Eberhard
Eberhard AG is a family-owned German manufacturer of customized automation and assembly systems for high-volume production of connectors, PCBs, and electronic components, serving automotive, telecommunications, industrial, and consumer electronics customers across four global locations.
- Company typePrivate
- Founded1964
- HeadquartersSchlierbach, Germany
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Eberhard does
Eberhard AG is a family-owned German industrial automation company founded in 1964 in Schlierbach, Baden-Württemberg, specializing in the design and construction of customized automation and assembly systems for the mass production of connectors, printed circuit boards (PCBs), and electronic components. Its product architecture is organized around five modular platforms (Rotary Systems, Linear Systems, Workpiece Carrier Systems, Robot Cells, and Manual Workstations) combined with a library of process technologies spanning feeding, pin insertion, bending, through-hole assembly, inspection, marking, cleaning, overmolding/injection molding, and packaging. Notable proprietary products include the Vertical Pin Inserter IPV (up to 220 insertions per minute), the EBS 3000 platform, the PLACER PX730/PX1000 machines, and the EIS 3D inspection system.
The company operates four locations (Germany headquarters, a Czech subsidiary in Jihlava, Eberhard Automation LLC in the USA, plus representations in Mexico and China) and serves four primary verticals: Automotive & Transportation (primary), Tele- & Data Communication, Industrial Automation, and Consumer Electronics. Revenue is generated through project-based sales of single machines, customized production systems, and turnkey lines, supplemented by lifecycle services including 24/7 support, maintenance, spare parts, and a retrofit modernization program that extends the life of the installed base. The GTM motion is direct enterprise sales driven by engineering consultation from product concept through automation-optimized design, with no public e-commerce or self-serve channels. Eberhard is ISO 9001 certified (since 1999) and ISO 14001 certified (2024-2026); it is owned by the Eberhard family via a Familienaktiengesellschaft structure established in 2001, with no external institutional investors disclosed.
Eberhard firmographics
Firmographics- Name
- Eberhard
- Legal name
- Eberhard AG
- Website
- https://eberhard-ag.com
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Eberhard AG is a family-owned German manufacturer of customized automation and assembly systems for high-volume production of connectors, PCBs, and electronic components, serving automotive, telecommunications, industrial, and consumer electronics customers across four global locations.
- Ownership category
- akta.pro rank
Eberhard industry classification
Industry- Product category
- Industrial Automation Equipment
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513)
- SIC
- General Industrial Machinery & Equipment (3560), Electrical Industrial Apparatus (3620)
- akta.pro primary industry
- Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH)
- akta.pro secondary industries
- Conveying, Feeding & Accumulation Systems (Packaging Lines) (IMAHAOAK), Industrial Control Cabinets & Power Distribution (Panels, Switchgear for Automation) (IMAHAHAK), Process & Batch Control Software (Recipe Management, ISA-88) (IMAGABAH)
Keywords
Where Eberhard is headquartered
LocationHeadquarters
- HQ city
- Schlierbach
- HQ country
- Germany
- HQ region
- Europe
Offices5 records
Markets served
Eberhard business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Technology or R&D, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Customized Automation and Assembly Systems: Eberhard designs and constructs custom automation and assembly systems for mass production of connectors, PCBs, and electronic components. Revenue is generated through the sale of custom machines and production lines, including single machines and turnkey production systems. Full-service support throughout the lifecycle—planning, commissioning, maintenance, spare parts, and retrofit—provides ongoing revenue from existing installed base.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing for automation and assembly systems |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Eberhard product offering
Product offeringCore offering
Eberhard AG designs and manufactures customized automation and assembly systems for the industrial mass production of connectors, printed circuit boards (PCBs), and electronic components. The portfolio combines five modular platform types (Rotary, Linear, Workpiece Carrier, Robot Cells, and Manual Workstations) with technology modules for feeding, pin insertion, bending, assembly, inspection, cleaning, overmolding, and packaging, delivered as single machines or turnkey production lines. The company also provides full lifecycle services including retrofit modernization, 24/7 support, spare parts, training, and condition monitoring.
Product overview
Eberhard AG is a manufacturer of customized automation and assembly systems for industrial mass production of connectors, printed circuit boards (PCBs), and electronic components. The product portfolio is organized around a modular platform architecture comprising five platform types (Rotary Systems, Linear Systems, Workpiece Carrier Systems, Robot Cells, and Manual Workstations) combined with multiple technology modules for specific manufacturing processes including pin insertion, bending, THT assembly, inspection, packaging, handling/feeding, marking, cleaning, and overmolding. Key products include the Vertical Pin Inserter IPV (achieving up to 220 insertions/minute), PLACER PX730/PX1000 machines, EBS 3000 platform, and the EIS 3D inspection system. Solutions range from single machines to turnkey production lines, with full lifecycle support including retrofit services.
Differentiator
Problem solved
Functional benefit
Products and services
- Vertical Pin Inserter IPV High-performance vertical pin insertion machine for automated PCB assembly, achieving up to 220 insertions per minute with mechanically cam-controlled insertion head and integrated force measurement for quality control. Handles PCB formats from 100x100mm to 400x400mm with maximum component height of 40mm on both sides, scalable from one to multiple insertion heads.
