Holiday Automotive

What Holiday Automotive does

Holiday Automotive is a privately held, multi-brand franchised automobile dealership headquartered at 321 N. Rolling Meadows Drive in Fond du Lac, Wisconsin. Founded in 1959 (firmographics) — approximately 60 years per the company's own marketing — the firm operates a single physical retail location serving consumers across Wisconsin and surrounding states under the positioning tagline "It's worth the trip." It holds six OEM franchise lines: Chevrolet, Buick, GMC, Cadillac, Ford, and Mazda, covering sedans, hatchbacks, 2-row and 3-row SUVs, trucks, HD trucks, minivans, convertibles, and electric vehicles.

The dealership runs a "Simplified Buying" model featuring upfront pricing, non-commissioned "Guest Experience Managers," and a 5-day or 250-mile exchange promise on most pre-owned vehicles. A 12-month "VIP" protection program covering paint, windshield, and collision deductible reimbursement is included with qualifying purchases. The company supports digital browsing of full inventory, a sub-30-second trade-in valuation tool, and a soft-pull financing pre-qualification flow that does not affect customer credit scores. There is no disclosed mobile app, no public or partner API, no patents or trademarks listed, no institutional ownership, and no documented AI/ML capabilities.

Holiday Automotive generates revenue across five streams: (1) new vehicle sales, (2) used vehicle sales including certified pre-owned, (3) vehicle financing on a transaction-fee basis, (4) vehicle service and maintenance on a professional-services basis, and (5) trade-in vehicle purchases on a transaction-fee basis. Customer segmentation is horizontal across general consumers, truck buyers, SUV buyers, and budget buyers. With 251–500 employees, the company operates as an independently held regional franchise group rather than a venture- or PE-backed entity.

Name

Holiday Automotive

Legal name

Holiday Automotive

Website

https://holidayautomotive.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

251–500 employees

Short description

Holiday Automotive is a privately held, multi-brand franchised automobile dealership in Fond du Lac, Wisconsin, founded in 1959, selling new and used vehicles from six OEMs (Chevrolet, Buick, GMC, Cadillac, Ford, Mazda) alongside financing, trade-in, and service to consumers across Wisconsin.

Ownership category

akta.pro rank

Headquarters

HQ city

Fond Du Lac

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new automobiles from Chevrolet, Buick, GMC, Cadillac, Ford, and Mazda brands.
2. Used Vehicle Sales: Sale of pre-owned vehicles including certified pre-owned options.
3. Vehicle Financing: Financing services offered to customers for vehicle purchases, with pre-qualification available online.
4. Vehicle Service: Automotive service and maintenance department.
5. Trade-In Services: Vehicle trade-in evaluation and purchase services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Holiday Automotive is a franchised automotive dealership in Fond du Lac, Wisconsin, selling new and pre-owned vehicles from Chevrolet, Buick, GMC, Cadillac, Ford, and Mazda. It also provides related services including vehicle financing pre-qualification, trade-in valuation, vehicle service and maintenance, a 5-day exchange promise on pre-owned vehicles, and a 12-month VIP protection program included with qualifying purchases.

Product overview

Holiday Automotive is a car dealership offering a unified vehicle sales and service platform. The company sells new and used vehicles across six primary brands: Chevrolet (Silverado, Traverse, Equinox, Blazer, Tahoe), Buick (Envista, Encore GX, Enclave, Envision), GMC (Sierra, Terrain, Acadia, Yukon), Cadillac (XT4, XT5, Escalade), Ford (F-150, F-250, Explorer, Edge, Bronco, Escape), and Mazda (MAZDA3, CX-30, CX-5, CX-50, CX-70, CX-90). The portfolio spans multiple vehicle categories including sedans, hatchbacks, 2-row SUVs, 3-row SUVs, trucks, HD trucks, minivans, convertibles, electric vehicles, and large 'land yacht' SUVs. Supporting services include vehicle financing pre-qualification, trade-in valuation, a 5-day exchange promise for pre-owned vehicles, 12-month VIP protection coverage, vehicle service, and sell/trade capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Regional players

• Bergstrom Automotive: Wisconsin-based dealer group headquartered in Neenah, WI, operating multi-brand new and used vehicle rooftops across the Fox Valley region. Closest geographic competitor with similar multi-brand strategy and regional Wisconsin market focus.
• Boucher Auto Group: Wisconsin-based multi-brand dealer group serving the greater Milwaukee region with Ford, Chevrolet, Cadillac, and other franchises. Comparable multi-brand franchised model serving a similar Wisconsin customer base.
• Russ Darrow Group: Wisconsin-based family-owned dealer group with multiple rooftops across the Milwaukee metro and statewide, selling Chevrolet, GMC, Ford, and other franchises. Compares directly on multi-OEM mix and Wisconsin regional footprint.
• Broadway Automotive: Wisconsin franchised dealer group headquartered in the Green Bay region, selling new and used vehicles across multiple OEM brands. Closely comparable on Wisconsin regional multi-brand franchise model and community-oriented positioning.

Broad incumbents

• Sonic Automotive: U.S. franchised dealer group with separate EchoPark used-vehicle standalone stores pursuing a no-haggle, fixed-price model analogous to Holiday's 'Simplified Buying' positioning. Strong strategic comparator on customer-experience differentiation.
• AutoNation: Largest U.S. franchised automotive retailer, operating 200+ rooftops nationwide across multiple OEM brands. Broad incumbent counterpart — same franchised multi-brand model, vastly greater scale and geographic reach.
• Lithia Motors (Driveway): One of the largest U.S. franchised dealer groups with an aggressive digital and acquisition strategy including Driveway online used-car platform. Closest peer on the innovation frontier — franchised base plus a digital retail layer competing for the same Wisconsin customer.
• Group 1 Automotive: Major U.S. and U.K. franchised dealer group with a significant new- and used-vehicle platform including the U.S. Auto retail business. Large incumbent comparator on franchised multi-brand retailing and F&I attach economics.

Emerging players

• Carvana: Pure-play online used-vehicle retailer with home delivery and no-haggle fixed pricing. Emerging pure-digital competitor competing for the same Wisconsin used-car demand that Holiday captures via 'It's worth the trip' showroom pull.

Direct peers

• CarMax: Largest U.S. used-vehicle retailer with a no-haggle fixed-price model. Directly comparable on Simplified Buying positioning used-vehicle purchase experience — competing for Holiday's pre-owned buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/holidayautofdl
• Facebookfacebook.com/holiday.automotive
• LinkedInlinkedin.com/company/holidayautomotive

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holiday Automotive