Assure A Smile

What Assure A Smile does

Assure A Smile is a privately held, single-location holistic and biological dentistry practice operating from 9220 SW 72nd Street, Suite 205 in Miami, Florida. Founded in 1994 by Dr. Ted Herrmann, the practice serves individuals and families in South Florida seeking a whole-body approach to oral health, emphasizing biocompatible materials, mercury-free restorations and the connection between oral and systemic wellness. Patient segments include adults seeking cosmetic, restorative and implant work as well as families interested in pediatric and preventive holistic care.

The service portfolio spans preventive hygiene, gum disease management (including Perio Protect), cosmetic dentistry (porcelain veneers, teeth whitening), orthodontics (Invisalign and traditional braces), mercury filling removal, reconstructive dentistry, ceramic and zirconia metal-free dental implants, and adjunctive therapies such as ozone treatment and the DNA VIVOS Appliance for sleep-disordered breathing. Underlying clinical technology includes CEREC for same-day digital restorations, DIAGNODent laser cavity detection, iTero digital impressions, BioTENS neuromuscular bite registration, Waterlase laser dentistry, DentAirVac mercury-vapor evacuation, OralID fluorescence oral-cancer screening, Tekscan bite analysis and Jaw Tracker motion diagnostics.

The business model is direct-to-consumer professional services: patients schedule appointments by phone or via an online portal and pay per procedure, with pricing quote-based rather than publicly listed. There is a single disclosed clinical lead (Dr. Ted Herrmann, ICOI Diplomate), headcount of 11-50, no disclosed external investors, no multi-site footprint and no enterprise or insurance-anchored contracts. Marketing relies on educational content, organic social media (Facebook, Instagram, Twitter, YouTube) and email newsletters rather than paid acquisition, and the practice generates all revenue from consumer dental procedures delivered at its Miami office.

Name

Assure A Smile

Legal name

Assure A Smile

Website

https://assureasmile.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Assure A Smile is a private, single-location holistic and biological dentistry practice in Miami, Florida, serving South Florida individuals and families with biocompatible, mercury-free dental care, cosmetic services, metal-free implants and adjunctive therapies under Dr. Ted Herrmann.

Ownership category

akta.pro rank

Product category

Holistic Dentistry Services

NAICS

Offices of Dentists (621210)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Implant Prosthodontics (Implant-Supported Restorations) (HLABAFAC), Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), Clear Aligner Orthodontics (HLABABAD)

Keywords

• Holistic dentistry services
• Biological dental care
• Cosmetic dental treatments
• Mercury filling removal
• Dental implant services

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Dental Services Revenue: Revenue generated from comprehensive dental procedures including holistic dental care, cosmetic services, ceramic/zirconia implants, mercury filling removal, orthodontics, reconstructive dentistry, teeth whitening, and preventive care. Services billed per procedure with consultation and treatment planning included.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Assure A Smile is a single-location holistic and biological dentistry practice in Miami, Florida, offering comprehensive dental services including preventive care, cosmetic treatments, ceramic and zirconia dental implants, mercury filling removal, orthodontics (including Invisalign), reconstructive dentistry, teeth whitening, and gum disease management. The practice delivers services using advanced dental technologies such as CEREC, DIAGNODent laser, iTero scanning, ozone therapy, and Waterlase, with a focus on biocompatible materials and the connection between oral and whole-body health.

Product overview

Assure A Smile is a holistic dental practice offering a comprehensive suite of dental services centered around whole-body wellness principles. The practice operates as a single-location dental care provider rather than a platform-plus-modules architecture. The service portfolio includes core dental care offerings (preventive, restorative, and cosmetic), supported by advanced dental technology platforms. The main service pillars include ceramic and zirconia dental implants (metal-free alternatives to traditional titanium), mercury-free restorative care, orthodontic treatments including Invisalign, cosmetic procedures, and gum disease management. Technology-enabled services leverage CEREC digital dentistry for same-day restorations, DIAGNODent laser cavity detection, BioTENS muscle stimulation, iTero digital scanning, and various other diagnostic technologies. The practice also offers specialized therapies including ozone therapy, Perio Protect periodontal treatment, and the DNA VIVOS Appliance for sleep-disordered breathing. All treatments are guided by a holistic philosophy emphasizing biocompatibility, toxin avoidance, and the connection between oral health and overall body wellness.

