Charron
Charron (J.D. Charron, LLC) was a New England manufacturer's representative for lighting and controls manufacturers, earning commissions on sales to commercial and residential clients. As of September 2025, the firm has rebranded to Reflex Lighting and operates under that consolidated brand.
- Company typePrivate
- Founded1961
- HeadquartersHooksett, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Charron does
Charron (legal entity J.D. Charron, LLC) was a manufacturer's representative firm in the lighting industry, headquartered in Hooksett, New Hampshire, and serving commercial and residential clients throughout the New England region. The firm operated as an independent sales channel, representing multiple lighting manufacturers and earning commissions by selling and promoting their products — primarily lighting fixtures and controls solutions — to end customers, specifiers, and contractors in its territory. The business model was a transaction-fee revenue model tied to the volume of manufacturer product sales generated through its regional rep activity, with no public pricing disclosure.
In September 2025, Charron officially rebranded to Reflex Lighting, unifying the entity under the well-established Reflex Lighting brand and ending its standalone operating identity. The restructuring is described as a natural evolution of a long-standing partnership, with the same team continuing to deliver service but now backed by the expanded resources of the Reflex Lighting organization. Following the rebranding, Charron's operating status is reflected as acquired/consolidated under Reflex Lighting (a strategic operating parent), with the legal entity J.D. Charron, LLC still referenced in website copyright and ownership history (suggesting prior family ownership). No headcount, revenue, or capital structure data is publicly disclosed in the available sources.
Charron firmographics
Firmographics- Name
- Charron
- Legal name
- J.D. Charron, LLC
- Website
- https://charroninc.com
- Company type
- Private
- Founded year
- 1961
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Charron (J.D. Charron, LLC) was a New England manufacturer's representative for lighting and controls manufacturers, earning commissions on sales to commercial and residential clients. As of September 2025, the firm has rebranded to Reflex Lighting and operates under that consolidated brand.
- Ownership category
- akta.pro rank
Charron industry classification
Industry- Product category
- Lighting Distribution and Representation Services
- NAICS
- Electric Lighting Equipment Manufacturing (33513), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Industrial & Commercial Luminaires (High-bay, Low-bay, Troffers, Downlights) (IMAGAIAA)
- akta.pro secondary industries
- Commercial Lighting Fixture Installation (HSAOAFAM), Road Lighting & Visibility Safety Systems (Street Lighting, High-Mast, LED Upgrades, Solar Beacons) (TLAJAGAD)
Keywords
Where Charron is headquartered
LocationHeadquarters
- HQ city
- Hooksett
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Charron business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Manufacturer's Representative Commissions: As a manufacturer's representative in the lighting industry, Charron/Reflex Lighting earns commissions from the lighting manufacturers they represent by selling and promoting their products to end customers in the New England region.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Charron product offering
Product offeringCore offering
Charron operated as a manufacturer's representative in the lighting industry, selling and promoting lighting and controls solutions from multiple manufacturers to commercial and residential customers across New England. As a rep firm, Charron connected lighting manufacturers with end users, providing project support and education services. The company has since rebranded to Reflex Lighting, unifying under the parent brand.
Product overview
Charron is a manufacturer's representative in the lighting industry that provides innovative lighting and controls solutions throughout New England. The company has rebranded to Reflex Lighting, unifying under the well-established Reflex Lighting brand. The offering consists of lighting products and controls solutions represented through a line card of manufacturer partners, along with education services and project support for clients across the region.
Differentiator
Problem solved
Functional benefit
Products and services
- Lighting and Controls Solutions Comprehensive lighting and controls solutions for commercial and residential applications throughout New England. Offered through a manufacturer's representative model, sourcing products from multiple lighting manufacturers and providing project support and education services to regional clients.
Companies that use Charron
Customer profileSegments1 record
Ideal customer profiles2 records
Charron technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Charron partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Reflex LightingcoreCharron has officially rebranded to Reflex Lighting, unifying the company under the well-established Reflex Lighting brand. This strategic move reinforces its position as a premier provider of innovative lighting and controls solutions throughout New England. The rebranding is a natural evolution of the long-standing and successful partnership between the two companies, presenting a unified identity that reflects comprehensive capabilities and commitment to serving New England clients.
Scale indicators1 record
Recent moves3 records
Expansion highlights2 records
Charron competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights5 records
Customer concentration
Charron social profiles
Digital presenceCharron financial estimates
Financial estimateRevenue estimate
Valuation estimate
Charron leadership team
Management profileNumber of profiles
Charron funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Charron M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Charron
What does Charron do?
Charron operated as a manufacturer's representative in the lighting industry, selling and promoting lighting and controls solutions from multiple manufacturers to commercial and residential customers across New England. As a rep firm, Charron connected lighting manufacturers with end users, providing project support and education services. The company has since rebranded to Reflex Lighting, unifying under the parent brand.
Is Charron a public or private company?
Charron is a private company. It is classified as corporate owned and is currently acquired.
When was Charron founded?
Charron was founded in 1961. It employs 11 to 50 people.
Where is Charron based?
Charron is headquartered in Hooksett, United States, in the North America region.
How does Charron make money?
One revenue line is on record: manufacturer's Representative Commissions.
Does Charron have an API?
No public API is recorded for Charron.
What industry is Charron in?
Charron's product category is Lighting Distribution and Representation Services. Its primary akta.pro industry code is IMAGAIAA, Industrial & Commercial Luminaires (High-bay, Low-bay, Troffers, Downlights), with a secondary code of HSAOAFAM, Commercial Lighting Fixture Installation. Its NAICS code is 33513 and its SIC code is 3640.