Woodbury Financial
Woodbury Financial operates as part of Osaic, Inc., a privately held US wealth management holding company supporting 11,000+ financial professionals, 4M+ end clients, and 270+ financial institutions nationwide through integrated broker-dealer and RIA entities.
- Company typePrivate
- Founded1968
- HeadquartersSaint Paul, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Woodbury Financial does
Woodbury Financial operates as part of Osaic, Inc., a privately held US wealth management holding company headquartered in Saint Paul, Minnesota, that functions as one of the nation's largest providers of wealth management solutions. The platform supports a nationwide network of more than 11,000 financial professionals serving over 4 million clients through partnerships with 270+ financial institutions. Services span securities brokerage, registered investment advisory programs, and institutional wealth management, delivered through an integrated stack of broker-dealer and RIA entities.
The core product is a wealth management platform that combines transaction execution, recurring advisory fees, and managed platform services for independent advisors and the financial institutions that host them. Underlying capabilities are delivered through multiple regulated affiliates — Osaic Wealth, Inc., Osaic Institutions, Inc., Osaic Services, Inc., Osaic Advisory Services, LLC, Ladenburg Thalmann & Co., Ladenburg Thalmann Asset Management, Inc., CW Advisors, LLC, and VISION2020 Wealth Management Corp. — all operating under FINRA and SIPC regulatory frameworks. No proprietary AI/ML capabilities, APIs, or SDKs are disclosed in the source material; technology is described at the platform-support level rather than as a differentiated technical product.
Revenue is generated through three primary streams: transaction fees from securities brokerage activity at Osaic Services, Inc. and Ladenburg Thalmann & Co.; recurring/subscription advisory fees via Ladenburg Thalmann Asset Management, Osaic Advisory Services, and CW Advisors; and platform/managed services revenue from institutions and advisors using the Osaic infrastructure. The go-to-market motion is community-led, centered on recruiting and retaining independent financial advisors and institutional partners rather than direct consumer acquisition, with marketing emphasizing advisor storytelling and human-centered wealth planning narratives.
Woodbury Financial firmographics
Firmographics- Name
- Woodbury Financial
- Legal name
- Osaic, Inc.
- Website
- https://woodburyfinancial.com
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Woodbury Financial operates as part of Osaic, Inc., a privately held US wealth management holding company supporting 11,000+ financial professionals, 4M+ end clients, and 270+ financial institutions nationwide through integrated broker-dealer and RIA entities.
- Ownership category
- akta.pro rank
Woodbury Financial industry classification
Industry- Product category
- Wealth Management
- NAICS
- Portfolio Management and Investment Advice (52394), Portfolio Management and Investment Advice (523940), Investment Banking and Securities Intermediation (52315)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)
- akta.pro primary industry
- Full-Service Retail Brokerage & Wealth Platforms (FSAAAAAA)
- akta.pro secondary industries
- Broker-Dealer Affiliated Wealth Advisory (FSAEABAB), Private Banking & UHNW Wealth Advisory (FSAEABAC)
Keywords
Where Woodbury Financial is headquartered
LocationHeadquarters
- HQ city
- Saint Paul
- HQ country
- United States
- HQ region
- North America
Markets served
Woodbury Financial business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Securities trading and brokerage: Securities are offered through Osaic Services, Inc. and Ladenburg Thalmann & Co., broker-dealers and members of FINRA and SIPC. The company operates multiple broker-dealer entities to support wealth management transactions.
- Investment advisory services: Advisory services are offered through Ladenburg Thalmann Asset Management, Inc., Osaic Advisory Services, LLC, and CW Advisors, LLC, registered investment advisers. Advisory programs offered by Osaic Wealth, Inc. are sponsored by VISION2020 Wealth Management Corp.
- Wealth management platform services: The company provides wealth management solutions to a network of 11,000+ financial professionals serving 4M+ clients nationwide through 270+ financial institutions.
