Name

Nature-Watch

Legal name

Nature-Watch

Website

https://nature-watch.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Educational Kits and Materials

NAICS

Hobby, Toy, and Game Retailers (459120)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Kids Crafts & Educational Craft Kits Retail (CRALACAG)

akta.pro secondary industries

DIY Craft Kits & Project Kits Retail (CRALACAH), Hands-on Science Exploration & Experiments (Lab Kits, Science Clubs) (EDAMABAA)

Keywords

• Educational nature kits
• Nature craft kits
• Hands-on science kits
• Animal skull replicas
• STEM learning materials

Headquarters

HQ city

Agoura Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Educational Product Sales: Nature Watch generates revenue through the sale of physical educational products including nature craft kits, activity kits, replicas, displays, books, and STEM materials to schools, camps, and educators.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Nature-Watch designs, sources, and sells physical hands-on nature educational kits and craft materials used by children in classrooms, afterschool programs, camps, and nature centers. The catalog spans nature craft kits, animal track stamps and replicas, animal skull replicas, trees/plants/seeds educational products, alternative energy experiment kits, themed bundles, and structured curriculum bundles for afterschool (STEM Kits) and camp programs. Products are sold direct via the nature-watch.com e-commerce site, toll-free phone, mailed print catalog, and GSA schedule to U.S. educational institutions, programs, and homeschool families.

Product overview

Nature Watch is a nature education product company that has operated since 1987, offering a comprehensive catalog of hands-on learning materials for children. The core offering consists of Hands-On Nature Kits & Materials that integrate craft-based activities, educational replicas, and teaching aids across multiple thematic categories. The product portfolio is organized into distinct product lines including Nature Craft Kits (butterfly, bird, bee, dinosaur crafts), Animal Track and Skull Replicas (educational wildlife replicas), Afterschool Programs (STEM curriculum bundles), and Camp Programs. Products span themes including Animals, Bats, Bees, Birds, Butterflies, Dinosaurs/Fossils, Trees/Plants, Alternative Energy, Geology, Insects, Mammals, Oceans, Reptiles, Space/Astronomy, and Weather. The company serves diverse learning environments including elementary classrooms, afterschool programs, camps, parks, nature centers, and homeschool families nationwide. Nature Watch also offers specialized bundles (Animal Track Bundle, Bee Bundle, Butterfly Bundle, Mega Bundle) and themed curriculum packages (Afterschool STEM Kits Full Year, Middle School STEM Kits) that combine multiple products for comprehensive nature education experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Hands-On Nature Kits & Materials Nature Watch's core product line consisting of hands-on educational kits and materials designed to help children learn about nature through exploration, observation, and creation, including craft kits, activity kits, replicas, and teaching materials for use in classrooms, afterschool programs, camps, and nature centers.
• Nature Craft Kits Craft-based activity kits that teach children about nature through hands-on creative projects, including butterfly crafts, bird crafts, bee-themed crafts, dinosaur activities, and tree/plant crafts, sold through the dedicated /kids-nature-crafts category page.
• Afterschool Programs Curriculum Bundles Structured nature education programs designed for afterschool and expanded learning programs, including STEM-focused activity kits and full-year curriculum bundles for use across the school year.
• Camp Programs Curriculum Nature-based curriculum and activities designed for summer camps and outdoor education programs, featuring hands-on nature learning experiences for camp participants.
• Animal Track Stamps, Products & Activities Animal tracking educational products including replica animal tracks, rubber stamp sets, track identification materials, and animal scat replicas to teach children wildlife tracking skills.
• Animal Skull Replicas for Kids High-quality replica animal, reptile, and bird skulls cast from real specimens for educational accuracy, covering mammals, birds, and reptiles for anatomy and biology education.
• Plant, Seed & Tree Crafts for Kids Educational products about trees, plants, leaves, and seeds including tree cookies (tree discs), leaf replicas, plant identification materials, and botanical study guides.
• Alternative Energy Experiments for Kids Hands-on experiments and crafts teaching renewable energy concepts including solar, wind, and hydro-electric models that demonstrate reducing dependence on fossil fuels.
• Nature Watch Afterschool STEM Kits (Full Year) STEM-focused educational kits for afterschool programs including full-year curriculum bundles, middle school STEM kits, and no-prep activity centers.
• Nature Watch Science Display Collection (12 Displays) Collection of 12 popular science displays covering various nature and science topics for classroom and educational program use.
• Themed Product Bundles Pre-packaged multi-product bundles offering discounted pricing, including Animal Track Bundle, Bee Bundle, Bird Bundle, Bug Bundle, Butterfly Bundle, Life Cycle Bundle, Trees and Leaves Bundle, Mega Bundle (100+ products) and other themed collections.

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Insect Lore: Insect Lore sells hands-on nature education kits, most notably live butterfly growing kits, directly to families and schools. It overlaps almost exactly with Nature-Watch's nature craft and butterfly metamorphosis product lines and serves the same K-8 audience.
• Acorn Naturalists: Acorn Naturalists provides hands-on nature education materials, replicas, and field equipment to schools, nature centers, and environmental educators. The customer base and nature-focused product portfolio are highly comparable to Nature-Watch's.
• Nasco Education: Nasco Education supplies hands-on science, STEM, and nature education materials to K-12 classrooms, including animal replicas and craft kits. It competes directly with Nature-Watch for school and afterschool program budgets across a similarly broad thematic catalog.
• Steve Spangler Science: Steve Spangler Science sells STEM experiment kits and hands-on science activity kits to schools, teachers, and families. It competes directly in the afterschool STEM kits and hands-on experimentation categories where Nature-Watch is also positioned.
• Lakeshore Learning: Lakeshore Learning sells hands-on educational materials, activity kits, and craft supplies to schools, teachers, and parents through retail stores and online. It overlaps with Nature-Watch on craft kits, classroom materials, and afterschool enrichment products.

Broad incumbents

• Carolina Biological Supply: Carolina Biological Supply is a large, established distributor of science education materials including specimens, replicas, and kits to schools. It is broader and more science-focused than Nature-Watch but competes for the same school budget on nature and biology kits.
• Educational Insights (Learning Resources): Learning Resources / Educational Insights is a large educational products company offering STEM kits, hands-on classroom activities, and toys for kids. It competes with Nature-Watch in the afterschool and elementary classroom kit space with significantly broader distribution.
• Scholastic Education: Scholastic offers classroom kits, books, and educational materials to K-8 schools and afterschool programs. While much broader than Nature-Watch, it competes for similar curriculum and enrichment budgets at the institutional level.
• Frey Scientific (School Specialty): Frey Scientific, part of School Specialty, supplies science education materials, models, and kits to schools nationwide. It overlaps with Nature-Watch on replicas, dissection materials, and STEM kits sold through school procurement channels.

Emerging players

• Oriental Trading Company: Oriental Trading sells craft kits, classroom supplies, and educational activity kits at scale to teachers, camps, and parents. While broader and less nature-specialized, it competes for the same craft and afterschool kit purchasing budgets as Nature-Watch.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/realnaturewatch
• Facebookfacebook.com/naturewatchcatalog
• LinkedInlinkedin.com/company/nature-watch
• Instagraminstagram.com/naturewatchcatalog
• Pinterestpinterest.com/naturewatchpin

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nature-Watch