What Lowe Boats does

Lowe Boats is a U.S. manufacturer of aluminum boats founded in 1970 and headquartered in Lebanon, Missouri, where it has operated its production facility for over 50 years. The company is a wholly owned subsidiary brand within Brunswick Corporation's Brunswick Boat Group, and its product portfolio spans three categories: fishing boats (Stinger bass series, Skorpion, Outlet, and FM Deep-V), pontoon boats (SS Super Sport, SF Sport Fishing, LS Luxury Sport, LF Luxury Fishing, and SD Sport Deck), and hunt & fish boats (Roughneck all-welded aluminum hunting platforms and Jon boats). Its core technology is all-welded aluminum hull construction with proprietary features including SuperLock hull technology, Mod-V and Deep-V hull designs with plasma arc-cut hulls and PowerGrid stringers, pontoon construction with full-length keels and independently sealed chambers, and Roughneck Sponson Pods. The company backs its hulls and plywood decking with a limited lifetime warranty that is transferable to second owners, and a 3-year component warranty.

Lowe Boats sells exclusively through an independent boat dealer network across the United States and Canada, with no direct-to-consumer sales channel. Customers use an online build-and-price configurator on loweboats.com to specify hull, engine, electronics, and package options, then complete purchase through a local dealer. Pricing ranges from under $25,000 for entry-level jon boats to over $50,000 for fully configured premium pontoon models, with horsepower options from 9.9 HP ProKicker to 300 HP FourStroke. The company offers promotional financing with monthly payment options and discounts of up to $2,250 on new boats. Key OEM partners include Mercury Marine for propulsion, Brunswick Boat Group as parent, Mossy Oak for camouflage patterns on Roughneck hunting models, Kicker Audio for stereo systems, and Lowrance and Simrad for fishfinder and chartplotter electronics.

Revenue is generated almost entirely from one-time boat sales to individual consumers, with customer segments spanning fishing enthusiasts (bass, walleye, multispecies, crappie), family recreation buyers, hunting enthusiasts, and watersports users. Marketing is conducted through the company website, blog content, social media (Facebook, YouTube, Instagram), email promotions, and boat show events. As a private subsidiary brand of a publicly traded parent, Lowe Boats does not separately disclose revenue or financial metrics.

Name

Lowe Boats

Legal name

Lowe Boats

Website

https://loweboats.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Lowe Boats, founded in 1970 in Lebanon, Missouri and owned by Brunswick Boat Group, manufactures all-welded aluminum fishing, pontoon, and hunt & fish boats sold through independent dealers across the USA and Canada, with a limited lifetime hull warranty.

Ownership category

akta.pro rank

Product category

Recreational Aluminum Boats

NAICS

Ship and Boat Building (3366)

akta.pro primary industry

Recreational Fishing & Sportfishing Boat Manufacturing (IMAJAEAH)

Keywords

• Aluminum boat manufacturing
• Fishing boat builder
• Pontoon boats
• Welded aluminum hulls
• Recreational boating

Headquarters

HQ city

Lebanon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Boat Sales: Lowe Boats generates revenue primarily through the sale of aluminum boats across multiple categories including fishing boats, pontoon boats, and hunt & fish boats. Boats are sold through a dealer network with customers using the build-and-price configurator to customize their purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Lowe Boats designs and manufactures all-welded aluminum recreational boats, including fishing boats, pontoon boats, and hunt & fish boats. The company offers multiple product series (Stinger, Skorpion, Outlet, FM, FS, SS, SF, LS, LF, SD, Roughneck, and Jon) and sells through an independent dealer network across the United States and Canada. Customers can configure and price models online and arrange financing through a third-party lender.

Product overview

Lowe Boats is a manufacturer of aluminum boats under Brunswick Boat Group, producing three main product lines: Fishing Boats (Mod-V bass/stinger boats, Deep-V fishing machines, and Fish & Ski multipurpose boats), Pontoon Boats (SS Super Sport premium, SF Sport Fishing, LS Luxury Sport value, LF Luxury Fishing, and SD Sport Deck models), and Hunt & Fish Boats (Roughneck all-welded aluminum and Jon boats). The product portfolio spans from entry-level 10-foot jon boats under $25,000 to premium 27-foot pontoon boats exceeding $50,000, with horsepower ranging from 9.9HP to 300HP. All boats feature all-welded aluminum construction with industry-leading limited lifetime warranties on hulls and plywood decking. The company operates from Lebanon, Missouri and has been producing boats for over 50 years.

