Aruba Cloud
Aruba Cloud is the European cloud services brand of Italian Aruba S.p.A., providing sovereign cloud infrastructure from proprietary Italian data centers. It serves SMBs, developers, enterprises, and Italian Public Administration with dedicated servers, VPS, OpenStack public cloud, VMware private cloud, managed Kubernetes, and GPU AI infrastructure under ACN, NIS 2, and DORA compliance.
- Company typePrivate
- Founded2017
- HeadquartersClichy, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Aruba Cloud does
Aruba Cloud is the European cloud services brand of Aruba S.p.A., a privately held Italian cloud and data center provider founded in 2017. The company operates proprietary data centers in Italy (Ponte San Pietro/IT3 Global Cloud Data Center, Arezzo, and Bergamo) with Rating 4 ANSI/TIA-942-C and ISO 22237 certifications, positioning itself as a sovereign European cloud provider with full data residency and compliance with NIS 2, DORA, GDPR, and CISPE frameworks.
The company's product portfolio spans the full infrastructure stack: bare metal dedicated servers (Ready, Advanced, Professional, Storage, and GPU lines starting at €49.90/month), VPS with specialized AI/automation variants, OpenStack-based public cloud with pay-per-use pricing, VMware-based Virtual Private Cloud (Pinnacle Partner status), managed Kubernetes, Proxmox-based Metal Cloud Infrastructure, Azure Local with Azure Arc governance, Red Hat OpenShift managed services, SAP HANA-certified IaaS, and a 2024-launched AI Stack featuring GPU on Demand with NVIDIA hardware. Supporting services include Veeam/Commvault/Zerto-powered backup and disaster recovery, Cloud Object Storage, Database as a Service, and Cloud Monitoring, all unified through a Cloud Management Platform and Hybrid Connect networking.
Aruba Cloud operates a hybrid go-to-market model combining self-service online sales (targeting SMBs, developers, and software houses via API access and 7-language knowledge base), direct enterprise sales through enterprise.aruba.it (targeting large companies and Italian Public Administration with ACN-qualified services), and a channel partner program through business.aruba.it for resellers and system integrators. Revenue derives from recurring subscriptions (dedicated servers, VPS, private cloud, storage, colocation), usage-based public cloud consumption, and professional services for migration, repatriation, and consulting. Recognized as a Major Player in IDC MarketScape European Public Cloud IaaS 2024, Aruba Cloud counts Ducati Motor Holding, Tiesse Group, 3BMeteo, LiveHelp, Yokohama, and SCM Group among its enterprise customer base.
Aruba Cloud firmographics
Firmographics- Name
- Aruba Cloud
- Legal name
- Aruba S.p.A.
- Website
- https://arubacloud.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Aruba Cloud is the European cloud services brand of Italian Aruba S.p.A., providing sovereign cloud infrastructure from proprietary Italian data centers. It serves SMBs, developers, enterprises, and Italian Public Administration with dedicated servers, VPS, OpenStack public cloud, VMware private cloud, managed Kubernetes, and GPU AI infrastructure under ACN, NIS 2, and DORA compliance.
- Ownership category
- akta.pro rank
Aruba Cloud industry classification
Industry- Product category
- Cloud Infrastructure
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computer Facilities Management Services (541513), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Rental & Leasing (7377)
- akta.pro primary industry
- Industry/Vertical Cloud Platforms (e.g., Gov/Healthcare/Financial Cloud Regions) (HDABAAAL)
- akta.pro secondary industries
- Hybrid Cloud Migration, Modernization & Integration (HDABAMAH), Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD), Hybrid Cloud Compute & Virtualization Stack (HCI/VMs/Kubernetes) (HDABAMAF), API Management & Integration for Private Cloud Control Planes (HDABABAM)
Keywords
Where Aruba Cloud is headquartered
LocationHeadquarters
- HQ city
- Clichy
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Aruba Cloud business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Dedicated Servers and Bare Metal: Fixed-fee monthly rental of dedicated physical servers with latest-generation hardware. Includes Ready, Advanced, Professional, Storage, and GPU server lines with various CPU, RAM, and storage configurations.
