Keller Williams Realty the Marketplace

What Keller Williams Realty the Marketplace does

Keller Williams Realty The Marketplace is a privately held real estate brokerage franchise operating eight offices across Southern Nevada — including Henderson, Las Vegas/Summerlin, Las Vegas/Southwest and Mesquite — with a roster of 449+ independent contractor agents serving residential buyers and sellers in the Las Vegas metropolitan area and select adjacent rural markets. Operating Principal Teri Brenkus, who joined Keller Williams in 1998 and led expansion to four KW territories housing 500+ agents, runs the franchise alongside a leadership team whose combined brokerage experience exceeds 200 years.

The franchise's technology stack is delivered through its parent affiliation with Keller Williams, the largest real estate franchise globally, and includes KW Command (an agent CRM and operations console), KW Connect (collaboration platform), KW App (consumer search), Keller Cloud (data and document infrastructure), and SmartPlans (guided workflow automation) together with a recommendation engine that surfaces client search insights. The firm has additionally built proprietary assets such as the Inside The Marketplace consumer magazine and the Marketplace Cares nonprofit (founded 2015), and has extended into dedicated luxury and commercial real estate service lines.

Revenue is generated primarily through commission splits on real estate transactions closed by its agent base, supplemented by cross-line revenue from ancillary services. The brokerage earns the cap-tier portion of each transaction under its standard split model, with agent productivity benchmarked against Brenkus-team averages of approximately 300 closings per year. Recent strategic moves — including office expansion into Mesquite and Ely, the Breakthrough 120 agent ramp program, and the parent's acquisition of the Jason Mitchell Group — indicate a buildout posture rather than a mature franchise harvest, with five consecutive years as the top profit-share franchise in the relevant Keller Williams market center.

Name

Keller Williams Realty the Marketplace

Legal name

Keller Williams Realty The Marketplace

Website

https://kwthemarketplace.com

Company type

Private

Founded year

1998

Operating status

Operating

Short description

Keller Williams Realty The Marketplace is a privately held real estate brokerage franchise operating eight offices across Southern Nevada with 449+ agents, serving residential buyers and sellers in the Las Vegas metropolitan area and adjacent rural markets.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• Residential real estate brokerage
• Home buyer representation
• Home seller services
• Real estate agent training
• Luxury commercial real estate

Headquarters

HQ city

Henderson

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Standard real estate transaction commissions on home sales and purchases. Agents operate as independent contractors sharing revenue with the brokerage on closed transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Keller Williams Realty the Marketplace is a residential, luxury, and commercial real estate brokerage serving Southern Nevada through eight physical office locations and a network of 449+ independent contractor agents. The brokerage represents home buyers and sellers in real estate transactions, earning commissions on closed deals, while providing its agents with KW Command technology, training programs, administrative support, and profit-share participation. It also delivers agent education through KW University, MAPS Coaching, and proprietary courses such as Quantum Leap, Career Visioning, and MREA Masterminds.

Product overview

Keller Williams Realty The Marketplace is a real estate brokerage operating as part of the larger Keller Williams franchise system. The company's technology offering centers on the Command platform, which serves as the core CRM and business management system, supplemented by the consumer-facing KW App and agent website builder Sites. Command enables database management, transaction tracking, automated marketing via over 1,400 templates, and consumer experience tools including Guide, Neighborhoods, Collections, and Feed. Beyond technology, the company offers training programs through KW University and Maps Coaching, hosts signature events like Mega Camp and Family Reunion, and operates community programs including KW Cares, RED Day, and KW Kids Can.

Differentiator

Problem solved

Functional benefit

Brands

• Marketplace Cares: A non-profit initiative launched in 2015 by Teri Brenkus to provide financial assistance to KWMP associates and their families experiencing hardship due to sudden emergencies.
• Command
• KW App
• Inside The Marketplace Magazine
• Marketplace Vendor Magazine