Differentiator

Problem solved

Functional benefit

Brands

• Stinger Series: Bass fishing boats designed for competitive and recreational bass fishing
• Fishing Machine (FM)
• Fish & Ski (FS)
• SS Series
• SF Series
• LS Series
• LF Series
• Roughneck
• Jon Boats
• Skorpion
• Outlet
• Deck Boats

Products and services

• Stinger Series Bass Boats
• Skorpion Fishing Boats
• Outlet Fishing Boats
• Fishing Machine (FM) Deep-V Series
• Fish & Ski (FS) Deep-V Series
• SS (Super Sport) Pontoon Boats
• SF (Sport Fishing) Pontoon Boats
• LS (Luxury Sport) Pontoon Boats
• LF (Luxury Fishing) Pontoon Boats
• SD (Sport Deck) Boats
• Roughneck Boats
• Jon Boats

Quantifiable outcome

• Limited lifetime structural hull warranty and limited 10-year bow-to-stern component warranty demonstrate long-term durability commitment
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Mercury MarinecoreTechnology or IntegrationMercury Marine provides outboard engines for Lowe boats. Engine options across the lineup include Mercury 9.9 ELPT EFI Command Thrust ProKicker, Mercury 40-250 HP FourStroke engines. Mercury Marine customer service can be contacted for engine support.
• Brunswick Boat GroupcoreOthersLowe Boats is owned by Brunswick Boat Group, one of the largest boat manufacturers globally. Brunswick provides manufacturing scale, resources, and distribution capabilities.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Smoker Craft: Smoker Craft builds aluminum fishing, pontoon, and jon boats (Sylvan, Smoker Craft, Starcraft brands) that compete with Lowe's Roughneck, pontoon, and jon product families across US dealers.
• Crestliner Boats: Crestliner manufactures aluminum bass, fishing, and utility boats with deep-V and mod-V hull designs, overlapping Lowe's fishing boat portfolio and competing for similar dealer and consumer segments.
• Manitou Pontoons: Manitou produces aluminum pontoon boats (legacy brand now under BRP) targeting the same family recreation, fishing, and performance pontoon buyers as Lowe's pontoon lineup.
• Sun Tracker Party Barge: Sun Tracker is Bass Pro's pontoon brand, directly competing with Lowe's SS, LS, SF, and LF pontoon series in the same Bass Pro and independent dealer channels.
• Bennington Pontoon Boats: Bennington is a leading pontoon manufacturer owned by Polaris, competing across the same recreational pontoon segment as Lowe's SS and LS series with overlapping US dealer distribution.
• Lund Boats: Lund builds aluminum and fiberglass fishing boats (bass, walleye, crappie, multispecies) with similar Deep-V and Mod-V hull categories, competing head-to-head with Lowe's FM, Stinger, and Skorpion series.
• Alumacraft Boats: Alumacraft produces all-welded aluminum fishing, utility, and jon boats — directly comparable to Lowe's Roughneck and Jon boat lines in build philosophy and price segment.
• Starcraft Marine: Starcraft Marine, part of Smoker Craft, builds aluminum pontoon, fishing, and deck boats — a direct competitor to Lowe's across multiple categories with overlapping dealer presence in the US Midwest.
• Tracker Boats: Tracker is the aluminum fishing and pontoon brand owned by Bass Pro Shops, directly competing with Lowe's bass boats and pontoons in the same value-to-mid price tiers and shared North American dealer footprint.
• G3 Boats: G3 manufactures aluminum fishing, pontoon, and jon boats with Yamaha outboards, overlapping Lowe's Mod-V, Deep-V, pontoon, and Roughneck-style product lines across independent dealers in the US.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/LoweBoating
• Facebookfacebook.com/pages/Lowe-Boats/210347756368
• Instagraminstagram.com/loweboats
• Xx.com/lowe_boats

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lowe Boats