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Ad2.0 Internet

Full company profile

uuid000lngz

Namestring
Ad2.0 Internet
Legal namestring
Ad2.0 Internet GmbH
Websiteurl
ad20.de
Company typeenum
Private
Founded yearint
2007
Descriptiontext

Ad2.0 Internet GmbH is a Hamburg-based, full-service online marketing agency founded in 2007 that serves small and medium-sized enterprises (Mittelstand) across Germany. The company has specialized since 2012 in editorial advertising (SEO-optimized advertorials), reputation management, and content distribution, offering a broad service suite spanning SEO, SEA, advertorial placement on major German news outlets (Welt, Handelsblatt, Wirtschaftswoche), public relations, email marketing with access to 8.6 million contacts, social media advertising, employer branding, independent test seals, and B2B/B2C lead generation. The agency operates two branded sub-platforms: Advertorial.de for editorial advertising and Reputationsexperten.de for online reputation services.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersHamburg, Germany
HQ citystring
Hamburg
HQ countrystring
Germany
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
online marketing services, search engine optimization, advertorial placement, lead generation, reputation management
Industry2 codes
1Digital Performance Marketing (SEM, Paid Social, Programmatic)
CodeBPAFAAADPrimaryYes
2Lead Generation & Performance Media (B2B/B2C)
CodeMPAAACAKPrimaryNo
NAICS code2 codes
  • Advertising Agencies54181
  • Direct Mail Advertising54186
SIC code2 codes
  • Services-Advertising Agencies7311
  • Services-Advertising7310
Product category
Digital Marketing Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Online Marketing Services
TypeProfessional Services
Description

Ad2.0 generates revenue through providing a comprehensive suite of online marketing services to small and medium-sized businesses. Services include SEO, SEA, advertorial placement, PR, email marketing, social media advertising, lead generation (B2B and B2C), web/landing page creation, reputation management, employer branding, and test seal certification. Revenue is generated through project-based work and ongoing service retainers with individual client advisors.

ad20.de
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Marketing or Sales, Operations, Technology or R&D, Others
GTM typeB2B
B2B
Offering typeServices
Services
Brand1 of 2 records shown
1Advertorial.de
Description

A platform for SEO-optimized advertorials published on reputable news sites such as Welt, Handelsblatt, and Wirtschaftswoche.

ad20.de
+1 more record
Core offering1 text field

Ad2.0 Internet GmbH is a full-service online marketing agency that provides coordinated digital marketing services — including SEO, SEA, SEO-optimized advertorials on German news sites, email marketing with access to 8.6 million contacts, social media advertising, public relations, website/landing page creation, B2B and B2C lead generation, reputation management, employer branding, and independent test seals — to small and medium-sized businesses across Germany. Each client is assigned a dedicated personal advisor and supported by an in-house editorial team for SEO-optimized content creation.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Ad2.0 Internet GmbH operates as a full-service online marketing agency founded in 2007, specializing since 2012 in editorial advertising, reputation management, and content distribution for small and medium-sized enterprises. The company offers a comprehensive suite of digital marketing services including SEO optimization, search engine advertising (SEA), website development, public relations, email marketing with access to 8.6 million contacts, social media advertising, test seals/certification, reputation management, employer branding, and B2B/B2C lead generation. The company maintains two branded service platforms: Advertorial.de for editorial advertising and content distribution, and Reputationsexperten.de for online reputation services. Each client receives dedicated personal consulting, and the agency employs specialized teams plus an in-house editorial department for SEO-optimized corporate and product content creation.

Scale indicator5 records

Each record includes

Type, Value, Description, Source

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
1Performance Media Deutschland
TypeDirect peer
Description

German agency focused on SEO, SEA and performance marketing for SMBs. Directly overlaps Ad2.0's core paid-search and organic-search offerings.

2Dept Agency
TypeBroad incumbent
Description

Large European digital agency network with end-to-end marketing, technology and creative services. Overlaps Ad2.0's full-service model at much larger scale.

3nexum AG
TypeDirect peer
Description

Cologne-based full-service digital agency offering strategy, creative, content, and performance marketing to mid-market and enterprise brands. Comparable full-service model.

4Projecter GmbH
TypeDirect peer
Description

Hamburg-based digital agency specializing in SEO, SEA, content marketing and lead generation for B2B and B2C clients. Closest geographic and service-line peer to Ad2.0.