- VPS (Virtual Private Server): Virtual private server hosting with pre-configured options including Docker, WireGuard VPN, AI assistants (OpenClaw, Hermes, N8N), and WordPress. Monthly subscription model.
- Public Cloud Services: Pay-per-use cloud services including OpenStack Cloud Servers, Virtual Data Center, Container Registry, Application Platform, Database as a Service, and Monitoring. Usage-based consumption with optional prepaid credit.
- Private and Hybrid Cloud: Managed private cloud solutions including VMware Hosted Private Cloud, Azure Local, Red Hat OpenShift managed services, and Metal Cloud Infrastructure. Typically multi-year contracts with monthly billing.
- Storage and Backup Services: Cloud backup, object storage, block storage, and smart storage solutions. Can be purchased as add-on services to existing infrastructure or standalone subscriptions.
- Data Center Colocation: Physical rack space and housing services for customer-owned servers in Aruba's certified data centers. Revenue from infrastructure hosting and power provisioning.
- Professional Services: Consulting services for migration, repatriation, cloud transformation, and security implementation. Also includes setup fees for dedicated servers with minimum 6-month commitment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Server Ready - Entry-level dedicated servers |
| Subscription | Monthly | Server Advanced - Mid-range dedicated servers |
| Subscription | Monthly | Server Professional - High-performance dedicated servers |
| Subscription | Monthly | Server Storage - Storage-optimized dedicated servers |
| Subscription | Monthly | GPU Servers for AI and Machine Learning |
| Subscription | Monthly | VPS - Virtual Private Server |
| Usage-based | Pay-as-you-go | OpenStack Cloud Server |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Aruba Cloud product offering
Product offeringCore offering
Aruba Cloud provides a comprehensive portfolio of cloud infrastructure services spanning dedicated bare metal servers, virtual private servers (VPS), public cloud (OpenStack-based), VMware-based virtual private cloud, managed private/hybrid cloud (Azure Local, Red Hat OpenShift, VMware VCF, Proxmox Metal Cloud), and AI-ready GPU infrastructure. All services are hosted in proprietary Italian data centers with full European data sovereignty, ISO certifications, and ACN qualification for public administration customers.
Product overview
Aruba Cloud is the leading Italian cloud provider offering a comprehensive cloud portfolio across multiple delivery models: Bare Metal and VPS (dedicated servers, virtual private servers with specialized AI and container add-ons), Public Cloud (OpenStack-based compute, managed Kubernetes, object/block/storage, database, and monitoring), VMware on Aruba Cloud (virtual private cloud, disaster recovery, backup), Private and Hybrid Cloud (Azure Local, Red Hat OpenShift, VMware VCF, Proxmox Metal Cloud, Vates, SAP HANA), and AI Stack (GPU on Demand, dedicated GPU servers, private GPU clouds). The portfolio is unified by Hybrid Connect for hybrid networking, managed by a cloud management platform (CMP), and supported by security, backup, and migration solutions. Aruba positions itself as a European sovereign cloud provider with proprietary Italian data centers, interoperability (open-source friendly), and ACN-qualified services for public administration.
Differentiator
Problem solved
Functional benefit
Products and services
- Dedicated Servers Latest-generation hardware dedicated servers with simplified management and full configurability, housed in Aruba's proprietary Italian data centers. Includes Ready, Advanced, Professional, and Storage lines. Targeted at businesses requiring exclusive compute resources.
- VPS - Virtual Private Server Simple and affordable virtual private server with scalable resources, full root access, and pre-configured variants (WordPress, Docker, WireGuard VPN, AI assistants) for developers, SMBs, and small projects.
- OpenStack Cloud Server Virtual servers on OpenStack infrastructure with unlimited traffic and guaranteed performance for test and production environments. Pay-as-you-go consumption model. Targeted at developers and businesses needing flexible cloud compute.
