Metasphere
Metasphere is a UK-based provider of IoT remote telemetry hardware, radar sensors, and AI-driven analytics for water, wastewater, environmental, and gas utilities, now operating as a Grundfos subsidiary with deployments across the UK, Australasia, Singapore, and the US.
- Company typePrivate
- Founded2006
- HeadquartersTadworth, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Metasphere does
Metasphere is a UK-based provider of remote telemetry hardware, IoT sensors, and data analytics platforms serving water, wastewater, environmental monitoring, and gas utility operators. Founded in March 2006 via a management buyout of the Logica Plc telemetry division, the company designs the Point Colour RTU family (Point Orange, Point Blue IoT, Point Blue 3G, Point Yellow), the Sense Level radar sewer sensor, and the ART Sewer machine-learning analytics platform, with Palette providing cloud-based visualisation. The company operates as a standalone data and telemetry subsidiary of Grundfos following its 2023 acquisition, with UK headquarters in Tadworth, Surrey, and a regional subsidiary in Sydney serving Australasia.
Revenue is generated through three streams: hardware sales of RTUs and sensors (manufactured via outsourced Contract Electronic Manufacturers), recurring SaaS subscriptions for the Palette and MAP analytics platforms (annual billing with optional add-ons), and professional services for site surveys, installation, commissioning, and maintenance delivered through selected contractor partners. Customers include major UK water utilities (Yorkshire Water, Severn Trent, Anglian Water, Wessex Water, Southern Water, Thames Water), Australasian utilities (Sydney Water, Urban Utilities, Seqwater, Unitywater, Melbourne Water), government agencies (UK Environment Agency, Singapore PUB), and emerging market deployments (Water Authority Fiji, Heredia ESPH in Costa Rica). Go-to-market is direct enterprise sales in the UK and Australasia, supplemented by channel partners (Pacific Technologies for Pacific Islands, Lotus Green Tech for Vietnam) and the Grundfos global channel following the 2023 acquisition.
Technically, the platform is differentiated by ATEX/IECEx Zone 0 certified intrinsically safe hardware, dynamic switching between NB-IoT and Cat-M1 LPWAN networks, a patented internal submersion sensor, and AI/ML analytics that fuse wastewater level data with radar rainfall data for predictive blockage and overflow detection. The company holds ISO 9001, 14001, 45001, and 27001 certifications (recertified in 2025 with zero findings), WITS-DNP3 protocol compliance for SCADA integration, and supports UK regulatory frameworks including Ofwat, Environment Agency reporting, and AMP cycle planning. The Mansfield Sustainable Flood Resilience project with Severn Trent demonstrates the depth of solution: a £76M SuDS scheme projected to reduce flood risk for 90,000 residents with 59 million litres of additional surface water storage capacity.
Metasphere firmographics
Firmographics- Name
- Metasphere
- Legal name
- Metasphere Ltd
- Website
- https://metasphere.co.uk
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Metasphere is a UK-based provider of IoT remote telemetry hardware, radar sensors, and AI-driven analytics for water, wastewater, environmental, and gas utilities, now operating as a Grundfos subsidiary with deployments across the UK, Australasia, Singapore, and the US.
- Ownership category
- akta.pro rank
Metasphere industry classification
Industry- Product category
- Water & Wastewater Telemetry Solutions
- NAICS
- Totalizing Fluid Meter and Counting Device Manufacturing (334514), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Totalizing Fluid Meters & Counting Devices (3824), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Continuous/Remote Monitoring Systems (IoT Sensors, Telemetry, Networks) (EUAHACAL)
- akta.pro secondary industries
- Remote Monitoring/Telemetry for Regulators & Meter Stations (RTUs, Sensors) (EUAJAKAM), Irrigation Monitoring & Sensors (Flow/Pressure Meters, Soil Moisture, Water Quality Sensors) (AFABAHAJ)
Keywords
Where Metasphere is headquartered
LocationHeadquarters
- HQ city
- Tadworth
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Metasphere business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Hardware (RTUs and Sensors): Sale of Remote Telemetry Units including Point Orange, Point Blue, Point Yellow, and associated sensors. Products are available in battery-powered and mains-powered variants. Manufacturing is outsourced to Contract Electronic Manufacturers (CEM).
- Software/SaaS (Palette): Palette is a web-hosted telemetry SaaS product with annual subscription pricing. Covers data collection, processing, presentation and retention. Additional functions available as add-ons including automated CSV download, email/SMS alarms, and CSO application.
