Meyer Hosen

What Meyer Hosen does

Meyer Hosen, operating legally as MEYER-HOSEN AG, is a privately held, family-owned German textile company founded in 1960 and headquartered in Hövelhof, Germany, with 1,001–5,000 employees. The company designs, produces, and sells men's trousers and related apparel (polo shirts, belts) across four brand lines — the core MEYER range (dress trousers, chinos, five-pocket, wool, Bermudas, thermo, cargo), M|5 (casual denim), MEYER ACTIVE (activity wear including the OSLO trouser), and MEYER GOLF (specialized golf apparel). Manufacturing is conducted in the company's own European production facility, with documented use of organic cotton, Fairtrade-certified cotton, pure new wool, and recycled high-performance fibres.

The company's core technology and quality positioning centers on sustainable textile manufacturing. All cotton trousers are made from organic or Fairtrade-certified cotton, and the production facility holds the MADE IN GREEN by OEKO-TEX certification as well as 100% climate neutral certification for both the company and its products, verified by Fokus Zukunft. Meyer Hosen is the 2021 TextilWirtschaft TOP BRAND winner in Men's Trousers and in the Sustainability category, signaling industry recognition for fit quality and ESG credentials. A comprehensive internal sizing system spans Regular, Stocky, Half Size, Tall, Short, and Big & Tall cuts, addressing fit as a primary product attribute.

The business model is a hybrid of owned direct-to-consumer e-commerce (meyer-trousers.com with free delivery and returns) and a wholesale/expert retail partner network accessed via store locator, supplemented by a US-based phone consultation service (Mon–Fri, 8am–4pm PST, 855-669-7268). Marketing channels include content/SEO, email newsletter, and organic social (Facebook, Instagram, LinkedIn). Geographic reach spans approximately 17 countries across Western Europe, the United States, Australia, and New Zealand. Revenue mechanics are unit-based apparel sales with promotional mechanics (e.g., "3 for the price of 2" and seasonal 20% discounts); no tiered subscription, recurring, or licensing revenue is disclosed. No subsidiaries, M&A, external funding, or leadership turnover events appear in the source data, consistent with an independent, founder/family-controlled operator.

Name

Meyer Hosen

Legal name

MEYER-HOSEN AG

Website

https://meyer-hosen.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Meyer Hosen is a German family-owned textile company founded in 1960 that designs, manufactures, and sells sustainable men's trousers across the MEYER, M5, MEYER ACTIVE, and MEYER GOLF brands via DTC e-commerce and retail partners in 17+ countries.

Ownership category

akta.pro rank

Product category

Men's Trousers

NAICS

Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (3152)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

akta.pro secondary industry

Activewear & Athleisure Cut & Sew (IMAOAEAA)

Keywords

• Men's trousers
• Sustainable apparel
• Textile manufacturing
• Organic cotton clothing
• Direct-to-consumer fashion

Headquarters

HQ city

Denklingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. E-commerce Sales: Direct online sales through owned e-commerce storefront with free delivery and returns
2. Retail Partner Sales: Sales through authorized retail partners and expert partners who advise customers in person

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Meyer Hosen designs, manufactures, and sells men's trousers and related apparel under four sub-brands (MEYER, M5, MEYER ACTIVE, MEYER GOLF) and across categories including chinos, denim, five-pocket, active, bermudas, wool, golf, thermo, cargo, polo shirts, Big & Tall, and belts. All products are manufactured in the company's own European production facility using sustainable materials such as organic cotton, Fairtrade-certified cotton, pure new wool, and recycled performance fibres. The company sells directly to consumers worldwide through its e-commerce shop and through expert retail partners.

Product overview

MEYER Hosen is a German family-owned clothing company founded in 1960, offering sustainable men's trousers and accessories through multiple product lines. The portfolio comprises four distinct brands: the core MEYER brand (main trousers with various fits), M5 (casual denim-focused sub-brand), MEYER ACTIVE (activity/sports wear featuring OSLO trousers), and MEYER GOLF (specialized golf apparel). Product categories include chinos (BONN), denim, five-pocket trousers, active wear, Bermudas/shorts, wool trousers, thermal/corduroy winter wear, cargo, polo shirts, belts, and extended sizes (Big & Tall). All products are manufactured in-house at the company's own European production facility with a focus on sustainability, quality, and perfect fit.

Differentiator

Problem solved

Functional benefit

Brands

• M5: Casual label offering jeans and fashion-forward styles in slim, super slim, and regular fits.
• MEYER ACTIVE
• MEYER GOLF

Products and services

• MEYER core trousers line Core MEYER brand men's trousers including five-pocket trousers, flat-front chinos and Bermudas, manufactured in-house at the European production facility with a focus on perfect fit, sustainable materials and modern styling. Targeted at men seeking high-quality trousers for office and leisure wear.
• M5 casual denim line M5 is the casual label offering jeans and fashion-forward styles in slim, super slim, and regular fits under the MEYER family. Designed for men seeking modern denim aesthetics with MEYER's signature fit and quality.
• MEYER ACTIVE sportswear line MEYER ACTIVE provides active and sportswear trousers such as the OSLO activity trouser, designed for maximum flexibility and comfort during physical activities. Targeted at men with active lifestyles.
• MEYER GOLF apparel line MEYER GOLF offers specialised trousers and shorts designed for golfers, sold through the MEYER online shop and retail partners. Targeted at male golfers seeking performance and style-specific apparel.
• Chino trousers (including BONN model) Classic chino trousers such as the BONN chino, offering modern styling with high-quality fabrics and MEYER's comprehensive fit system. Sold to men seeking smart-casual trousers for office and weekend wear.
• Denim jeans Men's jeans available in multiple washes, styles and fits (slim, super slim, regular) under MEYER and M|5 brands. Targeted at men seeking premium denim with European fit and sustainable production.
• Five-pocket trousers Five-pocket style trousers that combine classic denim aesthetics with MEYER's premium materials, sustainable production and signature fit.
• Active/activity trousers (OSLO) Activity-oriented trousers such as the OSLO activity trouser, designed for dynamic movement and everyday comfort with functional details. Targeted at men with active or on-the-go lifestyles.
• Bermudas and shorts Hand-crafted Bermudas and shorts for warm weather, offering trendy styles with maximum flexibility and MEYER fit system. Targeted at men looking for summer wear.
• Wool trousers Trousers made from pure new wool, suitable for both office and casual wear, leveraging premium wool fabrics and MEYER's fit system.
• Golf trousers and shorts (MEYER GOLF line) Specialised golf trousers and shorts sold under the MEYER GOLF brand, designed for performance and style on the golf course.
• Thermal/corduroy trousers Thermal trousers and winter-weight fabrics (including corduroy options) for colder seasons, manufactured with MEYER's quality and sustainability standards.
• Cargo trousers Cargo-style trousers offering functional pocket details and practical design, produced with MEYER's fit and sustainability standards.
• Polo shirts and tops Polo shirts and complementary tops available in various sizes, offered alongside MEYER trousers to complete outfits.
• Big & Tall trousers and jeans Large and plus-size trousers and jeans offered via the online shop to address extended sizing needs within MEYER's fit system.
• Belts (including stretch belts) Range of belts — including stretch belts — sold in various sizes as a complementary accessory to MEYER trousers.

Quantifiable outcome

• All cotton trousers made from organic or Fairtrade certified cotton
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• OEKOTEXcoreOthersOEKOTEX certified MEYER production facility through MADE IN GREEN certification, ensuring sustainable and responsible manufacturing conditions.
• FairtradecoreOthersFairtrade certification for cotton sourcing, enabling MEYER to offer trousers made from certified Fairtrade cotton.
• Fokus ZukunftcoreOthersFokus Zukunft certified MEYER as 100% climate neutral company and 100% climate neutral products.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Knowledge Cotton Apparel: Danish sustainable apparel brand with overlapping organic cotton and ethical production credentials — comparable positioning for sustainability-conscious European consumers in casual and trouser categories.
• Closed: German heritage denim and casualwear brand with comparable European production and sustainability positioning — competes with MEYER's M5 sub-brand and broader casual trouser assortment in DACH and select international markets.
• Armedangels: German sustainable fashion brand with comparable Fairtrade and organic material focus and climate-neutral positioning — competes for the same sustainability-driven European consumer that MEYER targets.

Broad incumbents

• Vaude: German sustainable outdoor and apparel brand with overlapping climate-neutral, Fairtrade, and made-in-Europe credentials — competes for the sustainability-driven European consumer and shares similar ESG-led brand narrative.
• Hugo Boss: Larger German premium apparel incumbent with overlapping men's trouser, formal, and casual wear categories — competes with MEYER at the higher end of the European mid-premium segment and across global retail channels.

Direct peers

• Alberto: German trouser brand specializing in men's dress and casual trousers with comparable European production footprint and retail/wholesale distribution — directly overlaps MEYER's core trouser category.
• Digel: German trouser manufacturer with similar heritage, comparable men's trouser assortment, and European retail partner model — competes head-to-head with MEYER in mid-premium dress and casual trousers.
• Olymp: German men's apparel specialist offering dress shirts and trousers with comparable European production, fit engineering focus, and premium mid-market positioning to MEYER.
• BRAX: German family-owned trouser and casualwear specialist with comparable focus on men's trousers, multi-channel European distribution, and premium positioning — directly competes with MEYER in the DACH region trouser market.
• Seidensticker: German family-owned shirt and blouse specialist with comparable heritage, European production, and multi-channel DTC and retail distribution — adjacent product category but similar operating model and customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Meyer.Hosen.AG
• LinkedInlinkedin.com/company/meyer-hosen-ag
• Instagraminstagram.com/meyerhosen
• Xx.com/meyerhosenag

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meyer Hosen