What Ace Home Services does

Ace Home Services (legal name: ACE Cooling, Heating, Plumbing and Electrical) is a privately held, veteran-operated residential home services provider founded in 1994 and headquartered in Phoenix, Arizona. The company delivers HVAC, plumbing, and electrical trade services — including air conditioning and heating repair, installation, and maintenance; plumbing repair, water heaters, drain cleaning, and repiping; and electrical repair, panel upgrades, generator installation, and EV charger installation — across more than 50 Arizona cities supported by five branch offices (Phoenix, Sedona, Prescott, Flagstaff, Sun City). Service delivery is direct-to-consumer: customers reach the company through regional 24/7 phone lines and website scheduling, and licensed technicians travel to residential job sites.

The business is fundamentally a multi-trade residential services contractor. Differentiation is structural rather than technological: a 30-year operating track record, an A+ BBB rating, a 2025 Angi Super Service Award, a 4.7-star review base, three Arizona Registrar of Contractors licenses, and a suite of standardized offerings (e.g., a 21-point HVAC tune-up, R-410A refrigerant transition expertise, ductless mini-splits, smart thermostats, indoor air quality and insulation services). Operational integration across HVAC, plumbing, and electrical from a single vendor is the primary acquisition lever.

Revenue is generated through transactional service and installation work plus the ACE Protection Club, a monthly subscription maintenance membership that bundles semi-annual HVAC maintenance, annual plumbing and electrical safety inspections, priority dispatch, 10% repair discounts, and loyalty credits accruing up to $1,000 toward future replacements. Pricing is quote-based for installations, with promotional levers including a $49 AC tune-up, $1,000-off high-efficiency AC discounts, and 0% APR financing through Wells Fargo and Microf. Distribution is purely direct — phone, web, and on-site service delivery — with no retail or e-commerce channel. Ownership is concentrated with founder Kwan D. Jin, with no disclosed institutional investor or parent company.

Name

Ace Home Services

Legal name

ACE Cooling, Heating, Plumbing and Electrical

Website

https://acehomeaz.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Ace Home Services is a veteran-operated, privately held home services provider in Arizona delivering HVAC, plumbing, and electrical repair, installation, and maintenance to residential homeowners across 50-plus cities from five branch offices, with a recurring maintenance membership as its subscription offering.

Ownership category

akta.pro rank

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. HVAC Services: Revenue from installation, repair, and maintenance of cooling and heating systems including AC units, furnaces, heat pumps, ductless mini-splits, and smart thermostats.
2. Plumbing Services: Revenue from plumbing repairs, water heater services, drain cleaning, sewer line repair, leak detection, gas lines, and water treatment.
3. Electrical Services: Revenue from electrical repairs, installations, generator services, EV charger installation, panel upgrades, and safety inspections.
4. Protection Club Membership: Monthly recurring membership fees providing priority service, discounts on repairs, waived dispatch fees, and loyalty credits toward future purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Ace Home Services (legal name: ACE Cooling, Heating, Plumbing and Electrical) is a veteran-operated home services company that provides residential HVAC, plumbing, and electrical installation, repair, and maintenance services to homeowners across Arizona. The company dispatches licensed technicians to customer homes for emergency and scheduled work, and operates a subscription-based ACE Protection Club membership that bundles recurring maintenance visits with repair discounts and loyalty credits toward future system replacements.

Product overview

ACE Cooling, Heating, Plumbing and Electrical is a veteran-operated home services company serving Arizona since 1994. The company offers a comprehensive portfolio of services organized around four core verticals: HVAC (cooling, heating, indoor air quality), plumbing (repairs, water heaters, drains, gas lines, water treatment), electrical (repair, installation, generators, EV chargers), and a subscription-based ACE Protection Club Membership maintenance plan. Key products include ductless mini-splits, smart thermostats, furnaces, heat pumps, and humidifiers. The company operates multiple service locations across Phoenix, Southern Arizona, and Northern Arizona (Prescott, Sedona, Flagstaff) areas, providing both residential service and emergency response.

