Century 21 Americana
Century 21 Americana is an independently owned Century 21 residential real estate brokerage franchise serving home buyers, sellers, and investors across the Las Vegas, Nevada metro, with affiliated property management and real estate school businesses.
- Company typePrivate
- Founded2003
- HeadquartersCovina, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Century 21 Americana does
Century 21 Americana is a privately held residential real estate brokerage franchise operating in the Las Vegas, Nevada metropolitan area under the Century 21 brand (franchisor: Century 21 Real Estate LLC, part of Anywhere Real Estate Inc.). The firm is independently owned and operated, with a W-2 headcount of 11–50, and was founded in 2003. It delivers full-service residential brokerage to individual home buyers, home sellers, and real estate investors in Summerlin, Henderson, North Las Vegas, and North West Las Vegas, with property listings distributed through the GLVAR MLS. The firm also operates two affiliated businesses: Americana Property Management (rental and investment property management) and Americana Real Estate School (career training and licensing preparation).
The business is built on a commission-based transaction revenue model, earning fees on residential real estate transactions (typically 2.5%–6% of sale price, split between buyer's and seller's brokerages), supplemented by recurring property management fees from the affiliated property management arm. Go-to-market is sales-led and relationship-driven, executed through a network of licensed real estate agents combined with a website and lead-capture funnel. The firm ranked #1 among Century 21 brokerages in Nevada by both units sold and Adjusted Gross Commission in 2023, and #39 nationally by units closed and #31 by AGC out of approximately 10,000 Century 21 offices.
Technology is provided by MoxiWorks, the franchisor-endorsed platform that powers the website, property search, listing management, and CRM, with third-party integrations to Google Analytics, Google Maps, Twilio communications, and Infutor Data Solutions. The website exposes standard consumer tools — property search with price/bed/bath filters, financial calculators (loan, interest savings, amortization), and buying/selling educational content — with no proprietary AI/ML capability disclosed.
Century 21 Americana firmographics
Firmographics- Name
- Century 21 Americana
- Legal name
- Century 21 Americana
- Website
- https://c21americana.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Century 21 Americana is an independently owned Century 21 residential real estate brokerage franchise serving home buyers, sellers, and investors across the Las Vegas, Nevada metro, with affiliated property management and real estate school businesses.
- Ownership category
- akta.pro rank
Century 21 Americana industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210), Residential Property Managers (531311)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Luxury & High-End Residential Brokerage (BPAJAAAC)
Keywords
Where Century 21 Americana is headquartered
LocationHeadquarters
- HQ city
- Covina
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Century 21 Americana business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Real Estate Commission: Traditional real estate brokerage earning commissions on residential property transactions (buying and selling). Agents work with buyers and sellers in the Las Vegas market area.
- Property Management Services: Through affiliated company Americana Property Management, providing property management services for investors and landlords.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Real estate transaction commissions (buyer's and seller's side) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Century 21 Americana product offering
Product offeringCore offering
Century 21 Americana is an independently owned and operated residential real estate brokerage franchise providing buying, selling, and property management services in the Las Vegas metropolitan area (Summerlin, Henderson, North Las Vegas, and surrounding Nevada communities). Through affiliated entities, it also offers property management services for investors and landlords (Americana Property Management) and real estate education/licensing courses (Americana Real Estate School). The brokerage operates on the MoxiWorks technology platform and earns commissions on residential property transactions.
Product overview
Century 21 Americana operates as a real estate brokerage platform built on the MoxiWorks technology infrastructure. The company offers a unified real estate service portfolio consisting of its core brokerage platform (Century 21 Americana Real Estate Brokerage), complemented by Americana Property Management for investor and landlord services, and Americana Real Estate School for real estate career education. Key platform features include property search with filtering capabilities, financial calculators for mortgage planning, and buying/selling guidance resources. The platform integrates with MLS data feeds and third-party services including Google Analytics, Google Mapping, Twilio, and Infutor Data Solutions to deliver its real estate marketplace functionality.
Differentiator
Problem solved
Functional benefit
Brands
- Americana Property Management: Property management services for investors and landlords
- Americana Real Estate School
Products and services
- Century 21 Americana Real Estate Brokerage Full-service residential real estate brokerage serving the Las Vegas, Nevada metropolitan area, providing property search, buyer representation, seller representation, and agent-supported transactions for residential property purchases and sales.
- Americana Property Management Property management service for real estate investors and landlords, providing tenant management, maintenance coordination, rent collection, and property optimization for rental properties in the Las Vegas area.
- Americana Real Estate School Real estate education platform offering training and licensing preparation courses for individuals interested in starting a career in real estate.
Quantifiable outcome
- Ranked #1 Century 21 in Nevada by units sold in 2023
- +2 more outcomes
Companies that use Century 21 Americana
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Century 21 Americana technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature2 records
Century 21 Americana partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Americana Property ManagementcoreRelated company providing property management services for real estate investors and landlords. Customers are referred between Century 21 Americana and Americana Property Management for comprehensive real estate services.
