Key Commercial Real Estate

What Key Commercial Real Estate does

Key Commercial Real Estate is a Madison, Wisconsin-based, women-owned full-service commercial real estate brokerage founded in 2011. The firm operates across six integrated service lines — landlord representation, tenant/buyer representation, seller representation, development advisory, property management, and consulting — serving clients in the office, industrial, retail, mixed-use, development, and investment property sectors. It is headquartered at 3330 University Ave., Ste. 300, Madison, WI 53705 and serves the Madison metropolitan area and surrounding Wisconsin markets.

The firm generates revenue through four primary streams: transaction commissions on brokerage deals (landlord, tenant/buyer, and seller representation), professional services fees for development advisory and consulting engagements, recurring managed-services fees for property management contracts, and ancillary consulting on investment feasibility and disposition decisions. The GTM motion is sales-led and relationship-driven, with a team of approximately seven brokers led by three principals — Aimee Bauman (CCIM), Mallory Rekoske, and Deborah Ersland (33+ years of CRE experience) — supported by additional brokers including Kristen Fish (CEcD), Annette Gelbach, Beth Iyer, and Jenny Lisak. Notable institutional clients include Madison College, UW Credit Union, Dean Clinic, WHEDA, Habitat for Humanity of Dane County, and Gebhardt Development, with the 2020 Amazon Madison East transaction representing the firm's most prominent competitive win (Commercial Brokers Group Overall Deal of the Year).

Key Commercial holds the WBE-Wisconsin Certified Women Owned Business designation and has accumulated Deal of the Year awards from the Commercial Brokers Group across office, retail, investment, land, and multi-family categories spanning 2014-2024, including 2018 and 2020 Overall Winner honors. The firm is privately held with no external investors, no disclosed funding rounds, no partnerships, no M&A activity, and no proprietary technology platform; differentiation rests on local market expertise, broker credentials, and entrenched institutional relationships rather than technology or scale advantages.

Name

Key Commercial Real Estate

Legal name

Key Commercial Real Estate

Website

https://keycomre.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Key Commercial Real Estate is a Madison, Wisconsin-based, women-owned commercial real estate brokerage founded in 2011, offering landlord, tenant, seller representation, development advisory, property management, and consulting across all major CRE sectors in the regional market.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (531210), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

akta.pro secondary industries

Office Brokerage (BPAJABAA), Investment Sales Brokerage (BPAJABAI), Tenant Representation & Corporate Services Brokerage (BPAJABAJ)

Keywords

• Commercial real estate brokerage
• Tenant representation services
• Landlord representation
• Property management services
• Commercial real estate consulting

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Commercial Real Estate Brokerage Commissions: Revenue generated from representing landlords, tenants/buyers, and sellers in commercial real estate transactions. Services include lease negotiations, property sales, and acquisitions.
2. Development Advisory Services: Fees for development advisory services including proformas, site selection, entitlements, debt and capital structuring, and project oversight.
3. Property Management Services: Ongoing management fees for lease administration, maintenance, accounting, financial reporting, budgeting, capital improvements, and site inspections.
4. Consulting Services: Fees for consulting on investment goals, financial feasibility analysis, market analysis, occupancy options, capital improvement analysis, and disposition evaluations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Key Commercial Real Estate is a full-service commercial real estate brokerage firm offering landlord representation, tenant/buyer representation, seller representation, development advisory, property management, and consulting services. The firm delivers these services across office, industrial, retail, mixed-use, development, and investment property sectors, primarily serving clients in the Madison, Wisconsin metropolitan area and surrounding Wisconsin markets.

Product overview

Key Commercial Real Estate is a full-service commercial real estate brokerage firm offering six integrated service lines: Landlord Representation, Tenant/Buyer Representation, Seller Representation, Development Advisory, Management, and Consulting. The firm provides these services across all major commercial real estate sectors including office, industrial, retail, mixed-use, development, and investment properties. Services are delivered with a local firm approach combined with national-caliber expertise, primarily serving clients in the Madison, Wisconsin area.

Differentiator

Problem solved

Functional benefit

Products and services

• Landlord Representation Brokerage service helping commercial property owners market and lease their assets through market evaluation, property analysis, marketing plan development, and lease negotiation.
• Tenant/Buyer Representation Representation service for businesses and organizations seeking commercial space, including space needs evaluation, market education, on- and off-market opportunity identification, and comprehensive financial analysis of options.
• Seller Representation Sales representation guiding clients through the commercial real estate sales process, including valuation, market analysis, strategic marketing plan creation and implementation, negotiations, and oversight of closing.
• Development Advisory Development oversight and advisory services covering proformas, site selection, entitlements, debt and capital structuring, and project management.
• Property Management Property management services including lease administration, maintenance, accounting, financial reporting, budgeting, capital improvements, and site inspections.
• Consulting Advisory service for ownership, occupancy, or investment decisions including investment goal analysis, financial feasibility studies, market analysis, financing alternatives, and buy vs. lease analysis.

Quantifiable outcome

• Multiple Deal of the Year awards across various categories from 2014-2024 demonstrates consistent transaction success

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• JLL (Jones Lang LaSalle): Global commercial real estate services and investment management firm with full-service brokerage, property management, and advisory capabilities. Maintains a Madison presence and competes for the same institutional office, industrial, and investment mandates as Key Commercial.
• Colliers International: Global commercial real estate services firm with strong presence in the Midwest. Offers brokerage, property management, and advisory services directly overlapping with Key Commercial's service lines in office, industrial, and investment properties.
• Cushman & Wakefield: Major global commercial real estate services firm offering brokerage, valuation, and property management across all asset classes. Competes with Key Commercial for mid-market and institutional commercial mandates in the Madison/Wisconsin market.
• CBRE Group: The world's largest commercial real estate services firm, offering brokerage, property management, valuation, and advisory across all property types. Operates a Madison-area office and competes for institutional mandates in the same local market as Key Commercial.
• NAI Global: Global commercial real estate brokerage network with member firms operating locally. NAI-affiliated brokerages compete with Key Commercial for landlord, tenant, and investment mandates in mid-sized Midwest markets like Madison.
• Newmark Group: Full-service commercial real estate advisory firm offering leasing, investment sales, and consulting across property types. Provides competition for institutional and mid-market mandates in Wisconsin markets served by Key Commercial.

Direct peers

• Avison Young: Mid-sized commercial real estate services firm offering brokerage, property management, and advisory across office, industrial, retail, and investment sectors. Comparable in service breadth and client profile to Key Commercial's full-service model.
• Marcus & Millichap: Specialized commercial real estate investment sales brokerage firm focused on investment property transactions. Directly comparable to Key Commercial's investment sales and seller representation work in the Madison market.
• Lee & Associates: Mid-sized commercial real estate brokerage firm with regional offices across the U.S., offering brokerage, property management, and consulting services. Closely comparable in scale, service mix, and client profile to Key Commercial.
• SVN International: Commercial real estate brokerage franchise with member firms offering brokerage, property management, and advisory services to mid-market clients. Operates under a model similar to Key Commercial's full-service local approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/key-commercial-real-estate

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Key Commercial Real Estate