NoTrax
NoTrax is a Chicago-based division of Justrite Safety Group that manufactures industrial-grade commercial floor mats, including anti-fatigue, non-slip, entry, electrical safety, disinfectant, food service, and custom cut-to-length mats for industrial, restaurant, education, and residential customers.
- Company typePrivate
- Founded1948
- HeadquartersChicago, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What NoTrax does
NoTrax, founded in 1948 and headquartered in Chicago, is a manufacturer of industrial-grade commercial floor matting and operates as a division of Justrite Safety Group, a diversified safety-products conglomerate whose portfolio also includes Eagle Mfg, Checkers Safety, AccuformNMC, US Chemical Storage, Basic Concepts Inc., and Hughes Safety. The company's product portfolio spans anti-fatigue mats, non-slip mats, entry mats, electrical safety mats (ESD and switchboard), disinfectant mats, food service mats, floor protection mats, and custom mats. Notable technical capabilities include custom cut-to-length manufacturing with continuous runs up to 150 feet, drainage and slip-resistant surface engineering for commercial kitchens, ESD/anti-static matting, and proprietary product lines such as Superfoam, Tek-Tough, and Brush Step. The business sells primarily through a global distributor network supplemented by direct e-commerce (notrax.justrite.com), mobile showroom demonstrations, and free STUD-E site safety assessments. Pricing is quote-based with Net 30 terms available for qualified commercial buyers, and customer segments span industrial/commercial facilities, restaurant and food service operators, educational institutions, and residential consumers (notably via the home-office Superfoam mat). Keith Manning serves as VP of Sales for NoTrax Industrial Matting.
NoTrax firmographics
Firmographics- Name
- NoTrax
- Legal name
- NoTrax
- Website
- https://notrax.com
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- NoTrax is a Chicago-based division of Justrite Safety Group that manufactures industrial-grade commercial floor mats, including anti-fatigue, non-slip, entry, electrical safety, disinfectant, food service, and custom cut-to-length mats for industrial, restaurant, education, and residential customers.
- Ownership category
- akta.pro rank
NoTrax industry classification
Industry- Product category
- Industrial Floor Matting
- NAICS
- Nonwoven Fabric Mills (31323)
- SIC
- Fabricated Rubber Products, Nec (3060)
- akta.pro primary industry
- Industrial Matting, Flooring & Safety Rubber Products (IMANALAI)
- akta.pro secondary industries
- Rug & Mat Manufacturing (Entry/Anti-fatigue/Utility) (IMAOAJAD), Resilient Floor Coverings Manufacturing (Vinyl/LVT/Linoleum/Rubber/Cork) (IMAOAJAH)
Keywords
Where NoTrax is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NoTrax business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Floor Mat Sales: Sale of industrial and commercial floor mats including anti-fatigue, non-slip, entry, electrical safety, disinfectant, and food service mats. Products sold in standard sizes and custom configurations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard floor mat products available in various configurations |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
NoTrax product offering
Product offeringCore offering
NoTrax manufactures and sells industrial and commercial floor matting solutions for workplace safety, comfort, and hygiene. Its product portfolio spans anti-fatigue mats, non-slip drainage mats, entry mats, ESD/electrical safety mats, disinfectant mats, food service mats, and floor protection mats, with custom cut-to-length mats available in continuous runs up to 150 feet. Products are sold to commercial, industrial, food service, educational, and residential customers via a distributor network, direct e-commerce, and a traveling mobile showroom.
Product overview
NoTrax is a division of Justrite Safety Group that manufactures industrial-grade commercial floor mats for safety and comfort. The company offers a comprehensive portfolio of floor matting solutions including Anti Fatigue Mats, Non Slip Mats, Entry Mats, Electrical Safety Mats, Disinfectant Mats, Food Service Mats, and Custom Mats. The product line includes featured products like the Superfoam™ Standing Desk Mat 425, Tek-Tough® Anti-Slip Drainage Mat, and Brush Step™ Entrance Mat. Custom cut-to-length mats are available in continuous runs up to 150 feet. NoTrax serves various industries including food service, residential, and education sectors, positioning itself as a provider of facility safety solutions from front entrance to back door.
