Unique Automation
- Company typePrivate
- Founded2003
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Unique Automation firmographics
Firmographics- Name
- Unique Automation
- Legal name
- Unique Automation
- Website
- https://uniqueautomation.eu
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Unique Automation industry classification
Industry- Product category
- Smart Bath Automation Systems
- akta.pro primary industry
- Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD)
Keywords
Where Unique Automation is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Unique Automation business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Bath Management Hardware: Sale of proprietary bath automation products including bathomatic systems, motorized drains, digital water mixers, and accessories. One-time hardware purchase with optional add-ons and upgrades.
- Grey Water Systems: Water recycling systems for sustainable building management, sold to residential and commercial customers including hotels.
- Custom/Bespoke Solutions: Tailor-made bathomatic signature systems with fast fill/drain rates, custom interfaces and software integration. Priced at 'POA' (price on application) for made-to-order projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level bath automation for basic tub management |
| One time/ perpetual license | Pay-as-you-go | Eco-friendly bath tub management with temperature maintenance |
| One time/ perpetual license | Pay-as-you-go | Luxury eco bath system with fragrance dispensing |
| Other | Multi-year contract | Custom-made luxury bath management with unlimited configuration |
| One time/ perpetual license | Pay-as-you-go | Smart safety device preventing overflow and scalding |
| One time/ perpetual license | Pay-as-you-go | Compact water recycling system for toilet flushing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Unique Automation product offering
Product offeringCore offering
Unique Automation designs, manufactures and sells premium digital bath management systems that automate water filling, draining, temperature maintenance, fragrance dispensing and depth control in luxury bathtubs and showers. Its product family spans the bathomatic digital bath filler (in basic, eco, eco ultimate, signature and TO Guard variants), the bathler Corian bath, iShower, Sky Shower, steamomatic, WoW Switch control keypad, and a Grey Water recycling system for toilet flushing. Products are sold direct via the company website and through authorized retailers such as OurBathroom.com and eBay.
Product overview
Unique Automation offers a comprehensive suite of bath management systems designed to transform ordinary bathing into extraordinary experiences. The product portfolio centers on the bathomatic platform, a revolutionary digital bath filler available in multiple tiers (basic, eco, eco ultimate, and signature). Supporting the bathomatic core are specialized products including bathler (custom Corian bath with integrated technology), iShower (advanced digital shower), Sky Shower (customizable ceiling-integrated shower), and steamomatic (spa transformation system). The WoW Switch serves as a universal waterproof control interface for all products. Additionally, the Grey Water system extends the portfolio into sustainable water management by recycling wastewater for toilet flushing. All products feature smart technology integration with support for iOS apps, Alexa voice control, and professional automation systems like AMX and Crestron.
Differentiator
Problem solved
Functional benefit
Brands
- bathomatic: Revolutionary digital bath filler that automates water processes including filling, draining, temperature maintenance, and fragrance dispensing.
- bathler
- iShower
- Sky Shower
- steamomatic
- WoW Switch
- Grey Water
Products and services
- bathomatic digital bath filler Digital bath filler that automates water filling, draining, temperature maintenance and fragrance dispensing for a consistent luxury bathing experience, sold to residential and hotel customers.
- bathler Hand-crafted Corian bath built around the bathomatic platform that can stretch or shrink to design requirements, with optional whirlpool functions, for luxury residential and hotel installations.
- iShower Configurable digital shower system that simplifies control over multiple outlets, lights and scents without levers or complex controls, targeted at premium residential and hotel bathrooms.
- Sky Shower Customisable shower built into a Corian surface combining rain and drench zones, scent, mist and lighting for luxury residential and hotel projects.
- steamomatic Compact steam/spa unit that turns any shower room into a therapeutic sanctuary, intended for premium residential bathrooms and hotel spa facilities.
- WoW Switch Universal waterproof marine-grade keypad that serves as a control interface across the entire Unique Automation product line for residential and hotel customers.
- Grey Water recycling system State-of-the-art water recycling system that collects wastewater from baths and showers, treats it, and reuses the cleaned water for toilet flushing, reducing consumption by up to 30%, marketed to hotels and eco-conscious buildings.
Quantifiable outcome
- Reduces water usage and wastewater by up to 30%
- +3 more outcomes
Companies that use Unique Automation
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Unique Automation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature8 records
Unique Automation partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, primary and supporting.
- Amazon AlexacoreAlexa voice control integration allowing users to control bathomatic systems through voice commands via Amazon Echo and other Alexa-enabled devices.