5Aufgesang GmbH
TypeDirect peer
Description

German SEO and content marketing agency serving mid-market B2B clients. Closely comparable in SEO, content, and online visibility services.

6netspirits GmbH
TypeDirect peer
Description

German digital agency offering SEO, SEA, web development and lead generation to SMBs. Directly comparable in scope, segment and delivery model.

7Claneo
TypeDirect peer
Description

Berlin-based SEO, content and digital marketing agency serving B2B and B2C clients. Comparable in SEO-led service mix and SMB/mid-market target segment.

8Scholz & Friends
TypeBroad incumbent
Description

One of Germany's largest independent creative agencies with strong digital and brand capabilities. Comparable in digital/creative services but typically serves larger brands.

9diva-e Digitalwert
TypeDirect peer
Description

German full-service digital agency offering web, marketing, and platform services to enterprise and mid-market clients. Highly comparable in offering breadth, though typically serving larger clients than Ad2.0's Mittelstand focus.

10Trusted Shops AG
TypeRegional player
Description

German company providing trust seals, review systems and certification services to SMBs and e-commerce merchants. Comparable in the trust-mark / certification vertical Ad2.0 addresses through its test seal offering.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers1 record

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles4 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Ad2.0 Internet

Digital Marketing Servicesad20.de

What Ad2.0 Internet does

Ad2.0 Internet GmbH is a Hamburg-based, full-service online marketing agency founded in 2007 that serves small and medium-sized enterprises (Mittelstand) across Germany. The company has specialized since 2012 in editorial advertising (SEO-optimized advertorials), reputation management, and content distribution, offering a broad service suite spanning SEO, SEA, advertorial placement on major German news outlets (Welt, Handelsblatt, Wirtschaftswoche), public relations, email marketing with access to 8.6 million contacts, social media advertising, employer branding, independent test seals, and B2B/B2C lead generation. The agency operates two branded sub-platforms: Advertorial.de for editorial advertising and Reputationsexperten.de for online reputation services.

Ad2.0 Internet firmographics

Firmographics
Name
Ad2.0 Internet
Legal name
Ad2.0 Internet GmbH
Website
https://ad20.de
Company type
Private
Founded year
2007
Operating status
Operating
Headcount range
51–100 employees
Ownership category
akta.pro rank

Ad2.0 Internet industry classification

Industry
Product category
Digital Marketing Services
NAICS
Advertising Agencies (54181), Direct Mail Advertising (54186)
SIC
Services-Advertising Agencies (7311), Services-Advertising (7310)
akta.pro primary industry
Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)
akta.pro secondary industry
Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)

Keywords

  • Online marketing services
  • Search engine optimization
  • Advertorial placement
  • Lead generation
  • Reputation management

Where Ad2.0 Internet is headquartered

Location

Headquarters

HQ city
Hamburg
HQ country
Germany
HQ region
Europe

Offices1 record

Markets served

Ad2.0 Internet business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

  1. Online Marketing Services: Ad2.0 generates revenue through providing a comprehensive suite of online marketing services to small and medium-sized businesses. Services include SEO, SEA, advertorial placement, PR, email marketing, social media advertising, lead generation (B2B and B2C), web/landing page creation, reputation management, employer branding, and test seal certification. Revenue is generated through project-based work and ongoing service retainers with individual client advisors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Ad2.0 Internet product offering

Product offering

Core offering

Ad2.0 Internet GmbH is a full-service online marketing agency that provides coordinated digital marketing services — including SEO, SEA, SEO-optimized advertorials on German news sites, email marketing with access to 8.6 million contacts, social media advertising, public relations, website/landing page creation, B2B and B2C lead generation, reputation management, employer branding, and independent test seals — to small and medium-sized businesses across Germany. Each client is assigned a dedicated personal advisor and supported by an in-house editorial team for SEO-optimized content creation.

Product overview

Ad2.0 Internet GmbH operates as a full-service online marketing agency founded in 2007, specializing since 2012 in editorial advertising, reputation management, and content distribution for small and medium-sized enterprises. The company offers a comprehensive suite of digital marketing services including SEO optimization, search engine advertising (SEA), website development, public relations, email marketing with access to 8.6 million contacts, social media advertising, test seals/certification, reputation management, employer branding, and B2B/B2C lead generation. The company maintains two branded service platforms: Advertorial.de for editorial advertising and content distribution, and Reputationsexperten.de for online reputation services. Each client receives dedicated personal consulting, and the agency employs specialized teams plus an in-house editorial department for SEO-optimized corporate and product content creation.

