Woodbury Financial

What Woodbury Financial does

Woodbury Financial operates as part of Osaic, Inc., a privately held US wealth management holding company headquartered in Saint Paul, Minnesota, that functions as one of the nation's largest providers of wealth management solutions. The platform supports a nationwide network of more than 11,000 financial professionals serving over 4 million clients through partnerships with 270+ financial institutions. Services span securities brokerage, registered investment advisory programs, and institutional wealth management, delivered through an integrated stack of broker-dealer and RIA entities.

The core product is a wealth management platform that combines transaction execution, recurring advisory fees, and managed platform services for independent advisors and the financial institutions that host them. Underlying capabilities are delivered through multiple regulated affiliates — Osaic Wealth, Inc., Osaic Institutions, Inc., Osaic Services, Inc., Osaic Advisory Services, LLC, Ladenburg Thalmann & Co., Ladenburg Thalmann Asset Management, Inc., CW Advisors, LLC, and VISION2020 Wealth Management Corp. — all operating under FINRA and SIPC regulatory frameworks. No proprietary AI/ML capabilities, APIs, or SDKs are disclosed in the source material; technology is described at the platform-support level rather than as a differentiated technical product.

Revenue is generated through three primary streams: transaction fees from securities brokerage activity at Osaic Services, Inc. and Ladenburg Thalmann & Co.; recurring/subscription advisory fees via Ladenburg Thalmann Asset Management, Osaic Advisory Services, and CW Advisors; and platform/managed services revenue from institutions and advisors using the Osaic infrastructure. The go-to-market motion is community-led, centered on recruiting and retaining independent financial advisors and institutional partners rather than direct consumer acquisition, with marketing emphasizing advisor storytelling and human-centered wealth planning narratives.

Name

Woodbury Financial

Legal name

Osaic, Inc.

Website

https://woodburyfinancial.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

251–500 employees

Short description

Woodbury Financial operates as part of Osaic, Inc., a privately held US wealth management holding company supporting 11,000+ financial professionals, 4M+ end clients, and 270+ financial institutions nationwide through integrated broker-dealer and RIA entities.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (52394), Portfolio Management and Investment Advice (523940), Investment Banking and Securities Intermediation (52315)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)

akta.pro primary industry

Full-Service Retail Brokerage & Wealth Platforms (FSAAAAAA)

akta.pro secondary industries

Broker-Dealer Affiliated Wealth Advisory (FSAEABAB), Private Banking & UHNW Wealth Advisory (FSAEABAC)

Keywords

• Wealth management solutions
• Financial advisory services
• Broker-dealer services
• Investment advisory
• Securities trading

Headquarters

HQ city

Saint Paul

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Securities trading and brokerage: Securities are offered through Osaic Services, Inc. and Ladenburg Thalmann & Co., broker-dealers and members of FINRA and SIPC. The company operates multiple broker-dealer entities to support wealth management transactions.
2. Investment advisory services: Advisory services are offered through Ladenburg Thalmann Asset Management, Inc., Osaic Advisory Services, LLC, and CW Advisors, LLC, registered investment advisers. Advisory programs offered by Osaic Wealth, Inc. are sponsored by VISION2020 Wealth Management Corp.
3. Wealth management platform services: The company provides wealth management solutions to a network of 11,000+ financial professionals serving 4M+ clients nationwide through 270+ financial institutions.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Woodbury Financial operates as a wealth management platform delivering securities and investment advisory services through multiple broker-dealer and registered investment adviser entities (including Osaic Wealth, Inc., Osaic Institutions, Inc., Osaic Services, Inc., Ladenburg Thalmann & Co., Osaic Advisory Services, LLC, Ladenburg Thalmann Asset Management, Inc., and CW Advisors, LLC). The firm supports a network of 11,000+ financial professionals serving 4M+ clients nationwide across 270+ financial institutions, providing comprehensive financial planning, investment advisory programs, and securities brokerage.

Product overview

Osaic operates as a unified wealth management platform offering a comprehensive suite of financial services through multiple subsidiary brands and broker-dealers. The core offering consists of securities and investment advisory services delivered via its affiliated firms including Osaic Wealth, Inc., Osaic Institutions, Inc., Osaic Services, Inc., Ladenburg Thalmann & Co., Ladenburg Thalmann Asset Management, Inc., Osaic Advisory Services, LLC., and CW Advisors, LLC. These entities collectively provide broker-dealer services, registered investment adviser services, and wealth management advisory programs, with advisory programs sponsored by VISION2020 Wealth Management Corp.

