Checkers Safety Group
- Company typePrivate
- Founded1987
- HeadquartersBroomfield, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Checkers Safety Group firmographics
Firmographics- Name
- Checkers Safety Group
- Legal name
- Checkers Safety Group
- Website
- https://checkers-safety.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Checkers Safety Group is headquartered
LocationHeadquarters
- HQ city
- Broomfield
- HQ country
- United States
- HQ region
- North America
Markets served
Checkers Safety Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Industrial Safety Product Sales: Checkers Safety Group generates revenue through the direct sale of physical industrial safety products including cable protectors, wheel chocks, ground protection mats, warning whips, and traffic safety equipment. Products are sold via e-commerce storefront and through a distributor network. The company offers Net 30 payment terms for qualified business customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing — products are sold with quote/reorder process rather than publicly listed price tiers. |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Checkers Safety Group product offering
Product offeringCore offering
Checkers Safety Group manufactures and sells industrial safety products for jobsite applications, including cable and hose protectors, wheel chocks for trucks and aircraft, ground protection mats, warning whips, and traffic/parking safety equipment. The company also offers a free STUD-E facility safety survey service. All products are engineered and assembled in the USA under the Checkers-Safety brand and distributed through industrial resellers and a direct e-commerce storefront.
Product overview
Checkers Safety Group offers a comprehensive portfolio of industrial safety products organized into five core categories: Cable Protectors (covering light-duty, medium-duty, heavy-duty, low-profile, ADA-compliant, hose bridges, and custom configurations), Wheel Chocks (available in heavy-duty, all-terrain, general-purpose urethane/rubber, and aviation-specific variants), Ground Protection (including matting, outrigger crane pads, and ground stabilization solutions like GeoGrid), Warning Whips (general-purpose, lighted, heavy-duty Super Whips, and light-duty options), and Traffic Safety Products (parking stops, speed bumps, wall/rack/corner guards, bollards, delineators, ramps, and vehicle identification). The company also provides a free STUD-E Safety Survey service for facility risk assessment. All products are designed for jobsite applications across industries including construction, mining, utilities, entertainment, landscaping, and rentals. Checkers Safety is a division of Justrite Safety Group.
Differentiator
Problem solved
Functional benefit
Products and services
- Cable Protectors
Quantifiable outcome
- Products are engineered to last years, not days, maximizing return on investment for customers.
- +1 more outcomes
Companies that use Checkers Safety Group
Customer profileNamed customers1 record
Segments7 records
Ideal customer profiles7 records
Checkers Safety Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Checkers Safety Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Associated General Contractors of America (AGC)minorJustrite Safety Group, parent of Checkers Safety Group, holds a membership in the Associated General Contractors of America, the nation's leading construction association. This membership reflects the company's commitment to jobsite safety, industry best practices, and supporting construction professionals.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Checkers Safety Group competitors and assessment
Company assessmentDirect peers
- Cortina Safety Products: Cortina manufactures traffic and parking safety products (cones, barriers, delineators) that directly overlap with Checkers' Traffic Safety category and serve similar facility and roadway safety buyers.
- Elasco Products: Elasco Products manufactures polyurethane cable protectors and hose bridges that compete head-to-head with Checkers' core Cable Protectors line for the same construction, event, and industrial customers.
- Vestil Manufacturing Corp. Vestil makes material handling, loading dock, and industrial safety equipment including wheel chocks, ramps, and dockplates that overlap directly with Checkers' Wheel Chocks, Ramps & Dockplates, and Traffic Safety categories.
- SafeRack: SafeRack provides loading dock safety equipment, fall protection, and industrial access products sold to similar facility, terminal, and industrial customers as Checkers' traffic and ground protection lines.
Broad incumbents
- Brady Corporation: Brady is a large, publicly traded workplace safety and identification company whose product range (signage, lockout/tagout, visual safety) overlaps with Checkers' vehicle identification and traffic-safety offerings, though Brady operates across a much wider portfolio.
- MSA Safety Incorporated: MSA Safety is a global safety equipment manufacturer (head, fall, and gas-detection protection) that sells into the same construction, mining, oil & gas, and utility end markets as Checkers, though with a much broader and more technology-driven portfolio.
- 3M Safety & Industrial Business Group: 3M's Safety & Industrial division spans PPE, fall protection, and worksite safety products sold to the same industrial and construction customers, with broader scale and R&D resources than Checkers.
Emerging players
- New Pig Corporation: New Pig specializes in spill containment, facility safety, and industrial maintenance products, with partial overlap in industrial safety buyers and a comparable direct-to-customer e-commerce model alongside distributor sales.
- RubberForm Recycled Products: RubberForm manufactures recycled-rubber ground protection mats, wheel chocks, and traffic safety products that compete with Checkers' ground protection and wheel chock lines, particularly for construction and event applications.
Others
- NoTrax (a Justrite Safety Group brand): NoTrax is a sister brand under the same Justrite Safety Group parent, selling anti-fatigue and entrance matting to overlapping industrial facility and safety buyers, illustrating the cross-sell footprint Checkers can leverage rather than a direct external competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Checkers Safety Group social profiles
Digital presenceCheckers Safety Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Checkers Safety Group leadership team
Management profileNumber of profiles
Checkers Safety Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Checkers Safety Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Checkers Safety Group
What does Checkers Safety Group do?
Checkers Safety Group manufactures and sells industrial safety products for jobsite applications, including cable and hose protectors, wheel chocks for trucks and aircraft, ground protection mats, warning whips, and traffic/parking safety equipment. The company also offers a free STUD-E facility safety survey service. All products are engineered and assembled in the USA under the Checkers-Safety brand and distributed through industrial resellers and a direct e-commerce storefront.
Is Checkers Safety Group a public or private company?
Checkers Safety Group is a private company. It is classified as corporate owned and is currently operating.
When was Checkers Safety Group founded?
Checkers Safety Group was founded in 1987. It employs 11 to 50 people.
Where is Checkers Safety Group based?
Checkers Safety Group is headquartered in Broomfield, United States, in the North America region.
How does Checkers Safety Group make money?
One revenue line is on record: industrial Safety Product Sales.
Who are Checkers Safety Group's main competitors?
Direct peers on record are Cortina Safety Products, Elasco Products, Vestil Manufacturing Corp. and SafeRack. Broad incumbents are Brady Corporation, MSA Safety Incorporated and 3M Safety & Industrial Business Group. Emerging players are New Pig Corporation and RubberForm Recycled Products. NoTrax (a Justrite Safety Group brand) is listed as an others.
Does Checkers Safety Group have an API?
No public API is recorded for Checkers Safety Group.