La Saponaria
La Saponaria is an Italian certified-organic cosmetics producer (headquartered in Pesaro, Italy, founded 2007) that formulates and sells face, body, hair, sun care, makeup, and DIY raw materials through DTC e-commerce, Biostorie stores, resellers, private label, and franchise channels.
- Company typePrivate
- Founded2007
- HeadquartersPesaro, Italy
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What La Saponaria does
La Saponaria is an Italian natural and organic cosmetics producer headquartered in Pesaro, Italy, founded in 2007 and operating as a Società Benefit (benefit corporation) under the legal form La Saponaria S.r.l. Società Benefit. The company's core technology is the formulation of COSMOS-certified natural and organic personal-care products using botanical extracts, essential oils, vegetable oils, mineral UV filters (hydroxyapatite and zinc oxide), and upcycled hydrosols derived from its own production processes. Its product portfolio spans face care, hair care, body care, natural makeup, oral hygiene, sun protection (Osolebio SPF 30 and SPF 50+), men's and children's lines, nutricosmetics (Integratori In&Out), and a DIY/Autoproduzione line of raw materials, kits, and recipes for self-production of cosmetics.
The business model combines five revenue streams: (1) direct-to-consumer e-commerce through lasaponaria.it, la-saponaria.com, and lasaponaria.es, with free shipping in Italy over €49; (2) retail sales through owned Biostorie monobrand stores, now open to franchise expansion, with a loyalty program (Programma Fidelity) awarding 1 point per €2.50 spent; (3) wholesale distribution through an authorized reseller/store-locator network including pharmacies and health stores; (4) private label contract manufacturing for third-party brands; and (5) the DIY raw-materials line serving hobbyist consumers (spignattare). Unit pricing ranges from €5 to €30+, with B2B and private label pricing on inquiry. Customer segments include individual consumers seeking certified organic/vegan/cruelty-free cosmetics, DIY hobbyists, reseller and retail partners, private label clients, GAS solidarity purchasing groups, and hospitality operators seeking plastic-free amenities.
La Saponaria holds COSMOS Organic, COSMOS Natural, Vegan/Cruelty-Free, and Living Wage certifications, and reports 94% green packaging, 57,721 kg of plastic saved, and 214,722 kg of CO2 emissions avoided in 2023. Distribution is concentrated in Italy but extended through English and Spanish e-commerce storefronts. The company is positioned alongside L'Erbolario and Comfort Zone as a recognized Italian green cosmetics brand, with featured presence at Cosmoprof Worldwide 2026 and inclusion in Cosmetica Italia's 'This is Bellezza' alliance for the ~€18 billion Italian beauty industry.
La Saponaria firmographics
Firmographics- Name
- La Saponaria
- Legal name
- La Saponaria S.r.l. Società Benefit
- Website
- https://lasaponaria.it
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- La Saponaria is an Italian certified-organic cosmetics producer (headquartered in Pesaro, Italy, founded 2007) that formulates and sells face, body, hair, sun care, makeup, and DIY raw materials through DTC e-commerce, Biostorie stores, resellers, private label, and franchise channels.
- Ownership category
- akta.pro rank
La Saponaria industry classification
Industry- Product category
- Natural and Organic Cosmetics
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)
- akta.pro secondary industries
- Personal Fragrances (Perfume, Cologne, Body Sprays) (CRADANAD), Deodorants & Antiperspirants (CRADANAA), Natural, Organic & Clean Beauty Distribution (CRAOAEAM)
Keywords
Where La Saponaria is headquartered
LocationHeadquarters
- HQ city
- Pesaro
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
La Saponaria business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct-to-Consumer E-commerce: Online sales through owned Italian, English, and Spanish e-commerce platforms (lasaponaria.it, la-saponaria.com, lasaponaria.es) with free shipping in Italy over €49.
- Retail Store Sales (Biostorie): Sales through owned branded retail stores called Biostorie, with loyalty points awarded at 1 point per €2 spent.
- Wholesale/Reseller Distribution: Sales through authorized resellers and store locator network across Italy, with dedicated B2B area and resources.
- Private Label Manufacturing: Contract manufacturing of branded cosmetic lines for third-party businesses under the private label program.
