Crestliner Boats
Crestliner Boats is a U.S. manufacturer of all-welded aluminum fishing, hunting, and recreational boats, operating as a brand within Brunswick Boat Group. It sells more than 50 models across Deep-V, Mod-V, and Hunt/Utility categories exclusively through an authorized dealer network in the USA and Canada.
- Company typePrivate
- Founded1946
- HeadquartersNew York Mills, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Crestliner Boats does
Crestliner Boats is a U.S.-based manufacturer of all-welded aluminum boats, operating as a brand within Brunswick Boat Group (a division of Brunswick Corporation, NYSE: BC). The company designs and produces recreational watercraft across three primary hull platforms — Deep-V, Mod-V, and flat-bottom Hunt/Utility configurations — targeting anglers, hunters, and family recreation users. Its product portfolio comprises more than two dozen named series spanning over 50 individual models, with entry-level jon boats starting at approximately $1,267 and premium big-water fishing platforms such as the 2250 Sportfish priced up to roughly $95,682. The brand celebrated its 80th anniversary with a 2026 Limited Edition release.
The company's core technical platform centers on all-welded aluminum hull construction with interlocking panel designs, full-length keels, work-hardened sidewalls, and double-welded, wood-free transoms. Proprietary hull designs include the AP-X (variable-degree deadrise with reverse chine for faster planing and tighter tracking), Mod-V configurations optimized for shallow-water casting with expansive bow decks, and heavy-gauge Deep-V platforms built for rough-water performance. Models span tiller, side console, center console, and walk-through layouts with seating capacities of 5–6 persons and horsepower ranges from 25 HP (entry jon boats) to 150 HP (premium Sportfish/Fish Hawk models). Aluminum gauges reach .125 in heavy-duty SCHD configurations for commercial-grade durability.
Crestliner sells exclusively through an authorized dealer network across the USA and Canada, with no direct-to-consumer sales channel. Customer engagement is driven by a Build & Price website configurator that feeds leads to dealers for final sale, delivery, financing, and service. Marketing operates through a multi-channel mix including downloadable digital catalogs, an active social presence (Facebook, YouTube, Instagram), and dealer-led conversion. Revenue is generated almost entirely through one-time boat sales, with no disclosed recurring or subscription revenue streams. Pricing is published as starting MSRP and varies materially by model, configuration, and dealer.
Crestliner Boats firmographics
Firmographics- Name
- Crestliner Boats
- Legal name
- Crestliner Boats
- Website
- https://crestliner.com
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Crestliner Boats is a U.S. manufacturer of all-welded aluminum fishing, hunting, and recreational boats, operating as a brand within Brunswick Boat Group. It sells more than 50 models across Deep-V, Mod-V, and Hunt/Utility categories exclusively through an authorized dealer network in the USA and Canada.
- Ownership category
- akta.pro rank
Crestliner Boats industry classification
Industry- Product category
- Aluminum Recreational Boats
- NAICS
- Boat Building (336612)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Recreational Fishing & Sportfishing Boat Manufacturing (IMAJAEAH)
- akta.pro secondary industry
- Day Cruiser, Bowrider & Runabout Manufacturing (IMAJAEAI)
Keywords
Where Crestliner Boats is headquartered
LocationHeadquarters
- HQ city
- New York Mills
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Crestliner Boats business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Aluminum Boat Sales: Crestliner generates revenue through the sale of all-welded aluminum boats. The company offers a Build & Price tool allowing customers to customize boats before purchase. Boats are sold through a dealer network with starting prices ranging from approximately $1,267 for entry-level jon boats to over $95,000 for premium models like the 2250 Sportfish.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Entry-level Jon Boats - starting at $1,267 |
| One time/ perpetual license | Multi-year contract | Tiller and Utility Boats - starting at $5,494 |
| One time/ perpetual license | Multi-year contract | Bass and Crappie Boats - starting at $17,713 |
| One time/ perpetual license | Multi-year contract | Deep-V Fishing Boats - starting at $18,022 |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Crestliner Boats product offering
Product offeringCore offering
Crestliner Boats manufactures all-welded aluminum boats for fishing, hunting, and recreational use, organized into three categories: Deep-V boats (open-water fishing and sport), Mod-V Bass & Crappie boats (shallow-water fishing), and Hunt & Utility boats (hunting, utility, and tiller configurations). The product portfolio spans more than 50 individual models across series such as Discovery, Kodiak, Pro Tiller, Hawk, Fish Hawk, Super Hawk, Sportfish, Commander, Commander Elite, Authority, Storm, Outlook, Ridge, XF, XFC, Retriever, CR Jon, and Outreach. Boats are sold through an authorized dealer network across the USA and Canada, with customers able to configure selections via an online Build & Price tool.
