J & M Catering

What J & M Catering does

J&M Catering is a Belgian full-service event catering company founded in 1992, headquartered in Schelle on an 8,000+ m² campus that combines offices, production kitchens, warehouses, an Experience Lounge, and the Napoleonzaal event venue (ranked in Belgium's Top 10 Best Event Venues since 2021). The company serves two principal customer segments — private individuals hosting weddings, garden parties, and milestone celebrations, and corporate clients requiring product launches, staff parties, executive events, and large-scale hospitality — and additionally delivers high-volume festival and sports hospitality, with documented capability to serve up to 10,000 VIP guests at events such as Tomorrowland. Its core service platform is built around custom culinary design, professional service staff, and themed décor; it is differentiated by an exclusive culinary partnership at six flagship venues (Napoleonzaal, Kasteel van Brasschaat, Flinckheuvel, La Riva, Club Royal, and Kunst aan de Stroom) and a network of 50+ partner venues across Belgium carrying the J&M quality label, supplemented by the Silverspoon sub-brand (acquired in 2019) for the premium segment.

Operationally, J&M fields a team of approximately 105-120 employees including 30 chefs, 25 maîtres, and 5 quality controllers, and has held the SMILEY food-safety certificate from the Belgian Federal Agency for the Safety of the Food Chain continuously for 18 years, distinguishing it from most peer caterers. Revenue is generated through quote-based, project-priced catering contracts for both corporate and private events, with long-tenure exclusive venue partnerships — 25 years at KMSKA (won 2022), 27 years at Handelsbeurs Antwerpen (since 2019), and 32+ years with Kinepolis — providing a recurring revenue backbone alongside transactional festival and corporate business. In 2022 founder Jan Jacobs brought the company under Compass Group Belgium, making J&M the largest event caterer operating under the Compass Group banner while retaining its brand identity and operational leadership.

Name

J & M Catering

Legal name

J&M Catering

Website

https://jmcatering.be

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

J&M Catering is a Belgian full-service event caterer serving private celebrations, corporate clients, and large-scale festival hospitality through six flagship venues and 50+ partner locations across Belgium, operating under Compass Group Belgium since 2022.

Ownership category

akta.pro rank

Product category

Event Catering Services

NAICS

Caterers (72232), Caterers (722320), Food Service Contractors (722310)

akta.pro primary industry

Event Catering (Weddings, Social, Private Parties) (THAFAIAB)

akta.pro secondary industries

Corporate & Business Event Catering (THAHAKAA), Full-Service Catering (Off-Premise) (HSACAGAA), Hotel & Resort Banqueting (In-House Catering) (THAHAKAC), Catering Coordination & Bar Service Management (Non-restaurant) (HSACAAAH)

Keywords

• Event catering services
• Corporate event catering
• Private event catering
• Hospitality venue services
• Culinary event management

Headquarters

HQ city

Schelde

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Event Catering Services: Full-service catering for private and corporate events, from intimate gatherings to large-scale festivals and corporate functions. Services include custom menu design, food preparation, service staff, and event coordination.
2. Venue Management: Operation of flagship venues including Kasteel van Brasschaat, Flinckheuvel, La Riva, Napoleonzaal, Club Royal, and Handelsbeurs Antwerpen.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

J&M Catering provides full-service event catering for private individuals and corporate clients in Belgium, covering custom menu design, food preparation, professional service staff, and event coordination across intimate private celebrations, corporate functions, and large-scale hospitality events hosting up to 10,000 guests. The company operates six flagship venues as exclusive culinary partner and serves clients through a network of more than 50 partner venues across Belgium.

Product overview

J&M Catering operates as a comprehensive event catering company offering a platform of integrated services across Belgium. The core offering includes customized catering services for corporate events, private celebrations, and large-scale hospitality operations. The portfolio includes 6 flagship venues (Napoleonzaal at HQ, Club Royal, Flinckheuvel, Kasteel van Brasschaat, La Riva, and Kunst aan de Stroom) where J&M serves as exclusive culinary partner, plus access to over 50 partner locations. The company also operates Silverspoon as a separate sub-brand for high-end market positioning. Services range from intimate seated dinners to events hosting up to 10,000 guests at major festivals like Tomorrowland.

Differentiator

Problem solved

Functional benefit

Brands

• Silverspoon: High-end event catering brand acquired in 2019 that continues to operate as a separate brand in the market.