- DIY Raw Materials: Sale of ingredients and materials for self-production of natural cosmetics, including pure oils, butters, essential oils, emulsifiers, actives, packaging, and tools for DIY cosmetics enthusiasts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for cosmetic products |
| Subscription | Monthly | Loyalty Program (Programma Fidelity) |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels8 records
La Saponaria product offering
Product offeringCore offering
La Saponaria manufactures and sells certified organic and natural cosmetics under its own brand, covering face care, hair care, body care, makeup, sun protection, oral hygiene, essential oils, men's, children's, and supplements lines. In parallel it operates a Biostorie franchise retail concept and a private label/contract manufacturing service for businesses, and sells DIY raw materials (oils, butters, actives, packaging, tools) for self-production of natural cosmetics at home. Distribution combines owned e-commerce (IT/EN/ES), monobrand Biostorie stores, an Italy-wide reseller network, and B2B channels such as GAS groups and hospitality suppliers.
Product overview
La Saponaria is an Italian biological and natural cosmetics company that offers a comprehensive portfolio of certified organic skincare, haircare, body care, and makeup products. The product range includes core active serums (Acido Ialuronico, Vitamina C Stabile, Bakuchiol), sun protection (the 'Osolebio line with SPF 30 and SPF 50+), and specialty lines such as the Acque Profumate fragrant waters, Linea Uomo men's products, and children's products. The company also operates a DIY/Autoproduzione section offering raw materials, kits, and recipes for self-production of cosmetics. The business model includes the Biostorie franchise store concept for monobrand retail and Private Label contract manufacturing services. The company positions itself as a benefit corporation (Società Benefit) committed to ethical sourcing, sustainable packaging, and cruelty-free formulations.
Differentiator
Problem solved
Functional benefit
Brands
- Biostorie: The company's monobrand retail store concept
Products and services
- Face Care Line (Cura del Viso) Face care range including cleansers, makeup removers, face creams, hydrolates/tonics, serums, eye contour products, face masks, exfoliators, and lip care, sold to individual consumers via e-commerce and Biostorie stores.
- Hair Care Line (Cura dei Capelli) Hair care products including bio conditioners, hair masks, shampoos, solid shampoos and conditioners, styling and treatments, and vegetable hair dyes, for end consumers.
- Body Care Line (Cura del Corpo) Body care products including hand soaps, shower gels, body scrubs, intimate cleansers, deodorants, body creams, body oils, hand and nail creams, anti-cellulite treatments, fragrant waters, and ointments, sold to end consumers.
- Solid and Plastic-Free Cosmetics Solid and zero-waste cosmetic products including solid conditioners and shampoos, plastic-free masks and scrubs, natural soaps, creams and ointments, plastic-free accessories, solid cleansers, and powder cleansers.
- Natural Makeup Line Natural and organic makeup products including mascara, eyebrow gel, eye pencil, face illuminator, lip oils, and lip pencils.
- Oral Hygiene Line Oral hygiene products including mouthwashes, treatments, toothpastes, and toothbrushes.
- Essential Oils and Hydrolates Essential oils and hydrolates/floral waters (including upcycled constitutional waters such as blueberry, lemon, and chamomile) for aromatherapy, cosmetic use, and DIY formulation.
- Sun Protection Line (Osolebio) Sun protection products including the Osolebio sunscreen line with SPF 50+ and SPF 30 options, after-sun products, and mosquito repellents, formulated with mineral/physical UV filters (hydroxyapatite and zinc oxide).
- Acque Profumate (Fragrant Waters) Fragrant waters for body and hair in three variants: Raggio di Sole (Lemon and Jasmine), Isola Felice (Guava and Coconut), and Coccola (Vanilla and Tonka Bean).
- Linea Uomo (Men's Line) Men's grooming products including hair care, body care, face care and shaving products, and natural hair dyes.
- Children's Products Line Products designed for children including face, body and hair cleansers, diaper change products, creams and oils.
- Integratori In&Out (Supplements) Internal and external supplements including the Fitocell anti-cellulite synergistic treatment combining topical and ingestible products.
- Autoproduzione DIY (DIY Cosmetics) Do-it-yourself cosmetic ingredients and kits including DIY Cream and DIY Soap base products, active ingredients, oils, butters and waxes, emulsifiers, hydrolates, essential oils, preservatives, packaging, and tools for hobbyists self-producing natural cosmetics at home.
- Biostorie Franchise Store Concept Franchise/business opportunity to open La Saponaria single-brand stores (Biostorie), including support for opening monobrand physical retail outlets, primarily in Italy.
- Private Label Contract Manufacturing Service B2B contract manufacturing service for businesses wanting to produce custom branded natural and organic cosmetic lines using La Saponaria's formulation expertise, organic supply chain, and manufacturing capacity.