- Virtual Data Center Virtual infrastructure enabling complete virtual data center management with scaling aligned to all Aruba Cloud ecosystem services. Targeted at enterprises needing orchestrated cloud resources.
- Aruba Managed Kubernetes Managed Kubernetes service for simple and scalable containerized application deployment within the Aruba Cloud ecosystem. Targeted at developers and DevOps teams running container workloads.
- Application Platform PaaS and Container-as-a-Service platform based on Virtuozzo technology with micro Cloudlet instances for scalable and efficient application execution. Targeted at developers building cloud-native applications.
- Cloud Object Storage S3-compatible object storage with reliability and optimal performance for diverse storage needs, with redundant storage across separate devices. Targeted at developers and businesses needing scalable cloud object storage.
- Cloud Backup Data and application backup services securely stored in the cloud with Commvault technology, offering efficiency, protection, and ease of use. Targeted at businesses needing data protection for servers and applications.
- Database as a Service Cloud Database as a Service for processing data using main relational database management systems. Targeted at developers and businesses needing managed databases.
- VMware Cloud Server High performance and maximum reliability virtual servers optimized for VMware workloads. Targeted at enterprises running VMware-based infrastructure.
- Virtual Private Cloud (VMware) Highly customizable IT infrastructure with virtual machines, firewalls, networks, and management via VMware Cloud Director. Targeted at enterprises needing VMware-based private cloud environments.
- Azure Local on Aruba Cloud Microsoft Azure workloads running on dedicated Aruba infrastructure, hosted in Aruba's Italian data centers with unified governance through Azure Arc. Targeted at enterprises seeking hybrid Azure scenarios with European data sovereignty.
- Aruba Managed Hybrid Cloud Managed Red Hat OpenShift hybrid cloud providing full technological flexibility for redundant and uncompromising cloud management. Targeted at enterprises running containerized workloads requiring OpenShift orchestration.
- VMware Hosted Private Cloud Fully managed, secure, and scalable VMware VCF (VMware Cloud Foundation) private cloud hosted in Aruba data centers. Targeted at enterprises needing fully managed VMware environments.
- Metal Cloud Infrastructure Dedicated cloud created with a cluster of bare metal servers based on Proxmox VE, entirely at the customer's disposal for full control. Targeted at enterprises and AI/ML projects needing dedicated bare-metal performance.
- IaaS for SAP HANA Certified cloud infrastructure for optimal management of SAP HANA in-memory database platform and business processes. Targeted at enterprises running SAP workloads.
- GPU on Demand Scalable GPU computing resources for AI, machine learning, and professional rendering workloads with configurable NVIDIA GPU models. Targeted at AI/ML projects and businesses running compute-intensive workloads.
- Server with GPU Dedicated GPU infrastructure (NVIDIA RTX 4070 Super, RTX 4080 Super, L40S) for compute-intensive AI and machine learning workloads. Targeted at AI/ML projects needing dedicated high-performance GPU resources.
- Vates VMS on Aruba Cloud Open-source European-developed Vates VMS private cloud virtualization solution hosted on Aruba Cloud for customers seeking European open-source alternatives to US-based virtualization platforms. Targeted at enterprises needing European open-source virtualization.
Quantifiable outcome
- Reduced latency through Italian data center proximity
- +3 more outcomes
Companies that use Aruba Cloud
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
Aruba Cloud technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability6 records
Feature8 records
Aruba Cloud partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, flagship and minor.
- Virtuozzo International GmbHcoreVirtuozzo International GmbH provides the Application Platform technology underlying Aruba's Cloud Application Platform (PaaS and Container-as-a-Service). Virtuozzo's platform is installed on Aruba's data centers and enables customers to execute code in configurable cloud environments.
- VMware (Broadcom)flagshipVMware provides the core virtualization technology for Aruba's VMware Cloud Server, Virtual Private Cloud, and Hosted Private Cloud services. Aruba holds the highest Pinnacle Partner qualification from Broadcom. VMware Cloud Director enables customer infrastructure management.
