Reflex Lighting
Reflex Lighting is a New England manufacturer's representative distributing lighting and controls products from 150+ manufacturers across commercial, industrial, and residential sectors, with a newer Power & Technology division offering energy storage and EV charging solutions.
- Company typePrivate
- Founded1983
- HeadquartersBoston, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Reflex Lighting does
Reflex Lighting is a private manufacturer's representative (independent sales agency) for the lighting industry, founded in 1983 and headquartered in Boston, Massachusetts. The firm aggregates and distributes products from over 150 lighting and controls manufacturers across the six New England states through three regional offices in Boston (Eastern MA + Rhode Island), Rocky Hill, Connecticut (CT + Western MA), and Hooksett, New Hampshire (Maine, NH + Vermont, and the original headquarters). Revenue is earned on a commission basis as a manufacturer's representative, selling to architects, lighting designers, contractors, and specifiers rather than directly to end consumers. Pricing is quote-based and not publicly disclosed. The company's core offering is a curated multi-brand linecard spanning architectural, commercial, industrial, residential, outdoor, and specialty lighting fixtures, along with connected lighting controls (Cooper WaveLinx/Trellix, Casambi, Intelligent Lighting Controls).
The firm operates two divisions. The Lighting & Controls division distributes 17,987-22,248 products across the three territories from 158-176 manufacturer partners depending on geography, addressing end-markets in healthcare, commercial real estate, residential design, hospitality/retail, and education. Differentiation rests on a 40-plus-year regional rep relationship network, AIA-approved continuing education courses (circadian lighting, WELL Building Standard v2.0, exterior/dark sky), and a named reference base that includes IDEO, Houghton Mifflin Harcourt, Ferrari, One Boston Place, Balance Point Capital, Safari, Orig3n, Harvard Pilgrim, and Martignetti Companies. The Power & Technology division extends the firm beyond lighting into grid-scale solid-state graphene energy storage (via Emtel Energy USA), EV charging infrastructure, and related power equipment (Curtis Stout Power, Perfect Power Systems, Inverter Systems, Trystar), supported by field service, commissioning, site assessment, project management, and O&M services. Leadership for this new division includes CEO Paul Mustone and Business Development lead Rob Pendleton. The Power & Technology offering overlaps with adjacent electrification spending (utilities, ports, rail, construction) and represents the most significant growth vector in the current portfolio, though its revenue contribution relative to the core lighting rep business is not disclosed.
Reflex Lighting firmographics
Firmographics- Name
- Reflex Lighting
- Legal name
- Reflex Lighting
- Website
- https://reflexlighting.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Reflex Lighting is a New England manufacturer's representative distributing lighting and controls products from 150+ manufacturers across commercial, industrial, and residential sectors, with a newer Power & Technology division offering energy storage and EV charging solutions.
- Ownership category
- akta.pro rank
Reflex Lighting industry classification
Industry- Product category
- Lighting & Controls Distribution
- NAICS
- Electric Lighting Equipment Manufacturing (33513)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB)
Keywords
Where Reflex Lighting is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Reflex Lighting business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Manufacturer's Representative Sales: Reflex Lighting operates as a manufacturer's representative earning commissions on sales of lighting products and solutions through their partner network of manufacturers to end customers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Reflex Lighting product offering
Product offeringCore offering
Reflex Lighting is a manufacturer's representative firm that sells and specifies commercial, architectural, industrial, residential, and exterior lighting and controls products on behalf of more than 150 manufacturers across the New England region. Through a separate Power & Technology division, the company also distributes and services solid-state graphene energy storage solutions and EV charging infrastructure, supported by field service, commissioning, site assessment, and project management services. The company engages architects, lighting designers, contractors, and end customers to specify, quote, and deliver lighting projects.