Differentiator

Problem solved

Functional benefit

Products and services

• Osaic Wealth Management Solutions A comprehensive wealth management platform providing financial advisory services through a network of over 11,000 financial professionals serving 4 million clients across 270+ financial institutions nationwide. The platform delivers securities and investment advisory services through multiple affiliated broker-dealer and registered investment adviser entities.
• Broker-Dealer Securities Services Securities trading and brokerage services offered through affiliated broker-dealer entities (Osaic Services, Inc., Osaic Wealth, Inc., Osaic Institutions, Inc., and Ladenburg Thalmann & Co.), all members of FINRA and SIPC. Designed for independent financial advisors and institutional partners requiring compliant securities execution and clearing infrastructure.
• Investment Advisory Programs Registered investment adviser services offered through Ladenburg Thalmann Asset Management, Inc., Osaic Advisory Services, LLC, and CW Advisors, LLC. Advisory programs offered by Osaic Wealth, Inc. are sponsored by affiliated registered investment adviser VISION2020 Wealth Management Corp. Targeted at independent financial advisors serving high-net-worth individuals and families.
• Institutional Wealth Management Services Wealth management solutions designed for banks, credit unions, and financial institutions delivered through Osaic Institutions, Inc. and Osaic Wealth, Inc. Includes broker-dealer services, advisor network support, compliance infrastructure, and access to a network of qualified wealth management advisors.

Quantifiable outcome

• Serving 4 million+ clients nationwide through 270+ financial institutions
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• VISION2020 Wealth Management Corp.coreStrategic or Co-development PartnerAffiliated registered investment adviser that sponsors advisory programs offered by Osaic Wealth, Inc. This is a closely integrated relationship where VISION2020 co-brands and sponsors specific advisory offerings within the Osaic platform.
• Ladenburg Thalmann Asset Management, Inc.coreTechnology or IntegrationRegistered investment adviser that is part of the Osaic family of companies, providing investment advisory services alongside the broker-dealer operations of Ladenburg Thalmann & Co.
• FINRA (Financial Industry Regulatory Authority)coreOthersSelf-regulatory organization for broker-dealers. Osaic entities including Osaic Wealth, Inc., Osaic Institutions, Inc., and Ladenburg Thalmann & Co. are members of FINRA, subject to its regulatory oversight and compliance requirements.
• SIPC (Securities Investor Protection Corporation)coreOthersInsurance backstop protecting securities customers of member broker-dealers. Osaic broker-dealers including Osaic Services, Inc. and Ladenburg Thalmann & Co. are members of SIPC, providing customer protection up to applicable limits.

Scale indicators4 records

Recent moves3 records

Expansion highlights4 records

Emerging players

• Focus Financial Partners: Focus Financial is a public partnership-of-independent-wealth-firms model, aggregating high-quality independent RIAs and wealth managers — a comparable emerging/aggregator business model to Osaic's community-of-independent-advisors platform.

Direct peers

• Kestra Financial: Kestra Financial is a privately held independent wealth platform supporting financial professionals through broker-dealer and RIA entities — directly comparable to Osaic's multi-entity wealth management platform.
• LPL Financial: LPL Financial is the largest US independent broker-dealer and RIA custodian, supporting tens of thousands of independent advisors with wealth management platforms — directly comparable to Osaic's role serving 11,000+ advisors across retail and institutional channels.
• Cambridge Investment Research: Cambridge is a large privately held independent broker-dealer serving thousands of independent financial advisors across the US — a near-direct peer to Osaic's independent-advisor GTM motion.
• Commonwealth Financial Network: Commonwealth is a privately held independent broker-dealer/RIA serving thousands of independent advisors — directly comparable to Osaic's core platform model of supporting advisor-led wealth management practices.
• Cetera Financial Group: Cetera is a privately held, multi-entity independent wealth management platform serving thousands of independent financial professionals with broker-dealer, RIA, and institutional services — directly comparable to Osaic's Osaic Wealth / Osaic Institutions / Osaic Services structure.

Broad incumbents

• Ameriprise Financial: Ameriprise is a large diversified wealth and asset management firm with a national advisor force serving retail and HNW clients — a broad incumbent comparable to Osaic on the retail/HNW wealth side.
• Raymond James Financial: Raymond James is a large public diversified financial services firm offering independent advisor, retail wealth, and investment banking services — a broader incumbent whose independent-advisor channel overlaps directly with Osaic's core business.
• Edward Jones: Edward Jones is a large retail wealth management firm with thousands of branch-based financial advisors serving individual investors and families — comparable to Osaic on the retail wealth management side, though via a captive (not independent) channel.
• Charles Schwab (Schwab Advisor Services): Schwab is a dominant custodian and wealth platform with the largest independent-advisor custody footprint; it overlaps with Osaic by serving many of the same independent advisors and competing for assets on those networks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/woodburybd
• Facebookfacebook.com/OsaicInc
• LinkedInlinkedin.com/company/woodbury-financial-services
• Instagraminstagram.com/osaic_inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woodbury Financial