Products and services

• Corporate Events Catering Tailored catering services for corporate clients covering product launches, staff parties, business meetings, executive events, and galas, with concepts aligned to company identity and objectives.
• Private Events Catering Personalized catering for private individuals covering weddings, garden parties, anniversaries, and jubilees, with customized culinary concepts ranging from finger food to seated dinners.
• Hospitality Catering Large-scale event hospitality services for sports events, concerts, trade fairs, and festivals with attention to flows, timing, and culinary accents tailored to audiences, scaling up to 10,000 VIP guests.
• Napoleonzaal Event Venue Flagship event venue at J&M headquarters in Schelle featuring the Experience Lounge, part of the Top 10 Best Event Venues in Belgium since 2021.
• Flinckheuvel Venue Historic farm estate near Antwerp with authentic antique interiors designed by Axel Vervoordt, featuring warm interiors and an indoor garden, primarily used for wedding celebrations.
• Kasteel van Brasschaat Venue Castle surrounded by the wooded Park van Brasschaat with ponds, fountains, and a unique rose garden, featuring seven halls including a majestic entrance hall, sunny terrace, and large hall with pond views.
• Club Royal Venue Hospitality venue at Antwerp's rede with panoramic views of passing ships, featuring seven multifunctional rooms, ample parking, bistro, bar, and restaurant.
• La Riva Venue Waterfront venue in Antwerp operated by J&M Catering since 2015.
• Handelsbeurs Antwerpen Venue Exclusive 27-year partnership (since 2019) as catering partner for the newly renovated historic Antwerp Handelsbeurs venue.
• KMSKA Venue Exclusive 25-year event catering partnership (since 2022) with the Royal Museum of Fine Arts Antwerp (KMSKA), with the museum collection serving as inspiration for culinary concepts.
• Oceandiva Venue CO2-neutral event ship venue operating in Antwerp and Brussels, offering unique waterfront event experiences, with exclusive Tall Ships Races 2026 VIP hospitality aboard Oceandiva Futura.
• Silverspoon High-End Catering Brand High-end event catering sub-brand acquired by J&M in 2019 that continues to operate as a separate brand in the premium catering market.
• Oceandiva Futura VIP Tall Ships Races Experience Premium hospitality experience aboard the Oceandiva Futura during Tall Ships Races, featuring luxury walking dinner, unlimited drinks, live entertainment, and 360-degree cruise views of the Tall Ships.
• Pampelonne Summer Pop-Up Venue Summer pop-up venue at Club Royal offering Mediterranean-inspired sharing dishes, signature cocktails, and waterfront dining during Tall Ships Races.

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Balthazar EventsflagshipStrategic or Co-development Partner · 1 January 2026Balthazar Events partners with J&M Catering to organize exclusive hospitality aboard historic Tall Ships during The Tall Ships Races in Antwerp 2026. Shared or fully private deck rentals combined with J&M's refined gastronomy.
• OceandivaflagshipChannel Partner/ Reseller/ Distributor · 1 January 2026J&M is exclusive culinary partner for Oceandiva Futura VIP experiences during Tall Ships Races 2026. Front-row views, luxury walking dinner, and unlimited drinks on panoramic deck cruises.
• Compass Group BelgiumcoreStrategic or Co-development Partner · 1 January 2022In 2022, Jan Jacobs brought J&M Catering under the umbrella of Compass Group Belgium to secure a sustainable future. J&M became the largest event caterer under the Compass Group banner.
• KMSKA (Royal Museum of Fine Arts Antwerp)flagshipChannel Partner/ Reseller/ Distributor · 1 January 2022Exclusive event catering partner for 25 years (won public tender in 2022). The museum's magnificent collection serves as endless source of inspiration for J&M's creative team.
• SilverspoonminorStrategic or Co-development Partner · 1 January 2019J&M acquired Silverspoon in 2019. Silverspoon continues to operate as a separate brand in the high-end event catering market.
• Handelsbeurs AntwerpenflagshipChannel Partner/ Reseller/ Distributor · 1 January 2019Exclusive partnership for 27 years (since 2019) as catering partner for the newly renovated Antwerp Handelsbeurs venue.
• Kinepolis GroupcoreChannel Partner/ Reseller/ Distributor · 1 January 1993Preferred partner of Kinepolis Group for more than 32 years. Originally established partnership at Kinepolis Brussels in 1993, expanded to Kinepolis Antwerp (Metropolis).

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Restaurant Associates: US/UK premium event catering and corporate hospitality company serving cultural institutions, corporate clients, and private events. Comparable to J&M's premium brand positioning, museum/venue partnerships (KMSKA equivalent), and bespoke culinary concepts.
• Levy Restaurants: UK/US premium event hospitality and restaurant company operating at sports and entertainment venues, festivals, and cultural institutions. Directly comparable to J&M Catering in terms of serving VIP hospitality at large-scale events and operating as exclusive culinary partner at flagship venues.
• CH&CO: UK premium event catering and hospitality company serving corporate, cultural, and private clients with full-service catering, venue management, and large-scale event capabilities — directly comparable to J&M's premium positioning and integrated event services model.

Broad incumbents

• Aramark Corporation: US-headquartered global food services and uniform provider with a substantial European presence. Operates across sports, entertainment, business, and education catering, with similar event hospitality capabilities to J&M Catering at premium venues and festivals.
• Sodexo S.A. French multinational food services and facilities management company with significant operations in Belgium. Competes in corporate catering, event hospitality, and venue services across Europe, addressing the same enterprise and institutional clients as J&M.
• Delaware North Companies: Global hospitality and food services company specializing in sports stadiums, entertainment venues, national parks, and gaming. Comparable to J&M's festival and mega-event hospitality business (Tomorrowland, Tall Ships, Zoute Grand Prix) and its venue-management operations.
• Compass Group plc: Global FTSE-listed food services and support services major that owns J&M Catering via Compass Group Belgium. Operates across contract foodservice, vending, and event hospitality in Belgium and worldwide, providing the direct parent comparable for scale, capabilities, and growth trajectory.
• Elior Group: French-listed contract catering and food services group operating across Europe including Belgium. Serves corporate, education, healthcare, and event segments with similar end markets and B2B contract models to J&M.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about J & M Catering