United Forklift and Access Solutions

What United Forklift and Access Solutions does

United Forklift and Access Solutions (trading as United Equipment) is a privately-held Australian provider of materials handling and access equipment, headquartered in Welshpool, Perth, WA. The company distributes and services new and used forklifts (pallet trucks, walkie stackers, order pickers, reach trucks, counterbalanced units, all-terrain forklifts, container lift trucks, reach stackers, and tyre handlers) and access equipment (scissor lifts, boom lifts, cherry pickers, vertical masts, telehandlers, and stock pickers) across lift capacities of 1 to 65 tonnes. It operates as an authorized dealer for tier-1 OEMs including Cat Lift Trucks, Konecranes, and Haulotte, and is the exclusive national retailer for the Athena scissor lift range, complemented by an own-brand portfolio (United R-Series All-Terrain, C-Series Pallet Trucks, A-Series Walkie Stackers, T-Series Reach Stackers).

The business operates a 17+ branch national network across every Australian state and territory (WA, NT, SA, QLD, NSW, VIC, TAS) with a workforce of 101-250 employees. Revenue is generated through six streams: new equipment sales, pre-owned equipment sales, short-to-long-term hire (1 day to 5 years), service and repairs (in-branch and on-site), spare parts supply, and equipment finance. The company maintains a hire fleet of 5,000+ units and offers 24-48 hour delivery in most areas. Customer segments span warehousing and logistics, ports and container yards, mining and resources, construction and trade, agriculture, manufacturing and industrial, and transport and freight — served via an enterprise field-sales motion backed by phone, website quote requests, and industry event participation.

United has been recognized as one of Australia's largest providers of new and used forklift and access equipment, and has received the Cat Lift Trucks Dealer of Excellence Award (2023-24) and the Konecranes Distributor of the Year (2018). The business is owned by The Elphinstone Group following an acquisition, and has pursued sustained geographic expansion through new branches (Newcastle, Adelaide, Cairns, Rockhampton) and state-of-the-art facility relocations in Melbourne and Queensland.

Name

United Forklift and Access Solutions

Legal name

United Equipment

Website

https://unitedequipment.com.au

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

United Forklift and Access Solutions (United Equipment) is an Australian distributor and service provider of new and used forklifts and access equipment, operating 17+ branches nationwide with a 5,000+ unit hire fleet and authorized dealerships for Cat Lift Trucks, Konecranes, and Haulotte.

Ownership category

akta.pro rank

Product category

Materials Handling Equipment

NAICS

Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Automotive Equipment Rental and Leasing (5321), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Services-Miscellaneous Equipment Rental & Leasing (7350), Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)

akta.pro primary industry

Forklifts & Industrial Trucks (IC & Electric) (IMAHABAA)

akta.pro secondary industries

Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers) (IMAHABAI), Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)

Keywords

• Materials handling equipment
• Forklift sales and service
• Access equipment hire
• Warehouse lifting solutions
• Heavy lifting equipment

Headquarters

HQ city

Welshpool

HQ country

Australia

HQ region

Oceania

Offices16 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Equipment Sales - New: Sales of new forklifts and access equipment from brands including Cat Lift Trucks, Konecranes, Haulotte, Elevah, AlmaCrawler, and United's own brand. Equipment ranges from 1 to 65 tonne lift capacities.
2. Equipment Sales - Used/Pre-owned: Sales of pre-owned equipment that have undergone full inspections and servicing. Includes used forklifts, container handlers, reach stackers, and access equipment at various price points.
3. Equipment Hire/Rental: Flexible hire options ranging from 1-5 days short-term hires to long-term solutions up to 5 years. Covers forklifts, scissor lifts, boom lifts, cherry pickers, telehandlers, and container handling equipment.
4. Service and Repairs: Service and repair solutions for forklifts and access equipment, including both in-branch and on-site support from skilled technicians to minimize downtime.
5. Spare Parts: Supply of genuine spare parts for all equipment brands supported by the company.
6. Equipment Finance: Finance solutions for purchasing access equipment and forklifts, enabling customers to acquire equipment through payment plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

United Forklift and Access Solutions distributes, sells (new and used), hires, services, and finances forklifts and access equipment across Australia through a network of 17+ branches. The company holds authorised dealer agreements with Cat Lift Trucks, Konecranes, Haulotte, Elevah, AlmaCrawler and Athena, alongside its own United-brand equipment, supporting industries such as warehousing, logistics, ports, mining, construction, agriculture, and manufacturing. Service offerings include in-branch and on-site repairs, spare parts, equipment finance, and fleet management, with rental terms ranging from 1 day to 5 years.

