What Devs United does

Devs United is a privately held Salesforce Consulting Partner (Registered and Silver tier) founded in 2015–2016, headquartered in Cleveland, Ohio, with additional offices in Buenos Aires, Argentina, and Santiago, Chile. The firm specializes in AI-driven marketing solutions built on the Salesforce platform — primarily Marketing Cloud, Sales Cloud, Service Cloud, Agentforce, Data Cloud, and Tableau Next — and delivers work to mid-to-large enterprise clients in manufacturing, financial services, retail, healthcare/life sciences, and airlines. Named customers include MTD, Banco BICE, Socofar, Walmart-Chile, Canon, and LATAM Airlines.

The company's offering is organized around a four-stage engagement model — Strategize, Activate, Enable, Extend — and productized into fixed-scope accelerator packages (typical duration 2–12 weeks) plus custom development. Core service revenue is professional services: activation/implementation, training/enablement, and custom integrations. Proprietary and productized assets include Nucleus CMP (an all-in-one AI workspace claiming 40% faster campaign operations), Agent for Marketing (an Agentforce-powered AI agent for audience building and content personalization, now generally available after nearly reaching the Salesforce Project CNX25 finals), and a boutique of custom Journey Builder activities extended with third-party integrations to Twilio, Lob.com, WhatsApp Business Messaging, MapAnything, DocuSign, CongaSign, and Commerce Cloud. The firm also operates Devs United Academy, a Salesforce Marketing Cloud training and certification funnel partnered with Salesforce (which provides free certification vouchers) and WomenForceIT.

Devs United's go-to-market is enterprise field sales supported by Salesforce AppExchange listing, Salesforce ecosystem events (Dreamforce, CNX), content marketing (blog, Spanish-language podcast "Unidos por la Nube"), and the Academy as a developer-relations channel. Pricing is quote-based and not publicly disclosed; engagements are described as multi-year contracts. The company is bootstrapped (no disclosed funding rounds or institutional investors) and founder/management-controlled. Bilingual (English/Spanish) delivery and three-office Americas footprint are positioned as structural differentiators versus single-region competitors.

Name

Devs United

Legal name

Devs United, Inc.

Website

https://devsutd.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Devs United is a privately held, Silver-tier Salesforce Consulting Partner founded circa 2015–2016 in Cleveland, Ohio, with offices in Argentina and Chile, delivering AI-driven Marketing Cloud, Sales Cloud, and Agentforce implementation, training, and custom development to enterprise clients across the Americas.

Ownership category

akta.pro rank

Product category

Salesforce Consulting Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Software Publishers (513210)

SIC

Services-Computer Programming Services (7371), Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

akta.pro secondary industry

Developer Tools & DevOps Platform Services (CI/CD, Artifacts, IaC) (HDABAAAI)

Keywords

• Salesforce consulting services
• Marketing Cloud implementation
• AI marketing solutions
• Agentforce implementation services
• Salesforce integration services

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Implementation Services: Professional services for Salesforce implementation including Activate packages (quick start), Enable (training), and Extend (custom solutions) phases. Services include Email Studio, Mobile Push, Journey Builder, Salesforce Integration, Sales Cloud packages, and more.
2. Quick Start / Activation Packages: Fixed-scope accelerator packages with defined timelines (2-12 weeks) for specific implementation services. Includes Data 360, WhatsApp Unified Messaging, Automation Studio, Mobile Connect, and migration packages.
3. Extend Packages: Custom solution packages including Nucleus CMP, Web Personalization, Custom Preference Centers, Commerce Cloud Integration, Workflow automation, and custom AI agents using Agentforce.
4. Training Services: Personalized training programs with exercises based on real use cases. Includes training guides and recordings for Salesforce platform adoption.
5. Devs United Academy: Virtual learning program with three stages: general Marketing Cloud knowledge, hands-on experience with certification, and paid internship. Supported by Salesforce with free certification vouchers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Devs United is a Silver Salesforce Consulting Partner that delivers AI marketing solutions through three service pillars: Activate (fixed-scope quick start implementation packages with 2-12 week timelines), Enable (personalized training programs), and Extend (custom development and third-party integrations). Core offerings center on Salesforce Marketing Cloud implementation (Email Studio, Mobile Push, Journey Builder, Automation Studio, Mobile Connect), combined with proprietary tools including Nucleus CMP (AI workspace) and Agent for Marketing (Agentforce-powered AI agent), plus custom integrations with WhatsApp, Twilio, Lob.com, DocuSign, and Commerce Cloud.