Products and services

• Residential Home Buyer Representation Full-service representation for individuals and families purchasing residential properties in Southern Nevada, including home search, offer preparation, negotiations, inspections, and closing through 449+ licensed KWMP agents.
• Residential Home Seller Representation Listing and marketing services for property owners selling homes in the Las Vegas, Henderson, and broader Southern Nevada markets, including pricing guidance, listing preparation, marketing exposure, and buyer negotiation.
• Luxury Real Estate Services Specialized representation for high-end residential properties in Southern Nevada, delivered by a dedicated team of luxury real estate agents.
• Commercial Real Estate Services Brokerage support for clients seeking to buy, sell, or invest in commercial real estate properties in the Las Vegas and Southern Nevada market.
• KW University Training Curriculum Industry-leading training curriculum covering all aspects of real estate success, available to KWMP agents in local offices and on-demand via KW Connect.
• MAPS Coaching Program High-accountability coaching program offering group coaching, coaching hotline access seven days a week, and transaction process guidance to help KWMP agents achieve business goals.
• MREA Mastermind for Top Producers Exclusive monthly mastermind for top 20% producing agents focused on lead generation and creating more business, led by Operating Principal Teri Brenkus.
• Quantum Leap Personal Development Course Personal development course by Gary Keller focusing on power principles and disciplines for achieving a more abundant life, taught at KWMP by certified instructors.
• Career Visioning Leadership Training Leadership training course on proven hiring systems using the Keller Personality Assessment to find, train, and lead talent within KWMP teams.
• Business Planning Clinic Business planning course based on MREA research covering five key business models: Economic, Lead Generation, Budget, Organizational, and Expansion models.
• 30-60-90 New Hire Program New hire success program teaching systematic leadership and team building to new KWMP agents over a 90-day period.

Quantifiable outcome

• Over $703 million shared with KW owners since 1997 through profit share
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature12 records

Partnerships

Three partnerships are on record, tiered minor.

• Fidelity National TitleminorOthersTitle services partner with logo displayed on vendors/affiliates page. Offers title and closing services to KWMP agents and clients.
• CardinalminorOthersVendor partner with logo displayed on vendors/affiliates page. Nature of partnership not explicitly detailed.
• JFKminorOthersVendor partner with logo displayed on vendors/affiliates page. Nature of partnership not explicitly detailed.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Berkshire Hathaway HomeServices Nevada Properties: Large residential brokerage operating across Las Vegas and Henderson with similar agent-based transaction model. Directly competes for Southern Nevada listings, buyer representation, and top-producing agent talent in the same submarkets.
• Coldwell Banker Premier Realty: National residential brokerage franchise with significant Las Vegas/Henderson office presence. Competes head-to-head with KWMP on agent recruiting, luxury inventory, and buyer-side commissions in Southern Nevada.
• RE/MAX Legacy: Las Vegas-based RE/MAX franchise offering residential brokerage services with comparable commission-based GTM and independent contractor agent structure. Directly overlaps in Southern Nevada buyer/seller representation.
• eXp Realty: Cloud-based brokerage operating in Nevada with a commission-cap and revenue-share model that competes directly with KWMP's profit-share economics. Targets the same agent-recruiting funnel and offers an alternative to traditional brick-and-mortar brokerages.
• Compass: Tech-forward national brokerage with a Las Vegas presence, pursuing luxury and high-end residential market share. Competes for top-producing agents and premium listings via proprietary technology and platform-based agent tools, paralleling KW Command.
• Simply Vegas (Keller Williams franchise peer): Another Keller Williams franchise market center operating in the Las Vegas valley. Competes within the same KW brand umbrella for agents, profit-share payouts, and Southwest Regional Awards rankings in the same Southern Nevada territory.
• Sotheby's International Realty (Las Vegas): Luxury-focused residential brokerage with a Las Vegas footprint directly competing for high-net-worth listings and luxury buyer representation in Henderson, Summerlin, and surrounding enclaves.
• Realty ONE Group: Las Vegas-headquartered national brokerage franchise with a comparable commission-split and agent-recruitment model. Operates across Southern Nevada and competes on similar buyer/seller segments as KWMP.
• Century 21 Americana: National franchise brokerage with established Las Vegas/Henderson office presence offering residential services through independent contractor agents. Competes for the same agent pool and Southern Nevada consumer base.
• HomeSmart (Las Vegas): Tech-enabled national brokerage with strong Las Vegas presence and a 100% commission offering that pressures traditional split models like KWMP's. Competes on agent economics and technology-enabled buyer/seller service in the same market.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/kw
• YouTubeyoutube.com/user/KellerWilliams
• Facebookfacebook.com/kwthemarketplace
• LinkedInlinkedin.com/company/keller-williams-realty-the-marketplace
• Instagraminstagram.com/kellerwilliams

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keller Williams Realty the Marketplace