Product overview

United Forklift and Access Solutions operates as a comprehensive materials handling and access equipment provider offering a portfolio of products, brands, and services. The core offering includes forklifts (pallet trucks, walkie stackers, reach trucks, order pickers, counterbalanced forklifts, all terrain forklifts, container lift trucks, reach stackers, and tyre handlers) and access equipment (scissor lifts, boom lifts, cherry pickers, vertical masts, telehandlers). The company distributes and services multiple branded product lines including Cat Lift Trucks, Konecranes (with ECOLIFTING Solutions), Haulotte, Elevah, AlmaCrawler, and its own United brand. Services complement the product portfolio with hire options (short-term to 5-year terms), sales (new and used), service and repairs, spare parts, equipment finance, and fleet management. The product architecture follows a multi-brand dealer model where United acts as the retailer and service provider for these equipment brands across Australia-wide branch locations.

Differentiator

Problem solved

Functional benefit

Brands

• United Equipment: Main trading brand for forklift and access equipment sales, hire, and service across Australia.
• United Rentals

Products and services

• New Forklift Sales Distribution and sale of new forklifts and access equipment sourced from authorised OEMs (Cat Lift Trucks, Konecranes, Haulotte, Elevah, AlmaCrawler) and the company's own United brand. Equipment spans 1 to 65 tonne lift capacities across electric, LPG, diesel and manual power types. Targets industrial buyers across warehousing, logistics, mining, construction, agriculture and manufacturing.
• Used/Pre-owned Forklift and Access Equipment Sales Sale of fully inspected and serviced pre-owned forklifts, container handlers, reach stackers and access equipment at tiered price points ranging from approximately $3,500 for compact used units to $250,000 for heavy-duty container handlers. Targets price-sensitive business buyers seeking used equipment.
• United Rentals - Equipment Hire United Rentals offers flexible hire options for forklifts, scissor lifts, boom lifts, cherry pickers, telehandlers and container handling equipment, with terms from 1-5 days short-term through to 1-5 years long-term subscriptions. Targets businesses needing flexible capacity, project-based equipment, or seasonal demand spikes, supported by a national fleet exceeding 5,000 units.
• Forklift Service and Repairs Comprehensive servicing and repair services for all forklift brands, delivered both in-branch and on-site to minimise equipment downtime. Targets business customers operating mixed forklift fleets who need ongoing maintenance.
• Access Equipment Service and Repairs Maintenance and repair services for access equipment (scissor lifts, boom lifts, cherry pickers) across all supported brands. Targets businesses operating access equipment fleets in construction, maintenance and installation projects.
• Spare Parts Supply Supply of genuine spare parts for all forklift and access equipment brands distributed by United. Targets business customers needing to maintain equipment performance and longevity.
• Equipment Finance Financial solutions providing payment plans to enable businesses to acquire forklifts and access equipment without full upfront payment. Targets business buyers seeking to spread capital expenditure over time.
• Fleet Management Fleet management services helping businesses manage their materials handling equipment assets efficiently across multiple sites. Targets multi-site business operators with complex forklift and access equipment fleets.

Quantifiable outcome

• 5,000+ units in operation
• +2 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core, secondary and flagship.

• Cat Lift Trucks (Caterpillar)coreChannel Partner/ Reseller/ DistributorAuthorized dealer for Cat Lift Trucks including the full range of electric forklifts, counterbalanced diesel and LPG forklifts, pallet trucks, reach trucks, and order pickers. United received Cat Lift Trucks Dealer of Excellence Award 23-24 for outstanding performance.
• Konecranes Lift TruckscoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Konecranes including diesel and electric forklifts 10-65 tonne, container handlers, reach stackers, and ECOLIFTING eco-efficient solutions. United awarded Konecranes Distributor of the Year 2018.
• HaulottecoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Haulotte access equipment including scissor lifts (Optimum 8, Compact range), articulating and telescopic boom lifts, and trailer mounted boom lifts across Australia.
• ElevahcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Elevah stock pickers and moving equipment including 40B, 40 Move, E5, E6, 65, and 80 models for warehouse picking applications.
• AlmaCrawlersecondaryChannel Partner/ Reseller/ DistributorAuthorized dealer for AlmaCrawler tracked access equipment including tracked boom lifts. Currently running floor stock clearance sale for Athena and Jibbi products.
• Elphinstone GroupflagshipStrategic or Co-development PartnerUnited Equipment was acquired by The Elphinstone Group, joining a portfolio of equipment businesses under the parent company's umbrella.

Scale indicators4 records

Recent moves19 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/united-forklift-and-access-solutions

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Forklift and Access Solutions