Cellar Angels
Cellar Angels is a Chicago-based online marketplace and wine club, founded in 2010, that connects wine consumers with a broad range of winemakers through curated listings and membership offerings under founder Martin A. Cody.
- Company typePrivate
- Founded2010
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Cellar Angels does
Cellar Angels is a private, for-profit online marketplace and wine club founded in 2010 and headquartered in Chicago, Illinois. The company lists a comprehensive range of wines and winemakers, functioning as a curated e-commerce destination that connects wine consumers with producers, supplemented by a wine club subscription component. The company operates with a lean team of 1-10 employees under founder-led leadership, with Martin A. Cody serving as Founder and President/CEO since inception.
The business model appears to combine marketplace transaction revenue (facilitating sales between buyers and winemakers) with recurring wine club membership fees, though specific pricing structures, commission rates, and revenue mechanics were not disclosed in available source material. No technology stack details, proprietary platform features, integrations, or app presence were captured in the input data. Cellar Angels maintains a web presence at cellarangels.com, though the primary source pages returned only CAPTCHA/verification screens during data collection, limiting substantive intelligence extraction.
Cellar Angels has operated continuously for 15 years without disclosed external funding, M&A activity, partnerships, or expansion events based on available source material. The company has no publicly disclosed subsidiaries, parent company, awards, patents, certifications, regulatory actions, or management team beyond the founder. The absence of captured growth signals (fundraising cadence, headcount expansion, product launches) alongside the micro headcount suggests a stable but unscaled operation, though severe source data gaps prevent definitive characterization.
Cellar Angels firmographics
Firmographics- Name
- Cellar Angels
- Website
- https://cellarangels.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cellar Angels is a Chicago-based online marketplace and wine club, founded in 2010, that connects wine consumers with a broad range of winemakers through curated listings and membership offerings under founder Martin A. Cody.
- Ownership category
- akta.pro rank
Cellar Angels industry classification
Industry- Product category
- Online Wine Marketplace
- NAICS
- Beer, Wine, and Liquor Retailers (44532)
- akta.pro primary industry
- Alcohol Subscription Clubs & Membership Retail (CRANAAAI)
- akta.pro secondary industry
- Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
Keywords
Where Cellar Angels is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Markets served
Cellar Angels business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
Cellar Angels product offering
Product offeringCore offering
Cellar Angels operates an online marketplace and wine club that lists a comprehensive range of wines and winemakers. The platform aggregates multiple winemakers and their wines into a single destination, enabling consumers to discover, browse, and purchase wines directly. As a wine club, it also offers curated, membership-based wine selections to subscribing customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Wine Marketplace Online marketplace that lists a comprehensive range of wines and winemakers, allowing individual consumers to discover and purchase wines from multiple producers in a single destination.
- Wine Club Membership-based wine club providing curated wine selections to individual subscribers, complementing the broader online marketplace offering.
Companies that use Cellar Angels
Customer profileIdeal customer profiles1 record
Cellar Angels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cellar Angels partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights1 record
Cellar Angels competitors and assessment
Company assessmentDirect peers
- Wine Access: Wine Access is an online wine retailer offering curated selections and member pricing on premium and boutique wines, overlapping with Cellar Angels' curated marketplace positioning.
- Firstleaf: Firstleaf is a personalized wine subscription club that ships curated cases to members, directly comparable to Cellar Angels' subscription wine offering.
- Bright Cellars: Bright Cellars is a wine subscription club that uses a taste-preference quiz to match customers with curated wines, serving the same subscription-driven DTC wine customer as Cellar Angels.
- SommSelect: SommSelect is a sommelier-curated wine subscription and online retailer delivering small-production and boutique wines to members, directly comparable to Cellar Angels' curated-club model.
- Wine.com: Wine.com is one of the largest online wine retailers in the US, offering a broad marketplace of wines plus subscription options, competing head-to-head with Cellar Angels for DTC wine consumers.
- Winc: Winc is a direct-to-consumer wine club and online wine retailer offering personalized subscriptions and à la carte purchases, directly comparable to Cellar Angels' marketplace-plus-club model.
- Vivino: Vivino operates the world's largest wine marketplace and community app, enabling consumers to discover, rate, and purchase wines — overlapping with Cellar Angels' marketplace discovery and curation role.
- Vinesse Wines: Vinesse is a long-standing wine club and online retailer specializing in direct shipments of wines from smaller producers, closely comparable to Cellar Angels' niche marketplace-plus-club focus.
Broad incumbents
- ReserveBar: ReserveBar is an online premium spirits and wine marketplace with broad retail partnerships, competing in the same premium alcohol e-commerce category as Cellar Angels but at a larger scale and broader category footprint.
- Drizly: Drizly (owned by Uber) operates a major on-demand alcohol delivery marketplace across beer, wine, and spirits, competing for the same DTC alcohol consumer wallet as Cellar Angels at much greater scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Cellar Angels social profiles
Digital presenceCellar Angels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cellar Angels leadership team
Management profileNumber of profiles
Profiles1 record
Cellar Angels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cellar Angels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cellar Angels
What does Cellar Angels do?
Cellar Angels operates an online marketplace and wine club that lists a comprehensive range of wines and winemakers. The platform aggregates multiple winemakers and their wines into a single destination, enabling consumers to discover, browse, and purchase wines directly. As a wine club, it also offers curated, membership-based wine selections to subscribing customers.
When was Cellar Angels founded?
Cellar Angels was founded in 2010. It employs 1 to 10 people.
Where is Cellar Angels based?
Cellar Angels is headquartered in Chicago, United States, in the North America region.
Who are Cellar Angels's main competitors?
Direct peers on record are Wine Access, Firstleaf, Bright Cellars, SommSelect, Wine.com, Winc, Vivino and Vinesse Wines. Broad incumbents are ReserveBar and Drizly.
Does Cellar Angels have an API?
No public API is recorded for Cellar Angels.
What industry is Cellar Angels in?
Cellar Angels's product category is Online Wine Marketplace. Its primary akta.pro industry code is CRANAAAI, Alcohol Subscription Clubs & Membership Retail, with a secondary code of CRANABAF, Alcohol Subscription & Wine Clubs (Retail). Its NAICS code is 44532.