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
Woodbury Financial product offering
Product offeringCore offering
Woodbury Financial operates as a wealth management platform delivering securities and investment advisory services through multiple broker-dealer and registered investment adviser entities (including Osaic Wealth, Inc., Osaic Institutions, Inc., Osaic Services, Inc., Ladenburg Thalmann & Co., Osaic Advisory Services, LLC, Ladenburg Thalmann Asset Management, Inc., and CW Advisors, LLC). The firm supports a network of 11,000+ financial professionals serving 4M+ clients nationwide across 270+ financial institutions, providing comprehensive financial planning, investment advisory programs, and securities brokerage.
Product overview
Osaic operates as a unified wealth management platform offering a comprehensive suite of financial services through multiple subsidiary brands and broker-dealers. The core offering consists of securities and investment advisory services delivered via its affiliated firms including Osaic Wealth, Inc., Osaic Institutions, Inc., Osaic Services, Inc., Ladenburg Thalmann & Co., Ladenburg Thalmann Asset Management, Inc., Osaic Advisory Services, LLC., and CW Advisors, LLC. These entities collectively provide broker-dealer services, registered investment adviser services, and wealth management advisory programs, with advisory programs sponsored by VISION2020 Wealth Management Corp.
Differentiator
Problem solved
Functional benefit
Products and services
- Osaic Wealth Management Solutions A comprehensive wealth management platform providing financial advisory services through a network of over 11,000 financial professionals serving 4 million clients across 270+ financial institutions nationwide. The platform delivers securities and investment advisory services through multiple affiliated broker-dealer and registered investment adviser entities.
- Broker-Dealer Securities Services Securities trading and brokerage services offered through affiliated broker-dealer entities (Osaic Services, Inc., Osaic Wealth, Inc., Osaic Institutions, Inc., and Ladenburg Thalmann & Co.), all members of FINRA and SIPC. Designed for independent financial advisors and institutional partners requiring compliant securities execution and clearing infrastructure.
- Investment Advisory Programs Registered investment adviser services offered through Ladenburg Thalmann Asset Management, Inc., Osaic Advisory Services, LLC, and CW Advisors, LLC. Advisory programs offered by Osaic Wealth, Inc. are sponsored by affiliated registered investment adviser VISION2020 Wealth Management Corp. Targeted at independent financial advisors serving high-net-worth individuals and families.
- Institutional Wealth Management Services Wealth management solutions designed for banks, credit unions, and financial institutions delivered through Osaic Institutions, Inc. and Osaic Wealth, Inc. Includes broker-dealer services, advisor network support, compliance infrastructure, and access to a network of qualified wealth management advisors.
Quantifiable outcome
- Serving 4 million+ clients nationwide through 270+ financial institutions
- +1 more outcomes
Companies that use Woodbury Financial
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Woodbury Financial technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Woodbury Financial partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- VISION2020 Wealth Management Corp.coreAffiliated registered investment adviser that sponsors advisory programs offered by Osaic Wealth, Inc. This is a closely integrated relationship where VISION2020 co-brands and sponsors specific advisory offerings within the Osaic platform.
- Ladenburg Thalmann Asset Management, Inc.coreRegistered investment adviser that is part of the Osaic family of companies, providing investment advisory services alongside the broker-dealer operations of Ladenburg Thalmann & Co.
- FINRA (Financial Industry Regulatory Authority)coreSelf-regulatory organization for broker-dealers. Osaic entities including Osaic Wealth, Inc., Osaic Institutions, Inc., and Ladenburg Thalmann & Co. are members of FINRA, subject to its regulatory oversight and compliance requirements.
- SIPC (Securities Investor Protection Corporation)coreInsurance backstop protecting securities customers of member broker-dealers. Osaic broker-dealers including Osaic Services, Inc. and Ladenburg Thalmann & Co. are members of SIPC, providing customer protection up to applicable limits.
Scale indicators4 records
Recent moves3 records
Expansion highlights4 records
Woodbury Financial competitors and assessment
Company assessmentEmerging players
- Focus Financial Partners: Focus Financial is a public partnership-of-independent-wealth-firms model, aggregating high-quality independent RIAs and wealth managers — a comparable emerging/aggregator business model to Osaic's community-of-independent-advisors platform.
Direct peers
- Kestra Financial: Kestra Financial is a privately held independent wealth platform supporting financial professionals through broker-dealer and RIA entities — directly comparable to Osaic's multi-entity wealth management platform.