- AMXcoreIntegration with AMX smart home and building control systems for enterprise-level automation and control.
- CrestroncoreIntegration with Crestron home automation platform enabling seamless control of bathomatic products within broader smart home ecosystems.
- Apple (iOS)coreiPhone, iPad, and iPod touch control via dedicated bathomatic app. Requires iOS 8.3 or later and WiFi network connection.
- OurBathroom.comprimaryAuthorized UK retailer offering bathomatic products at various price points with in-stock and out-of-stock options.
- Corian (DuPont)supportingbathler products are hand-crafted in Corian material, allowing the bath to stretch or shrink to design requirements while incorporating all bathomatic functions.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Unique Automation competitors and assessment
Company assessmentBroad incumbents
- Jacuzzi: Jacuzzi is an established luxury bath/spa brand offering whirlpool baths and spas, overlapping with bathler and steamomatic in the premium hydrotherapy experience category.
- Kohler: Kohler offers luxury bath and shower products with smart features under KOHLER Konnect and is a broader incumbent spanning faucets, tubs, and smart toilets, overlapping with bathomatic at the high end.
- Grohe: Grohe's Smart Control showers and Grohe Blue home systems provide digitally controlled water experiences and integration with smart-home platforms, comparable in functionality to bathomatic and iShower.
- Hansgrohe: Hansgrohe's Raindance and RainTunes digital shower systems deliver multi-outlet, app-controlled shower experiences that overlap with Unique Automation's Sky Shower and iShower offerings.
- Toto: Toto is a global leader in premium bathroom fixtures with smart toilets/washlets and luxury bath products, competing at the top of the market where Unique Automation's bathomatic signature is positioned.
Direct peers
- Moen: Moen's U by Moen smart shower offers app- and voice-controlled digital showering with precise temperature and presets, directly comparable to bathomatic/iShower functionality for residential and hospitality buyers.
- Delta Faucet: Delta's VoiceIQ and Touch2O lines provide digitally controlled faucets and showers with smart-home integration, competing with bathomatic and iShower on app/voice-driven bath control.
- Dornbracht: Dornbracht's luxury digital shower systems (e.g., Symetrics, eUnit) provide precise temperature and scenario-based water control for premium residential and hospitality projects, directly competing with bathomatic signature.
- Brizo: Brizo, Masco's luxury bath brand, offers high-end fixtures with smart features (e.g., SmartTouch, VoiceIQ) targeting the same affluent residential and boutique-hotel customers as Unique Automation.
- Vola: Vola produces minimalist, design-led luxury bath fixtures favored by architects for high-end residential and boutique hospitality projects, competing with Unique Automation for premium specification work.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Unique Automation social profiles
Digital presenceUnique Automation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Unique Automation leadership team
Management profileNumber of profiles
Profiles2 records
Unique Automation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Unique Automation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Unique Automation
What does Unique Automation do?
Unique Automation designs, manufactures and sells premium digital bath management systems that automate water filling, draining, temperature maintenance, fragrance dispensing and depth control in luxury bathtubs and showers. Its product family spans the bathomatic digital bath filler (in basic, eco, eco ultimate, signature and TO Guard variants), the bathler Corian bath, iShower, Sky Shower, steamomatic, WoW Switch control keypad, and a Grey Water recycling system for toilet flushing. Products are sold direct via the company website and through authorized retailers such as OurBathroom.com and eBay.
Is Unique Automation a public or private company?
Unique Automation is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Unique Automation founded?
Unique Automation was founded in 2003. It employs 11 to 50 people.
Where is Unique Automation based?
Unique Automation is headquartered in London, United Kingdom, in the Europe region.
How does Unique Automation make money?
Three revenue lines are on record. Bath Management Hardware is the primary driver. The others are grey Water Systems and custom/Bespoke Solutions.
Who are Unique Automation's main competitors?
Broad incumbents on record are Jacuzzi, Kohler, Grohe, Hansgrohe and Toto. Direct peers are Moen, Delta Faucet, Dornbracht, Brizo and Vola.
Does Unique Automation have an API?
Yes. Bathomatic has an open API making it ideal for integration with smart home systems. The system supports iPhone, iPad or iPod touch with iOS 8.3 or later, and requires the bathomatic system to be wired to a network with WiFi access. Applications, modules and drivers are available for integration with smart home platforms.
What industry is Unique Automation in?
Unique Automation's product category is Smart Bath Automation Systems. Its primary akta.pro industry code is CRAIAFAD, Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms.