leasinGo

What leasinGo does

leasinGo GmbH is a German B2B fintech that operates a digital comparison and brokerage platform for commercial leasing and hire-purchase (Mietkauf) financing. Founded in 2012 as an RWTH Aachen startup concept and consolidated under the FM LeasingPartner Group from 2015, the company is headquartered in Bissendorf, Germany, and operates as a wholly-owned subsidiary of FM LeasingPartner GmbH, Germany's largest B2B leasing broker. The platform's core product, leasinGoRECHNER, aggregates real-time rate quotes from 40+ financing partners (leasing companies and banks) into a single online calculator, enabling German SMBs and self-employed professionals to compare and conclude financing for commercial assets — vehicles, construction equipment, agricultural machinery, IT systems, and other investment goods — with a minimum ticket of 2,500 EUR. The company holds a §34c GewO Darlehensvermittler (loan broker) license and is GDPR-compliant.

The business model is commission-based: financing partners pay leasinGo upon successful contract conclusion, while the service is free for end customers. leasinGo extends its distribution through leasinGoPLUS, a white-label embedded-finance product that allows 100+ dealers and manufacturers to integrate the calculator (via Sofort-Rate, Minikalkulator, and Schnellkalkulator widgets) into their own sales processes, supported by a partner dashboard for application management and branding configuration. The go-to-market combines a 24/7 self-serve digital channel with phone/email sales support and complementary field-sales coverage via FM LeasingPartner's 15-location network for complex and large-volume cases. Across the combined leasinGo and FM LeasingPartner entity, 100 team members placed over 6,000 financings exceeding 700M EUR annually, with the leasinGo platform alone having processed approximately 1.25 billion EUR across roughly 20,000 inquiries over four years.

Operating geographies are exclusively Germany. Marketing relies on SEO-optimized content (a leasing Lexikon/glossary, industry-specific landing pages, and a news blog), trade-show presence (bauma, LogiMAT), LinkedIn/Facebook/XING social engagement, email newsletters, and paid search. The customer base spans micro-businesses through mid-market firms across verticals including agriculture, construction, IT, real estate services, hospitality equipment, and short-term rental, with no disclosed concentration on any single logo. No venture capital or private equity funding rounds are documented; growth has been organic, supplemented by a 2024 shareholder change at the parent level.

Name

leasinGo

Legal name

leasinGo GmbH

Website

https://leasingo.de

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

leasinGo is a German B2B digital broker comparing commercial leasing and hire-purchase offers in real time from 40+ financing partners for SMBs, operating as a subsidiary of FM LeasingPartner with an embedded-finance product for dealers.

Ownership category

akta.pro rank

Product category

Commercial Leasing Brokerage

NAICS

Automotive Equipment Rental and Leasing (5321), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Corporate/Enterprise Car Leasing (Closed-End/Open-End) (TLABAAAA)

akta.pro secondary industries

Leasing & Lease Buyout Financing (FSAKADAC), Dealer/Manufacturer Captive Leasing Programs (OEM/Dealer Lease) (TLABAAAL)

Keywords

• Commercial leasing broker
• Equipment financing platform
• Leasing comparison calculator
• Hire purchase financing
• Sales financing solutions

Headquarters

HQ city

Bissendorf

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Commission from Financing Providers: Receives a commission from financing providers (leasing companies, banks) when a financing contract is successfully concluded through the platform. The commission is paid by the financing provider, not the customer, making the service free for end customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

leasinGo operates a digital B2B commercial leasing and hire-purchase comparison platform (leasinGoRECHNER®) that enables German businesses to compare real-time financing offers from over 40 leasing companies and banks, apply online, and conclude financing contracts. The leasinGoPLUS extension offers dealers and manufacturers white-label embeddable widgets and a partner dashboard for integrating point-of-sale sales financing (Absatzfinanzierung) into their own sales processes.

Product overview

leasinGo operates a digital commercial leasing and hire-purchase comparison portal. The core product is the leasinGoRECHNER, an online calculator that compares real-time financing offers from over 40 leasing companies. leasinGoPLUS extends this with white-label embedding widgets (Sofort-Rate, Minikalkulator, Schnellkalkulator) and a partner dashboard for dealers and manufacturers to offer point-of-sale financing. The leasinGo Lexikon provides supporting educational content. The company partners with FM LeasingPartner, Germany's largest B2B leasing broker, combining digital comparison with traditional advisory services.

Differentiator

Problem solved

Functional benefit

Brands

• leasinGoPLUS: A dealer and manufacturer financing solution system for sales financing, enabling dealers to offer leasing and hire-purchase options directly to customers.
• leasinGoRECHNER

Products and services

• leasinGoRECHNER® Online leasing and hire-purchase comparison calculator providing real-time rate calculations and side-by-side comparison of up to 40 financing providers. Customers can adjust parameters (acquisition value, term, down payment, residual value) and receive instant indicative quotes, then apply and conclude contracts online. Target users: German SMBs, tradespeople, self-employed professionals, and farmers financing commercial investments from 2,500 EUR upward.
• leasinGoPLUS Sales financing system for dealers and manufacturers that embeds the leasinGoRECHNER into their sales processes, enabling point-of-sale financing options. Provides embeddable widgets (Sofort-Rate, Minikalkulator, Schnellkalkulator) and a partner dashboard for tracking applications and configuring calculator branding. Target users: B2B dealers and manufacturers (over 100 already integrated) selling capital goods such as commercial kitchen equipment, rack systems, machinery, and IT hardware.
• leasinGoPLUS Dashboard Partner-facing login portal for dealers and manufacturers using leasinGoPLUS, providing application management, status tracking, branding configuration, and calculator customization for their integrated financing offering.

Quantifiable outcome

• Processed 20,000 financing requests with 1.25 billion EUR total volume over 4 years
• +2 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• NordanexminorGTM or Marketing Partner · 12 November 2021Nordanex and leasinGo entered into a cooperation for sales financing (Absatzfinanzierung). Nordanex is a purchasing association/IT network for trade and industry.
• FM LeasingPartner GmbHcoreStrategic or Co-development Partner · 23 October 2017leasinGo is a subsidiary of FM LeasingPartner, Germany's largest B2B leasing broker. FM LeasingPartner handles large-volume and complex financing cases requiring personalized consultation, while leasinGo provides the digital platform for quick comparisons. Together they place over 700 million EUR in financings annually across 15 locations with 100 team members.
• 40+ Leasing Companies and Banks (Financing Partners)coreOthersleasinGo works with over 40 financing partners including leasing companies and banks who provide the actual financing contracts. These partners supply their offers to the leasinGoRECHNER platform and pay commission when contracts are concluded through the platform.
• CreditreformcoreOthersCreditreform provides credit scoring and risk assessment data to help evaluate the creditworthiness of financing applicants. Also referenced are SCHUHA and Crif Bürgel as alternative credit bureaus.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Finanzcheck.de: German online comparison portal for consumer and SME financing products from multiple lenders. Comparable in being a multi-lender comparison intermediary in the German market, though with broader consumer-loan focus.
• FM LeasingPartner: Parent company of leasinGo and Germany's largest B2B leasing broker, providing field-sales coverage for complex/large financings. Closely aligned in customer base (German SMBs) and product (commercial leasing), and jointly referenced as 'Germany's largest B2B leasing broker.'
• Compeon: German digital financing platform for SMEs that aggregates offers from multiple banks and leasing partners. Directly comparable in target customer (German SMBs) and business model (multi-lender comparison/brokerage).
• Lendico: German online lending marketplace connecting borrowers with multiple investor/lender sources. Comparable as a German digital lending intermediary aggregating financing offers for businesses.

Broad incumbents

• Check24: Germany's largest price-comparison portal covering insurance, banking, and financing products. Comparable as a multi-lender comparison intermediary with reach into German SMB/commercial financing.
• Verivox: Major German comparison portal for utilities, telecom, and financial products. Comparable as a broad German comparison intermediary that includes financing and lending products.

Emerging players

• Creditshelf: German digital SME financing platform focused on mid-market loans. Comparable in serving German SMEs through a digital platform, though more on the lending/loan side than leasing brokerage.
• Smava: German online loan comparison portal aggregating offers from multiple banks. Comparable as a German multi-lender comparison intermediary, but with stronger consumer-loan focus than commercial leasing.

Regional players

• Funding Circle: UK-origin SMB lending platform operating across Europe. Comparable in serving SMBs through a digital lending marketplace, but UK/European geography and direct-lending model differ from leasinGo's German broker positioning.
• iwoca: UK-based digital lender to small businesses, providing flexible short-term financing. Comparable in digital SMB financing, but operates in the UK rather than Germany and is a direct lender rather than broker.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/leasingo.de
• LinkedInlinkedin.com/company/leasingo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about leasinGo