Differentiator

Problem solved

Functional benefit

Products and services

• Holistic Dental Care
• Ceramic Dental Implants
• Zirconia Dental Implants
• Mercury Filling Removal
• Invisalign
• Orthodontics
• Cosmetic Services
• Porcelain Veneers
• Teeth Whitening
• Reconstructive Dentistry
• Gum Care
• DNA VIVOS Appliance Therapy

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Emerging players

• Tend: Tend is a venture-backed modern dental practice chain focused on delivering a premium patient experience in urban markets with in-house technology and design-led clinics. It is comparable to Assure A Smile as a tech-forward, experience-led dental operator, though Tend targets a broader urban demographic rather than the holistic niche.
• SmileDirectClub: SmileDirectClub pioneered direct-to-consumer clear aligner therapy, bypassing traditional dental visits for mild orthodontic cases. It is comparable to Assure A Smile because Assure A Smile also offers Invisalign clear aligners as a core service and emphasizes a DTC-friendly, digitally enabled patient experience.

Broad incumbents

• Sonrava Health (formerly Western Dental): Sonrava Health operates Western Dental and other branded dental offices across multiple states, offering general, specialty, and orthodontic services. It serves as a comparable broad incumbent for Assure A Smile's mix of general dentistry, orthodontics, and implants in a multi-site context.
• Great Expressions Dental Centers: Great Expressions Dental Centers is a multi-location dental group providing general, specialty, and cosmetic services across multiple U.S. states. It serves as a comparable broad incumbent for Assure A Smile's general, cosmetic, and orthodontic service lines, highlighting the multi-site path Assure A Smile has not taken.
• Heartland Dental: Heartland Dental is one of the largest U.S. dental support organizations, providing non-clinical support to thousands of dentists across general, cosmetic, and specialty practices. It is comparable to Assure A Smile as a benchmark for what a scaled multi-location dental practice operation looks like, in contrast to Assure A Smile's single-site model.
• MB2 Dental Solutions: MB2 Dental Solutions is a dental practice management company that partners with owner-dentists to provide non-clinical support while preserving clinical autonomy. It is comparable to Assure A Smile as a structural option for a founder-led, single-location practice considering growth without losing operational independence.
• Aspen Dental: Aspen Dental operates a large network of branded dental offices offering general, cosmetic, and implant services, often targeting underserved and value-oriented patient segments. It is a broad incumbent in the same dental services category as Assure A Smile, providing a contrast point on multi-site scaling versus single-location specialty practice.
• Pacific Dental Services: Pacific Dental Services is a dental support organization that partners with practices to provide business, clinical, and technology support across a large U.S. footprint. It is relevant to Assure A Smile as a model for how a single-location practice could plug into a scaled infrastructure partner to expand.
• Affordable Dentures & Implants: Affordable Dentures & Implants is a national dental chain specializing in tooth replacement services, including implants and dentures. It is comparable to Assure A Smile in the implant category specifically — Assure A Smile offers ceramic and zirconia implants as a core service, while Affordable Dentures & Implants represents a value-oriented, scaled incumbent in the same procedure category.

Regional players

• Biolux Research / Holistic Dental Association practitioners: The Holistic Dental Association and its member practices represent a network of dentists who emphasize biocompatible, mercury-free, and biologically oriented care. Assure A Smile is a member of this niche segment, and these practices share a directly comparable clinical philosophy and patient target, though they operate as independent local providers rather than a single competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/Assure_A_Smile
• YouTubeyoutube.com/channel/UC1lHtlJrX2j4ItqU9tulMRA
• Facebookfacebook.com/Assure.A.Smile
• Instagraminstagram.com/assureasmile

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assure A Smile