- Configuration Software (Poco+): Configuration tool for Point Colour range, available for free download to existing customers. Pro features included at no additional cost.
- Professional Services: Site surveys, installation, commissioning and maintenance packages delivered through selected contractor partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Palette Standard Access |
| Hybrid | Multi-year contract | Custom Solutions |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Metasphere product offering
Product offeringCore offering
Metasphere designs and sells remote telemetry units (RTUs), IoT sensors, and cloud-based analytics software for water, wastewater, environmental, and gas utilities. Their portfolio includes the Point Colour RTU family (Point Orange, Point Blue IoT, Point Blue 4G, Point Yellow), Sense Level radar sensors, the Palette SaaS visualization platform, and AI/ML analytics platforms (ART Sewer, MAP Rain, MAP Sewer, MAP Sewer Advanced) for end-to-end network monitoring, predictive blockage detection, and spill prevention. They also provide commissioning, installation, and maintenance services delivered via contractor partners.
Product overview
Metasphere is a remote telemetry and data solutions company, now a Grundfos company, offering a comprehensive portfolio of hardware and software products organized as a platform-plus-modules architecture. The core hardware consists of the Point Colour RTU family (Point Orange, Point Blue IoT, Point Blue 3G, Point Yellow) providing remote data collection and telemetry for water, wastewater, environmental and gas applications. The software portfolio centers on the ART (Analytical Remote Telemetry) platform for wastewater intelligence, the Palette cloud-based visualization and reporting platform, and the MAP (Metasphere Analytics Platform) suite including MAP Rain for rainfall analytics, MAP Sewer for sewer analytics, and MAP Sewer Advanced for hyper-optimized wastewater network management. These platforms are complemented by Sense Level radar sensors and a comprehensive range of cables, accessories, and the Poco+ configuration tool. The ART Sewer solution combines IoT sensing with machine learning analytics to deliver predictive insights for spill prevention.
Differentiator
Problem solved
Functional benefit
Brands
- Point Colour: Range of battery- and mains-powered Remote Telemetry Units (RTUs) including Point Orange, Point Blue IoT, Point Blue 3G, and Point Yellow
- ART Sewer
- Palette
- Sense Level
- MAP Rain
- MAP Sewer
- MAP Sewer Advanced
Products and services
- Point Orange RTU Versatile battery-powered RTU available in 4G/GSM/GPRS or 5G-ready NB-IoT/Cat-M1 variants. Features software-configurable I/O, supports DNP3/WITS DNP3/Medina protocols, 5+ years battery life, IP68 submersible to 4 metres for 4 days, supports 5 real-time monitoring sensors with patented internal submersion sensor.
- Point Blue IoT RTU 5G-ready NB-IoT/Cat-M1 RTU certified ATEX/IECEx Zone 0 for harsh and hazardous environments. Multi-band modem with auto switching antennas and 5+ year battery life.
- Point Blue 4G RTU Versatile 3G/4G, GSM/GPRS RTU for harsh and hazardous environments with DNP3, WITS DNP3, Medina, and FTP protocol support.
- Point Yellow RTU Mains-powered RTU for remote monitoring, automation and control applications supporting up to 28 sensors. Integrates with third-party platforms with customizable logic programs for SCADA integration.
- ART Sewer Analytics Platform Groundbreaking wastewater level monitoring solution combining IoT sensing devices with machine learning analytics. Delivers network visibility, performance and forecasting for proactive spill prevention by combining wastewater level and rainfall data to detect partial blockages and predict overflows.
- Palette SaaS Platform Web-hosted telemetry SaaS providing data collection, storage, processing and visualization on annual subscription. Features traffic light alarm system, customizable reporting, estate management with remote configuration, automated CSV download, email/SMS alarms, and dedicated CSO application.
- MAP Rain Analytics Platform Powerful analytics platform for processing radar rainfall data at five-minute intervals across UK, Australia, US and Europe. Includes automated FEH (Flood Estimation Handbook) analysis and proprietary API for seamless high-volume data exchange and integration with client systems.
- MAP Sewer Analytics Platform Advanced analytics platform for proactive wastewater network management providing blockage prediction, flow estimation, spill prediction, and data validation with daily performance reports.
- MAP Sewer Advanced Analytics Platform Hyper-optimized analytics platform building on MAP Sewer with AI-powered hyper-accurate forecasting, dynamic network condition assessment, digital twin capabilities, and hydraulic model integration for wastewater network failure prediction.