Differentiator

Problem solved

Functional benefit

Products and services

• Cooling Services
• Heating Services
• Plumbing Services
• Electrical Services
• Indoor Air Quality Services
• Drain Services
• EV Charger Installation
• Residential Generators
• ACE Protection Club Membership
• 21-Point Tune-Up Inspection
• R-410A Refrigerant Change Service

Quantifiable outcome

• Loyalty credit of $100 annually (up to $1,000) towards A/C replacement, water filtration, or repiping for Protection Club members
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Wounded Warrior ProjectcoreStrategic or Co-development PartnerACE has partnered with Wounded Warrior Project (WWP), a nonprofit dedicated to honoring and empowering wounded warriors. As a veteran-owned business, ACE is committed to supporting veteran causes with this partnership.
• St. Mary's Food Bank AllianceminorStrategic or Co-development PartnerCommunity partner for charitable giving and volunteer support.
• Salvation ArmyminorStrategic or Co-development PartnerCommunity partner for charitable initiatives and community support.
• St. Vincent de PaulminorStrategic or Co-development PartnerCommunity partner; ACE team volunteers at St. Vincent de Paul Urban Farm and Fall Festival events.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mr. Rooter Plumbing: Mr. Rooter is a national Neighborly-branded plumbing franchise with Phoenix metro operations competing with Ace's plumbing services. It is most relevant where Ace offers plumbing repair, water heaters, drain services, and repiping.
• Roto-Rooter: Roto-Rooter is a national plumbing (and increasingly HVAC) services franchise with Phoenix metro coverage. While plumbing-led, it competes with Ace on plumbing and drain services, and on emergency response positioning.
• One Hour Air Conditioning & Heating: One Hour is part of the Neighborly franchise network and operates multi-location residential HVAC services across the Southwest, including Arizona. It is a comparable scaled platform with branded service-level guarantees and broader marketing reach.
• HomeServe: HomeServe is a national home services and home warranty provider that partners with utilities and municipalities to offer HVAC, plumbing, and electrical service memberships. It competes for the same Arizona homeowners via warranty/membership bundles similar to Ace Protection Club.

Direct peers

• Parker & Sons: Parker & Sons is a Phoenix-based, multi-trade home services company offering HVAC, plumbing, and electrical across the Arizona market with multiple service locations and a similar D2C model. It is the closest direct peer to Ace in terms of trade breadth, geography, and customer base.
• Rescue Air & Plumbing: Rescue Air and Plumbing is a multi-trade home services operator in the Phoenix metro offering HVAC and plumbing with a similar D2C emergency-service and membership-style model. It is highly comparable in scope and customer experience.
• Moon Valley Air Conditioning & Heating: Moon Valley is a Phoenix-area HVAC specialist operating across the same regional footprint and serving the same residential homeowner segment. It overlaps directly with Ace on AC repair, installation, and maintenance offerings.
• Goettl Air Conditioning and Heating: Goettl is a long-established Phoenix metro HVAC specialist with broader services, directly competing for Ace's core cooling/heating and AC repair customer pool in Arizona. While primarily HVAC-led, its trade and geographic overlap makes it a primary competitor.
• Bulldog Air Conditioning & Heating: Bulldog is an Arizona-based residential HVAC contractor operating in the Phoenix metro area with similar service offerings (repair, installation, maintenance) and a comparable D2C funnel via website and phone. It is a direct same-market competitor to Ace.
• Cool Air Technologies: Cool Air is a Phoenix-area HVAC contractor serving residential customers across cooling, heating, and air quality services. It competes head-to-head with Ace on AC repair and HVAC installation in the same metro geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/acehomeaz
• Facebookfacebook.com/acehomeservicesaz
• LinkedInlinkedin.com/company/ace-home-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ace Home Services