Product overview

Devs United is a Salesforce Consulting Partner providing AI-powered marketing solutions through three service pillars: Activate (Quick Start implementation packages), Enable (personalized training), and Extend (custom development and integrations). Their core offerings center on Salesforce Marketing Cloud with specialized modules for Email Studio, Mobile Push, Journey Builder, Automation Studio, Mobile Connect, WhatsApp messaging, and Data Cloud. They offer proprietary solutions including Nucleus CMP (AI workspace) and Agent for Marketing (Agentforce-powered AI agent), plus custom Journey Builder activities and third-party integrations with Twilio, Lob.com (direct mail), DocuSign, CongaSign, MapAnything, and Commerce Cloud. The company also operates Devs United Academy for Salesforce Marketing Cloud training and certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Nucleus CMP Nucleus CMP is a proprietary AI workspace that syncs teams, work, and the marketing stack from brief to launch, enabling campaign operations to run 40% faster. Targeted at marketing teams running Salesforce Marketing Cloud deployments who need an integrated AI command center for end-to-end campaign management.
• Agent for Marketing (Agentforce-Powered) Agent for Marketing is an AI-powered agent built on Salesforce Marketing Cloud Engagement that builds complex audience segments, generates hyper-personalized content (subject lines, preheaders, dynamic images, copytext), and cleans/structures data through natural-language prompts, without requiring SQL or HTML knowledge. Aimed at Marketing Cloud customers seeking autonomous AI-driven campaign operations.
• Custom Journey Builder Activities (Boutique) A boutique collection of custom Journey Builder activities that extend the native Salesforce Marketing Cloud Journey Builder with HTTP Request, Bounce Split, Run Automation, Logger, and additional custom integrations. Designed for enterprises running Marketing Cloud journeys that require functionality beyond the standard toolkit.
• Activate Services (Quick Start Implementation Packages) A suite of fixed-scope, clearly-defined accelerator packages for Salesforce implementation across Marketing Cloud, Sales Cloud, and adjacent platforms. Typical timelines range from 1-12 weeks. Targeted at enterprise clients seeking fast, predictable Salesforce time-to-value.
• Enable Services (Personalized Training) Personalized training programs designed to enable client teams to become platform experts in their own Salesforce instance. Includes exercises based on real use cases, a custom training guide, and recorded sessions. Aimed at enterprises that need in-house Salesforce expertise and self-sufficiency post-implementation.
• Extend Services (Custom Solutions) Custom solution development and integration services that extend Salesforce Marketing Cloud capabilities beyond native functionality. Includes custom AI agents, web personalization, custom preference centers, commerce integrations, workflow automation, and third-party connectors. Targeted at enterprises with complex Salesforce customization needs.
• Devs United Academy A virtual Salesforce Marketing Cloud learning program with three stages: general Marketing Cloud knowledge, hands-on experience with certifications (Salesforce provides free certification vouchers), and paid internships. Supported by Salesforce and partnered with WomenForceIT. Designed for early-career professionals and Salesforce talent development.
• Custom AI Agents using Agentforce Custom AI agent design, development, and deployment using Salesforce Agentforce. Custom agents are tailored to specific business goals and connect with existing workflows to drive results. Designed for enterprises pursuing Agentic Marketing transformation.
• Salesforce Agentforce Implementation Implementation services for Salesforce Agentforce to deploy AI-driven autonomous marketing agents and customer engagement automation. Aimed at enterprises adopting AI agents across their marketing operations.
• Custom Preference Center Development Flexible framework for building custom preference centers that accommodate multi-business unit and multi-language account structures. Typical timeline: 4-6 weeks. Designed for multi-national enterprises with complex consent and preference management requirements.
• Email Studio Implementation Package Fixed-scope implementation service to launch email marketing communications with Salesforce Marketing Cloud Email Studio for one business unit. Includes setup, configuration, and activation. Typical timeline: 4-6 weeks. Aimed at enterprises starting or expanding their email marketing operations.
• Journey Builder Implementation Package Implementation service to deploy a first customer journey in Salesforce Marketing Cloud Journey Builder with defined scope and deliverables. Typical timeline: 4-6 weeks. Targeted at enterprises seeking orchestrated cross-channel customer journeys.
• Sales Cloud Standard Package Initial configuration of all standard and custom Sales Cloud items to align with business logic, paired with training and ongoing support. Typical timeline: 4-6 weeks initial setup, plus an additional 4-6 weeks of training. Aimed at enterprises deploying or enhancing Salesforce Sales Cloud.
• WhatsApp Unified Messaging Set up WhatsApp Business Messaging in Salesforce Marketing and Service Clouds, with multiple team members able to manage conversations on a single dedicated phone number. Aimed at enterprises extending customer engagement into WhatsApp channels.
• Data 360 / Data 360 Zero Copy Activation Data activation packages on Salesforce Data Cloud. Data 360 enables activation and Zero Copy allows access and querying of data without copying, centralizing into one location to power Agentforce, real-time AI, and automation. Designed for enterprises looking to centralize data and power AI use cases.