Differentiator
Problem solved
Functional benefit
Products and services
- Anti Fatigue Mats Industrial-grade floor coverings designed to reduce worker fatigue and improve comfort for employees who stand all day at workstations in commercial and industrial environments. Includes workstation mats, mat tiles, custom mats, mat rolls, and accessories.
- Non Slip Mats Industrial-grade floor coverings with slip-resistant surfaces suitable for commercial applications, including drainage mats, workstation mats, mat tiles, custom mats, and rolls. Designed to reduce slips and falls in wet or high-traffic work areas.
- Entry Mats Industrial-grade floor mats designed to trap dirt, debris, and moisture at facility entrances to prevent contaminants from entering buildings. Includes indoor mats, outdoor mats, safety message mats, long hallway mats, recessed tray door mats, and custom logo door mats.
- Electrical Safety Mats Engineered mats designed to protect workers from electric shock while providing a comfortable, non-slip working surface that is easy to clean. Includes ESD mats, anti-static mats, and switchboard mats.
- Disinfectant Mats Shoe disinfectant mats designed to disinfect the bottoms and treads of footwear to help stop germs from entering and spreading in facilities. Includes tacky mats, anti-microbial mats, and boot wash stations.
- Food Service Mats Commercial kitchen floor mats designed to reduce slips and falls in food service environments. Available in anti-fatigue, anti-slip, and anti-static configurations including drainage, solid, runner, entrance, and accessory options.
- Custom Cut-to-Length Mats Custom cut-to-length mats available in continuous runs up to 150 feet, configured for any workplace layout. Enables seamless installations of anti-fatigue, non-slip, and other matting without seams across long runs.
- Floor Protection Mats Floor protector mats for carpets and hard surfaces that safeguard underlying floors from debris and moisture in heavy traffic areas, keeping floors safe and clean.
- Superfoam™ Standing Desk Mat 425 Versatile anti-fatigue mat designed for use at work or home office standing desks to reduce fatigue during prolonged standing.
- Tek-Tough® Anti-Slip Drainage Mat Slip-resistant drainage mat engineered for commercial kitchen and wet-area environments where liquids need to drain away from the standing surface.
- Brush Step™ Entrance Mat Entrance mat with brush-step surface designed to remove dirt and debris from footwear before it enters a facility, supporting entryway cleanliness.
Companies that use NoTrax
Customer profileSegments4 records
Ideal customer profiles4 records
NoTrax technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
NoTrax partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Justrite Safety GroupcoreNoTrax operates as A Division of Justrite Safety Group, benefiting from the parent company's safety expertise and distribution infrastructure. Justrite Safety Group includes multiple subsidiary brands including Eagle Mfg, Checkers Safety, AccuformNMC, US Chemical Storage, Basic Concepts Inc., and Hughes Safety.
- JustritecoreJustrite brand products are sold alongside NoTrax through the same distribution channels and e-commerce platform, offering complementary workplace safety solutions.
- Eagle MfgminorEagle Mfg products are sold through the same Justrite Safety Group distribution network and e-commerce platform.
- Checkers SafetyminorCheckers Safety products are sold through the same Justrite Safety Group distribution network and e-commerce platform.
- AccuformNMCminorAccuformNMC products are sold through the same Justrite Safety Group distribution network and e-commerce platform.
- US Chemical StorageminorUS Chemical Storage products are sold through the same Justrite Safety Group distribution network and e-commerce platform.
- Basic Concepts Inc.minorBasic Concepts Inc. products are sold through the same Justrite Safety Group distribution network and e-commerce platform.