- Americana Real Estate SchoolminorRelated company offering real estate education and training for individuals interested in starting a career in real estate. Potential source of new agent recruitment for Century 21 Americana.
- Century 21 Real Estate LLCcoreParent franchisor company. Century 21 Americana operates as an independently owned brokerage under the Century 21 brand franchise. Benefits include brand recognition, technology platform (MoxiWorks), and network resources.
- GLVAR MLS (Greater Las Vegas Association of REALTORS)coreMultiple Listing Service providing property listing data distribution. Listings are published to GLVAR MLS for maximum market exposure to all Las Vegas-area real estate professionals and consumers.
- MoxiWorkscoreTechnology platform provider powering the Century 21 Americana website, property search functionality, listing management, and CRM capabilities. The platform is developed and maintained by MoxiWorks LLC.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Century 21 Americana competitors and assessment
Company assessmentDirect peers
- RE/MAX: Closest direct competitor — another global residential real estate franchise brand with strong Las Vegas presence and similar agent-based commission model. Competes for the same agents and listings in the same metro.
- Coldwell Banker: Major residential real estate franchise brand (also part of Anywhere Real Estate, C21's parent ecosystem). Competes head-to-head with Century 21 Americana for agents, listings, and buyers/sellers in Las Vegas.
- Keller Williams Realty: Largest US residential real estate franchise by agent count, with significant Las Vegas presence. Operates a similar agent-centric, commission-based model and is a direct competitor for agent recruiting and listings.
- Berkshire Hathaway HomeServices: National residential real estate franchise leveraging the Berkshire Hathaway brand, with active Las Vegas operations. Competes in the same premium residential segment and with similar full-service commission structure.
- Realty ONE Group: Vegas-headquartered residential real estate franchise with strong Nevada roots. Operates a similar franchise model with comparable agent economics and is a direct in-market competitor.
- Sotheby's International Realty: Luxury-leaning residential real estate franchise with Las Vegas presence. Competes for high-end listings and luxury buyer representation, overlapping with C21 Americana's upper end of the price range (search up to $10M).
Broad incumbents
- Compass: Tech-forward national residential brokerage with expanding Las Vegas presence. Differs in technology-first GTM and equity-based agent recruiting, but competes directly for high-producing agents and listings in the same metro.
- eXp Realty: Cloud-based national brokerage with a large Las Vegas agent base. Operates a similar commission model but with a virtual model that aggressively recruits agents from traditional franchises like Century 21 Americana.
Emerging players
- Redfin: Tech-enabled residential brokerage serving Las Vegas with a lower-commission model. Represents the discount/tech-disruption vector competing with traditional full-service brokerages on price and consumer experience.
Others
- Americana Property Management: Affiliated property management arm under common ownership with Century 21 Americana. Comparable as a Las Vegas residential property manager serving the same investor/landlord customer base that flows from the brokerage's investor clients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Century 21 Americana social profiles
Digital presenceCentury 21 Americana compliance and trust
Trust signalCompliance2 records
Century 21 Americana financial estimates
Financial estimateRevenue estimate
Valuation estimate
Century 21 Americana leadership team
Management profileNumber of profiles
Century 21 Americana funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Century 21 Americana M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Century 21 Americana
What does Century 21 Americana do?
Century 21 Americana is an independently owned and operated residential real estate brokerage franchise providing buying, selling, and property management services in the Las Vegas metropolitan area (Summerlin, Henderson, North Las Vegas, and surrounding Nevada communities). Through affiliated entities, it also offers property management services for investors and landlords (Americana Property Management) and real estate education/licensing courses (Americana Real Estate School). The brokerage operates on the MoxiWorks technology platform and earns commissions on residential property transactions.
Is Century 21 Americana a public or private company?
Century 21 Americana is a private company. It is classified as unknown and is currently operating.
When was Century 21 Americana founded?
Century 21 Americana was founded in 2003. It employs 11 to 50 people.
Where is Century 21 Americana based?
Century 21 Americana is headquartered in Covina, United States, in the North America region.
How does Century 21 Americana make money?
Two revenue lines are on record. Real Estate Commission is the primary driver. The others are property Management Services.
Who are Century 21 Americana's main competitors?
Direct peers on record are RE/MAX, Coldwell Banker, Keller Williams Realty, Berkshire Hathaway HomeServices, Realty ONE Group and Sotheby's International Realty. Broad incumbents are Compass and eXp Realty. Redfin is listed as an emerging player. Americana Property Management is listed as an others.
Does Century 21 Americana have an API?
No public API is recorded for Century 21 Americana.
What industry is Century 21 Americana in?
Century 21 Americana's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAC, Luxury & High-End Residential Brokerage. Its NAICS code is 53121 and its SIC code is 6531.