- Sense Level Radar Sensor IoT-connected radar level sensor with contactless technology for sewer level monitoring. ATEX/IECEx Zone 0 certified, suitable for harsh environments, transmits data via NB-IoT/Cat-M1 networks.
- Sensor Portfolio Comprehensive range of sensors including weather stations, rain gauges, soil moisture sensors, pressure sensors, and ultrasonic level sensors for water, wastewater, and environmental monitoring applications.
- Cables & Accessories Range including prewired I/O cables, I/O test boxes with USB, DC power adaptors, connector caps, installation brackets, and antenna caps designed specifically for Point Colour RTUs.
- Poco+ Configuration Tool Configuration tool for optimizing performance and functionality of Point Colour range. Features intuitive UI, RTU configuration management, USB plug-and-play, advanced diagnostics, and Pro features including BatteryLife Calculator. Free for existing customers with Pro features included.
- Commissioning, Installation & Maintenance Services Site surveys, installation, commissioning and maintenance packages delivered through selected contractors as part of end-to-end customer offering for water, wastewater, environmental and gas monitoring deployments.
Quantifiable outcome
- 84% reduction in carbon emissions for Anglian Water wetland scheme (comparative to chemical treatment)
- +4 more outcomes
Companies that use Metasphere
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles4 records
Metasphere technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature9 records
Metasphere partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, flagship and minor.
- Grundfos FutureLabcoreInnovation arm of Grundfos exploring new business opportunities in water space. Metasphere's Chengzi Chew serves as Chief Intrapreneur at FutureLab. Structured three-phase innovation process: idea/concept/incubation.
- GrundfosflagshipGrundfos acquired Metasphere in 2023, integrating it as a stand-alone data and telemetry division. Parent company provides global reach and resources. Metasphere logo displays 'a Grundfos company'. Products now integrated into Grundfos Connect Sewer Insights platform.
- University of SheffieldcoreAcademic partner in Mansfield Sustainable Flood Resilience project. Provides expertise in SuDS research through Urban Green Design & Modelling of SuDS (DaMS) programme. Virginia Stovin, Professor of Green Infrastructure, oversees monitoring and evaluation.
- University of LiverpoolcoreAcademic partner in Mansfield SuDS project. Dr Simon De-Ville, Lecturer in Water & Environmental Engineering, leads performance evaluation of SuDS interventions.
- ArupcoreDesign consultant for Mansfield Sustainable Flood Resilience project (£76 million SuDS scheme).
- AECOMcoreDesign consultant for Mansfield Sustainable Flood Resilience project.
- Galliford TryminorContractor for Mansfield Sustainable Flood Resilience project.
- KierminorContractor for Mansfield Sustainable Flood Resilience project.
- Pulsar Process MeasurementcoreSensor manufacturer whose products are frequently used in conjunction with Metasphere's Point Colour RTUs. Products include Pulsar HART dbi Ultrasonic level sensors used in sewer level monitoring applications.
- Lotus Green TechminorVietnam-based technical partner leading distribution of Point Orange IoT and Point Colour products in Vietnamese market. Metasphere exhibited alongside Lotus Green Tech at VietWater 2019.
- Pacific Technologies (NZ) LtdcoreStrategic partner providing remote monitoring solutions into Pacific Islands. Partnership has supplied more than 2,000 Point Orange RTUs to Water Authority Fiji and Water PNG. Pacific Technologies provides local support and training.
- KROHNEcoreTechnology partnership with KROHNE for Water Authority Fiji project. Supplied more than 500 KROHNE WATERFLUX 3070 battery-powered water meters coupled with Metasphere Point Orange RTUs for flow and pressure monitoring.
- Servelec (SCOPE Platform)coreMetasphere's Point Orange and Point Blue RTUs are vendor-approved for use on Servelec's SCADA & Telemetry Platform SCOPE using WITS-DNP3. Enables direct integration with existing SCADA infrastructure.
Scale indicators8 records
Recent moves10 records
Expansion highlights6 records
Metasphere competitors and assessment
Company assessmentDirect peers
- HWM Water: UK-headquartered provider of telemetry and data loggers for water, wastewater and gas networks, including the PermaNET+ and Multilog ranges. Closest direct competitor to Metasphere's Point Colour RTU family for water utility monitoring, serving the same UK and international utility customer base.
- Sensus (a Xylem brand): Smart water, gas and electricity metering and AMI network provider, now part of Xylem. Competes directly with Metasphere on remote metering telemetry, AMI/AMR networks, and the analytics layer sold to water utilities.