- Microsoft AzurecoreAzure Local on Aruba Cloud allows Azure workloads to run on dedicated infrastructure hosted in Aruba's Italian data centers with unified governance through Azure Arc. Enables hybrid cloud scenarios with Azure integration.
- Red HatcoreAruba Managed Hybrid Cloud provides full technological flexibility of Red Hat OpenShift for redundant and uncompromising cloud management. Strategic partnership for enterprise container orchestration.
- SAPcoreIaaS for SAP HANA provides certified cloud environment for optimal management of business processes on SAP HANA in-memory database platform. Targets enterprise ERP workloads.
- NVIDIAcoreNVIDIA GPU graphics cards power Aruba's GPU on Demand and dedicated AI server offerings including RTX4070 Super, RTX4080 Super, and Nvidia L40S models for AI, ML, and professional rendering workloads.
- CommvaultcoreCommvault provides backup agent technology for Aruba's Cloud Backup service. 50% off Commvault Packages promotional pricing available. Part of data protection and backup services portfolio.
- VeeamcoreVeeam technology powers multiple Aruba services including Cloud Bare Metal Backup, Backup for Microsoft 365, Veeam Cloud Connect (DRaaS), and Veeam Restore Portal for Microsoft 365 protection.
- ZertocoreZerto Cloud DRaaS (Disaster Recovery as a Service) provides protection and resilience for VMware infrastructures with continuous replication and failover capabilities.
- Ollama + Open WebUIcoreOllama with Open WebUI provides user-friendly interface for AI model deployment on Aruba GPU servers. Supports offline use, text-to-speech, user groups with permissions, and code execution for enterprise AI projects.
- OpenStackcoreOpenStack powers Aruba's public cloud compute infrastructure with Cloud Server offerings based on OpenStack technology for scalable, flexible cloud resources.
- Proxmox VEcoreProxmox VE (open-source virtualization platform) underlies Aruba's Metal Cloud Infrastructure for creating dedicated cloud environments with clusters of bare metal servers under customer control.
- Kubernetes (CNCF)coreAruba Managed Kubernetes provides fully managed Kubernetes orchestration service integrated within the Aruba Cloud ecosystem, based on Cloud Native Computing Foundation standards.
- ActalisminorActalis SSL certificates offered through Aruba's ecosystem for secure website hosting. Part of integrated service portfolio including hosting, SSL, PEC, and other business services.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Aruba Cloud competitors and assessment
Company assessmentDirect peers
- OVHcloud: French headquartered European cloud provider offering dedicated servers, VPS, public cloud (IaaS/PaaS), private cloud (VMware/Hosted Private Cloud), and colocation across multiple European data centers. Closest like-for-like competitor to Aruba Cloud with a comparable sovereign-cloud, multi-hypervisor, and price-disruptive positioning.
- Hetzner: German cloud and dedicated server provider with strong footprint in dedicated servers, VPS, and managed cloud offerings across European locations. Comparable to Aruba on dedicated server economics, European footprint, and SMB/developer GTM, though with less enterprise/private cloud depth.
- IONOS: German cloud provider (subsidiary of United Internet) offering shared/web hosting, dedicated servers, VPS, managed cloud, and VMware-based private cloud across European and US data centers. Comparable on SMB/enterprise split, European data residency emphasis, and broad product breadth including AI services.
- Scaleway: French cloud provider (Iliad Group) operating European data centers with bare metal, VPS, public cloud IaaS, managed Kubernetes, object storage, and GPU instances for AI workloads. Comparable to Aruba on European sovereign positioning, GPU/AI compute, and developer-led SMB and enterprise GTM.
- Seeweb: Italian cloud and hosting provider offering cloud computing, dedicated servers, virtual private servers, GPU cloud, and managed services from Italian data centers. Direct domestic competitor to Aruba in Italy, comparable on sovereign positioning, Italian data residency, and SMB/mid-market customer base.