Product overview
Crestliner Boats manufactures all-welded aluminum boats for fishing, hunting, and utility applications. The product portfolio consists of three main categories: Deep-V Boats (including Discovery, Kodiak, Pro Tiller, Hawk, Fish Hawk, Super Hawk, Sportfish, Commander, Commander Elite, and Authority series) designed for open-water fishing and sports; Mod-V Bass & Crappie Boats (including Storm, Outlook, Ridge, XF, and XFC series) optimized for shallow-water bass and crappie fishing with large casting decks; and Hunt & Utility Boats (including Retriever RCC, Retriever CC, Retriever FCC, Retriever SC, Retriever SCHD, CR Jon, Outreach, Retriever Jon, and Retriever Jon Deluxe series) built for hunting, fishing, and general utility work. Key technologies include AP-X hull design, interlocking hull construction with full-length keels, work-hardened sidewalls, and wood-free transoms. The company offers a Build & Price configurator tool for custom orders.
Differentiator
Problem solved
Functional benefit
Products and services
- Deep-V Boats All-welded aluminum fishing and sport boats in multiple series including Discovery, Kodiak, Pro Tiller, Hawk, Fish Hawk, Super Hawk, Sportfish, Commander, Commander Elite, and Authority, featuring AP-X Hull technology for open-water performance from side console, walk-through, and tiller configurations. Starting prices range from $18,022 to $95,682.
- Mod-V Bass & Crappie Boats Shallow-water aluminum fishing boats designed for bass and crappie, including Storm, Outlook, Ridge, XF, and XFC series, featuring massive bow casting decks for optimal fishing positioning. Starting prices range from $17,713 to $31,586.
- Hunt & Utility Boats Rugged aluminum boats for hunting, fishing, and utility applications available in Center Console, Side Console, and Tiller configurations with models including Retriever RCC, Retriever CC, Retriever FCC, Retriever SC, Retriever SCHD, CR Jon, Outreach, Retriever Jon, and Retriever Jon Deluxe. Starting prices range from $1,267 to $33,633.
Companies that use Crestliner Boats
Customer profileSegments4 records
Ideal customer profiles4 records
Crestliner Boats technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Crestliner Boats partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Crestliner Boats competitors and assessment
Company assessmentDirect peers
- Lund Boats: Lund is the closest direct competitor to Crestliner, manufacturing aluminum and fiberglass fishing boats across similar price points and hull categories (Deep-V, Mod-V, jon/utility). Both brands compete head-to-head in the North American freshwater fishing dealer network.
- Alumacraft Boats: Alumacraft is a long-standing aluminum boat manufacturer focused on fishing, hunting, and utility boats with comparable Deep-V, Mod-V, and jon offerings. Direct competitor in the same dealer channels and target customer segments as Crestliner.
- Lowe Boats: Lowe produces all-welded aluminum jon, bass, Deep-V, and pontoon boats sold through a similar North American dealer network. Its hunting and fishing product lines overlap directly with Crestliner's Hunt/Utility and Mod-V categories.
