik: Russian-headquartered tour operator with broad international package tour offerings and domestic Russian tourism, including Sochi; competes head-to-head with Intourist across both segments.
- ANEX Tour: Large international tour operator with significant Russia operations, offering package tours to popular beach and resort destinations; closely comparable to Intourist's outbound value proposition.
Broad incumbents
- TUI Group: Global tourism conglomerate offering package tours, hotels, and cruises; represents the larger incumbent model Intourist operated adjacent to when Thomas Cook was its investor.
Regional players
- Mouzenidis Travel: Tour operator with strong Russia-CIS focus and Greece specialization; comparable outbound package tour model serving Russian-speaking travelers, but with different geographic emphasis.
Emerging players
- Russia Discovery: Russian domestic tour operator focused on inbound and internal tourism experiences; represents the emerging domestic-tourism-focused niche Intourist could compete in or against.
- S7 Airlines Tours: Russian airline-affiliated tour packaging service; increasingly relevant competitor as vertical integration of Russian airlines into tour operations accelerates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Intourist social profiles
Digital presenceIntourist financial estimates
Financial estimateRevenue estimate
Valuation estimate
Intourist leadership team
Management profileNumber of profiles
Intourist funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Intourist M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Intourist
What does Intourist do?
Intourist is a Moscow-based tour operator that sells packaged tours to individual consumers for both outbound international travel to more than 70 countries and domestic tourism within Russia, including destinations such as Sochi. Bookings are taken directly through its own online platform at intourist.ru.
Is Intourist a public or private company?
Intourist is a private company. It is classified as unknown and is currently operating.
When was Intourist founded?
Intourist was founded in 1929. It employs 11 to 50 people.
Where is Intourist based?
Intourist is headquartered in Moscow, Russia, in the Europe region.
How does Intourist make money?
One revenue line is on record: tour package sales.
Who are Intourist's main competitors?
Direct peers on record are Biblio Globus, ICS Travel Group, Coral Travel, OneTwoTrip, Pegas Touristik and ANEX Tour. TUI Group is listed as a broad incumbent. Mouzenidis Travel is listed as a regional player. Emerging players are Russia Discovery and S7 Airlines Tours.
Does Intourist have an API?
No public API is recorded for Intourist.
What industry is Intourist in?
Intourist's product category is Tour Operator Services. Its primary akta.pro industry code is THAKADAA, Escorted Coach & Bus Package Tour Operators, with a secondary code of HSACAKAF, Tours, Activities & Experiences Booking. Its NAICS code is 561520.