Product overview
Reflex Lighting operates as a manufacturer's representative (distributor/dealer) for the lighting industry, offering an extensive portfolio of lighting and control products across multiple territories in New England. The company is organized into two main divisions: (1) The core Lighting & Controls division, which distributes over 19,000 products from 150+ manufacturer partners including Cooper Lighting Solutions, Boca Lighting and Controls, Artemide, LightArt, Shaper, and many others, covering architectural, commercial, industrial, residential, and outdoor lighting applications across Eastern MA + Rhode Island (158 manufacturers), Connecticut + Western MA (161 manufacturers), and Maine, New Hampshire + Vermont (176 manufacturers); and (2) The Power & Technology division, which focuses on advanced solid-state graphene energy storage solutions, EV charging infrastructure, and related services including grid-scale energy storage, field service, commissioning, site assessment, project management, and operations & maintenance support. The company also provides AIA-approved continuing education courses covering circadian lighting design and exterior lighting techniques.
Differentiator
Problem solved
Functional benefit
Products and services
- Lighting & Controls Products (Eastern MA + Rhode Island) Catalog of more than 19,690 lighting and control products from 158 manufacturers covering architectural, decorative, commercial, industrial, outdoor, and accessories categories for architects, lighting designers, contractors, and end customers in Eastern MA + Rhode Island.
- Lighting & Controls Products (Connecticut + Western MA) Catalog of more than 17,987 lighting and control products from 161 manufacturers serving the Connecticut and Western Massachusetts territory, addressing architectural, commercial, industrial, outdoor, and controls needs.
- Lighting & Controls Products (Maine, New Hampshire + Vermont) Catalog of more than 22,248 lighting and control products from 176 manufacturers serving the Northern New England territory, covering architectural, commercial, industrial, outdoor, and controls categories.
- Grid-Scale Energy Storage Solutions Advanced solid-state graphene energy storage solutions for utility-scale and commercial applications, distributed through the Power & Technology division.
- EV Charging Stations Electric vehicle charging infrastructure solutions offered through the Power & Technology division for commercial and utility deployments.
- Power & Technology Field Services (Field Service / Start-Up & Commissioning / Site Assessment / Project Management / Operations & Maintenance Support) End-to-end lifecycle services for energy storage and EV charging deployments, including field service, start-up and commissioning, site assessment and project development, project management, and ongoing operations and maintenance support.
- Circadian Lighting Education Course AIA-approved continuing education course (0.5 AIA HSW LU) covering Circadian Lighting Design and the WELL Building Standard v2.0, delivered to architects, designers, and specifiers.
- Exterior and Facade Lighting Education Course AIA-approved continuing education course (0.25 LU, 0.25 HSW) covering exterior lighting techniques, energy codes, and dark sky criteria, delivered to the architectural and design community.
Companies that use Reflex Lighting
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles6 records
Reflex Lighting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Reflex Lighting partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and major.
- Reflex Lighting (Parent Brand)coreReflex Lighting (formerly Charron) rebranded to unify under the Reflex Lighting brand, strengthening the partnership between Charron and the established Reflex Lighting organization. The rebrand provides expanded resources and support while maintaining the same exceptional service and expertise.
- Cooper Lighting SolutionsmajorMajor manufacturer partner offering integrated wireless products, WaveLinx controls, and comprehensive lighting solutions including sports and arena lighting through Ephesus Lighting brand.
- Artemide IncmajorPremium architectural lighting manufacturer partner providing high-end decorative and specification-grade lighting products.
- Boca Lighting and ControlsmajorUSA-made lighting and controls manufacturer offering color-changing solutions, tunable white products, and architectural linear lighting. Products exceed BABA compliance.
- CasambicoreWireless lighting control platform partner providing IoT integration capabilities for smart building and connected lighting applications.
- CHM LightingmajorIndustrial and high mast lighting manufacturer offering heavy-duty LED flood lights for port, rail, industrial, and sports facilities. GO TEXAN certified.
- Vista Pro Commercial LightingmajorExterior commercial lighting manufacturer providing sign lighting, in-grade lighting, and RGBW floodlights for exterior applications.
- ShapermajorAward-winning integrated acoustic and lighting product line manufacturer combining LED edge-lit panels with sound-absorbing acoustic panels.
- Curtis Stout PowermajorPower and electrical equipment manufacturer partner in the Power & Technology division.
- Emtel Energy USAmajorEnergy storage and power solutions manufacturer in the Power & Technology division.
- Espen TechnologymajorLED lamps and lighting technology manufacturer providing retrofit and remodeling solutions.
- Intelligent Lighting ControlscoreLighting controls manufacturer providing IoT integration and smart control solutions for lighting systems.