Quantifiable outcome
- 94% green packaging achieved in 2023
- +2 more outcomes
Companies that use La Saponaria
Customer profileSegments5 records
Ideal customer profiles5 records
La Saponaria technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
La Saponaria partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Cosmetica ItaliaminorFeatured as a member of the Italian green/organic cosmetics ecosystem at Cosmoprof 2026 alongside Cosmetica Italia's 'This is Bellezza' alliance for the Italian beauty industry, which in 2024 was worth around €18 billion.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
La Saponaria competitors and assessment
Company assessmentDirect peers
- L'Erbolario: Italian natural and botanical cosmetics brand explicitly named alongside La Saponaria at Cosmoprof 2026, with a similar broad portfolio of face, body and hair care positioned around plant-based ingredients.
- Comfort Zone (Davines Group): Italian professional skincare brand featured alongside La Saponaria at Cosmoprof 2026; comparable as a sustainability-led Italian cosmetics brand with face/body product lines sold through spas, retail and B2B channels.
- Lush: Global handmade cosmetics retailer known for solid shampoo bars, naked packaging and ethical sourcing, with strong anti-plastic positioning; directly comparable on solid/plastic-free formats and brand-led sustainability.
- Santa Maria Novella: Historic Italian natural apothecary producing botanical-based skincare, fragrances and body care; directly comparable as an Italian heritage natural cosmetics brand with branded retail and international footprint.
- BioNike: Italian dermo-cosmetic brand offering sensitive-skin and natural-conscious face/body care through pharmacies and retail; comparable as a Made-in-Italy personal care brand with a wide product portfolio and channel presence in Italy.
Broad incumbents
- Weleda: Established European natural cosmetics company using biodynamic and organic botanical ingredients across face, body, baby and mother care; comparable in certified-natural positioning, vegan formulations and multi-channel distribution.
- Dr. Hauschka: European certified-natural cosmetics brand with a holistic, plant-based face and body care portfolio; comparable in certified-organic positioning and independent, mission-led brand identity.
- Yves Rocher: Large French botanical cosmetics brand with broad face, body and hair care portfolio and DTC + retail distribution; comparable on the botanical, plant-based positioning and broad category coverage.
- Natura (Natura &Co): Major natural and organic beauty group with certified-ingredient, sustainable sourcing and direct-selling models; comparable in certified-natural positioning and multi-channel beauty distribution.
Emerging players
- Argital: Italian natural and organic cosmetics producer using certified organic and Demeter ingredients; comparable as a smaller Italian natural cosmetics manufacturer focused on ethical/biological formulations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
La Saponaria social profiles
Digital presenceLa Saponaria financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Saponaria leadership team
Management profileNumber of profiles
La Saponaria funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Saponaria M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Saponaria
What does La Saponaria do?
La Saponaria manufactures and sells certified organic and natural cosmetics under its own brand, covering face care, hair care, body care, makeup, sun protection, oral hygiene, essential oils, men's, children's, and supplements lines. In parallel it operates a Biostorie franchise retail concept and a private label/contract manufacturing service for businesses, and sells DIY raw materials (oils, butters, actives, packaging, tools) for self-production of natural cosmetics at home. Distribution combines owned e-commerce (IT/EN/ES), monobrand Biostorie stores, an Italy-wide reseller network, and B2B channels such as GAS groups and hospitality suppliers.
Is La Saponaria a public or private company?
La Saponaria is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was La Saponaria founded?
La Saponaria was founded in 2007. It employs 11 to 50 people.
Where is La Saponaria based?
La Saponaria is headquartered in Pesaro, Italy, in the Europe region.
How does La Saponaria make money?
Five revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are retail Store Sales (Biostorie), wholesale/Reseller Distribution, private Label Manufacturing and DIY Raw Materials.
Who are La Saponaria's main competitors?
Direct peers on record are L'Erbolario, Comfort Zone (Davines Group), Lush, Santa Maria Novella and BioNike. Broad incumbents are Weleda, Dr. Hauschka, Yves Rocher and Natura (Natura &Co). Argital is listed as an emerging player.
Does La Saponaria have an API?
No public API is recorded for La Saponaria.
What industry is La Saponaria in?
La Saponaria's product category is Natural and Organic Cosmetics. Its primary akta.pro industry code is CRADANAE, Hair Care (Shampoo, Conditioner, Styling, Treatments), with a secondary code of CRADANAD, Personal Fragrances (Perfume, Cologne, Body Sprays). Its NAICS code is 456120 and its SIC code is 2844.