- Hughes SafetyminorHughes Safety products are sold through the same Justrite Safety Group distribution network and e-commerce platform.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
NoTrax competitors and assessment
Company assessmentBroad incumbents
- Checkers Safety Group: A sibling Justrite Safety Group brand selling industrial safety products through the same distributor and e-commerce channels. Comparable as a portfolio peer under the same parent and similar commercial buyer relationships.
- New Pig: New Pig provides industrial facility maintenance and safety products including spill containment and floor protection. Overlaps with NoTrax in industrial facility safety buyers, though broader in scope.
- Milliken & Company: Milliken manufactures commercial floor coverings and specialty textiles including matting and entrance products. Comparable as a larger incumbent in commercial floor coverings with overlapping applications in commercial and institutional facilities.
- 3M Safety & Industrial: 3M offers floor protection, anti-slip, and safety products across a much broader portfolio. Comparable as an incumbent competing in the same facility safety budget conversations but with vastly wider product breadth.
Direct peers
- Wearwell: Wearwell specializes in ergonomic and anti-fatigue matting for industrial workstations. Closely overlaps with NoTrax's anti-fatigue line and shares the same industrial buyer persona focused on worker safety and productivity.
- The Andersen Company: The Andersen Company manufactures entrance matting and floor protection systems for commercial facilities. Direct overlap with NoTrax's entry and floor protection categories and similar institutional and commercial buyer base.
- Superior Manufacturing Group: Superior Manufacturing Group is the legacy legal entity behind the NoTrax brand and product line — comparable as a historical and operational reference point for the matting business NoTrax operates.
- Crown Mats: Crown Mats manufactures anti-fatigue, entrance, and specialty floor mats for industrial and commercial facilities. Directly competes with NoTrax in the same product categories with similar customization and distributor-led go-to-market.
- Apache Mills: Apache Mills is a direct US manufacturer of commercial and industrial floor mats, including anti-fatigue, entrance, and logo mats. Highly comparable to NoTrax in product mix, customer base, and distribution through commercial cleaning and safety channels.
- M+A Matting: M+A Matting is a commercial mat manufacturer producing entrance, anti-fatigue, and custom logo mats. Directly comparable to NoTrax in product breadth and channel strategy across commercial and institutional buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
NoTrax social profiles
Digital presenceNoTrax financial estimates
Financial estimateRevenue estimate
Valuation estimate
NoTrax leadership team
Management profileNumber of profiles
Profiles1 record
NoTrax funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NoTrax M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NoTrax
What does NoTrax do?
NoTrax manufactures and sells industrial and commercial floor matting solutions for workplace safety, comfort, and hygiene. Its product portfolio spans anti-fatigue mats, non-slip drainage mats, entry mats, ESD/electrical safety mats, disinfectant mats, food service mats, and floor protection mats, with custom cut-to-length mats available in continuous runs up to 150 feet. Products are sold to commercial, industrial, food service, educational, and residential customers via a distributor network, direct e-commerce, and a traveling mobile showroom.
Is NoTrax a public or private company?
NoTrax is a private company. It is classified as corporate owned and is currently operating.
When was NoTrax founded?
NoTrax was founded in 1948. It employs 251 to 500 people.
Where is NoTrax based?
NoTrax is headquartered in Chicago, United States, in the North America region.
How does NoTrax make money?
One revenue line is on record: floor Mat Sales.
Who are NoTrax's main competitors?
Broad incumbents on record are Checkers Safety Group, New Pig, Milliken & Company and 3M Safety & Industrial. Direct peers are Wearwell, The Andersen Company, Superior Manufacturing Group, Crown Mats, Apache Mills and M+A Matting.
Does NoTrax have an API?
No public API is recorded for NoTrax.
What industry is NoTrax in?
NoTrax's product category is Industrial Floor Matting. Its primary akta.pro industry code is IMANALAI, Industrial Matting, Flooring & Safety Rubber Products, with a secondary code of IMAOAJAD, Rug & Mat Manufacturing (Entry/Anti-fatigue/Utility). Its NAICS code is 31323 and its SIC code is 3060.