- Inverter Systems IncmajorPower inverter and transformer manufacturer supporting lighting and energy storage applications.
- Perfect Power SystemsmajorPower systems manufacturer providing solutions for the Power & Technology division.
- TrystarmajorTemporary power and distribution equipment manufacturer for construction and event applications.
Scale indicators2 records
Recent moves7 records
Expansion highlights4 records
Reflex Lighting competitors and assessment
Company assessmentDirect peers
- SESCO Lighting: National independent lighting manufacturer's representative with multi-territory coverage, selling commercial, architectural, and controls products from a roster of manufacturer partners. Closest direct analog to Reflex's rep-and-specifier model.
Broad incumbents
- Graybar Electric Company: Largest North American electrical, lighting, and communications distributor serving contractors, industrial, and commercial customers. Competes for specifier mindshare with Reflex in New England and overlaps on commercial/industrial lighting supply.
- Rexel: Global electrical distribution group with U.S. operations spanning lighting, controls, and energy solutions. Competes with Reflex at the contractor and project level, especially on commercial lighting and connected lighting portfolios.
- Sonepar: Global B-to-B electrical distributor with North American holdings, offering lighting, controls, and energy products. Adjacent competitor for project specification and contractor supply across New England.
- Acuity Brands: One of the largest North American lighting and building solutions manufacturers (Lithonia, Mark Architectural, nLight controls). Comparable as both a Reflex partner-principal and an end-to-end competitor selling directly to specifiers.
- Hubbell Incorporated: U.S. electrical and lighting products manufacturer with a Hubbell Lighting division (formerly Hubbell Lighting brands). Functions as a Reflex partner and as a manufacturer-direct alternative to the rep channel.
- Cooper Lighting Solutions: Signify-owned North American lighting and controls brand (WaveLinx, Trellix, Ephesus sports lighting). Major Reflex partner and a manufacturer-side competitor shaping rep economics in the region.
- Leviton: U.S. manufacturer of electrical wiring devices, lighting controls, and connected lighting systems. Comparable as a controls-side partner/competitor relevant to Reflex's connected lighting roadmap.
- Signify (formerly Philips Lighting): Global lighting leader and parent of Cooper Lighting Solutions; competes and partners across architectural, commercial, horticultural, and connected lighting categories where Reflex operates.
- Eaton: Diversified power management manufacturer with a lighting division and significant overlap in commercial and industrial lighting/controls. Competes at the specifier and contractor layer across Reflex's verticals.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Reflex Lighting social profiles
Digital presenceReflex Lighting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reflex Lighting leadership team
Management profileNumber of profiles
Profiles2 records
Reflex Lighting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reflex Lighting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reflex Lighting
What does Reflex Lighting do?
Reflex Lighting is a manufacturer's representative firm that sells and specifies commercial, architectural, industrial, residential, and exterior lighting and controls products on behalf of more than 150 manufacturers across the New England region. Through a separate Power & Technology division, the company also distributes and services solid-state graphene energy storage solutions and EV charging infrastructure, supported by field service, commissioning, site assessment, and project management services. The company engages architects, lighting designers, contractors, and end customers to specify, quote, and deliver lighting projects.
Is Reflex Lighting a public or private company?
Reflex Lighting is a private company. It is classified as family owned and is currently operating.
When was Reflex Lighting founded?
Reflex Lighting was founded in 1983. It employs 101 to 250 people.
Where is Reflex Lighting based?
Reflex Lighting is headquartered in Boston, United States, in the North America region.
How does Reflex Lighting make money?
One revenue line is on record: manufacturer's Representative Sales.
Who are Reflex Lighting's main competitors?
SESCO Lighting is listed as a direct peer. Broad incumbents are Graybar Electric Company, Rexel, Sonepar, Acuity Brands, Hubbell Incorporated, Cooper Lighting Solutions, Leviton, Signify (formerly Philips Lighting) and Eaton.
Does Reflex Lighting have an API?
No public API is recorded for Reflex Lighting.
What industry is Reflex Lighting in?
Reflex Lighting's product category is Lighting & Controls Distribution. Its primary akta.pro industry code is IMAGAIAB, Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior). Its NAICS code is 33513 and its SIC code is 3640.