- LPL Financial: LPL Financial is the largest US independent broker-dealer and RIA custodian, supporting tens of thousands of independent advisors with wealth management platforms — directly comparable to Osaic's role serving 11,000+ advisors across retail and institutional channels.
- Cambridge Investment Research: Cambridge is a large privately held independent broker-dealer serving thousands of independent financial advisors across the US — a near-direct peer to Osaic's independent-advisor GTM motion.
- Commonwealth Financial Network: Commonwealth is a privately held independent broker-dealer/RIA serving thousands of independent advisors — directly comparable to Osaic's core platform model of supporting advisor-led wealth management practices.
- Cetera Financial Group: Cetera is a privately held, multi-entity independent wealth management platform serving thousands of independent financial professionals with broker-dealer, RIA, and institutional services — directly comparable to Osaic's Osaic Wealth / Osaic Institutions / Osaic Services structure.
Broad incumbents
- Ameriprise Financial: Ameriprise is a large diversified wealth and asset management firm with a national advisor force serving retail and HNW clients — a broad incumbent comparable to Osaic on the retail/HNW wealth side.
- Raymond James Financial: Raymond James is a large public diversified financial services firm offering independent advisor, retail wealth, and investment banking services — a broader incumbent whose independent-advisor channel overlaps directly with Osaic's core business.
- Edward Jones: Edward Jones is a large retail wealth management firm with thousands of branch-based financial advisors serving individual investors and families — comparable to Osaic on the retail wealth management side, though via a captive (not independent) channel.
- Charles Schwab (Schwab Advisor Services): Schwab is a dominant custodian and wealth platform with the largest independent-advisor custody footprint; it overlaps with Osaic by serving many of the same independent advisors and competing for assets on those networks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Woodbury Financial social profiles
Digital presenceWoodbury Financial compliance and trust
Trust signalCompliance2 records
Woodbury Financial financial estimates
Financial estimateRevenue estimate
Valuation estimate
Woodbury Financial leadership team
Management profileNumber of profiles
Woodbury Financial subsidiaries and ownership
Company hierarchySubsidiaries8 records
Woodbury Financial funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Woodbury Financial M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Woodbury Financial
What does Woodbury Financial do?
Woodbury Financial operates as a wealth management platform delivering securities and investment advisory services through multiple broker-dealer and registered investment adviser entities (including Osaic Wealth, Inc., Osaic Institutions, Inc., Osaic Services, Inc., Ladenburg Thalmann & Co., Osaic Advisory Services, LLC, Ladenburg Thalmann Asset Management, Inc., and CW Advisors, LLC). The firm supports a network of 11,000+ financial professionals serving 4M+ clients nationwide across 270+ financial institutions, providing comprehensive financial planning, investment advisory programs, and securities brokerage.
Is Woodbury Financial a public or private company?
Woodbury Financial is a private company. It is classified as unknown and is currently operating.
When was Woodbury Financial founded?
Woodbury Financial was founded in 1968. It employs 251 to 500 people.
Where is Woodbury Financial based?
Woodbury Financial is headquartered in Saint Paul, United States, in the North America region.
How does Woodbury Financial make money?
Three revenue lines are on record. Securities trading and brokerage is the primary driver. The others are investment advisory services and wealth management platform services.
Who are Woodbury Financial's main competitors?
Focus Financial Partners is listed as an emerging player. Direct peers are Kestra Financial, LPL Financial, Cambridge Investment Research, Commonwealth Financial Network and Cetera Financial Group. Broad incumbents are Ameriprise Financial, Raymond James Financial, Edward Jones and Charles Schwab (Schwab Advisor Services).
Does Woodbury Financial have an API?
No public API is recorded for Woodbury Financial.
What industry is Woodbury Financial in?
Woodbury Financial's product category is Wealth Management. Its primary akta.pro industry code is FSAAAAAA, Full-Service Retail Brokerage & Wealth Platforms, with a secondary code of FSAEABAB, Broker-Dealer Affiliated Wealth Advisory. Its NAICS code is 52394 and its SIC code is 6211.