Differentiator

Problem solved

Functional benefit

Brands

  • Advertorial.de: A platform for SEO-optimized advertorials published on reputable news sites such as Welt, Handelsblatt, and Wirtschaftswoche.
  • Reputationsexperten.de

Companies that use Ad2.0 Internet

Customer profile

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Ad2.0 Internet technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Ad2.0 Internet partnerships and signals

Strategic signal

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Ad2.0 Internet competitors and assessment

Company assessment

Direct peers

  • Performance Media Deutschland: German agency focused on SEO, SEA and performance marketing for SMBs. Directly overlaps Ad2.0's core paid-search and organic-search offerings.
  • nexum AG: Cologne-based full-service digital agency offering strategy, creative, content, and performance marketing to mid-market and enterprise brands. Comparable full-service model.
  • Projecter GmbH: Hamburg-based digital agency specializing in SEO, SEA, content marketing and lead generation for B2B and B2C clients. Closest geographic and service-line peer to Ad2.0.
  • Aufgesang GmbH: German SEO and content marketing agency serving mid-market B2B clients. Closely comparable in SEO, content, and online visibility services.
  • netspirits GmbH: German digital agency offering SEO, SEA, web development and lead generation to SMBs. Directly comparable in scope, segment and delivery model.
  • Claneo: Berlin-based SEO, content and digital marketing agency serving B2B and B2C clients. Comparable in SEO-led service mix and SMB/mid-market target segment.
  • diva-e Digitalwert: German full-service digital agency offering web, marketing, and platform services to enterprise and mid-market clients. Highly comparable in offering breadth, though typically serving larger clients than Ad2.0's Mittelstand focus.

Broad incumbents

  • Dept Agency: Large European digital agency network with end-to-end marketing, technology and creative services. Overlaps Ad2.0's full-service model at much larger scale.
  • Scholz & Friends: One of Germany's largest independent creative agencies with strong digital and brand capabilities. Comparable in digital/creative services but typically serves larger brands.

Regional players

  • Trusted Shops AG: German company providing trust seals, review systems and certification services to SMBs and e-commerce merchants. Comparable in the trust-mark / certification vertical Ad2.0 addresses through its test seal offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Ad2.0 Internet social profiles

Digital presence

Ad2.0 Internet financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Ad2.0 Internet leadership team

Management profile

Number of profiles

Profiles4 records

Ad2.0 Internet funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Ad2.0 Internet M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ad2.0 Internet

What does Ad2.0 Internet do?

Ad2.0 Internet GmbH is a full-service online marketing agency that provides coordinated digital marketing services — including SEO, SEA, SEO-optimized advertorials on German news sites, email marketing with access to 8.6 million contacts, social media advertising, public relations, website/landing page creation, B2B and B2C lead generation, reputation management, employer branding, and independent test seals — to small and medium-sized businesses across Germany. Each client is assigned a dedicated personal advisor and supported by an in-house editorial team for SEO-optimized content creation.

Is Ad2.0 Internet a public or private company?

Ad2.0 Internet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Ad2.0 Internet founded?

Ad2.0 Internet was founded in 2007. It employs 51 to 100 people.

Where is Ad2.0 Internet based?

Ad2.0 Internet is headquartered in Hamburg, Germany, in the Europe region.

How does Ad2.0 Internet make money?

One revenue line is on record: online Marketing Services.

Who are Ad2.0 Internet's main competitors?

Direct peers on record are Performance Media Deutschland, nexum AG, Projecter GmbH, Aufgesang GmbH, netspirits GmbH, Claneo and diva-e Digitalwert. Broad incumbents are Dept Agency and Scholz & Friends. Trusted Shops AG is listed as a regional player.

Does Ad2.0 Internet have an API?

No public API is recorded for Ad2.0 Internet.

What industry is Ad2.0 Internet in?

Ad2.0 Internet's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAAAD, Digital Performance Marketing (SEM, Paid Social, Programmatic), with a secondary code of MPAAACAK, Lead Generation & Performance Media (B2B/B2C). Its NAICS code is 54181 and its SIC code is 7311.

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