- Stack IT: German sovereign cloud provider (Schwarz Group / STACKIT) offering IaaS, PaaS, and colocation with strong GDPR/sovereign positioning and focus on European enterprise and regulated industries. Comparable to Aruba on European sovereign cloud, ACN-like public sector qualification narrative, and data residency emphasis.
- Leaseweb: Dutch cloud and hosting provider offering dedicated servers, private cloud, public cloud, CDN, and managed services across a global footprint with strong European presence. Comparable on dedicated server and hybrid cloud portfolio for SMB and enterprise, and on multi-vendor (VMware/OpenStack) private cloud offerings.
Emerging players
- Gcore: Luxembourg-based cloud and edge provider with public cloud, GPU/AI cloud, managed Kubernetes, and CDN across European and global locations. Comparable to Aruba on European sovereign positioning, GPU/AI infrastructure emphasis, and developer-led go-to-market.
Broad incumbents
- AWS (European Sovereign Cloud): Amazon Web Services' dedicated European Sovereign Cloud initiative, designed to meet EU data residency and operational sovereignty requirements. Comparable to Aruba as a competing sovereign-grade IaaS/PaaS target for European public sector and regulated enterprise workloads, though with vastly broader service breadth and scale.
- Microsoft Azure: Global hyperscaler whose Azure Local (formerly Azure Stack HCI) and Azure Arc are explicitly positioned for hybrid sovereign scenarios on partner-hosted infrastructure — including Aruba's own Azure Local on Aruba Cloud offering. Comparable as both a partner and a competitor depending on customer sovereign-cloud decision.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Aruba Cloud social profiles
Digital presenceAruba Cloud compliance and trust
Trust signalCompliance15 records
Aruba Cloud financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aruba Cloud leadership team
Management profileNumber of profiles
Aruba Cloud funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aruba Cloud M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aruba Cloud
What does Aruba Cloud do?
Aruba Cloud provides a comprehensive portfolio of cloud infrastructure services spanning dedicated bare metal servers, virtual private servers (VPS), public cloud (OpenStack-based), VMware-based virtual private cloud, managed private/hybrid cloud (Azure Local, Red Hat OpenShift, VMware VCF, Proxmox Metal Cloud), and AI-ready GPU infrastructure. All services are hosted in proprietary Italian data centers with full European data sovereignty, ISO certifications, and ACN qualification for public administration customers.
Is Aruba Cloud a public or private company?
Aruba Cloud is a private company. It is classified as unknown and is currently operating.
When was Aruba Cloud founded?
Aruba Cloud was founded in 2017. It employs 11 to 50 people.
Where is Aruba Cloud based?
Aruba Cloud is headquartered in Clichy, France, in the Europe region.
How does Aruba Cloud make money?
Seven revenue lines are on record. Dedicated Servers and Bare Metal is the primary driver. The others are VPS (Virtual Private Server), public Cloud Services, private and Hybrid Cloud, storage and Backup Services, data Center Colocation and professional Services.
Who are Aruba Cloud's main competitors?
Direct peers on record are OVHcloud, Hetzner, IONOS, Scaleway, Seeweb, Stack IT and Leaseweb. Gcore is listed as an emerging player. Broad incumbents are AWS (European Sovereign Cloud) and Microsoft Azure.
Does Aruba Cloud have an API?
Yes. Aruba Cloud provides a public API accessible via the Panel (reserved area for managing Cloud Services). The API supports API keys for authentication, activity logging, and version tracking via a changelog. Developers can automate Cloud infrastructure operations including compute, storage, container, database, and networking services. Developer documentation is at kb.arubacloud.com/en/utilities/api.aspx.
What industry is Aruba Cloud in?
Aruba Cloud's product category is Cloud Infrastructure. Its primary akta.pro industry code is HDABAAAL, Industry/Vertical Cloud Platforms (e.g., Gov/Healthcare/Financial Cloud Regions), with a secondary code of HDABAMAH, Hybrid Cloud Migration, Modernization & Integration. Its NAICS code is 5182 and its SIC code is 7373.