- Gutermann: Swiss-based leak detection and water network monitoring specialist offering acoustic loggers, correlators, and fixed network monitoring. Competes with Metasphere on wastewater/sewer monitoring and smart water network deployments, particularly in EMEA.
- Badger Meter: US-listed manufacturer of flow measurement and smart water metering solutions (including the BEACON analytics platform). Comparable hardware product (water meters, sensors) and a SaaS analytics layer, with significant overlap in smart metering and DMA monitoring use cases.
- Syrinix: UK-based specialist in water pipeline and sewer network monitoring (Trunk Mains, Transient, RADAR). Directly comparable to Metasphere in target customers (UK water utilities), product category (network monitoring sensors/RTUs), and go-to-market (enterprise sales to water companies).
- i2O Water: UK-based smart water network management company providing pressure, flow, and logging solutions to water utilities globally. Overlaps with Metasphere's pressure/flow monitoring and DMA use cases, serving a similar enterprise water utility customer profile.
Broad incumbents
- Itron: US-listed global provider of smart infrastructure solutions (water, gas, electricity metering and networks). Operates in the same water utility IoT and AMR/AMI space as Metasphere, with a much larger portfolio and geographic reach — a broad incumbent whose water division competes for the same utility tenders.
- Kamstrup: Danish smart metering company offering water, heat, electricity, and gas meters with associated analytics platforms. Broader smart metering incumbent, particularly strong in Europe, with direct overlap in water metering and remote reading — a key use case for Metasphere's RTUs.
- Xylem: US-listed global water technology company owning brands such as Sensus, Flygt, and WTW. Sensus provides smart water metering and analytics (a direct competitor to Metasphere's metering/RTU layer), while Xylem's broader portfolio addresses pump, treatment, and digital water needs of the same utility customers.
- Veolia (Water Technologies & Digital): Global environmental services and water technology operator with growing digital water and monitoring capabilities (e.g., Hubgrade). A broad incumbent whose digital monitoring solutions compete with Metasphere's Palette/MAP platform for utility customers, especially in EMEA.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Metasphere social profiles
Digital presenceMetasphere compliance and trust
Trust signalCompliance8 records
Metasphere financial estimates
Financial estimateRevenue estimate
Valuation estimate
Metasphere leadership team
Management profileNumber of profiles
Profiles8 records
Metasphere subsidiaries and ownership
Company hierarchySubsidiaries1 record
Metasphere funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Metasphere M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Metasphere
What does Metasphere do?
Metasphere designs and sells remote telemetry units (RTUs), IoT sensors, and cloud-based analytics software for water, wastewater, environmental, and gas utilities. Their portfolio includes the Point Colour RTU family (Point Orange, Point Blue IoT, Point Blue 4G, Point Yellow), Sense Level radar sensors, the Palette SaaS visualization platform, and AI/ML analytics platforms (ART Sewer, MAP Rain, MAP Sewer, MAP Sewer Advanced) for end-to-end network monitoring, predictive blockage detection, and spill prevention. They also provide commissioning, installation, and maintenance services delivered via contractor partners.
Is Metasphere a public or private company?
Metasphere is a private company. It is classified as corporate owned and is currently operating.
When was Metasphere founded?
Metasphere was founded in 2006. It employs 11 to 50 people.
Where is Metasphere based?
Metasphere is headquartered in Tadworth, United Kingdom, in the Europe region.
How does Metasphere make money?
Four revenue lines are on record. Hardware (RTUs and Sensors) is the primary driver. The others are software/SaaS (Palette), configuration Software (Poco+) and professional Services.
Who are Metasphere's main competitors?
Direct peers on record are HWM Water, Sensus (a Xylem brand), Gutermann, Badger Meter, Syrinix and i2O Water. Broad incumbents are Itron, Kamstrup, Xylem and Veolia (Water Technologies & Digital).
Does Metasphere have an API?
Yes. MAP Rain includes a proprietary application programming interface (API) that acts as a universal translator for FEH analysis, enabling seamless, high-volume data exchange and integration with client systems.
What industry is Metasphere in?
Metasphere's product category is Water & Wastewater Telemetry Solutions. Its primary akta.pro industry code is EUAHACAL, Continuous/Remote Monitoring Systems (IoT Sensors, Telemetry, Networks), with a secondary code of EUAJAKAM, Remote Monitoring/Telemetry for Regulators & Meter Stations (RTUs, Sensors). Its NAICS code is 334514 and its SIC code is 3824.