- PLACER PX730/PX1000
Quantifiable outcome
- High-speed manufacturing for miniature connectors at up to 900 pins/min
- +3 more outcomes
Companies that use Eberhard
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Eberhard technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature20 records
Eberhard partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- SŠPTA Jihlava (Střední škola průmyslová a technická Jihlava)minorVocational school partnership for the Erasmus+ program. Best students from toolmaking, machining mechanics, mechanical engineering, and operational technology programs undertake a 4-week internship at Eberhard's Schlierbach headquarters. First cohort in October 2023.
- Wes-Tech Inc.corePartnership with Wes-Tech Inc. established in 1994 for the North American market, covering Canada and Mexico. Wes-Tech serves as the representative and integration partner for Eberhard's automation systems in the North American region.
Scale indicators6 records
Recent moves13 records
Expansion highlights6 records
Eberhard competitors and assessment
Company assessmentDirect peers
- ASMPT (ASM Pacific Technology): Global SMT and semiconductor assembly equipment leader. Directly comparable to Eberhard as a manufacturer of high-speed electronics assembly automation serving connector and PCB production customers in automotive and industrial segments.
- Festo: German-headquartered industrial automation specialist offering pneumatic and electric automation, assembly systems, and controller products. Comparable to Eberhard as a Mittelstand-rooted German automation company serving manufacturing customers globally.
- Universal Instruments: Manufacturer of through-hole and odd-form electronics assembly automation equipment. Directly comparable to Eberhard in THT assembly and PCB-related automation for automotive and industrial customers.
- Mycronic: Swedish electronics assembly equipment manufacturer covering pick-and-place, solder paste application, and component handling. Comparable as a specialized mid-sized automation OEM serving global electronics manufacturers.
- Besi: Dutch assembly equipment specialist for semiconductor and electronics assembly, including die bonding and hybrid bonding. Comparable to Eberhard as a focused mid-sized automation equipment vendor serving high-precision electronics manufacturing.
Broad incumbents
- Panasonic Connect (SMT): Division of Panasonic offering SMT placement, screen printing, and assembly automation solutions. Overlaps with Eberhard in electronics production lines for automotive and industrial customers but operates at much larger scale as part of a global conglomerate.
- Bosch Rexroth: Global leader in factory automation, drives, and motion control. Provides assembly automation solutions comparable to Eberhard's platforms but as part of a much broader industrial portfolio serving automotive, electronics, and industrial customers.
- KUKA: German-based global manufacturer of industrial robots and automated production systems. Comparable to Eberhard in robot cell assembly and turnkey automation lines, though at significantly larger scale and broader scope.
- ABB: Global industrial automation and robotics conglomerate. Comparable to Eberhard at the assembly automation and robotic cells layer, though operating at vastly larger scale across industrial, process, and motion automation.
Emerging players
- Mühlbauer Group: German family-owned automation solutions provider serving electronics, automotive, and identification/security markets. Comparable as a Mittelstand automation specialist with custom engineering capabilities, though with a different primary focus on cards/IDs and traceability.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Eberhard social profiles
Digital presenceEberhard compliance and trust
Trust signalCompliance2 records
Eberhard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eberhard leadership team
Management profileNumber of profiles
Profiles4 records
Eberhard subsidiaries and ownership
Company hierarchySubsidiaries2 records
Eberhard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eberhard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eberhard
What does Eberhard do?
Eberhard AG designs and manufactures customized automation and assembly systems for the industrial mass production of connectors, printed circuit boards (PCBs), and electronic components. The portfolio combines five modular platform types (Rotary, Linear, Workpiece Carrier, Robot Cells, and Manual Workstations) with technology modules for feeding, pin insertion, bending, assembly, inspection, cleaning, overmolding, and packaging, delivered as single machines or turnkey production lines. The company also provides full lifecycle services including retrofit modernization, 24/7 support, spare parts, training, and condition monitoring.
Is Eberhard a public or private company?
Eberhard is a private company. It is classified as family owned and is currently operating.
When was Eberhard founded?
Eberhard was founded in 1964. It employs 51 to 100 people.
Where is Eberhard based?
Eberhard is headquartered in Schlierbach, Germany, in the Europe region.
How does Eberhard make money?
One revenue line is on record: customized Automation and Assembly Systems.
Who are Eberhard's main competitors?
Direct peers on record are ASMPT (ASM Pacific Technology), Festo, Universal Instruments, Mycronic and Besi. Broad incumbents are Panasonic Connect (SMT), Bosch Rexroth, KUKA and ABB. Mühlbauer Group is listed as an emerging player.
Does Eberhard have an API?
No public API is recorded for Eberhard.
What industry is Eberhard in?
Eberhard's product category is Industrial Automation Equipment. Its primary akta.pro industry code is IMAHAHAH, Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers), with a secondary code of IMAHAOAK, Conveying, Feeding & Accumulation Systems (Packaging Lines). Its NAICS code is 33451 and its SIC code is 3560.