Quantifiable outcome

• 40% faster campaign operations with Nucleus CMP
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability8 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core, supporting and minor.

• SalesforcecoreImplementation/ SI/ Consulting PartnerDevs United is a Registered and Silver Salesforce Consulting Partner specializing in Marketing Cloud implementation. The partnership involves delivering Salesforce solutions, accessing partner resources, and participating in the Salesforce ecosystem with certified consultants. Supported by Salesforce for Devs United Academy with free certification vouchers.
• WomenForceITsupportingStrategic or Co-development PartnerOrganization led by Sara Hernández Muñoz and Carolina Alvarez focused on increasing presence of women with Salesforce expertise in the ecosystem. WomenForceIT supports Devs United Academy by referring alumni of their program to join the Academy.
• WhatsApp (Meta)coreTechnology or IntegrationWhatsApp Business Messaging integration for Marketing Cloud. Devs United implements WhatsApp Unified Messaging allowing multiple team members to manage conversations on a single dedicated phone number.
• Marcus Thomas LLCminorOthersRelated marketing firm with co-branding relationship. Marcus Thomas LLC logo appears alongside Devs United on website with '© 2025 Devs United. All Rights Reserved' attribution.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Slalom: Mid-sized US consultancy with a large dedicated Salesforce practice across Marketing Cloud, Sales Cloud, and Data Cloud. Closely comparable in GTM (enterprise field sales, AI-led transformation messaging) and target buyer (mid-to-large enterprises), but with materially larger headcount and geographic footprint.
• Persistent Systems: Global Salesforce Crest (top-tier) partner with deep Marketing Cloud and Data Cloud capabilities. Directly comparable on Salesforce services delivery, Agentforce/AI consulting, and enterprise customer base, though operating at significantly larger scale.
• Simplus (Infosys): Specialist Salesforce consulting firm (now part of Infosys) focused on Marketing Cloud, Sales Cloud, and Quote-to-Cash. Closely matches Devs United's Marketing Cloud-centric service model and enterprise mid-market target, with similar Agentforce/AI enablement positioning.
• MTX Group: Mid-sized US-headquartered Salesforce Summit Partner with strong Marketing Cloud and Data Cloud/AI practices. Comparable in size tier and in targeting enterprise transformation engagements, including Agentforce-style AI deployments.
• Girikon: Salesforce consulting partner with implementation services across Sales, Service, and Marketing Clouds. Comparable boutique-style Salesforce services model and similar mid-market to enterprise client profile.
• Absyz: Salesforce Silver/Gold consulting partner offering Marketing Cloud, Sales Cloud, and CRM implementation services. Closely comparable on Salesforce services focus, fixed-scope package offerings, and enterprise target customer.

Broad incumbents

• Deloitte Digital: Global SI arm of Deloitte with a sizeable Salesforce practice spanning Marketing Cloud, Agentforce, and industry-specific implementations. Competes for the same enterprise Salesforce RFPs as Devs United but as a broad transformation partner rather than a Marketing Cloud boutique.
• Accenture: Largest global SI with a dedicated Salesforce Business Group and active Agentforce go-to-market. Overlaps with Devs United on enterprise Salesforce Marketing Cloud and AI transformation deals, but competes on scale, multi-cloud breadth, and global delivery rather than boutique specialization.
• Cognizant: Global IT services firm with a sizable Salesforce practice acquired through the ATG/Cognizant Salesforce business. Overlaps with Devs United on Salesforce Marketing Cloud implementation and AI-led customer engagement programs, but at far greater scale and breadth.

Emerging players

• Marcellus & Co: Boutique Salesforce Marketing Cloud and Pardot specialist serving enterprise clients with implementation and managed services. Closely comparable in size, services portfolio, and Marketing Cloud-first positioning, though with less public emphasis on Agentforce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/devsutd
• LinkedInlinkedin.com/company/devs-united

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Devs United