- G3 Boats (Yamaha): G3, owned by Yamaha Motor Corporation, builds aluminum jon, Mod-V, Deep-V, and pontoon fishing boats. Directly comparable to Crestliner in hull technology and target anglers, with the added advantage of Yamaha outboard bundling.
- Smoker Craft: Smoker Craft owns Sylvan, Starcraft, and Smoker Craft brands producing aluminum fishing, pontoon, and deck boats. Overlaps Crestliner's product range and dealer footprint in the Midwest and Great Lakes regions.
- Ranger Boats: Ranger is a premium freshwater fishing boat brand (fiberglass and aluminum) competing in the higher price tiers where Crestliner's Sportfish, Commander Elite, and Authority models are positioned. Also part of the broader marine manufacturing landscape.
- Xpress Boats: Xpress manufactures all-welded aluminum bass, crappie, and duck boats marketed to tournament anglers and hunters. A more niche direct competitor in Mod-V bass/crappie and Hunt/Utility categories.
- Starcraft Marine: Starcraft, under Smoker Craft, offers aluminum fishing and pontoon boats including the aluminum Predator and EX series. Comparable dealer channels and product positioning to Crestliner's Deep-V lineup.
Broad incumbents
- Tracker Marine (Bass Pro Shops): Tracker is part of Bass Pro Shops' portfolio and is one of the largest aluminum fishing boat brands in North America, with deep retail integration through Big Cedar/Cabela's/Bass Pro stores. Competes directly with Crestliner on entry-level and mid-tier fishing boats.
Regional players
- Princecraft: Princecraft is a Canadian aluminum fishing, pontoon, and deck boat manufacturer. Regionally relevant peer in the Canadian dealer market where Crestliner also operates, with overlapping fishing boat offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Crestliner Boats social profiles
Digital presenceCrestliner Boats financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crestliner Boats leadership team
Management profileNumber of profiles
Crestliner Boats funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crestliner Boats M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crestliner Boats
What does Crestliner Boats do?
Crestliner Boats manufactures all-welded aluminum boats for fishing, hunting, and recreational use, organized into three categories: Deep-V boats (open-water fishing and sport), Mod-V Bass & Crappie boats (shallow-water fishing), and Hunt & Utility boats (hunting, utility, and tiller configurations). The product portfolio spans more than 50 individual models across series such as Discovery, Kodiak, Pro Tiller, Hawk, Fish Hawk, Super Hawk, Sportfish, Commander, Commander Elite, Authority, Storm, Outlook, Ridge, XF, XFC, Retriever, CR Jon, and Outreach. Boats are sold through an authorized dealer network across the USA and Canada, with customers able to configure selections via an online Build & Price tool.
Is Crestliner Boats a public or private company?
Crestliner Boats is a private company. It is classified as corporate owned and is currently operating.
When was Crestliner Boats founded?
Crestliner Boats was founded in 1946. It employs 51 to 100 people.
Where is Crestliner Boats based?
Crestliner Boats is headquartered in New York Mills, United States, in the North America region.
How does Crestliner Boats make money?
One revenue line is on record: aluminum Boat Sales.
Who are Crestliner Boats's main competitors?
Direct peers on record are Lund Boats, Alumacraft Boats, Lowe Boats, G3 Boats (Yamaha), Smoker Craft, Ranger Boats, Xpress Boats and Starcraft Marine. Tracker Marine (Bass Pro Shops) is listed as a broad incumbent. Princecraft is listed as a regional player.
Does Crestliner Boats have an API?
No public API is recorded for Crestliner Boats.
What industry is Crestliner Boats in?
Crestliner Boats's product category is Aluminum Recreational Boats. Its primary akta.pro industry code is IMAJAEAH, Recreational Fishing & Sportfishing Boat Manufacturing, with a secondary code of IMAJAEAI, Day Cruiser, Bowrider & Runabout Manufacturing. Its NAICS code is 336612 and its SIC code is 3730.